Cornthwaite Group

What Cornthwaite Group does

Cornthwaite Group is a privately-held UK agricultural, industrial, and groundcare machinery dealership headquartered in Nantwich, operating five depots across Cheshire, Lancashire, Cumbria, and Southern Scotland. The company is an authorized John Deere dealer and complements the core franchise with 15+ complementary brands (Kramer, Strautmann, Ktwo, Redrock, Spearhead, Stihl, Husqvarna, Grillo, Dalbo, Mazzotti, Cherry, Wessex, APV, SKY Agriculture, Suton). It operates through four named divisions: Cornthwaite Agricultural (tractors, combines, foragers, sprayers), Cornthwaite Industrial (Kramer telehandlers, Redrock slurry equipment, Ktwo trailers, Suton sweepers), Cornthwaite Groundcare (Grillo, Spearhead mowers, Stihl, Husqvarna), and Cornthwaite Solutions (precision agriculture technology integration built on 25 years of expertise around the John Deere precision ag stack including AutoTrac, StarFire, G5 CommandCenter, JDLink, and Operations Center).

The business generates revenue across five streams: new machinery sales (quote-based pricing), used machinery sales (listed pricing, with the Cornthwaite Premium Used program offering 6-month/500-hour warranties), parts (over 250,000 John Deere parts available online with free shipping), aftersales service and repairs using Service ADVISOR, and finance arrangements (hire purchase and operating lease through John Deere Finance). Go-to-market is sales-led through depot-based direct sales teams handling new and used sales, finance, and part-exchange, supplemented by an e-commerce online shop for parts and groundcare products, an online auction platform for used equipment, and international export services shipping used machinery to over 20 countries worldwide. Customer segments span agricultural businesses (dairy, arable, mixed farming), agricultural contractors, professional groundcare operators (golf courses, sports facilities, local authorities, landscaping contractors), and domestic users.

Name

Cornthwaite Group

Legal name

Cornthwaite Group

Website

https://cornthwaitegroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Cornthwaite Group is a privately-held UK agricultural, industrial, and groundcare machinery dealership operating five depots across North West England and Southern Scotland as an authorized John Deere dealer, complemented by 15+ brands and a dedicated precision agriculture division.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Tractors (Utility, Row-Crop, Articulated, Specialty) (AFAAAAAA)

akta.pro secondary industries

Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Compact & Specialty Farm Machinery (Compact Tractors, Vineyard/Orchard, High-Clearance, Track Systems) (AFAAAAAJ), Agricultural Processing Equipment (On-farm) (IMAHACAL)

Keywords

• Agricultural machinery dealer
• Precision farming technology
• Used farm equipment
• Groundcare equipment supply
• Telehandler and loader sales

Headquarters

HQ city

Ormskirk

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Inventory and Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Machinery Sales: Sales of new agricultural machinery including tractors, combines, foragers, sprayers, telehandlers, groundcare equipment from brands including John Deere, Kramer, Strautmann, SIP, Redrock, Ktwo, Spearhead, Stihl, Husqvarna, and others.
2. Used Machinery Sales: Sales of pre-owned agricultural machinery including tractors, trailers, gators, telehandlers, combines, foragers, and attachments. Includes Cornthwaite Premium Used program with warranties.
3. Parts Department: Sales of replacement parts and attachments for all machinery brands. Over 250,000 John Deere parts available online with free shipping.
4. Service and Aftersales: Workshop service, repairs, expert checks using Service ADVISOR, and maintenance for agricultural and groundcare machinery.
5. Finance Services: Finance options including hire purchase and operating lease on new and used machinery, with trade-ins available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cornthwaite Group is an authorized John Deere dealer and full-service agricultural machinery dealership selling new and pre-owned tractors, combines, foragers, sprayers, telehandlers, trailers, and groundcare equipment. The business is organized into Agricultural, Industrial, and Groundcare divisions and is supported by precision farming technology (Cornthwaite Solutions), aftersales service, a parts department, finance options, and export services to over 20 countries.

