What AA Lares Insurance Services does

AA Lares Insurance Services is a family-owned, independent insurance agency founded in 2000 and headquartered in Orange, California, with a secondary office in Anaheim. The agency operates as an intermediary, accessing policies from multiple top-rated carriers—explicitly Mercury, Liberty Mutual, Safeco, and Travelers, plus over a dozen additional unnamed partnerships—to quote, compare, and bind coverage for customers. It is licensed to sell across six states (California, Nevada, Arizona, Oregon, Washington, and Texas), though its physical footprint is concentrated in Orange County. The agency employs 14+ named team members across account management, marketing, technology, and operations, with a family-ownership structure (Patty Lares as Agency Owner, Vanessa Lares as Chief Intelligence and Innovation Officer, John Lares on technology).

The agency's product portfolio spans more than 40 lines, organized into personal insurance (homeowners, auto, umbrella, life, high-net-worth, boat, motorcycle, RV, earthquake, flood, jewelry, landlord, condo, specialty dwelling, renters, course of construction) and business insurance (general liability, commercial auto, workers comp, BOP, commercial property, cyber liability, professional liability, commercial umbrella, builders risk, business interruption, D&O, product liability, EPL, inland marine, surety bonds, crime, hired/non-owned auto, liquor liability, equipment breakdown, garage keepers, environmental liability, warehouse liability, media liability, trucking, NEMT, and more). Recent additions include Medicare health insurance and equine/farm insurance. The technical surface consists of a proprietary online quote portal and a Client Service Center portal that handle self-service quote intake, e-signature, policy changes, claims reporting, certificate requests, billing, and account reviews.

Revenue is generated exclusively through insurance commissions earned from carrier partners on policies sold and retained, giving the model a recurring character tied to active policy renewals. The go-to-market is sales-led and agent-assisted across three channels: walk-in at two physical offices, phone/email inside sales with multilingual support in five languages, and a self-service online quote portal. Pricing is quote-based with no public rate cards; representative entry points include umbrella coverage starting around $150/year and boat insurance averaging less than $1/day. The customer base is highly diversified across individuals, families, and small-to-medium businesses, with no enterprise concentration, and the agency maintains a 4.9/5 Google rating across 976 reviews.

Name

AA Lares Insurance Services

Legal name

AA Lares Insurance Services, Inc.

Website

https://laresinsurance.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

AA Lares Insurance Services is a family-owned, independent insurance agency founded in 2000 in Orange, California, licensed across six western states. It brokers personal and commercial insurance products from multiple top-rated carriers, serving individuals, families, and small-to-medium businesses across more than 40 product lines.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Personal Umbrella Insurance (FSAJANAA)

akta.pro secondary industries

Personal Excess Liability (High-Net-Worth) (FSAJANAF), Hired & Non-Owned Auto (FSAJABAE), Standalone Umbrella Liability (FSAJANAE)

Keywords

• Independent insurance agency
• Personal insurance brokerage
• Commercial insurance coverage
• Business insurance solutions
• Multi-carrier insurance agency

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Commissions: As an independent insurance agency, AA Lares earns commissions from insurance carrier partners for policies sold and retained. Revenue is recurring as long as policies remain active and renew.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

AA Lares Insurance Services is a family-owned independent insurance agency that brokers personal and commercial insurance coverage by shopping policies across multiple top-rated insurance carriers (including Mercury Insurance, Liberty Mutual, Safeco, and Travelers). The agency sells and services a broad portfolio of personal lines (homeowners, auto, umbrella, life, boat, motorcycle, RV, earthquake, flood, jewelry, landlord, condo, and renters) and commercial lines (general liability, commercial auto, workers compensation, business owners policy, cyber liability, professional liability, commercial umbrella, builders risk, and many specialized coverages) to individuals, families, and small-to-medium businesses across six western U.S. states.

