Holiday Kitchens

What Holiday Kitchens does

Holiday Kitchens, a division of Mastercraft Industries, Inc., is one of the largest fully custom integrated cabinet manufacturers in the United States, producing made-to-order kitchen, bath, entertainment center, and bar cabinetry at a 150,000-square-foot facility in Rice Lake, Wisconsin. Founded in 1946 by brothers Harold, Herb, and Miles Johnston as a millwork and interior shutter business serving the post-war building boom, the company evolved into custom cabinetry and today offers over 100 door styles (including framed, frameless, mitered, cope-and-stick, slab, mullion, rigid thermofoil, and acrylic lines), multiple wood species (Alder, Cherry, Hickory, Maple, Oak variants, Walnut, and Character grades), specialty Vintage Artistry aged-finish treatments, and a proprietary Master Finish high-solids catalyzed topcoat system developed in-house with professional chemists.

The company's core manufacturing capability combines traditional craftsmanship with state-of-the-art equipment: CNC nesting technology, dado construction tailored to each material type, gas-fired oven curing, MACT-compliant finish and adhesive application, and lean manufacturing processes. It holds KCMA Environmental Stewardship Program (ESP) certification, offers CARB 1 and CARB 2 compliant cabinet boxes with non-added urea formaldehyde (NAUF) and formaldehyde-free adhesive options, and operates an in-house Paint and Color Lab partnered with Benjamin Moore and Sherwin-Williams.

Holiday Kitchens sells exclusively through a nationwide network of independent authorized dealers, with no direct-to-consumer channel. Pricing is quote-based per project and not publicly disclosed, with revenue generated from one-time custom cabinetry sales rather than recurring contracts. End customers are homeowners served via dealer-led design consultation; the dealer and designer network constitutes the company's primary commercial interface, supported by a Dealer Portal, Rep Portal, and active social media presence across Instagram, Facebook, Pinterest, LinkedIn, and Houzz. Ownership transferred to a single private owner in August 2012, and the company has since invested in product line extensions (notably the HK Select short-lead-time sub-brand) and construction quality upgrades.

Name

Holiday Kitchens

Legal name

Mastercraft Industries, Inc.

Website

https://holidaykitchens.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Holiday Kitchens is a U.S. manufacturer of fully custom kitchen, bath, and other cabinetry, founded in 1946 and based in Rice Lake, Wisconsin, selling exclusively through a nationwide network of independent authorized dealers to homeowners and design professionals.

Ownership category

akta.pro rank

Product category

Custom Kitchen Cabinetry

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Kitchen Island & Custom Storage Solutions (HSAPAAAH), Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)

Keywords

• Custom kitchen cabinets
• Cabinet manufacturing
• Custom cabinetry
• Bath cabinetry
• Frameless cabinets

Headquarters

HQ city

Rice Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Cabinet Manufacturing and Sales: Holiday Kitchens manufactures custom kitchen cabinets, baths, entertainment centers, and bars. Products are sold through a network of independent authorized dealers nationwide. Individual cabinetry is manufactured to customer and designer specifications after orders are received.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Holiday Kitchens manufactures fully custom, integrated kitchen, bath, and other-room cabinetry in Rice Lake, Wisconsin. Each cabinet is individually produced to customer and designer specifications after an order is received, with over 100 door styles, multiple wood species (including exotic veneers), and a broad range of finishes. Products are sold exclusively through a nationwide network of independent authorized dealers who provide design consultation and installation.

Product overview

Holiday Kitchens is one of the largest fully custom integrated cabinet manufacturers in the USA, offering framed and frameless design collections across multiple price points. The company provides custom cabinets in various wood species including Alder, Cherry, Hickory, Maple, Oak (Red Oak, Quarter Sawn Red Oak, White Oak, Rift-Cut White Oak), Walnut, and Character wood options, with over 100 door styles (flat panel, raised panel, mitered, cope & stick, slab, mullion/routed for glass) and diverse finish options. The product portfolio centers on the main door collection featuring 100+ named door styles including Acadia, Acrilux, Alero, Amesbury, Austen, Birmingham, Carlisle, Charleston, Lexington, Mission, Novara, Petersburg, Seattle, Winchester, Winslow, and more, plus specialty lines like Acrilux (acrylic), Rigid Thermofoil doors (Alero, Amesbury, Classic, Shaker, Lexus, Novara, Elegante, Ultima), and the HK Select sub-brand for shorter lead times. Beyond cabinet doors, offerings include wood species options, Master Finish topcoat system, custom paint matching (Benjamin Moore/Sherwin-Williams), Vintage Artistry aged finish treatments, and glaze/wash options. Green options include Live Green cabinet boxes (NAUF/CARB 2 compliant plywood and melamine), frameless construction, and natural finish. Cabinetry is complemented by accessories (islands, hoods) for kitchens, baths, and other rooms. The company operates a flat line finishing system with professional chemists and in-house laboratory for color matching.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Framed Kitchen Cabinetry Custom manufactured framed kitchen cabinetry individually produced to customer and designer specifications after order receipt, featuring 100+ door styles across flat panel, raised panel, mitered, cope & stick, slab, and mullion/routed-for-glass constructions. Available in multiple wood species (Alder, Cherry, Hickory, Maple, Oak including Quarter Sawn and Rift-Cut, Walnut, and Character options) and finishes, with Vintage Artistry distressing and Master Finish topcoat.
• Custom Frameless Kitchen Cabinetry Full access frameless construction option offering approximately 10% more inside usable space, easier-to-clean interiors, and simple elegance. Sold alongside the framed collection as part of the company's two main design collections.
• HK Select Cabinet Line Sub-brand line of Holiday Kitchens offering the most popular style doors and materials (Lancaster Square, Madison, Mission, Phoenix, Quincy, Tyne) for shorter lead times, available as cope and stick construction doors with customization options.
• Custom Bath Cabinetry Custom bathroom cabinetry manufactured to customer and designer specifications using the same door styles, wood species, and finish options as the kitchen line.
• Vintage Artistry Finish Treatments Specialty finish treatments including wormholes, splits, distressing, flyspeck, knife-outs, joint-cuts, worn look, eased edges and corners, and the Carriage House heavy worn look, creating an aged, worn appearance similar to antique furnishings.
• Master Finish Topcoat System Environmentally-safe, high-solids catalyzed topcoat applied to all finished products, providing resistance to scuffing, dents, moisture, and household chemicals. Available in standard, matte, and flat sheen options, overseen by professional chemists.
• Paint and Color Lab Custom paint matching program operated in partnership with Benjamin Moore and Sherwin-Williams, applying a high-solids catalyzed wood base coat with solid color pigment, with optional Vintage Artistry and Glazing treatments.
• Live Green Cabinet Box Options Environmentally-friendly cabinet box options including standard plywood (KCMA HPVA.3 compliant, CARB 1 compliant), standard melamine (recycled materials), and Live Green melamine or plywood options (non-added urea formaldehyde, CARB 2 compliant).
• Cabinet Refacing Service Cabinet refacing service to contemporize existing kitchens with new fronts, including natural bamboo and reconstituted veneers as greener material options.
• Cabinet Accessories (Islands, Hoods, Rooms) Custom cabinet accessories including kitchen islands, custom range hoods, and cabinetry for additional rooms (entertainment centers, bars, etc.), designed to complement the kitchen and bath product lines.

