CSC Grameen eStore
CSC Grameen eStore is a government-backed rural e-commerce marketplace connecting national brands with underserved Indian consumers through a network of 4-5 lakh Village Level Entrepreneurs across 10,000+ PIN codes, selling automobiles, electronics, mobiles, fashion, and agri supplies via a 5% seller-commission model.
- Company typePrivate
- Founded2020
- HeadquartersNew Delhi, India
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What CSC Grameen eStore does
CSC Grameen eStore is a government-backed rural e-commerce platform founded in 2020 as a subsidiary of CSC e-Governance Services India Limited, a Government of India entity under the Ministry of Electronics & Information Technology. The company operates a marketplace that connects national brands and rural consumers through a network of Village Level Entrepreneurs (VLEs) — 4-5 lakh local micro-entrepreneurs who run neighbourhood eStores and handle last-mile fulfilment. Per platform-reported counters, CSC Grameen eStore serves 652,151 customers and 127 partner companies across 10,000-15,000+ PIN codes in all 28 States and Union Territories, with categories spanning automobiles, mobiles and laptops, consumer electronics, fashion, and agricultural supplies (via the CSC eAgri sub-brand). The stated social objective is to create 2 million rural jobs by 2025, consistent with its positioning under the Aatma Nirbhar Bharat initiative.
The technology stack is a four-app mobile ecosystem available on Android and iOS: a Customer App for ordering from nearby VLE stores with doorstep delivery inside a 5-10 km radius; a VLE App for managing catalog, inventory, and order lifecycle; a Distributor App for bridging brands and VLEs (billing, dispatch, delivery reporting); and a Delivery App for last-mile cadets. The platform integrates with ONDC (Open Network for Digital Commerce) via the GeM Seller program, enabling sellers registered on GeM to reach buyers across the wider ONDC network. CSC Grameen eStore is also a registered trademark of CSC e-Governance Services India Limited, and the operating entity is classified as a private limited company headquartered in New Delhi with a corporate office in the CGO Complex, Lodhi Road.
The business model is a marketplace take-rate: the platform charges sellers a 5% commission on transactions with 1% TDS and 1% TCS deducted, with no disclosed subscription or listing fees. Go-to-market combines a channel-partner motion (VLE network as the primary reach layer), direct-to-consumer self-serve via mobile apps, and marketplace listing on ONDC. Named enterprise partners include Škoda Auto India (for Kylaq, Kushaq, Slavia), Renault, Mahindra, Tata, Hero, Croma, Crompton, Symphony, and Vivo. Cash on Delivery is supported to accommodate rural payment preferences, and VLEs serve as the trust layer for product quality and after-sale redressal. The company does not disclose revenue, and the available funding signal is a non-equity 2021-09-28 entry listing Adani Power with a $0 value, indicating the platform has operated primarily on government parent-entity support rather than external venture capital.
CSC Grameen eStore firmographics
Firmographics- Name
- CSC Grameen eStore
- Legal name
- CSC e-Governance Services India Limited
- Website
- https://cscestore.in
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CSC Grameen eStore is a government-backed rural e-commerce marketplace connecting national brands with underserved Indian consumers through a network of 4-5 lakh Village Level Entrepreneurs across 10,000+ PIN codes, selling automobiles, electronics, mobiles, fashion, and agri supplies via a 5% seller-commission model.
- Ownership category
- akta.pro rank
Where CSC Grameen eStore is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
CSC Grameen eStore business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Seller Commission: Platform charges 5% commission on transactions from sellers. Additional deductions include 1% TDS and 1% TCS on transactions.
- Cash on Delivery: Facilitates Cash on Delivery model for rural customers, generating transaction processing revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Seller Commission - 5% on transaction value |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
CSC Grameen eStore product offering
Product offeringCore offering
CSC Grameen eStore is a government-backed rural e-commerce marketplace that connects manufacturers and national brands with rural and semi-urban Indian consumers through a network of Village Level Entrepreneurs (VLEs). It sells automobiles, consumer electronics, mobile phones and accessories, fashion, and farm equipment across 10,000+ PIN codes via four dedicated mobile apps (Customer, VLE, Distributor, Delivery) and integration with ONDC.
