Setrio

What Setrio does

Setrio (legal entity SETRIO SOFT S.R.L.) is a privately held Romanian vertical software company founded in 2005 and headquartered in Bucharest, with additional regional offices in Brașov and Bacău. The company builds domain-specialized software for the Romanian healthcare and pharmaceutical logistics value chain, organized into three software divisions (pharmacy retail, medical practice, and pharmaceutical distribution/logistics) plus one ancillary services division. Its installed base includes 13,000+ pharmacist users on a daily basis, 2,000+ doctors and clinics, and 90+ distributors and manufacturers — making it one of the more entrenched domestic point-of-sale and practice-management vendors in Romania's regulated pharma channel.

Setrio's core platform is anchored by four flagship products: BizPharma for independent pharmacies, chains, and online pharmacies (dispensing, inventory, sales, prescription handling, e-invoicing, and EMVS/OSMR serialization reporting); BizMedica for family doctors, specialists, occupational medicine, and multi-specialty clinics (patient records, scheduling, billing, in-office diagnostics); GoPharma, a B2B ordering platform connecting pharmacies with distributors; and BizDepozit, a warehouse management system for pharmaceutical depots, complemented by BizMobile TMS for transport management and BiztoBiz for B2B catalog and order processing. The portfolio extends into regulatory-compliance tooling (Multiscan MVS for EMVS decommissioning, MyBiz GDPR, SAF-T export), plus adjacent services such as cybersecurity/NIS2 consulting, biometric signatures, digital marketing, and website development for healthcare clients. Microsoft Gold Partner status, AmCham and Smart Alliance memberships, and participation in the EU CORDIS-funded Patient Data Chain project provide third-party credibility.

Setrio generates revenue primarily through recurring software licensing of its healthcare and pharma modules to pharmacies, medical cabinets, clinics, and distributors — pricing is custom-quoted and not publicly disclosed. Go-to-market is sales-led via a direct sales team, regional offices, and the setrio.ro web presence; distribution is augmented by a partner channel into Ukraine via Malvas and ancillary service offerings. The company has no disclosed institutional investors beyond a 2019 InnovX listing (carrying $0), no disclosed revenue, and operates as a bootstrapped, founder-controlled private limited company.

Name

Setrio

Legal name

SETRIO SOFT S.R.L.

Website

https://setrio.ro

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Setrio is a Romanian vertical-SaaS vendor providing pharmacy (BizPharma), medical practice (BizMedica), and pharmaceutical distribution (GoPharma, BizDepozit) software to 13,000+ pharmacists, 2,000+ doctors/clinics, and 90+ distributors across Romania via subscription licensing.

Ownership category

akta.pro rank

Product category

Healthcare and Pharmaceutical Vertical Software

NAICS

Software Publishers (5132), Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG)

akta.pro secondary industry

Pharmacy Benefit/Channel Services (PSAO, 340B Admin, Chargebacks/Rebates Ops) (CRAOAHAK)

Keywords

• Pharmacy management software
• Medical practice software
• Pharmaceutical distribution software
• Warehouse management systems
• B2B ordering platforms

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing: Setrio generates revenue through licensing their healthcare and pharmaceutical software solutions (BizPharma, BizMedica, BizDepozit, GoPharma) to pharmacies, medical cabinets, clinics, and pharma distributors

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Setrio develops and licenses vertical software for the healthcare and pharmaceutical industry in Romania. Its primary offerings are BizPharma for retail pharmacy management, BizMedica for medical practice and clinic management, GoPharma as a B2B ordering platform connecting pharmacies with pharmaceutical distributors and manufacturers, and BizDepozit for warehouse management, supported by ancillary tools for transport, BI, GDPR, and product serialization.

Product overview

Setrio is a Romanian software company offering a platform-plus-modules portfolio spanning three divisions: healthcare software, pharma retail/logistics software, and ancillary services. The core product stack is built around three flagship solutions — BizPharma for pharmacy retail management, BizMedica for medical clinic and practice management, and GoPharma for pharmaceutical distributor-to-pharmacy B2B ordering — supported by a shared logistics layer including BizDepozit (WMS) for pharmaceutical warehouses and BizMobile (TMS) for transport management. The healthcare solutions extend across sub-modules for family medicine, specialty care, occupational health, and in-office medical analyses, while the pharmacy suite covers independent stores, chain operations, online pharmacy, and digital archiving. Ancillary services include NIS2/cybersecurity consulting, GDPR compliance tooling (MyBiz GDPR), electronic invoicing and SAF-T fiscal reporting, drug serialization (EMVS/OSMR), biometric signatures, digital marketing, and website development. Setrio also participates in cross-industry research projects (Setrio Chain, Patient Data Chain) and holds a Microsoft Gold partnership.

