Donno Bikes
Donno Bikes, founded in 2014 in Italy, is a direct-to-consumer e-commerce retailer of electric cargo bikes for families, distributing Yuba, iO InBicy, Taga Family, and Ahooga brands via donnobikes.com with a 60+ workshop service network nationwide.
- Company typePrivate
- Founded2014
- HeadquartersSan Benedetto Del Tronto, Italy
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Donno Bikes does
Donno Bikes Srl is an Italian direct-to-consumer e-commerce retailer founded in 2014 and headquartered in San Benedetto del Tronto, Ascoli Piceno province. The company specializes in cargo bicycles—both electric and muscle-powered—designed for Italian families that need to transport one to three children and goods in narrow, congestion-heavy urban streets. Its catalogue spans compact cargo bikes (9 models, 60–110 N/m motor torque), full-size cargo bikes (6 models, up to 250 kg payload, Bosch and Shimano STePS motors), front cargo bikes (2 models), three-wheel cargo bikes from Taga Family (6 models), city e-bikes (9 models, 14 colors, 250 Wh battery), and folding bikes from Belgian brand Ahooga. Donno Bikes operates an exclusive Italian distribution arrangement with iO InBicy, whose compact cargo platform integrates the proprietary, patent-pending Flash Switch quick-release loading system and won the 2023 Red Dot Design Award. The company also distributes Yuba (Kombi, Spicy Curry, Mundo EP8, Supercargo CL, FastRack), Taga Family, and Ahooga, supplemented by an own-brand Donno Bikes Edition line.
Revenue is generated through one-time sales of bikes and accessories, subscription or attach revenue from branded service layers (DonnoSafe GPS anti-theft, DonnoLive virtual expert consultation, DonnoDelivery pre-assembled 72-hour shipping, DonnoService maintenance via 60+ authorized Italian workshops), and transaction fees from financing partners Klarna, Pagodil, Findomestic Banca, and Satispay. Pricing is not publicly disclosed and is fulfilled through a personalized-offer portal; financing thresholds run from €35 (Klarna) to €3,000 (Pagodil), with full prices inclusive of 22% VAT and reduced VAT rates (4% or 0%) applied where eligible.
The go-to-market is exclusively direct, with no third-party retailer or distributor channel. Marketing relies on YouTube product reviews and family testimonials, Facebook/Instagram/Pinterest organic social, blog content tied to regional Italian bike-bonus programs (Firenze, Bolzano), and WhatsApp-based bottom-of-funnel support. Donno Bikes reports 7,000+ satisfied families since founding, a 4.8/5.0 average Google review rating, and a 10-year frame warranty on all bicycles. Operations are limited to Italy, with minor geographic carve-outs for San Marino and Vatican City, while the website is published in Italian, English, French, and German. Ownership is private with no disclosed parent, institutional investors, or venture backing.
Donno Bikes firmographics
Firmographics- Name
- Donno Bikes
- Legal name
- Donno Bikes Srl
- Website
- https://donnobikes.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Donno Bikes, founded in 2014 in Italy, is a direct-to-consumer e-commerce retailer of electric cargo bikes for families, distributing Yuba, iO InBicy, Taga Family, and Ahooga brands via donnobikes.com with a 60+ workshop service network nationwide.
- Ownership category
- akta.pro rank
Donno Bikes industry classification
Industry- Product category
- Cargo Bicycles (Electric and Muscle-Powered)
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (441330)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Cargo & Utility Bike Retail (CRAMAHAF)
- akta.pro secondary industries
- Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
Keywords
Where Donno Bikes is headquartered
LocationHeadquarters
- HQ city
- San Benedetto Del Tronto
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Donno Bikes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Cargo Bike Sales: Direct sales of electric and muscle-powered cargo bikes through their e-commerce platform, including brands like Yuba, iO InBicy, Taga Family, and Ahooga, as well as their own Donno Bikes Edition models
- Accessories Sales: Sale of complementary accessories for cargo bikes including helmets, locks, GPS systems, and cargo solutions
- Premium Services: Additional revenue from premium services including DonnoSafe GPS subscription, DonnoService maintenance packages, and DonnoLive consultation sessions
- Financing Services: Facilitation of installment payment options through financial partners including Klarna (35-1500 EUR), Pagodil (990-3000 EUR), and Findomestic, earning commissions on financed transactions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Compact Cargo Bikes - starting at entry-level models |
| Unit Pricing | Pay-as-you-go | Full Size Cargo Bikes - maximum capacity models |
| Unit Pricing | Pay-as-you-go | Front Cargo Bikes - professional transport solutions |
| Unit Pricing | Pay-as-you-go | City Bikes - urban mobility |
| Unit Pricing | Pay-as-you-go | Three-Wheel Cargo Bikes |
| Unit Pricing | Pay-as-you-go | Folding Bikes |
| Other | Pay-as-you-go | Financing Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Donno Bikes product offering
Product offeringCore offering
Donno Bikes designs, manufactures, and distributes a specialized portfolio of cargo bicycles—both electric (e-cargo) and muscle-powered—for Italian families and urban riders. The catalog spans compact cargo bikes, full-size cargo bikes, front cargo bikes, three-wheel cargo bikes, city bikes, and folding bikes, drawing on its own Donno Bikes Edition line plus partner brands such as iO InBicy, Yuba, Taga Family, and Ahooga. The offering is wrapped with proprietary support services (DonnoSafe GPS, DonnoLive virtual viewing, DonnoDelivery, DonnoService workshops) and complementary accessories, all sold direct-to-consumer via the donnobikes.com website.
