What Festival Pro does

Festival Pro is a London-based SaaS company founded in 2018 that provides an end-to-end event management platform for festivals, conferences, and multi-venue events. The product manages events 360 degrees — from artist applications and vendor onboarding through scheduling, contracting, ticketing, and on-site access control — and serves over 550 events worldwide, including Reading Festival, Leeds Festival, Creamfields, Download Festival, Boomtown Fair, TRNSMT, Live Nation, Utah Pride, and Major Events Gold Coast, spanning music festivals, food and beer festivals, literary events, conferences, and multi-centered events across the UK, Europe, North America, Australia, and New Zealand.

The platform is built as a modular cloud system with core modules for artist liaison, stage scheduling, vendor management, staff/volunteer/contractor coordination, ticketing, accreditation, forms and data collection, public website publishing, production management, projects, venues, and guest/sponsor management, plus an attendee mobile app and a visual site planner. Technical components include QR-coded e-tickets, NFC scanning, RFID wristbands, biometric/passkey authentication (WebAuthn), Apple Wallet integration, and a cashless wristband/POS system in development for end of 2026. Infrastructure is hosted on a Tier 4 SOC II-compliant UK data center with UK/EU GDPR compliance. The platform exposes a Public Ticket API, JSON calendar feeds, ticket webhooks, and a flight API for third-party integrations, and integrates with Stripe, Worldpay, Elavon, Advam, PayPal, Mailgun, Twilio, Sybase, Apple Wallet, Front Gate Tickets, and Starling Bank.

Festival Pro operates a hybrid product-led and enterprise sales motion: customers can sign up or request demos directly through festivalpro.com, while larger festivals engage via direct sales with regional phone support in the UK, USA, Australia, and New Zealand. Revenue is generated through software subscription fees (typically annual or monthly) and transaction fees on ticket and vendor payments routed through integrated payment gateways. Pricing is not publicly disclosed. The company is privately held, founder-owned, and bootstrapped, with no disclosed venture capital or private equity backing.

Name

Festival Pro

Legal name

Festival Pro

Website

https://festivalpro.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Festival Pro is a UK-based SaaS platform providing end-to-end festival and event management software — covering artist liaison, scheduling, ticketing, vendor management, and on-site access control — for over 550 events worldwide.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Event Security, Safety & Crowd Management (MPAGAAAI), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Event management software
• Festival management platform
• Event ticketing software
• Artist liaison management
• Vendor management system

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription: Festival Pro generates revenue through software subscription fees for access to their event management platform. The platform offers various tiers and features including artist liaison, ticketing, vendor management, scheduling, and access control capabilities. Subscription typically billed annually or monthly.
2. Transaction/Payment Processing: Revenue generated through payment gateway integrations (Stripe, Worldpay, Elavon) with transaction fees for processing ticket payments and vendor settlements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Festival Pro is a cloud-based SaaS event management platform that enables festival, conference, and event organizers to manage the full event lifecycle 360 degrees — from applications and artist selection, through scheduling, contracting, vendor management, staff and volunteer coordination, ticketing, and on-site access control. The platform integrates ticketing, payment processing, accreditation, and real-time gate scanning (QR/NFC/biometric) in a single unified system used by over 550 events worldwide.

Product overview

FestivalPro is a unified festival and event management platform that offers an integrated suite of modules covering the complete event lifecycle. The core platform includes Artist Liaison for managing performers from contracts through to on-site coordination, Stage Scheduling for running orders and tech specs, Vendor Management for pitch fees and documentation, Staff and Volunteer Management with accreditation, and a comprehensive Ticketing Module with QR/NFC scanning capabilities. Additional modules cover Forms and Data Collection, Public Website publishing, Production Management, Projects, Venues, Contractor and Crew Management, and Guest Lists/Sponsors. The system also offers add-on capabilities including a Festival Attendee App for push notifications and schedule access, and a visual Site Planner (in beta). The platform integrates with payment gateways (Stripe, Worldpay, Elavon, Advam, PayPal), communication tools (Mailgun, Twilio), and Apple Wallet for mobile tickets. Created in 2018, FestivalPro supports over 550 events worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• FestivalPro Core Platform Advanced event management system focusing on festivals, conferences, and events. Manages events 360 degrees from applications, selection, scheduling through to contracting, ticketing and scanning on site. Created in 2018, it supports over 550 events worldwide.
• FestivalPro Ticketing Comprehensive ticketing system with QR-coded tickets, real-time gate statistics, payment plans, refunds, ticket resends, bulk mail, resales, discounts, time slots, deposit plans, NFC e-tickets, and Apple Wallet pass support. Integrates with Stripe, Worldpay, Elavon, Advam, and PayPal.
• Festival Attendee App Mobile application for festival attendees to view schedules, receive push notifications, access tickets via Apple Wallet, and view interactive site plans. Available on Apple App Store and Google Play.
• FestivalPro Site Planner Visual drag-and-drop site planner GUI for placing vendors, stages, and site services, linked with bookable assets. Includes a public site-plan viewer for interactive seating/site plans.
• FestivalPro Public Ticket API Public-facing API that allows third-party tools and partner systems to read ticket data via a structured API, with ticket webhooks for real-time ticket events and a JSON calendar feed endpoint.

