Belboon

Name

Belboon

Legal name

belboon GmbH

Website

https://belboon.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Belboon is a Berlin-based affiliate marketing network connecting approximately 1,800 advertisers with 80,000 publishers across around 50 countries, specializing in DACH-region performance marketing via hybrid tracking and multi-touch attribution.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Network

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

Keywords

• Affiliate marketing network
• Performance marketing platform
• Multi-touch attribution
• Partner marketing software
• Affiliate tracking infrastructure

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Network Commission: Commission-based revenue from connecting advertisers with publishers in performance marketing programs. belboon generates revenue by facilitating affiliate partnerships and taking a commission on transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Belboon operates a performance marketing affiliate network that connects approximately 1,800 advertiser programs with 80,000 publishers across roughly 50 countries. The platform provides hybrid tracking infrastructure (first-party cookie, parameter-based, and server-to-server), multi-touch attribution, and agency white-label services, generating over 2.5 million transactions annually through commission-based partnerships.

Product overview

Belboon is a performance marketing network that operates as a unified platform combining an affiliate network, tracking infrastructure, and attribution technology. The core offering includes the belboon Tracking Platform with hybrid tracking capabilities (first-party cookies, parameter-based, and server-to-server tracking), supplemented by Multi-Touch Attribution for fair commission allocation and First-Party Data Strategy for post-cookie marketing. Additional modules include the Partner API for programmatic access, Product Data Feed for dynamic product syndication, Voucher Management, and White Label Solutions for agencies. The platform connects approximately 1,800 advertisers with 80,000 publishers across 50 countries, generating over 2.5 million transactions annually.

Differentiator

Problem solved

Functional benefit

Products and services

• belboon Tracking Platform Hybrid tracking infrastructure combining first-party cookie tracking, parameter-based (SEO-friendly) tracking, and server-to-server tracking to enable accurate conversion measurement across browsers and devices while bypassing ad blockers. Built for advertisers and publishers participating in the belboon affiliate network.
• Multi-Touch Attribution Attribution solution that analyzes customer touchpoints across the full funnel and enables fair, causal compensation for publishers based on their contribution to conversions. Targets advertisers seeking to move beyond last-click attribution.
• First-Party Data Strategy Data strategy framework that helps advertisers leverage their own first-party customer data with user consent for targeted marketing while preparing for the post-cookie era. Designed for e-commerce advertisers and brands.
• Partner API API interface that enables partners (publishers, agencies, advertisers) to programmatically manage their advertising platforms, retrieve tracking data, and integrate with external systems for automation.
• White Label Solutions Custom-branded performance marketing solutions that agencies offer to their clients under their own brand identity. Targets digital marketing agencies.
• Product Data Feed Product data feed system that allows advertisers to share product information (name, price, description, images, URLs) directly with publishers for dynamic content integration.
• Voucher Management Voucher creation and management system within the belboon platform that allows advertisers to create promotional codes for publishers to promote. Targets advertisers and publishers in coupon/deals segments.

Quantifiable outcome

• Up to 15% more tracking events captured through flexible 3rd-party domain technology
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• LinehubcoreStrategic or Co-development Partner · 2 June 2025Belboon and Daisycon joined forces under the Linehub marketing collective umbrella in June 2025. This partnership creates a larger international network and extended marketing offering. Linehub serves as the parent organization.
• Ingenious TechnologiescoreTechnology or Integration · 3 August 2020Technology partnership for tracking and attribution infrastructure. Ingenious provides cloud-based Partner Marketing Platform enabling aggregation, structuring, and analysis of marketing data with real-time processing. Migration completed August 2020 covering 1,800+ advertisers and 80,000 publishers.
• detailMcoreStrategic or Co-development Partner · 1 January 2018Belboon is part of detailM group since 2018. detailM combines belboon with seo2b GmbH and netgrade GmbH as independent agency group with over 150 employees covering Performance-Marketing, Content-Marketing, SEO and SEA, Branding, Tracking, and Conversion-Optimization.
• DaisyconcoreStrategic or Co-development PartnerDirect partnership with Daisycon as part of the Linehub marketing collective. Belboon benefits from Daisycon's international network and extended marketing capabilities.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Impact: Global partnership and affiliate marketing platform serving advertisers and publishers with advanced attribution and partnership automation. A comparable (and more technologically advanced) competitor targeting enterprise advertisers.
• Webgains: European affiliate marketing network with strong UK and DACH coverage, operating an advertiser/publisher marketplace similar to Belboon. Direct competitor for mid-market and enterprise advertiser programs.
• Daisycon: Dutch affiliate marketing network now part of the Linehub marketing collective alongside Belboon. Directly comparable affiliate marketplace model and now a sister company in the same parent group.
• CJ Affiliate (Commission Junction): One of the largest global affiliate networks, offering a two-sided advertiser/publisher marketplace with comparable tracking, attribution, and commission-based revenue model. Direct competitor for enterprise advertisers evaluating affiliate partners.
• TradeDoubler: European-headquartered affiliate and performance marketing network with strong DACH and Nordic presence. Operates a directly comparable advertiser-publisher marketplace with similar commission-based economics.
• Rakuten Advertising: Global affiliate network owned by Rakuten, serving advertisers and publishers with performance marketing and attribution tools. Directly comparable business model and target customer segments as Belboon.
• Partnerize: Affiliate and partner marketing platform offering SaaS-style affiliate program management with comparable tracking and attribution capabilities to Belboon's platform offering.
• Awin: Berlin-based global affiliate marketing network, also founded in the DACH region, with a comparable advertiser/publisher marketplace model. Awin is the most direct competitor to Belboon in Germany and operates a larger international footprint.

Broad incumbents

• Amazon Associates: Amazon's first-party affiliate program, the largest single walled-garden affiliate program. Represents structural competitive pressure on independent affiliate networks like Belboon as advertisers and publishers weigh network vs. marketplace economics.

Emerging players

• Afilnet: European marketing and communication services provider with affiliate-adjacent offerings. Less directly comparable but competes in the broader performance marketing services market where Belboon operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/belboon-adbutler-gmbh
• Xx.com/belboon
• Facebookfacebook.com/belboon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belboon