Quantifiable outcome

• Environmentally sustainable products with non-added urea formaldehyde (NAUF) options
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Kitchen Cabinet Manufacturer Association (KCMA)coreStrategic or Co-development PartnerHoliday Kitchens is a proud member of the Kitchen Cabinet Manufacturer Association's (KCMA) Environmental Stewardship Program (ESP). The KCMA ESP program is a holistic approach to ensuring that each participant is held to high standards for their products, forest sustainability, and manufacturing processes. Holiday Kitchens participates in setting the highest level of production standards for the industry.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Omega Cabinetry: Omega Cabinetry is a direct competitor offering fully custom kitchen and bath cabinetry with frameless and framed lines and a similar dealer-based distribution model in the U.S. Highly comparable on product configurability, premium positioning, and target customer.
• Wood-Mode Fine Cabinetry: Wood-Mode is a premium custom cabinet manufacturer with a broad door-style catalog and decorator/dealer network in the United States. Closely comparable on custom configurability, finishes, and premium positioning relative to Holiday Kitchens.
• Showplace Cabinetry: Showplace is a semi-custom kitchen cabinet manufacturer selling through independent dealers with broad style and finish options. Comparable to Holiday Kitchens on dealer-distributed custom and semi-custom cabinetry with similar U.S.-based manufacturing footprint.
• KraftMaid: KraftMaid is a mass-market semi-custom cabinet brand with broad door styling and a wide dealer and home-center presence. Comparable on offer depth and dealer-channel sales, though positioned slightly below Holiday Kitchens on premium custom.
• Medallion Cabinetry: Medallion Cabinetry offers semi-custom cabinets with a wide range of door styles, finishes, and storage options, sold through a dealer network. Comparable to Holiday Kitchens on kitchen-focused custom cabinetry, dealer distribution, and U.S. manufacturing.
• Diamond Cabinetry: Diamond Cabinetry is a MasterBrand-owned semi-custom cabinetry brand sold through independent dealers and home centers. Comparable to Holiday Kitchens on kitchen cabinet scope and dealer distribution, though typically at more mainstream price tier.

Emerging players

• Fabuwood: Fabuwood is a fast-growing semi-custom cabinet brand competing on quick lead times and competitive pricing through dealers and online channels. Comparable to Holiday Kitchens on kitchen cabinet scope and dealer channel, though more focused on shorter lead times and value tier.
• Lily Ann Cabinets: Lily Ann is a direct-to-consumer online custom cabinet brand offering quick-ship and assembled cabinetry nationwide without the traditional dealer intermediary. An emerging competitor targeting the same homeowner purchase occasion Holiday Kitchens serves through dealers, but with a fundamentally different go-to-market.

Broad incumbents

• MasterBrand Cabinets: MasterBrand Cabinets is the largest U.S. cabinet manufacturer and parent of KraftMaid, Kemper, Diamond, and other brands spanning semi-custom and stock. Comparable as a broader incumbent operating in overlapping cabinet categories with multi-brand distribution depth Holiday Kitchens competes against.
• American Woodmark: American Woodmark is a large publicly-traded cabinet manufacturer serving the new home construction and home center channels via stock and semi-custom lines. Overlaps with Holiday Kitchens in kitchen cabinetry for residential renovation and new build, but at higher volume and lower customization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Holiday-Kitchens/325792024700
• LinkedInlinkedin.com/company/holiday-kitchens
• Instagraminstagram.com/holidaykitchens
• Pinterestpinterest.com/holidaykitchens
• Xx.com/HolidayKitchens

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Kitchens