CrossWinds Counseling & Wellness

What CrossWinds Counseling & Wellness does

CrossWinds Counseling & Wellness is a private, nonprofit behavioral health organization headquartered in Emporia, Kansas, that delivers mental health services to individuals and families in its surrounding community. Founded in 1960, the organization operates with a headcount of 101–250 employees, indicating a mid-sized community mental health center model rather than a small private practice or a large multi-state system. The firm's service footprint, based on available evidence, is concentrated in Emporia and the broader Lyon County area of Kansas, with no documented satellite locations, multi-state licensure, or telehealth expansion in the input data.

The underlying delivery model is human-delivered clinical care — counseling, therapy, and related wellness services — rather than a technology or platform product. No proprietary technology stack, digital therapeutic product, mobile application, or AI-enabled tooling is documented in the source data; the company website (crosswindsks.org) was inaccessible at the time of data collection, returning a verification/loading page, so product detail and program listings could not be confirmed. There is no evidence of a software component, data flywheel, or technology platform underpinning service delivery.

As a 501(c)-style nonprofit, CrossWinds' revenue mechanics are not disclosed but would typically be composed of a mix of fee-for-service billings (Medicaid, Medicare, commercial insurance, sliding-scale self-pay), county and state behavioral health contracts, and philanthropic grants or donations. No customer logos, payer concentration figures, pricing schedules, or segment breakdowns are available in the input. The organization holds no listed patents, trademarks, certifications, awards, partnerships, or regulatory actions in the source set, and no management team is identified — a material data limitation for due diligence.

Name

CrossWinds Counseling & Wellness

Website

https://crosswindsks.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

CrossWinds Counseling & Wellness is a nonprofit mental health services provider headquartered in Emporia, Kansas, founded in 1960 and employing 101–250 staff to deliver community-based counseling and wellness services to local residents.

Ownership category

akta.pro rank

Headquarters

HQ city

Emporia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

CrossWinds Counseling & Wellness is a nonprofit mental health services organization founded in 1960 that delivers counseling and wellness support to individuals in the Emporia, Kansas area. The organization employs 101–250 staff and is positioned as a traditional community-based mental health provider rather than a technology or platform business. Its core activity is the direct provision of mental health counseling services to individual clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Counseling & Wellness Services Counseling and wellness support delivered by a nonprofit community mental health provider to individuals in Emporia, Kansas and surrounding communities. The service is provided by a staff of 101–250 employees through traditional in-person clinical delivery.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights4 records

Direct peers

• Bert Nash Community Mental Health Center: Non-profit community mental health center based in Lawrence, Kansas, serving multiple counties with outpatient counseling, psychiatry, crisis, and community-based services — directly comparable business model, funding structure, and Kansas service area as CrossWinds Counseling & Wellness.
• Comcare (Sedgwick County): Tax-supported community mental health authority serving the Wichita, Kansas area with 24/7 crisis, outpatient, and co-occurring treatment services — directly comparable community MH model in Kansas, with similar payer mix and service scope.
• Prairie View: Non-profit Kansas behavioral health provider (Newton, KS) offering outpatient mental health, addiction, and psychiatric services — directly comparable mission-driven Kansas MH provider with similar community-clinic operating model.
• Central Kansas Mental Health Center: Community mental health center based in Salina, Kansas providing outpatient counseling, psychiatry, and crisis services across north-central Kansas counties — directly comparable rural Kansas CMHC with overlapping patient profile and funding structure.
• High Plains Mental Health Center: Community mental health center serving western Kansas with outpatient mental health, substance use, and crisis services — comparable Kansas community MH mission and operating model, in an adjoining geographic region.

Regional players

• Kansas Strong - Family Therapy & Recovery: Private outpatient counseling practice serving Kansas communities with individual, family, and substance use counseling — comparable Kansas therapy services, though smaller and for-profit rather than non-profit CMHC.

Emerging players

• Lyra Health: Mental health benefits platform offering employer-sponsored virtual therapy and coaching nationwide — represents the modern digital-first model competing for the same patient cohort and employer/payer contracts as CrossWinds.
• Talkspace: Public virtual therapy platform connecting users to licensed therapists via messaging and live sessions — direct overlap in outpatient mental health service delivery with a digital-native, virtual-first operating model.
• Spring Health: Employer-sponsored mental health benefit provider combining digital tools, in-network provider matching, and virtual therapy — competing for employer and payer spend adjacent to traditional community MH providers.

Broad incumbents

• Headspace Health: Large consumer and enterprise mental wellness platform offering meditation, therapy, and coaching through digital subscriptions — overlapping patient base and employer-contract channel, though broader wellness focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/CrossWindsKS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CrossWinds Counseling & Wellness