Rastreator.mx

What Rastreator.mx does

Rastreator.mx is a Mexican online insurance and financial product comparison aggregator operated by PREMINEN MÉXICO, S.A. DE C.V. as the local subsidiary of Italian-listed Moltiply Group S.p.A (formerly Gruppo MutuiOnline). Founded in Mexico in 2017 (with the auto comparison product launched in March 2018), the platform enables users to compare auto insurance policies from 10+ Mexican insurers — including AIG, AXA, Chubb, GNP, HDI, Mapfre, Quálitas, Banorte, El Águila, SURA, and Zurich — by completing a short questionnaire, after which real-time quotes are returned in under 45 seconds ordered from lowest to highest price.

The core technology is a digital comparison platform that integrates remotely with multiple carrier systems to display personalized price and coverage comparisons; the service is free for end users and protected by SSL encryption under Mexico's LFPDPPP data protection regime. Beyond auto insurance, the product surface has been progressively expanded to include motorcycle, ERT ride-hailing (Uber, Didi, Cabify, Beat), home, health/medical expenses, life, travel, pet, funeral, and personal accident insurance, plus personal loans, credit cards, car rental (via a Rentalcars partnership launched February 2019), GPS satellite tracking, and roadside and pet assistance memberships.

Rastreator.mx serves individual consumers (auto owners, motorcycle riders, ride-hailing drivers, and households) and earns revenue through referral and lead-generation fees paid by the insurance and financial product providers in its comparison panel, supplemented by commercial communications and promotional emails. Go-to-market is primarily product-led growth through the self-serve website (with optional phone-assisted contracting via free callbacks to insurer operators) plus multi-channel marketing including content/SEO, social, PR, podcasting ('¡Guau!'), a 2018-launched TV campaign, and an affiliate program. The company reports over 1.5 million unique users by 2022 and customer satisfaction ratings of 4.8/5 (Google) and 9.5/10 (Feedback Company).

Name

Rastreator.mx

Legal name

PREMINEN MÉXICO, S.A. DE C.V.

Website

https://rastreator.mx

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Rastreator.mx is a Mexican online insurance and financial product comparison aggregator, operated as a subsidiary of Italy-listed Moltiply Group S.p.A. It enables individual consumers to compare auto, motorcycle, ride-hailing, home, health, life, and other insurance quotes from 10+ Mexican insurers in real time, earning revenue via referral fees from carrier partners.

Ownership category

akta.pro rank

Product category

Insurance Comparison / Aggregator

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

akta.pro secondary industry

Public Auto / Livery (Taxi, Rideshare, Shuttle) (FSAJABAH)

Keywords

• Insurance comparison platform
• Auto insurance aggregator
• Price comparison marketplace
• Motorcycle insurance quotes
• Ride-hailing insurance coverage

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Referral/lead generation fees from insurers: Rastreator acts as a mediator connecting users with insurance companies. When users choose to contract with an insurer from the comparison panel, the company facilitates the connection. The service is free for users; Rastreator earns revenue from referral/lead fees paid by the insurance companies in its panel.
2. Commercial communications and promotional emails: Rastreator sends commercial communications, offers, and promotions about its services to users and contacts, contributing to revenue generation alongside core comparison services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rastreator.mx is a free online insurance and financial product price comparison aggregator for the Mexican market. Users complete a brief online questionnaire about their vehicle and driving profile and receive real-time price and coverage comparisons from 10+ leading insurers (AIG, AXA, Chubb, GNP, HDI, Mapfre, Quálitas, Banorte, El Águila, SURA, Zurich, La Latino, and others) in under 45 seconds. Beyond auto insurance, the platform also compares motorcycle, ERT (ride-hailing), home, health, life, travel, pet, funeral, and personal accident insurance, as well as car rentals, personal loans, and credit cards. Users contract directly with their chosen insurer either online or by phone; Rastreator earns referral/lead fees from insurers and does not act as intermediary in the final contract.

