LilyAnnCabinets
Lily Ann Cabinets is a privately held, factory-direct e-commerce retailer of Ready-to-Assemble kitchen and bathroom cabinetry, serving DIY homeowners, contractors, interior designers, and property managers across the United States from warehouses in Michigan and Florida.
- Company typePrivate
- Founded2004
- HeadquartersAdrian, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What LilyAnnCabinets does
Lily Ann Cabinets is a privately held, direct-to-consumer e-commerce retailer specializing in Ready-to-Assemble (RTA) kitchen and bathroom cabinetry, founded in 2004 and headquartered in Adrian, Michigan. The company operates a factory-direct model, shipping from warehouses in Adrian, MI and Largo, FL to customers nationwide, with multiple physical showrooms supplementing the online storefront. Its catalog spans RTA kitchen cabinets (Shaker, Craftsman, Charleston, York, Summit, and Madison lines in multiple finishes), bathroom vanities, range hoods, kitchen appliances, closet systems, outdoor kitchen cabinets, and adjacent building products (flooring, backsplash, faucets, sinks, quartz countertops, and hardware/accessories). Cabinet sets are priced roughly $776-$3,087 for 10-foot to 10x10 configurations, with accessories $5-$100+ and clearance pricing up to 50% off.
The technology stack is built around the customer-facing buying experience: a free 3D Kitchen Visualizer, an immersive Lily Ann LIVE virtual tour, and a free in-house designer service that produces customized designs and quotes. Construction is RTA engineered wood with dovetail drawer assembly, soft-close under-mount hardware, full-overlay door design, and a UV-protectant finish; products are CARB 2 compliant. The company is BBB accredited and reports 4.7/5.0 satisfaction across 17,200+ verified reviews (Shopper Approved). It accepts Facebook Login and Google Sign-In for account creation and offers 0% APR financing via PayPal Credit at checkout.
Revenue is generated through one-time cabinet and accessory sales under a unit-pricing model, supplemented by a Pro Program that provides wholesale pricing to verified contractors, builders, interior designers, and property managers — creating a B2B channel alongside the DTC base. The go-to-market is multi-channel: organic SEO and educational content (buying guides, assembly videos, photo gallery), paid social across Facebook, Instagram, Pinterest, YouTube, and TikTok, a Houzz professional profile, email marketing, seasonal and clearance sale events with countdown urgency, and showroom experiences supported by virtual tours. Free samples and free design quotes are used as conversion levers. The company is independently owned, with no disclosed funding, parent company, or executive team in the available data.
LilyAnnCabinets firmographics
Firmographics- Name
- LilyAnnCabinets
- Legal name
- Lily Ann Cabinets
- Website
- https://lilyanncabinets.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lily Ann Cabinets is a privately held, factory-direct e-commerce retailer of Ready-to-Assemble kitchen and bathroom cabinetry, serving DIY homeowners, contractors, interior designers, and property managers across the United States from warehouses in Michigan and Florida.
- Ownership category
- akta.pro rank
LilyAnnCabinets industry classification
Industry- Product category
- Kitchen Cabinets
- NAICS
- Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Miscellaneous Furniture & Fixtures (2590), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)
- akta.pro secondary industries
- Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH), Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD), Cabinet Installation (New & Replacement) (HSAPAIAC)
Keywords
Where LilyAnnCabinets is headquartered
LocationHeadquarters
- HQ city
- Adrian
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
LilyAnnCabinets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Cabinet Sales: Primary revenue from selling RTA kitchen cabinets, bathroom vanities, and closet systems directly to consumers and professionals. One-time purchase model with cabinet sets ranging from $776 to $3,000+ depending on style and configuration.
- Accessories and Add-ons: Hardware (knobs, pulls), cabinet organizers, lighting, drawer kits, shelving, and closet accessories. Complementary products that increase average order value.
- Appliances and Building Products: Kitchen appliances (ranges, cooktops, refrigerators, dishwashers), flooring, backsplash tiles, faucets, sinks, and quartz countertops. One-stop shop for kitchen remodel projects.
- Professional Design Services: Free design services and quotes, with potential for paid customization services. Professional program generates B2B revenue from contractor accounts.
