Pansari Group
Pansari Group is a privately held, family-run Indian FMCG manufacturer that produces and distributes basmati rice, cold-pressed oils, spices, ready-to-cook mixes, and tea under multiple sub-brands to Indian households via retail and digital channels, and to HORECA and export customers in bulk.
- Company typePrivate
- Founded1960
- HeadquartersNew Delhi, India
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Pansari Group does
Pansari Group (Pansari Industries) is a privately held, family-run Indian FMCG company headquartered in New Delhi that manufactures and distributes staples across a multi-brand portfolio. Its core operations span basmati rice, cold-pressed cooking oils (mustard, sesame, groundnut), ground spices, ready-to-cook mixes, and tea, sold through the Pansari master brand and sub-brands including Shasha, Indimix, Oreal, TVOY, Chefys, Mojee, and Samaah. Manufacturing is conducted in-house at facilities in Delhi, Rajasthan (Alwar, via subsidiary Lalit Hans Protein Pvt. Ltd.), and West Bengal (Kolkata, via subsidiary Purti Vanaspati Pvt. Ltd.), using traditional techniques such as kachi ghani cold-pressing, Sortex optical grain cleaning, controlled rice ageing, and HACCP-certified quality systems.
The company serves two principal customer segments: Indian households, reached through both traditional kirana/grocery retail and digital channels, and the HORECA (hotels, restaurants, catering) segment, reached through bulk 25kg rice variants and the Epicure sub-brand (Chefys and Mojee). Revenue is generated through one-time unit sales across pack sizes ranging from 1kg consumer packs to 25kg commercial packaging. Go-to-market combines direct-to-consumer channels (Pansari Direct e-commerce, Meesho social commerce), major Indian marketplaces and quick commerce platforms (Amazon, Flipkart, Blinkit, Zepto, Bigbasket, Jio Mart, Pincode), traditional distributor/wholesaler networks, and direct HORECA bulk supply. The company also runs an export business and participates in industry exhibitions such as AAHAR 2026.
Pricing is unit-based and not publicly disclosed; the company is bootstrapped with no institutional funding rounds, employs 501-1000 people, and reports no public revenue figures. The group maintains a content-marketing presence with 700,000+ YouTube subscribers featuring recipe videos and educational blogs targeting Indian home cooking use cases.
Pansari Group firmographics
Firmographics- Name
- Pansari Group
- Legal name
- Pansari Industries
- Website
- https://pansari.co.in
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Pansari Group is a privately held, family-run Indian FMCG manufacturer that produces and distributes basmati rice, cold-pressed oils, spices, ready-to-cook mixes, and tea under multiple sub-brands to Indian households via retail and digital channels, and to HORECA and export customers in bulk.
- Ownership category
- akta.pro rank
Pansari Group industry classification
Industry- Product category
- FMCG Food Manufacturing
- NAICS
- Food Manufacturing (311), Starch and Vegetable Fats and Oils Manufacturing (31122), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Food And Kindred Products (2000), Fats & Oils (2070), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Plant-Based Prepared Meals & Convenience Foods Manufacturing (AFAKAGAL)
- akta.pro secondary industries
- Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)
Keywords
Where Pansari Group is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Pansari Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- FMCG Food Products: Revenue generated from manufacturing and selling a wide range of food products including basmati rice, edible oils (mustard oil, sesame oil), spices, flour, tea, and ready-to-cook products through retail and wholesale channels.
- B2B/HORECA Supply: Bulk supply of food products to hotels, restaurants, and catering businesses, including specialized HORECA rice variants (1121 XXXL, XL, Tibar, Dubar, Mogra) for large-scale cooking.
- Direct E-commerce: Direct sales through Pansari Direct platform and social commerce channels, bypassing traditional retail intermediaries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Products available in various pack sizes from small consumer packs to bulk commercial packaging |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels7 records
Pansari Group product offering
Product offeringCore offering
Pansari Group manufactures and sells a multi-brand portfolio of Indian FMCG food products including basmati rice variants, cold-pressed edible oils (mustard, sesame, groundnut), whole spices and masalas, ready-to-cook mixes, and tea. The company operates distinct sub-brands (Pansari, Shasha, Indimix, Oreal, TVOY, Chefys, Mojee, Samaah) and serves both household consumers through retail/e-commerce channels and HORECA businesses through bulk supply of specialized rice variants.
Product overview
Pansari Group is a diversified Indian FMCG company offering a multi-brand portfolio of food products centered on healthy and nutritious cooking. The company operates through distinct sub-brands: Pansari (core staples including basmati rice, mustard oil, and spices), Shasha (ground spices and masalas), Oreal (groundnut oil), Indimix (ready-to-cook mixes), TVOY (green tea), and Epicure comprising Chefys and Mojee (professional culinary solutions for hospitality sector). The product portfolio spans basmati rice varieties (Signature, Royal, Khana, Golden Sella, 1121 series), cold-pressed cooking oils (mustard oil, sesame oil, groundnut oil), whole spices, blended masalas, ready-to-cook convenience products, and tea products. Distribution occurs through owned e-commerce (Pansari Direct), major Indian marketplaces (Amazon, Flipkart, Blinkit, Bigbasket, Zepto, Jio Mart), and traditional retail channels.
