Gunn Automotive Group

What Gunn Automotive Group does

Gunn Automotive Group is a privately held, family-owned automotive dealership group headquartered at 227 Broadway Street in San Antonio, Texas, operating for over 100 years across three generations. It runs seven branded retail rooftops across the San Antonio metropolitan area (San Antonio, Boerne, Cibolo, Schertz, Seguin, and North Selma), franchising ten OEMs: Acura, Buick, Chevrolet, Chrysler, Dodge, GMC, Honda, Jeep, Nissan, and Ram. Inventory at the time of data capture totaled roughly 1,819 new vehicles, 663 pre-owned vehicles, 236 certified pre-owned units, and 415 one-owner vehicles, with Chevrolet (465 new), Honda (390), and Nissan (281) the deepest new-vehicle lines.

The core product set spans new vehicle sales, certified and used vehicle sales, OEM financing and F&I products (extended warranties, GAP coverage, lease origination), full-service repair and maintenance, genuine OEM parts, and collision repair through a dedicated Gunn Collision center. A separate Gunn Fleet Management location addresses commercial fleet buyers. The company runs a 'One Simple Price' no-haggle pricing model staffed by non-commissioned sales consultants, differentiates via 100+ years of community involvement through the 'Gunn Gives' program, and supplements physical retail with online inventory browsing, trade-in valuation, pre-approval, and 'Gunn At Home' vehicle delivery. Technology is standard dealer-stack: an online inventory management system, digital showroom, and CRM with no disclosed proprietary AI/ML components.

Gunn earns revenue through one-time vehicle sales (new and pre-owned), transaction-fee F&I product placement, and recurring service/parts work, with pricing set at MSRP plus dealer add-ons and adjusted by manufacturer incentives and regional bonus cash. The GTM motion is direct-to-consumer across individual and small-fleet buyers in South-Central Texas, with brand-level subdomains (gunnacura.com, gunnhonda.com, etc.) functioning as separate storefronts under a unified parent. Ownership remains founder/family-controlled with no disclosed institutional investors, parent company, or public-market listing.

Name

Gunn Automotive Group

Legal name

Gunn Automotive Group

Website

https://gunnauto.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

251–500 employees

Short description

Gunn Automotive Group is a family-owned, multi-brand automotive dealership group operating seven rooftops in the San Antonio, Texas metro area, franchising ten OEMs and selling new, certified pre-owned, and used vehicles alongside F&I, service, parts, and collision repair.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Automobile Dealers (4411), Motor Vehicle and Parts Dealers (441), Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• New vehicle sales
• Used car dealership
• Auto repair services
• Vehicle financing
• Fleet vehicle sales

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from Acura, Buick, Chevrolet, Chrysler, Dodge, GMC, Honda, Jeep, Nissan, and Ram brands. Revenue from vehicle MSRP plus dealer add-ons and accessories.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles from multiple brands including luxury, domestic, and import makes.
3. Finance and Insurance Products: Vehicle financing arranged through lenders, extended warranties, GAP coverage, and other F&I products.
4. Service and Parts: Auto repair, maintenance, parts sales, and accessories for all vehicle brands sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Gunn Automotive Group is a multi-brand automotive dealership group that sells new and pre-owned vehicles from ten major brands (Acura, Buick, Chevrolet, Chrysler, Dodge, GMC, Honda, Jeep, Nissan, and Ram) through seven branded dealership locations in the San Antonio metropolitan area. The group complements vehicle sales with in-house and lender-arranged financing, certified pre-owned programs, trade-in valuation, OEM parts, auto repair and maintenance service, and collision repair through Gunn Collision.