Product overview

AA Lares Insurance Services is a family-owned independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products through multiple carrier partnerships. The company provides two main service categories: Personal Insurance (including homeowners, auto, umbrella, life, boat, motorcycle, RV, powersports, earthquake, flood, jewelry, landlord, condo, specialty dwelling, and renters coverage) and Business Insurance (including general liability, commercial auto, workers compensation, commercial property, cyber liability, professional liability, commercial umbrella, business owners policy, and specialized coverages like trucking, NEMT, medical malpractice, and entertainment/events). The company also offers farm/equine insurance, non-profit organization insurance, religious organization insurance, school/youth program insurance, and Medicare health insurance. As an independent agency, they act as intermediaries shopping coverage through multiple insurance carriers rather than offering a single proprietary insurance product.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance Home insurance covering the dwelling structure, personal property, liability, loss of use, and other structures against perils such as fire, theft, and weather damage; offered to California homeowners through multiple carrier partnerships.
• Auto Insurance Vehicle insurance covering liability, collision, comprehensive, uninsured motorist, and additional coverages for cars, trucks, and specialty vehicles; shopped across carriers including Mercury Insurance.
• Umbrella Insurance Stand-alone personal liability policy providing additional coverage limits above homeowners and auto insurance, typically $1 million to $5 million, starting at approximately $150 per year per carrier.
• Life Insurance Coverage including term life, whole life, and universal life policies providing death benefits for beneficiaries to cover funeral costs, estate taxes, lost income, and mortgage payments.
• Private Client / High Net Worth Insurance Specialized coverage for high-net-worth families protecting luxury homes, high-value autos, jewelry, fine art, collections, and offering identity theft and kidnap/ransom protection, including on-site property inspection and carrier physical survey.
• Boat Insurance Coverage for boats and personal watercraft including liability, physical damage, navigational area protection, agreed value, and emergency assistance, averaging less than $1 per day.
• Motorcycle Insurance Coverage for street bikes, Harley Davidsons, cruisers, touring bikes, dirt bikes, ATVs, and choppers including collision, comprehensive, and uninsured motorist protection.
• Recreational Vehicle (RV) Insurance Protection for motorhomes, travel trailers, campers, and horse trailers with stated value, agreed value, or replacement cost coverage options.
• Earthquake Insurance Stand-alone policy protecting California homes against earthquake damage, covering dwelling, personal property, and loss of use with deductibles ranging from $1,000 to $10,000 or more.
• Flood Insurance Stand-alone coverage protecting against flood damage, required in certain FEMA flood zones and available as optional coverage outside high-risk areas.
• Jewelry Insurance Scheduled personal property coverage for jewelry, watches, and valuables with options for appraisal requirements and safe storage conditions.
• Renters Insurance Protection for tenants covering personal belongings, liability, and additional living expenses when rental property becomes uninhabitable.
• Medicare Insurance Health insurance products for Medicare beneficiaries including Medicare Advantage, Supplement, and Part D plans.
• General Liability Insurance Coverage for third-party claims related to bodily injury, property damage, and advertising injuries occurring on business premises or from business activities.
• Commercial Auto Insurance Coverage for business-owned vehicles including liability for accidents, physical damage, theft, and vandalism for delivery trucks and service vehicles.
• Workers Compensation Insurance Coverage for employees injured on the job including medical expenses, lost wages, and rehabilitation costs as required by state law.
• Commercial Property Insurance Coverage for business physical assets including buildings, inventory, furniture, and equipment against fire, theft, vandalism, and natural disasters.
• Cyber Liability Insurance Coverage for costs associated with data breaches including legal fees, notification costs, and credit monitoring for affected customers.
• Professional Liability (E&O) Insurance Coverage for legal expenses if a business is sued for mistakes, missed deadlines, project scope disputes, negligence, or professional errors.
• Commercial Umbrella Insurance Additional liability coverage beyond underlying policy limits for general liability, commercial auto, and employer's liability insurance.
• Business Owners Policy (BOP) Cost-effective combination of general liability and commercial property insurance in a single policy for small businesses.
• Non-Emergency Medical Transportation (NEMT) Insurance Coverage for NEMT drivers with specific liability protections for the unique regulatory environment in non-emergency medical transport.
• Commercial Trucking Insurance Coverage for trucking operations including auto liability, cargo coverage, bobtail insurance, non-trucking liability, and occupational accident coverage.
• Equine Insurance Coverage for horses including full mortality and theft, major medical, loss of use, and stallion infertility protection.