Product overview

Cornthwaite Group is an agricultural and groundcare machinery dealer operating across the UK with multiple divisions. The company offers a platform of new and used agricultural machinery (tractors, combines, foragers, sprayers, trailers, telehandlers), professional groundcare equipment (mowers, robotic mowers, handheld tools), and industrial handling equipment. The portfolio is organized around three divisions: Cornthwaite Agricultural (John Deere tractors, combines, foragers, sprayers and complementary brands including Strautmann, SIP, Spearhead, Ktwo), Cornthwaite Groundcare (Grillo, Spearhead mowers and handheld equipment from Stihl, Husqvarna), and Cornthwaite Industrial (Kramer telehandlers/loaders, Redrock slurry/trailers, Ktwo trailers, Suton sweepers). Core product offerings are supported by Precision Farming Technology (AutoTrac, StarFire, G5 CommandCenter, JDLink), Aftersales Service, Finance Options, Export Services, and an Online Auction platform. The company serves as an authorized John Deere dealer with depots across Cheshire, Lancashire, Cumbria and Scotland.

Differentiator

Problem solved

Functional benefit

Brands

• Cornthwaite Premium Used: Specially selected used tractors with 6 month 500 hour warranty, 60 point check, full valet, and financing from John Deere finance available.

Products and services

• New Agricultural Machinery Sales of new agricultural machinery from John Deere, Kramer, Strautmann, SIP, Redrock, Ktwo, Spearhead, and other brands, including tractors, combines, foragers, sprayers, telehandlers, groundcare equipment, and trailers, targeted at farms and contractors.
• Used Machinery Sales Sales of pre-owned agricultural machinery including tractors, trailers, gators, telehandlers, combines, foragers, and attachments, with the Cornthwaite Premium Used program offering 6-month/500-hour warranty, 60-point check, and full valet.
• Aftersales Service Workshop service, repairs, and expert checks using Service ADVISOR for agricultural and groundcare machinery, providing maintenance and technical support to minimize downtime.
• Parts Department Sales of replacement parts and attachments for all machinery brands, with over 250,000 John Deere parts available online with free shipping.
• Finance Options Financing solutions including hire purchase and operating lease on new and used machinery, with trade-ins available, provided through John Deere Finance and other partners.
• Cornthwaite Solutions Precision Agriculture Precision farming technology including guidance systems, machine automation, and site-specific farming solutions, drawing on 25 years of precision agriculture expertise, targeted at farming operations seeking precision farming technology integration.
• Groundcare Equipment Sales Sales of professional and domestic groundcare equipment including compact tractors, ride-on mowers, robotic mowers (Husqvarna Automowers), walk-behind mowers, attachments, and finishing mowers, targeted at grounds maintenance professionals and homeowners.
• Export Services International export of agricultural machinery with logistics handling and documentation support to customers in over 20 countries worldwide.
• Online Auction Platform Online machinery auctions for buying and selling agricultural and groundcare equipment.
• Online Shop E-commerce shop for parts, accessories, and groundcare products, serving individual customers and small businesses with direct online purchase.