Product overview

Rastreator.mx is a digital insurance and financial product comparison platform operated by PREMINEN MÉXICO, S.A. DE C.V. as part of Moltiply Group. The platform operates as a multi-category comparison aggregator offering both core comparison services and supplementary offerings. The core portfolio centers on insurance comparisons including auto (the primary product launched in 2018), motorcycle, ERT/ride-sharing, home, health, life, travel, pet, funeral, and personal accident insurance. Beyond insurance, the platform expanded to include car rental comparison (via Rentalcars partnership), personal loans, and credit card comparisons. Additional offerings include GPS satellite tracking devices for vehicles and truck fleets, and roadside/pet assistance memberships. The platform also produces educational content through its podcast '¡Guau!' and maintains a news/press room with insurance-related articles. Users complete a questionnaire to receive real-time price comparisons from insurers, with results displayed in under 45 seconds and delivered via the platform and email, allowing direct contracting with the chosen insurer without Rastreator as intermediary.

Differentiator

Problem solved

Functional benefit

Products and services

• Comparador de Seguros de Auto The primary insurance comparison service on Rastreator.mx, enabling individual Mexican vehicle owners to compare auto insurance prices and coverages (liability, limited, broad, broad-plus) from 10+ insurers in under 2 minutes, with results ordered from lowest to highest price.
• Comparador de Seguros de Moto Motorcycle insurance comparison service for riders across engine sizes, including mandatory liability coverage for 125cc and larger motorcycles, comparing prices and coverages across multiple Mexican insurers.
• Comparador de Seguros ERT (Empresas de Redes de Transporte) Specialized insurance comparison for ride-sharing platform drivers using personal vehicles for commercial use (Uber, Didi, Cabify, Beat), covering policies that bridge personal and commercial driving.
• Comparador de Seguros de Casa Home insurance comparison service for homeowners and renters, comparing coverage options and prices from multiple Mexican insurers.
• Comparador de Seguros de Salud (Gastos Médicos Mayores) Major medical expense (health) insurance comparison service for individuals and families, comparing coverage and prices across Mexican health insurers.
• Comparador de Seguros de Vida Life insurance comparison service covering term life, whole life, and other life insurance products from multiple Mexican insurers.
• Comparador de Seguros de Viaje Travel insurance comparison service covering trip cancellation, medical emergencies, and other travel-related coverage options from multiple providers.
• Comparador de Seguros de Mascotas Pet insurance comparison service covering dogs and cats for veterinary care, grooming, and other pet-related services across multiple Mexican insurers.
• Comparador de Seguros de Gastos Funerarios Funeral expense insurance and pre-need funeral plan comparison service across multiple Mexican providers.
• Comparador de Seguros de Accidentes Personales Personal accident insurance comparison service covering bodily injury and related benefits from multiple Mexican insurers.
• Comparador de Renta de Autos Car rental comparison service in partnership with Rentalcars, allowing users to compare and book rental vehicles from multiple providers.
• Comparador de Préstamos Personales Personal loan comparison service allowing users to compare interest rates and terms from multiple Mexican financial institutions.
• Comparador de Tarjetas de Crédito Credit card comparison service comparing rewards, interest rates, and benefits across multiple Mexican banks and card issuers.
• Comparador de Rastreador Satelital GPS GPS satellite tracking device and service comparison for vehicles and trucks, providing real-time location monitoring and stolen vehicle recovery assistance.

Quantifiable outcome

• Users can save up to 50% on their auto insurance by comparing prices across multiple providers.
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

14 partnerships are on record, tiered core.