Quantifiable outcome

• 550+ events worldwide
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core, secondary and supporting.

• StripecoreTechnology or IntegrationStripe is integrated as the primary payment gateway for Festival Pro's ticketing system, enabling secure card payments for ticket purchases, refunds, and payment processing. The integration supports automatic payment sync via webhooks, enabling real-time transaction status updates.
• WorldpaycoreTechnology or IntegrationWorldpay is available as an alternative payment gateway option for sites that prefer or are contracted with Worldpay merchant accounts, allowing direct card payment processing through the platform.
• ElavonsecondaryTechnology or IntegrationElavon added as a payment gateway option for sites that prefer or are contracted with Elavon merchant accounts, expanding payment processing flexibility.
• MailgunsupportingTechnology or IntegrationMailgun is used for third-party email sending capabilities when enabled, supporting bulk email communications to artists, vendors, and attendees.
• TwiliosupportingTechnology or IntegrationTwilio provides SMS and WhatsApp communication capabilities for Festival Pro, enabling text message notifications and alerts to be sent to event participants.
• Sybase SMSsupportingTechnology or IntegrationSybase SMS is used as an additional SMS provider for sending text message communications to event participants.
• Front Gate TicketssupportingTechnology or IntegrationFront Gate Tickets integration for on-site accreditation connections, enabling compatibility with Front Gate's ticketing and access control systems.
• AdvamsecondaryTechnology or IntegrationAdvam payment gateway integration for sites already on an Advam merchant account, providing another payment processing option.
• Starling BanksupportingTechnology or IntegrationStarling Bank connector for importing bank statements into Festival Pro's accounts system for financial reconciliation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tito: Tito is a ticketing and event management platform purpose-built for independent events and festivals, offering branded checkout, scheduling tools, and self-service event setup — directly comparable to Festival Pro's core offering.
• Bizzabo: Bizzabo offers an end-to-end event experience platform with registration, onsite solutions, and engagement tools. It targets mid-to-large events and conferences, directly overlapping with Festival Pro's scheduling, ticketing, and on-site accreditation modules.
• Ticket Tailor: Ticket Tailor is a ticketing-focused platform popular with independent festivals and events, offering low-fee ticketing and box-office features. It overlaps with Festival Pro's ticketing module as a competing solution for smaller festivals.
• Sched: Sched is an event scheduling and program platform widely used by conferences and festivals for multi-track agendas, speaker management, and attendee personalization. It competes directly with Festival Pro's Stage Scheduling and public schedule modules.

Broad incumbents

• Eventbrite: Eventbrite is a large-scale ticketing and event platform serving millions of organizers globally. While broader in scope than Festival Pro, it competes directly in festival and live-event ticketing and is a key alternative for festival organizers.
• Cvent: Cvent is an enterprise event management suite covering registration, logistics, and venue sourcing. It overlaps with Festival Pro's conference and exhibition functionality, especially for larger corporate and association events.
• See Tickets: See Tickets is an established European ticketing provider serving major festivals and live events. It overlaps with Festival Pro's ticketing and access control capabilities for larger festival clients across the UK and Europe.
• Universe (by Ticketmaster): Universe is Ticketmaster's self-service ticketing platform targeting independent event organizers. It competes with Festival Pro's ticketing and event management offering for mid-market festival clients.

Emerging players

• Humanitix: Humanitix is a ticketing platform that donates booking fees to charity and has grown rapidly among festivals and community events in Australia and beyond. It competes with Festival Pro for festival-organizer mindshare in APAC.
• RainFocus: RainFocus is an enterprise event management platform focused on large conferences and trade shows, with strong registration, content, and onsite features. It overlaps with Festival Pro's conference and exhibition capabilities for enterprise buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/festival_pro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festival Pro