Product overview
CSC Grameen eStore is a government-backed rural e-commerce platform operated by Village Level Entrepreneurs (VLEs) across India. The platform comprises four interconnected mobile applications — the Customer App (for ordering products from nearby VLE stores), the VLE App (for managing stores, inventory, and orders), the Distributor App (for managing orders from brands to VLEs), and the Delivery App (for delivery cadets) — all supported by a Master Catalog and inventory management system. The ecosystem covers 10,000+ PIN codes across all 28 States and Union Territories through more than 4 lakh VLEs, enabling sales across six product verticals: Mobiles & Laptops, Mobile Accessories, Electronics (including Croma, Crompton, Symphony), Fashion, Automobiles (including Renault, Mahindra, Tata, Hero, and Skoda), and CSC eAgri for farm equipment. The platform also integrates with ONDC (Open Network for Digital Commerce) via the GeM Seller program, enabling sellers to distribute products across the ONDC buyer network.
Differentiator
Problem solved
Functional benefit
Products and services
- CSC Grameen eStore Customer App Mobile application for customers to browse and order products from the nearest Village Level Entrepreneur (VLE) store, select delivery PIN codes, connect with local VLEs, and receive doorstep delivery within a 5–10 km range. Available on Android and iOS.
- CSC Grameen eStore VLE App Mobile platform for Village Level Entrepreneurs (VLEs) to manage their eStore, add products from the Master Catalog, order stock from the nearest Distributor, manage inventory, and process customer orders (ship, cancel, deliver). Available on Android and iOS.
- CSC Grameen eStore Distributor App Mobile application for Distributors to manage orders from CSC eStores, acting as a bridge between brands and VLEs, handling billing, dispatch, and delivery reporting. Available on Android and iOS.
- CSC Grameen eStore Delivery App Mobile application designed exclusively for CSC Grameen eStore Delivery Cadets to handle product deliveries from eStores to end customers. Available on Android and iOS.
- CSC eAgri Specialized agricultural vertical within the CSC Grameen eStore ecosystem focused on farm equipment and supplies, serving farmers and rural customers through the VLE network.
- CSC Grameen eStore (Automobiles) Automobile sales vertical of CSC Grameen eStore enabling customers in non-metropolitan and semi-urban markets to purchase vehicles through the VLE network. Brand partners include Renault, Mahindra, Tata, Hero, and Škoda (Kylaq, Kushaq, Slavia).
Quantifiable outcome
- 4-5 lakh VLEs providing employment in rural India
- +2 more outcomes
Companies that use CSC Grameen eStore
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
CSC Grameen eStore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
CSC Grameen eStore partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Škoda Auto IndiacoreŠkoda Auto India partnered with CSC Grameen eStore to expand reach in non-metropolitan regions through a hybrid retail network. Škoda's Kylaq, Kushaq, and Slavia models are available through CSC's digital-first network. Product enquiries and purchases are facilitated by the platform while Škoda's dealership network handles fulfilment and delivery.
- RenaultcoreRenault automobiles available through CSC Grameen eStore platform, extending reach to rural and semi-urban markets.
- MahindracoreMahindra automobiles available through CSC Grameen eStore platform for rural customers.
- TatacoreTata automobiles available through CSC Grameen eStore platform.
- HerocoreHero two-wheelers available through CSC Grameen eStore platform.
- CSC eGovcoreCSC Grameen eStore was started by CSC eGov, the apex enterprise set up with support from the Government of India. CSC eGov provides the parent infrastructure and government backing for the initiative.
- ONDC (Open Network for Digital Commerce)coreCSC Grameen eStore participates in ONDC, the Government of India-backed initiative for digital commerce. The platform enables GeM sellers and connects to the broader ONDC ecosystem.
- CromaminorCroma consumer electronics available through CSC Grameen eStore platform.
- CromptonminorCrompton home appliances and consumer electronics available through CSC Grameen eStore platform.
- SymphonyminorSymphony cooling appliances available through CSC Grameen eStore platform.