Product overview
Donno Bikes is an Italian company specializing in cargo bikes (both electric and muscle-powered) designed for Italian families. The core product offering consists of two main categories: Cargo e-Bikes (electric) and Muscolare (muscle-powered) bicycles. The electric cargo bike portfolio includes multiple subcategories: Compact Cargo (9 models, 60-110 N/m torque), Full Size Cargo (6 models, up to 250 kg payload with Bosch/Shimano motors), Front Cargo (2 models with low center of gravity), Three-Wheel/Tre Ruote (6 models for maximum stability), City Bike (9 models for urban commuting), and Folding/Pieghevoli bikes (award-winning Ahooga brand). Key branded products include iO InBicy (Red Dot Design Award 2023 winner), Yuba Kombi/Spicy Curry/Mundo/Supercargo/Fastrack, Taga Family, and Ahooga. Premium services include DonnoSafe (GPS anti-theft), DonnoLive (virtual viewing), DonnoDelivery (72-hour delivery), and DonnoService (60+ authorized workshops). The company offers a 10-year frame warranty and has served over 7,000 families since 2014.
Differentiator
Problem solved
Functional benefit
Brands
- DonnoLive: Premium virtual viewing experience with expert mechanical advice for online bicycle selection.
- DonnoSafe
- DonnoDelivery
- DonnoService
Products and services
- iO InBicy Cargo Bikes Compact cargo bike platform with the same length as a standard bicycle, featuring 26-inch wheels, a high-tech frame, and the patented Flash Switch loading plane attachment. Carries up to 225 kg (Supernova model) and 1-3 passengers. Sold exclusively in Italy through Donno Bikes.
- Yuba Cargo Bikes (Kombi, Spicy Curry, Mundo, Supercargo, Fastrack) Yuba cargo bike lineup covering compact (Kombi), full-size (Spicy Curry, Mundo EP8) with Bosch or Shimano STePS motors and up to 250 kg payload, and front cargo (Supercargo CL with low center of gravity, Fastrack with multi-position luggage rack). Targeted at families and professional users.
- Taga Family Three-Wheel Cargo Bikes Three-wheel cargo bikes designed for maximum stability and proven reliability, accommodating 1-3 passengers. Available in both muscle-powered and e-bike versions, sold to families worldwide through Donno Bikes.
- Ahooga Folding Electric Bikes Ultra-lightweight, compact folding e-bikes with a unique hinge-free frame, 105 kg capacity, and a 10-second fold. Designed for urban commuters and multimodal travel combining cycling with public transport.
- Muscle-Powered Cargo Bicycles (Muscolare) Traditional non-electric muscle-powered bicycles and cargo bikes for riders preferring manual pedaling without electric assistance.
- City e-Bikes Urban electric bicycles optimized for city commuting, with 250Wh battery, 25 km/h speed limit, and 1-2 passenger configurations across 9 models in 14 colors.
- DonnoSafe GPS Anti-Theft System GPS-based anti-theft tracking system integrated into Donno Bikes cargo bikes, providing real-time tracking and maximum theft protection, sold as a recurring subscription service alongside bike purchases.
- DonnoLive Virtual Consultation Service Real-time 360-degree virtual bike viewing experience combined with mechanical-expert consultation from staff with 10+ years of experience, enabling remote pre-purchase product evaluation.
- DonnoDelivery Fast Shipping Service Fast nationwide delivery service guaranteeing shipment across Italy within 72 hours, with bicycles delivered fully assembled (19+ quality checkpoints) and ready to ride.
- DonnoService Authorized Workshop Network Comprehensive after-sales assistance and maintenance package providing access to 60+ authorized workshops across Italy for diagnostics, repairs, and warranty service.
- Cargo Bike Accessories Range of complementary cargo-bike accessories including bags, locks, lights, helmets, GPS systems, and other gear supporting the core bike purchase.
Quantifiable outcome
- 10-year frame warranty on all bicycles - industry-leading coverage
- +2 more outcomes
Companies that use Donno Bikes
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Donno Bikes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Donno Bikes partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- Yuba BikescoreYuba is a primary brand distributed by Donno Bikes in Italy. Products include Yuba Kombi (compact cargo), Yuba Spicy Curry, Yuba Mundo EP8, Yuba Supercargo CL, and Yuba FastRack. These are prominently featured on the Donno Bikes website with dedicated product pages, video reviews, and family testimonials including a viral Iceland trip video.
- iO InBicyflagshipiO InBicy is a flagship brand exclusive to Donno Bikes in Italy, featuring the innovative compact cargo bike that won the Red Dot Design Award 2023. The iO InBicy features the proprietary Flash Switch patented cargo attachment system. Donno Bikes heavily promotes this brand as a revolution in compact cargo bikes.