Differentiator

Problem solved

Functional benefit

Brands

• BizPharma: Software solution for pharmacy retail management
• BizMedica
• GoPharma
• BizDepozit
• BizMobile TMS
• BiztoBiz Platform
• PowerBiz Business Intelligence
• Setrio Chain
• MyBIZ GDPR
• DataKlas Pharmaceutical
• Pharma Original
• Multiscan MVS
• Bizrep

Products and services

• BizPharma Pharmacy management software for retail pharmacies and pharmacy chains, covering POS, dispensing workflows, prescription handling, controlled-substance accounting, multi-location inventory/pricing, and Romanian regulatory compliance (EMVS, SAF-T, e-invoicing, biometric signature).
• BizMedica Medical practice management software for family medicine, specialty practices, occupational medicine, and in-office laboratories, providing electronic medical records, appointment scheduling, clinical workflow, billing, and reporting for doctors and clinics.
• GoPharma B2B ordering and CRM platform designed for pharmaceutical wholesalers, distributors, and manufacturers, enabling electronic ordering from pharmacy customers, order processing, and distribution-customer relationship management.
• BizDepozit (WMS) Warehouse management system (WMS) for pharmaceutical warehouses handling serialized SKUs, inbound/outbound operations, stock control, and integration with distribution and accounting systems.
• BizMobile TMS Transportation management system for multi-stop pharmaceutical distribution, covering route planning, delivery execution, and fleet coordination.
• BiztoBiz Platform B2B e-commerce platform that enables manufacturers and distributors to run electronic ordering portals for their business customers, with catalog, pricing, and order management capabilities.
• PowerBiz (Business Intelligence) Business intelligence and analytics product that consolidates operational data from Setrio's pharmacy and distribution applications into dashboards and reports for management decision-making.
• MyBIZ GDPR Data protection and GDPR compliance management platform supporting records of processing activities, consent management, breach handling, and data subject request workflows for organizations handling sensitive personal data.
• Multiscan MVS Multi-station verification system for pharmaceutical serialized products, supporting EMVS-related scanning, verification, and decommissioning workflows across multiple operator stations.
• Setrio Chain Cross-industry traceability platform that provides serialized product tracking and supply chain visibility, extending Setrio's pharmaceutical serialization capability to other industries.
• DataKlas Pharmaceutical Pharmaceutical data management solution providing consolidated product, regulatory, and reference data management for pharmacies and distributors operating with Setrio applications.
• BizRep Reprezentant Medical Mobile/field tool designed for pharmaceutical sales representatives, supporting customer visit planning, ordering, and on-the-go order capture during pharmacy and clinic visits.
• Pharma Original Serialized product verification tool for pharmacies and distribution partners to validate the authenticity and status of pharmaceutical products against the EMVS repository.

Quantifiable outcome

• 13,000+ pharmacists access the system daily
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• MicrosoftcoreTechnology or IntegrationSetrio is a Microsoft Gold Partner, indicating technical expertise and integration capabilities with Microsoft technologies. This partnership provides credibility and likely access to Microsoft infrastructure and development tools.
• AmCham (Camera de Comerț Româno-Americană)supportingGTM or Marketing PartnerMember of the Romanian-American Chamber of Commerce, providing networking opportunities and business credibility in the Romanian market.
• Smart Alliance RomâniasupportingStrategic or Co-development PartnerMember of the Smart Alliance Romania group, a business association for collaboration and knowledge sharing among member companies.
• MalvassupportingChannel Partner/ Reseller/ DistributorPartnership with Malvas in Ukraine for software distribution and market expansion into the Ukrainian pharmaceutical software market.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Doctolib: Pan-European health-tech platform with practice management, scheduling and patient-record modules that compete with Setrio's BizMedica suite for clinics and specialists seeking broader digital front-door capabilities.
• BD (Becton Dickinson): Global medical technology company with pharmacy automation via BD Rowa and medication-management software; overlaps with Setrio's BizDepozit WMS and Multiscan MVS verification tooling in the pharmaceutical logistics layer.
• McKesson: Global pharmaceutical wholesaler and pharmacy-IT owner (e.g., via CoverMyMeds and related assets); comparable as a much larger incumbent combining drug distribution with pharmacy software relevant to Setrio's GoPharma + BizDepozit stack.

Regional players

• Siveco Romania: Long-established Romanian IT services and software firm with healthcare-system projects; comparable as a Romania-based player competing for similar enterprise healthcare and public-sector IT budgets.
• TotalSoft: Romanian enterprise software vendor with ERP, healthcare and pharma-industry product lines operating in the same Romanian market as Setrio, occasionally bidding for adjacent healthcare and pharma accounts.

Direct peers

• CompuGroup Medical: Germany-headquartered European health-IT provider with both pharmacy (Pharmacy Plus / KoCoBox) and physician/clinic modules, closely mirroring Setrio's combined BizPharma + BizMedica + GoPharma portfolio.
• Cegedim: French healthcare IT major whose Smart Rx / Smartportail pharmacy management software directly parallels Setrio's BizPharma in offering dispensing, inventory and chain management solutions to European retail pharmacies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SetrioSoft
• LinkedInlinkedin.com/company/setrio-soft

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Setrio