Quantifiable outcome

• Used machinery exported to over 20 countries worldwide
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• John DeerecoreChannel Partner/ Reseller/ DistributorAuthorized John Deere dealer providing new and used John Deere agricultural machinery including tractors, combines, foragers, sprayers, gators, and compact utility tractors. Offers full aftersales support, parts, and service for John Deere products. Primary brand representing majority of product portfolio.
• KramercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Kramer telescopic handlers, telehandlers, and wheeled loaders. Partnership announced in June 2017. One of the largest Kramer dealers in the UK offering machines with stacking heights of 6-9 meters and lift capacities of 2.7t-5.5t.
• StrautmannminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Strautmann agricultural equipment including diet feeders and muck spreaders.
• SIPminorChannel Partner/ Reseller/ DistributorAuthorized dealer for SIP agricultural machinery and equipment.
• RedrockcoreChannel Partner/ Reseller/ DistributorMajor stockist of Redrock products including slurry handling solutions, blockcutters, paddle feeders, vari-cut mixer feeders, specialist trailers, straw bedders, and bale feeders. Co. Armagh based manufacturer.
• KtwocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Ktwo trailers including Roadeo Compact & Push Range (compactor trailers), Roadeo Curve Tipping Trailers, Roadeo Dump Trailers, and Roadeo Flat Trailers. Family-run UK manufacturer established in 1980s.
• SpearheadcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Spearhead groundcare machinery including amenity mowers (Rolliflail, Sniper, Rollicut, Trident series) and reach mowers (Twiga Compact and Twiga Classic). UK manufactured products.
• StihlminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Stihl products including chainsaws, hedge trimmers, strimmers, brushcutters, blowers, vacuums, pressure washers, and cordless power tools.
• HusqvarnaminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Husqvarna Automowers robotic lawn mowers and other outdoor power equipment.
• GrillocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Grillo groundcare products including climber mowers, outfront mowers with and without collection, and MD mowers. Italian manufacturer with 60 years experience serving domestic and professional applications.
• DalbominorChannel Partner/ Reseller/ DistributorAuthorized dealer for Dalbo agricultural equipment.
• MazzottiminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Mazzotti agricultural machinery.
• CherryminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Cherry agricultural equipment and utility vehicles.
• WessexminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Wessex agricultural implements and equipment.
• APVminorChannel Partner/ Reseller/ DistributorAuthorized dealer for APV agricultural equipment.
• SKY AgricultureminorChannel Partner/ Reseller/ DistributorAuthorized dealer for SKY Agriculture products.
• SutonminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Suton sweeping and cleaning equipment. Based in Norfolk, established 1954. Products include Suton Bucket Brush and equipment for cow cubicles, grain stores, and paddocks.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ben Burgess: Long-established John Deere agricultural and groundcare machinery dealer in East Anglia with multiple depots, offering new and used equipment, parts, service, and precision agriculture support — directly comparable in franchise mix, customer base, and integrated dealer model.
• Ripon Farm Services: John Deere dealer group operating across Yorkshire and the North of England with multiple depot locations, selling new and used agricultural machinery alongside parts and aftersales — a close regional peer with overlapping OEM and product portfolio.
• Chandlers Farm Equipment: Multi-branch UK agricultural machinery dealer group representing AGCO and other major brands with new/used equipment, parts, service, and precision farming — closely comparable multi-depot dealer model and integrated aftersales offering.
• Thomas Sherriff & Co: Authorized John Deere dealer group operating depots across the Scottish Borders and North of England, providing agricultural and groundcare machinery, parts, and service — directly overlapping with Cornthwaite's North West England / Southern Scotland footprint.
• C B Norwood & Co: Multi-brand tractor and agricultural machinery dealer network (operating in both New Zealand and the UK) representing major brands including John Deere — comparable multi-depot, multi-brand dealership business with new/used, parts, and service revenue streams.
• Lloyd Ltd: UK agricultural and construction equipment dealer group representing New Holland and other OEMs across Northern England and Scotland with multiple depots — comparable multi-depot dealership with parts, service, and groundcare product lines.
• Malpas Tractors: John Deere dealer in Cheshire and the North West of England providing new and used agricultural machinery, parts, and aftersales — a direct regional competitor in Cornthwaite's home territory with the same OEM relationship.
• Henton & Chattell: Kubota and complementary brand agricultural and groundcare machinery dealer in the East Midlands with multi-site operations and full aftersales support — comparable multi-depot dealer model in the same broader UK agricultural retail market.
• Rea Valley Tractors: John Deere dealer in Shropshire and the West Midlands / Welsh borders, providing new and used agricultural machinery, parts, and service — a directly comparable authorized John Deere dealer with overlapping product and customer base.

Broad incumbents

• Krone UK (Bernard Krone): Manufacturer-owned UK sales and dealer support operation for Krone agricultural machinery (forage, hay, and tillage equipment) — a broader incumbent competing for some of the same forage and harvesting product lines that Cornthwaite sells through its John Deere and complementary brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornthwaite Group