Differentiator
Problem solved
Functional benefit
Brands
- Pansari: Core FMCG brand offering rice, oils, spices, flour, and daily essentials.
- Shasha
- Indimix
- Oreal
- Chefys
- TVOY
- Mojee
- Samaah
Products and services
- Pansari (Core Brand) Core FMCG brand offering basmati rice, edible oils, spices, flour, and daily staples targeted at Indian households seeking healthy and nutritious cooking ingredients.
- Oreal
Quantifiable outcome
- 700,000+ YouTube subscribers engaged with recipe content
- +1 more outcomes
Companies that use Pansari Group
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Pansari Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pansari Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Pansari Group competitors and assessment
Company assessmentDirect peers
- Amira Nature Foods: Indian basmati rice and specialty food company with strong export focus - direct peer in premium basmati manufacturing, also cited in the top-10 Indian basmati manufacturers list and competing for similar retail and HORECA customers.
- KRBL Limited: India's largest basmati rice exporter and manufacturer (India Gate brand) - the most direct peer in branded basmati rice, with similar multi-channel distribution and HORECA focus; one of the names Pansari is benchmarked against in the top-10 Indian basmati list.
- Adani Wilmar: Fortune brand edible oils, rice, and staples manufacturer - direct competitor in cold-pressed and refined edible oils, with similar broad-India distribution through modern trade and quick commerce platforms where Pansari is also listed.
- MDH Spices: One of India's leading spice brands competing directly with Pansari's Shasha brand - same ethnic and whole-spice positioning, similar pan-India retail distribution, and comparable target households in the same mass-premium segment.
- Everest Spices: Leading Indian spice and masala brand - direct competitor to Shasha in ground spices and blended masalas, with similar pan-India retail distribution and household penetration targeting the same cooking-ingredient buyer.
- Kohinoor Foods: Basmati rice and ready-to-eat meals manufacturer (Kohinoor, Charminar, Golden Sun) - direct peer in branded basmati rice with overlapping product portfolio and similar positioning across Indian and export basmati markets.
- LT Foods: Daawat and Royal basmati rice brand owner - direct peer in branded basmati manufacturing with global export presence and a similar focus on aged basmati; positioned alongside Pansari in the top-10 Indian basmati manufacturers list.
- Patanjali Foods: Multi-category Indian FMCG spanning edible oils, basmati rice, spices, and atta - direct competitor across most of Pansari's product portfolio, with comparable national distribution and a parallel 'natural' and traditional-processing brand narrative.
Broad incumbents
- ITC Foods: Diversified Indian FMCG incumbent with Aashirvaad (atta, spices), Sunfeast, and Bingo - broad competitor across staples and spices, with significantly larger marketing budget, distribution depth, and national reach than Pansari.
- Dabur India: Large Indian FMCG incumbent with presence in edible oils (Dabur Cold Pressed) and health foods - broader portfolio and stronger national distribution than Pansari, with overlapping health/traditional positioning in oils and foods.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pansari Group social profiles
Digital presencePansari Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pansari Group leadership team
Management profileNumber of profiles
Profiles1 record
Pansari Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Pansari Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pansari Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pansari Group
What does Pansari Group do?
Pansari Group manufactures and sells a multi-brand portfolio of Indian FMCG food products including basmati rice variants, cold-pressed edible oils (mustard, sesame, groundnut), whole spices and masalas, ready-to-cook mixes, and tea. The company operates distinct sub-brands (Pansari, Shasha, Indimix, Oreal, TVOY, Chefys, Mojee, Samaah) and serves both household consumers through retail/e-commerce channels and HORECA businesses through bulk supply of specialized rice variants.
Is Pansari Group a public or private company?
Pansari Group is a private company. It is classified as family owned and is currently operating.
When was Pansari Group founded?
Pansari Group was founded in 1960. It employs 501 to 1,000 people.
Where is Pansari Group based?
Pansari Group is headquartered in New Delhi, India, in the Asia region.
How does Pansari Group make money?
Three revenue lines are on record. FMCG Food Products are the primary driver. The others are B2B/HORECA Supply and direct E-commerce.
Who are Pansari Group's main competitors?
Direct peers on record are Amira Nature Foods, KRBL Limited, Adani Wilmar, MDH Spices, Everest Spices, Kohinoor Foods, LT Foods and Patanjali Foods. Broad incumbents are ITC Foods and Dabur India.
Does Pansari Group have an API?
No public API is recorded for Pansari Group.
What industry is Pansari Group in?
Pansari Group's product category is FMCG Food Manufacturing. Its primary akta.pro industry code is AFAKAGAL, Plant-Based Prepared Meals & Convenience Foods Manufacturing, with a secondary code of AFAIAIAF, Ethnic Spices, Herbs & Seasonings Wholesale. Its NAICS code is 311 and its SIC code is 2000.