Quantifiable outcome

• 4.9 out of 5 stars from 976 Google reviews
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Mercury InsurancecoreChannel Partner/ Reseller/ DistributorPrimary personal lines insurance partner. Mercury Insurance is a major California carrier. The agency represents Mercury as a channel partner, selling Mercury auto, home, and other personal insurance products. Customer testimonials specifically reference Mercury Insurance.
• Liberty Mutual InsurancecoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier partner offering personal and commercial insurance products through the agency. Listed as one of four primary insurance company partners on the partners page.
• Safeco InsurancecoreChannel Partner/ Reseller/ DistributorLiberty Mutual subsidiary personal lines carrier partner. Listed as one of four primary insurance company partners on the partners page.
• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorMajor commercial and personal lines carrier partner. Listed as one of four primary insurance company partners on the partners page.
• Multiple Unnamed Insurance CarrierscoreChannel Partner/ Reseller/ DistributorThe agency works with 'the nation's largest and most reputable insurance companies' and states it can shop coverage through 'over a dozen choices' through multiple carrier partnerships. The quote forms reference multiple unnamed carrier relationships for personal and commercial insurance products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hub International: Large global insurance brokerage with significant personal and commercial lines offerings. Operates as an aggregator of independent agencies and a likely roll-up counterparty for family-owned agencies like AA Lares.
• Aon: Global professional services firm with substantial insurance brokerage operations. Competes for commercial and specialty personal business in California; relevant as a benchmark for where broker consolidation is heading.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm offering commercial and personal lines. Broader portfolio than AA Lares but competes for the same commercial and high-net-worth clients in California.
• Marsh McLennan: World's largest insurance broker and risk advisor. While focused on enterprise/commercial accounts, competes for high-net-worth and specialty personal business in California that AA Lares also targets.

Direct peers

• Brown & Brown: Major publicly-traded US insurance broker offering personal, commercial, and specialty lines through carrier relationships. Similar multi-carrier intermediary model to AA Lares at far larger scale, with a track record of acquiring independent agencies.
• AssuredPartners: Top US insurance brokerage specializing in commercial and personal lines through carrier partnerships. Active acquirer of independent agencies like AA Lares, making it both a competitor and a likely buyer profile.
• Leavitt Group: Family-founded, large US network of independent insurance agencies offering personal and commercial lines through multiple carrier partners across many states. Most comparable structural peer to AA Lares's multi-carrier independent agency model, only at significantly larger scale.
• USI Insurance Services: Large US insurance brokerage built through acquisition of independent agencies offering personal and commercial lines. Highly comparable operating model to AA Lares and an active acquirer of similar agencies.
• Heffernan Insurance Brokers: California-based independent insurance brokerage serving businesses and individuals with multi-carrier partnerships. Closest geographic and structural peer to AA Lares — California roots, mid-size, multi-line, multi-carrier, family-influenced culture.

Emerging players

• Next Insurance: Insurtech targeting small businesses with digital-first, direct-purchase commercial insurance including general liability, workers comp, and commercial auto. Disrupts the traditional agency channel in lines where AA Lares serves small commercial clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@aalaresinsuranceservicesin8453
• Facebookfacebook.com/AALaresInsurance
• LinkedInlinkedin.com/company/aa-lares-insurance-services
• Instagraminstagram.com/laresinsurance
• Xx.com/LaresInsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AA Lares Insurance Services