• RASTREATOR.COM LIMITEDcoreStrategic or Co-development PartnerRASTREATOR.COM LIMITED operates the Rastreator brand internationally, originating from the experience of Confused.com (UK's first insurance price comparison website). Its model was established in Spain with Rastreator.com, France with LeLynx.fr, and Mexico with Rastreator.mx. All IP rights over the Rastreator brand and domain are reserved to RASTREATOR.COM LIMITED.
• AIG SeguroscoreChannel Partner/ Reseller/ DistributorAIG Seguros is one of over 10 insurance companies featured on Rastreator's comparison panel, providing auto insurance quotes to users through the platform. Listed among the leading insurers in the Rastreator panel.
• AXA SeguroscoreChannel Partner/ Reseller/ DistributorAXA Seguros is featured on Rastreator's comparison panel, offering auto insurance products through the platform. AXA appears in sample pricing comparisons displayed on the site.
• Chubb SeguroscoreChannel Partner/ Reseller/ DistributorChubb Seguros is one of the insurance providers on Rastreator's panel, offering auto insurance coverage through the comparison platform.
• GNP SeguroscoreChannel Partner/ Reseller/ DistributorGNP Seguros is featured on Rastreator's insurance comparison panel, providing auto insurance quotes to users of the platform.
• HDI SeguroscoreChannel Partner/ Reseller/ DistributorHDI Seguros is one of the insurers available on Rastreator's comparison platform for auto insurance.
• Mapfre SeguroscoreChannel Partner/ Reseller/ DistributorMapfre Seguros is one of the insurance companies on Rastreator's panel, offering auto insurance through the comparison platform.
• Momento SeguroscoreChannel Partner/ Reseller/ DistributorMomento Seguros appears on Rastreator's insurance comparison panel as one of the available auto insurance providers.
• Quálitas SeguroscoreChannel Partner/ Reseller/ DistributorQuálitas Seguros is featured on Rastreator's comparison panel as one of the major auto insurance providers in the Mexican market.
• Seguros BanortecoreChannel Partner/ Reseller/ DistributorSeguros Banorte is included in Rastreator's panel of insurance providers for auto insurance comparison.
• Seguros El ÁguilacoreChannel Partner/ Reseller/ DistributorSeguros El Águila is one of the insurers available on Rastreator's comparison platform, offering auto insurance coverage.
• Seguros SURAcoreChannel Partner/ Reseller/ DistributorSeguros SURA is listed among the insurance providers on Rastreator's comparison panel for auto insurance.
• Zurich SeguroscoreChannel Partner/ Reseller/ DistributorZurich Seguros is one of the leading insurance companies featured on Rastreator's comparison panel for auto insurance in Mexico.
• La Latino SeguroscoreChannel Partner/ Reseller/ DistributorLa Latino Seguros is a Mexican insurance company with over 110 years of experience, offering auto insurance including ERT policies for Uber, Didi, Cabify, and Beat through Rastreator's comparison platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LeLynx.fr (France): French sister aggregator within Moltiply Group, comparing insurance and financial products with the same referral/revenue model. Operates in a different jurisdiction but with identical business mechanics.
• ComparaOnline (Chile / LatAm): Latin American insurance and financial product comparison aggregator active in Chile, Colombia, and Brazil. Closest peer in terms of Spanish-language market dynamics and Spanish/Portuguese Latin American insurance intermediation model.
• GoCompare (UK): UK insurance comparison aggregator operating the same multi-carrier panel and earn-from-referral model, owned by Future plc. Strongly comparable on funnel mechanics, traffic-driven acquisition, and SEO-led entry into adjacent insurance verticals.
• Rastreator.com (Spain): Sister site within the same Moltiply Group / Rastreator brand family, operating the same insurance comparison model in Spain. Direct functional peer in a more mature market, sharing IP, brand, and parent.
• Compare the Market (UK): UK's largest insurance comparison aggregator, owned by the BGL Group. Operates identical multi-insurer comparison and reward-driven funnels — a useful reference for category maturity, marketing intensity, and brand-led scale economics.
• Acierto.com (Spain): Spanish insurance and utilities comparison aggregator. Same product-led growth model with referral revenue from carriers; relevant as a like-for-like Spanish-market peer feeding shared lessons into the Mexican rollout.
• Confused.com (UK): UK origin of the Rastreator family and the first insurance price comparison website globally. Operates an identical multi-insurer comparison aggregator model serving UK consumers, originally part of Admiral Group.

Broad incumbents

• Moneysupermarket.com Group (UK): Public UK comparison platform covering insurance, energy, banking, and travel under one umbrella. Comparable as a broader incumbent that has successfully extended the aggregator model into adjacent verticals — directly relevant to Rastreator's cross-sell roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RastreatorMX
• LinkedInlinkedin.com/company/rastreatormx

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rastreator.mx