- VivominorVivo smartphones available through CSC Grameen eStore platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
CSC Grameen eStore competitors and assessment
Company assessmentDirect peers
- Ninjacart: B2B fresh produce supply chain platform linking farmers directly to retailers and businesses. Comparable as a tech-enabled rural commerce and agri-distribution player with last-mile logistics density.
- DeHaat: Full-stack agritech platform serving Indian farmers with inputs, advisory, and market linkages through a last-mile rural network. Comparable in its rural-first, micro-entrepreneur-led distribution model and agri-vertical focus (mirrors CSC eAgri).
- Udaan: B2B e-commerce platform connecting manufacturers, wholesalers, and retailers across India with strong penetration in tier-2/3 markets. Comparable in enabling small retailers (analogous to VLEs) to source branded inventory digitally.
- Meesho: India-focused social commerce platform targeting tier-2+ and value-conscious buyers via a reseller network. Highly comparable to CSC Grameen eStore's VLE-driven rural distribution model and low-AOV catalog approach.
- DealsDray: B2B distribution platform serving small retailers in tier-2/3 India with electronics, appliances, and FMCG. Comparable in its micro-entrepreneur-led rural distribution model and category overlap with CSC Grameen eStore's electronics vertical.
Broad incumbents
- JioMart (Reliance Retail): Reliance's hybrid online/offline grocery and general merchandise retailer with an explicit push into smaller Indian towns. Comparable as a multi-category, deep-pocketed entrant into rural and tier-3+ India commerce.
- Flipkart: Walmart-owned Indian e-commerce marketplace with extensive tier-2/3 reach and a wide seller base. Comparable as a multi-category marketplace competitor and ONDC participant pursuing rural India.
- Amazon India: India arm of Amazon with the broadest product catalog and growing rural India initiatives (Amazon Easy, I Have Space). Comparable as a multi-category e-commerce competitor targeting the same end consumer, including rural.
Regional players
- Country Delight: D2C dairy and essentials subscription brand with deep direct delivery into Indian households. Comparable in its subscription-led, last-mile direct-to-home rural and tier-1/2 commerce model.
Others
- ONDC (Open Network for Digital Commerce): Government of India-backed open e-commerce network that CSC Grameen eStore is integrated with. ONDC is both an infrastructure partner and a competitive open-protocol ecosystem, making it directly comparable as the defining rural commerce rail in India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CSC Grameen eStore social profiles
Digital presenceCSC Grameen eStore financial estimates
Financial estimateRevenue estimate
Valuation estimate
CSC Grameen eStore leadership team
Management profileNumber of profiles
CSC Grameen eStore funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CSC Grameen eStore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CSC Grameen eStore
What does CSC Grameen eStore do?
CSC Grameen eStore is a government-backed rural e-commerce marketplace that connects manufacturers and national brands with rural and semi-urban Indian consumers through a network of Village Level Entrepreneurs (VLEs). It sells automobiles, consumer electronics, mobile phones and accessories, fashion, and farm equipment across 10,000+ PIN codes via four dedicated mobile apps (Customer, VLE, Distributor, Delivery) and integration with ONDC.
Is CSC Grameen eStore a public or private company?
CSC Grameen eStore is a private company. It is classified as state government owned and is currently operating.
When was CSC Grameen eStore founded?
CSC Grameen eStore was founded in 2020. It employs 101 to 250 people.
Where is CSC Grameen eStore based?
CSC Grameen eStore is headquartered in New Delhi, India, in the Asia region.
How does CSC Grameen eStore make money?
Two revenue lines are on record. Seller Commission is the primary driver. The others are cash on Delivery.
Who are CSC Grameen eStore's main competitors?
Direct peers on record are Ninjacart, DeHaat, Udaan, Meesho and DealsDray. Broad incumbents are JioMart (Reliance Retail), Flipkart and Amazon India. Country Delight is listed as a regional player. ONDC (Open Network for Digital Commerce) is listed as an others.
Does CSC Grameen eStore have an API?
No public API is recorded for CSC Grameen eStore.