Product overview

Gunn Automotive Group is a multi-brand automotive dealership network offering new and pre-owned vehicles across ten brands (Acura, Buick, Chevrolet, Chrysler, Dodge, GMC, Honda, Jeep, Nissan, and Ram). The company provides vehicle sales, financing, trade-in valuations, auto repair services, parts, and collision repair. Their product portfolio consists of physical vehicle brands sold through individual dealership locations, complemented by service departments and online shopping tools (Value Your Trade, Get Pre-Approved, Finance Application, Vehicle Specials). The company operates under brand-specific sub-domains (Gunn Acura, Gunn Chevrolet, Gunn Honda, Gunn Nissan, etc.) and uses a 'One Simple Price' pricing philosophy.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales
• Pre-Owned Vehicle Sales
• Certified Pre-Owned Vehicles
• Vehicle Financing
• Trade-In Valuation
• Auto Repair and Maintenance
• Parts Department
• Collision Repair
• Gunn At Home
• Gunn Fleet Management
• Vehicle Specials and Incentives

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Acura (Honda Luxury Division)coreChannel Partner/ Reseller/ DistributorAuthorized Acura dealership operating as Gunn Acura, selling new and pre-owned Acura vehicles including MDX, RDX, Integra, and ADX models. Part of Honda's luxury brand distribution network.
• General Motors (Chevrolet, Buick, GMC)coreChannel Partner/ Reseller/ DistributorAuthorized GM dealership for Chevrolet, Buick, and GMC brands operating as separate branded locations. Selling full lineups including Silverado, Trax, Trailblazer, Sierra, Acadia, Enclave, and Equinox vehicles.
• Stellantis (Chrysler, Dodge, Jeep, Ram)coreChannel Partner/ Reseller/ DistributorAuthorized Stellantis dealership for Chrysler, Dodge, Jeep, and Ram brands operating as Gunn CDJR. Selling vehicles including Wrangler, Grand Cherokee, Charger, Durango, and Ram 1500/3500 trucks.
• American Honda Motor Co. (Honda)coreChannel Partner/ Reseller/ DistributorAuthorized Honda dealership operating as Gunn Honda, selling Honda vehicles including CR-V, Civic, Pilot, Ridgeline, and Odyssey.
• Nissan North AmericacoreChannel Partner/ Reseller/ DistributorAuthorized Nissan dealership operating as Gunn Nissan, selling Nissan vehicles including Sentra, Rogue, Pathfinder, Altima, Frontier, and Armada.
• Tim DuncanminorGTM or Marketing PartnerFormer NBA Hall of Famer and San Antonio Spurs legend featured in testimonial advertising campaign 'Tim Duncan on Respect' comparing respect in basketball to customer treatment at Gunn dealerships.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Berkshire Hathaway Automotive: Multi-brand franchised dealer group (formerly Van Tuyl); comparable franchise model, broader geographic footprint.
• Lithia Motors (Driveway): Largest US dealer group by stores/revenue, multi-brand franchises plus Driveway omnichannel used-vehicle platform; comparable operating model at much larger scale.
• Group 1 Automotive: Large multi-brand US auto dealership group operating ~200+ rooftops across multiple states. Directly comparable as a multi-brand franchised dealer; differs in scale and geographic reach.
• Penske Automotive Group: Diversified auto retailer and commercial truck distributor with multi-brand franchised dealerships; comparable multi-brand franchised retail operations.
• AutoNation: Largest US auto retailer with ~300+ franchises across multiple states and brands. Closest publicly-traded peer for a multi-brand franchised dealership model.

Emerging players

• Carvana: Pure-play online used-vehicle retailer with home delivery; competes with Gunn's pre-owned sales and Gunn At Home delivery service in San Antonio.
• CarMax: Largest US used-vehicle retailer with no-haggle pricing model; directly comparable pricing philosophy and partial overlap in Gunn's 663 pre-owned inventory segment.

Direct peers

• Sonic Automotive: Multi-brand franchised dealership group with EchoPark used-car stores; comparable in franchise mix and franchise+used-car strategy to Gunn.
• Hendrick Automotive Group: Largest privately-held US dealer group; directly comparable as a multi-brand, multi-rooftop franchised dealer with strong regional concentration.
• Asbury Automotive Group: Multi-brand franchised US dealer group with Clicklane digital retail platform; very comparable franchise mix, store count, and digital omnichannel approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=KDqjugT9oBU
• Facebookfacebook.com/GunnAuto
• Xx.com/GunnAuto
• LinkedInlinkedin.com/company/gunn-automotive-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gunn Automotive Group