- Financing Programs: 0% APR financing and PayPal Credit options drive higher ticket purchases by enabling installment payments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 10-Foot Run Kitchen Cabinet Sets: $776 - $1,612 |
| Unit Pricing | Pay-as-you-go | 10x10 Kitchen Cabinet Sets: $1,740 - $3,087 |
| Unit Pricing | Pay-as-you-go | Accessories and Hardware: $5 - $100+ |
| Unit Pricing | Pay-as-you-go | Building Materials: $76 - $150+ |
| Unit Pricing | Pay-as-you-go | Clearance Sale: Up to 50% Off |
| Unit Pricing | Pay-as-you-go | Professional/Contractor Pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
LilyAnnCabinets product offering
Product offeringCore offering
Lily Ann Cabinets is a direct-to-consumer e-commerce retailer of Ready-to-Assemble (RTA) kitchen cabinets, bathroom vanities, and closet storage systems, sold factory-direct to skip distribution middlemen. The company offers multiple cabinet style collections (Shaker, Craftsman, Charleston, York, Key Largo, Bristol, Summit, Madison) in various colors and configurations, along with complementary building products such as kitchen appliances, flooring, backsplash tile, quartz countertops, faucets, sinks, and hardware. Supporting free services include a 3D kitchen visualizer, virtual showroom tours, free design and quote services, and free cabinet samples.
Product overview
Lily Ann Cabinets is a direct-to-consumer e-commerce platform specializing in Ready-to-Assemble (RTA) kitchen and bathroom cabinets, along with complementary home improvement products. The core product line centers on RTA kitchen cabinets offered in multiple style collections including Shaker, Craftsman, Charleston, York, Key Largo, Bristol, Summit, and Madison lines, available in various colors (white, grey, mocha, navy, black, natural, green, linen). The company also offers bathroom vanities, range hoods, kitchen appliances, closet storage systems (Oak and White Closets), outdoor kitchen cabinets, building products (flooring, backsplash, faucets, sinks, countertops), and cabinet hardware/accessories. Supporting services include a free 3D kitchen design tool, virtual kitchen visualizer, interactive virtual tours, free cabinet samples, and cabinet customization/modification options. The business model emphasizes factory-direct pricing to skip middlemen and pass savings to customers.
Differentiator
Problem solved
Functional benefit
Products and services
- RTA Kitchen Cabinets
- Bathroom Vanities Bathroom vanity cabinets and units designed for bathroom remodeling projects, sold alongside the kitchen cabinet line.
- Closet Storage Systems Closet storage systems including Oak Closets and White Closets with various organizational accessories, LED lighting options, and customizable configurations, ranging from $89 to $592 depending on size and configuration.
- Range Hoods Kitchen ventilation range hoods offered as a complementary product to kitchen cabinet installations.
- Kitchen Appliances Complete kitchen appliance offerings including freestanding ranges, cooktops, refrigerators, microwaves, built-in ovens, dishwashers, wine coolers, and dry agers, often available in bundle packages with cabinet purchases.
- Outdoor Kitchen Cabinets Cabinetry specifically designed and sold for outdoor kitchen installations.
- Building Products Additional building and renovation products including faucets, sinks, quartz countertops, SPC flooring, backsplash tiles, exterior doors, millwork, lighting, and fireplace accessories, supporting one-stop kitchen remodel purchases.
- Kitchen Cabinet Hardware Cabinet knobs, pulls, and decorative hardware in various finishes including brushed nickel, satin brass, and champagne bronze, priced from $5.49 to $26.34.
- Cabinet Lighting LED lighting solutions for cabinet installations including integrated LED options for closets, with LED lighting kits priced at $98.
- Cabinet Organizers Drawer inserts, dividers, and organizational accessories for cabinet interiors, ranging from $23 to $100+.
- Free Kitchen Design Service Free 3D kitchen design tool and professional designer assistance where award-winning designers create customized designs and quotes at no cost to the customer.
- Kitchen Cabinet Visualizer Free virtual 3D kitchen visualizer tool that allows customers to preview cabinets, flooring, and appliances in a simulated kitchen environment before purchasing.
- Lily Ann LIVE Virtual Tour Interactive 3D virtual tour of kitchen setups featuring Lily Ann cabinet styles, allowing customers to experience products remotely.
- Free Cabinet Samples Free door samples provided to customers so they can preview cabinet finishes and materials before making a purchase.
- Cabinet Customization Service Custom modification services for cabinets to meet specific customer dimensional and design requirements.
Quantifiable outcome
- 30-75% savings compared to big box stores
- +2 more outcomes
Companies that use LilyAnnCabinets
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
LilyAnnCabinets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
LilyAnnCabinets partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
LilyAnnCabinets competitors and assessment
Company assessmentDirect peers
- InStockCabinets: RTA cabinet e-commerce brand focused on fast-shipping in-stock kitchen and bath cabinets. Direct competitor on format, customer, and value proposition around speed and selection.