- Taga FamilycoreTaga Family is a three-wheel cargo bike brand distributed by Donno Bikes. Known for maximum stability and proven reliability, chosen by families worldwide. Available in both muscle-powered and e-bike versions.
- AhoogacoreAhooga is a Belgian folding bike brand distributed by Donno Bikes. Known for ultra-lightweight, super compact, fashion-forward design with award-winning aesthetics. Features unique frame without hinges that maintains an intact triangle when folded, making them the strongest and most comfortable folding bikes. Fold in just 10 seconds.
- BoschcoreBosch is a key technology partner providing central drive motors for Full Size Cargo bikes. Bosch Performance Line and Active Line motors are featured in premium cargo bikes, providing reliable electric assistance for heavy loads and hilly terrain.
- Shimano STePScoreShimano STePS is a technology partner providing electric motor systems for cargo bikes. Featured in Yuba Mundo EP8 and other models as a leading sector motor system for reliable pedal-assist functionality.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Donno Bikes competitors and assessment
Company assessmentEmerging players
- Douze Cycles: French family-focused e-cargo bike maker (Douze V2, X), a smaller premium competitor targeting the same European urban family buyer as Donno.
- Chike Bikes: German manufacturer of Chike e-cargo bikes for kids and cargo, a niche premium competitor in the family/utility e-cargo segment targeted by Donno Bikes.
Broad incumbents
- Rad Power Bikes: Large US-based direct-to-consumer e-bike brand with a RadWagon e-cargo SKU now selling across Europe. Broader e-bike portfolio but overlaps on family/utilitarian e-cargo.
Direct peers
- Tern Bicycles: Compact urban and family utility e-bike brand (e.g. GSD, HSD, Quick Haul) competing directly with Donno's compact/family cargo lineup for the same urban parent buyer.
- Urban Arrow: Dutch manufacturer of premium family e-cargo bikes (Family, Cargo, Tender). Direct comparable on product (electric cargo bikes for families) and customer profile (urban households replacing a car).
- Babboe: One of Europe's largest cargo bike brands, Dutch, with broad family e-cargo and three-wheel lineup and an established dealer/service network across the continent. Same family-mobility DTC category as Donno Bikes.
- Riese & Müller: Premium German e-bike maker with a strong e-cargo portfolio (Load, Packster, Multicharger) sold via multi-brand dealer networks across Europe. Comparable premium positioning and family/utility use case.
- Yuba Bicycles: US-based cargo bike brand (Kombi, Spicy Curry, Mundo, Supercargo, FastRack) directly distributed by Donno Bikes in Italy. Overlapping product line and target customer makes it both a peer and a partner dependency.
- Benno Bikes: US-designed e-cargo/utility bike brand (e.g. eJoy, Boost, RemiDemi) targeting urban commuters and families. Direct product overlap with Donno's compact and front cargo category.
- Larry vs Harry: Danish maker of Bullitt cargo bikes, including the eBullitt electric variants. Same premium cargo bike category with parallel family and professional use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Donno Bikes social profiles
Digital presenceDonno Bikes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Donno Bikes leadership team
Management profileNumber of profiles
Donno Bikes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Donno Bikes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Donno Bikes
What does Donno Bikes do?
Donno Bikes designs, manufactures, and distributes a specialized portfolio of cargo bicycles—both electric (e-cargo) and muscle-powered—for Italian families and urban riders. The catalog spans compact cargo bikes, full-size cargo bikes, front cargo bikes, three-wheel cargo bikes, city bikes, and folding bikes, drawing on its own Donno Bikes Edition line plus partner brands such as iO InBicy, Yuba, Taga Family, and Ahooga. The offering is wrapped with proprietary support services (DonnoSafe GPS, DonnoLive virtual viewing, DonnoDelivery, DonnoService workshops) and complementary accessories, all sold direct-to-consumer via the donnobikes.com website.
Is Donno Bikes a public or private company?
Donno Bikes is a private company. It is classified as unknown and is currently operating.
When was Donno Bikes founded?
Donno Bikes was founded in 2014.
Where is Donno Bikes based?
Donno Bikes is headquartered in San Benedetto Del Tronto, Italy, in the Europe region.
How does Donno Bikes make money?
Four revenue lines are on record. Cargo Bike Sales are the primary driver. The others are accessories Sales, premium Services and financing Services.
Who are Donno Bikes's main competitors?
Emerging players on record are Douze Cycles and Chike Bikes. Rad Power Bikes is listed as a broad incumbent. Direct peers are Tern Bicycles, Urban Arrow, Babboe, Riese & Müller, Yuba Bicycles, Benno Bikes and Larry vs Harry.
Does Donno Bikes have an API?
No public API is recorded for Donno Bikes.
What industry is Donno Bikes in?
Donno Bikes's product category is Cargo Bicycles (Electric and Muscle-Powered). Its primary akta.pro industry code is CRAMAHAF, Cargo & Utility Bike Retail, with a secondary code of CRAMAHAL, Bike Online Retail & Omnichannel Specialists. Its NAICS code is 336991 and its SIC code is 3751.