- Cabinet Joint: Online DTC retailer of RTA kitchen and bathroom cabinets serving DIY homeowners and contractors. Closely comparable to Lily Ann on product category, RTA format, direct-to-consumer e-commerce model, and price-led positioning.
- CliqStudios: Online kitchen cabinet retailer offering assembled and RTA cabinets with free design services and 3D planning tools. Highly comparable on the technology-enabled DTC model and design-service-led sales motion.
- RTA Cabinet Store: RTA kitchen and bathroom cabinet e-commerce retailer with nationwide shipping and DIY/pro customer segments. Direct competitor on product, format, and online-first distribution model.
- CabinetNow: Online RTA cabinet retailer offering assembled and ready-to-assemble kitchen cabinets with nationwide shipping. Competes with Lily Ann on the same DIY homeowner and contractor buyer with similar price points and SKU breadth.
Broad incumbents
- Lowe's (Kitchen & Bath): Big-box home improvement retailer with installed kitchen and bath cabinet programs and an associated Pro/contractor loyalty program. Competes broadly with Lily Ann on selection, financing, and Pro relationships.
- Wayfair (Kitchen & Bath): Large online home goods marketplace with a significant kitchen and bath cabinet, vanity, and remodeling assortment. Competes on breadth, marketplace scale, and shipping speed rather than RTA specialization.
- KraftMaid: Established semi-custom kitchen cabinet brand sold through big-box retailers (Lowes) and kitchen dealers. A broader incumbent competing on customization and brand trust rather than RTA price.
- IKEA Kitchen: Global home furnishing retailer with a major kitchen cabinet and appliance program including RTA formats. Competes broadly on price, design tools, and store experience rather than US-focused RTA specialty.
- Home Depot (Kitchen & Bath): Big-box home improvement retailer with a comprehensive kitchen and bath cabinet assortment including in-store design services, installation, and private-label lines. Competes across Lily Ann's DIY and Pro buyer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
LilyAnnCabinets social profiles
Digital presenceLilyAnnCabinets compliance and trust
Trust signalCompliance2 records
LilyAnnCabinets financial estimates
Financial estimateRevenue estimate
Valuation estimate
LilyAnnCabinets leadership team
Management profileNumber of profiles
LilyAnnCabinets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LilyAnnCabinets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LilyAnnCabinets
What does LilyAnnCabinets do?
Lily Ann Cabinets is a direct-to-consumer e-commerce retailer of Ready-to-Assemble (RTA) kitchen cabinets, bathroom vanities, and closet storage systems, sold factory-direct to skip distribution middlemen. The company offers multiple cabinet style collections (Shaker, Craftsman, Charleston, York, Key Largo, Bristol, Summit, Madison) in various colors and configurations, along with complementary building products such as kitchen appliances, flooring, backsplash tile, quartz countertops, faucets, sinks, and hardware. Supporting free services include a 3D kitchen visualizer, virtual showroom tours, free design and quote services, and free cabinet samples.
Is LilyAnnCabinets a public or private company?
LilyAnnCabinets is a private company. It is classified as unknown and is currently operating.
When was LilyAnnCabinets founded?
LilyAnnCabinets was founded in 2004. It employs 11 to 50 people.
Where is LilyAnnCabinets based?
LilyAnnCabinets is headquartered in Adrian, United States, in the North America region.
How does LilyAnnCabinets make money?
Five revenue lines are on record. Cabinet Sales are the primary driver. The others are accessories and Add-ons, appliances and Building Products, professional Design Services and financing Programs.
Who are LilyAnnCabinets's main competitors?
Direct peers on record are InStockCabinets, Cabinet Joint, CliqStudios, RTA Cabinet Store and CabinetNow. Broad incumbents are Lowe's (Kitchen & Bath), Wayfair (Kitchen & Bath), KraftMaid, IKEA Kitchen and Home Depot (Kitchen & Bath).
Does LilyAnnCabinets have an API?
No public API is recorded for LilyAnnCabinets.
What industry is LilyAnnCabinets in?
LilyAnnCabinets's product category is Kitchen Cabinets. Its primary akta.pro industry code is CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms, with a secondary code of CRAIAFAB, Bathroom Vanities & Cabinetry Showrooms. Its NAICS code is 3371 and its SIC code is 2590.