Advanced Fulfillment

What Advanced Fulfillment does

Advanced Fulfillment Inc (AFI) is a privately held, third-party logistics (3PL) provider headquartered in Grand Rapids, Michigan, operating from a single 130,000-square-foot warehouse facility. Founded in 1991 (per firmographic data) with the company claiming 25+ to 30+ years of experience, AFI offers outsourced order fulfillment, warehousing, quality management, custom packaging and kitting, hand-performed assembly, and LTL/full-trailer shipping services. The company explicitly positions itself against large, one-size-fits-all 3PL competitors by emphasizing boutique-level customization, direct customer access to the owner ('Dave') and project managers, and 99.99% hand-checked order accuracy.

The core technology layer is the ShipStation platform, which integrates AFI's warehouse operations with major eCommerce systems including Shopify, Amazon, eBay, WooCommerce, BigCommerce, Squarespace, Square, and Magento. AFI also offers Amazon FBA Prep and FBM fulfillment. All quality control is performed manually; there is no proprietary AI or automation layer. The company serves six industry verticals: branded merchandise, clothing/apparel, industrial parts and components, print, and automotive and furniture, with workflows customized per vertical.

Revenue is generated through per-order processing fees, storage fees based on warehouse utilization, and project-based or per-unit pricing for quality management, packaging/kitting, and assembly services. Pricing is entirely quote-based with no publicly disclosed rate cards; the company emphasizes flexibility and willingness to accommodate SMB budget constraints. Go-to-market is direct B2B sales via phone, email, and website contact forms, supplemented by organic social media presence on Facebook, Instagram, and LinkedIn. The customer base skews toward small and mid-size businesses, with named logos spanning wholesale/eCommerce, promotional products, construction/industrial, tool storage/eCommerce, and specialty retail; one enterprise account (TRUFAST Walls) is documented. Geographic restrictions exclude non-pre-packaged food, hazardous materials, and non-sterile medical products.

Name

Advanced Fulfillment

Legal name

Advanced Fulfillment Inc

Website

https://advancedfulfillment.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Fulfillment Inc is a privately held Grand Rapids, Michigan-based 3PL provider offering outsourced order fulfillment, warehousing, custom kitting, assembly, and quality management services to small and mid-size businesses across branded merchandise, apparel, industrial parts, print, and automotive verticals.

Ownership category

akta.pro rank

Product category

Third-Party Logistics (3PL) / Order Fulfillment Services

NAICS

General Warehousing and Storage (493110), Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

akta.pro secondary industries

Marketplace / Multi-Client Fulfillment Centers (TLALADAD), Value-Added Services (VAS) Fulfillment Centers (Kitting, Labeling, Light Assembly) (TLALADAH), B2B / Wholesale Fulfillment Centers (TLALADAB)

Keywords

• Order fulfillment services
• Third-party logistics
• Warehousing and storage
• Pick and pack
• Custom kitting assembly

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Order Fulfillment and Warehousing: Core 3PL services including pick, pack, ship operations; eCommerce integrations; LTL and international shipments; Amazon FBA prep and FBM fulfillment. Revenue generated through per-order processing fees plus storage fees based on warehouse space utilization.
2. Quality Management Services: Inspection, containment, measuring, re-labeling, re-packing, and weighing services bundled with fulfillment operations or available as standalone quality control services.
3. Packaging and Kitting: Custom packaging, wrapping, bagging, boxing, shrink wrapping, POP displays, blister packing, pack outs, poly bagging, light industrial sorting and collating. Revenue generated per-project or per-unit pricing.
4. Custom Assembly: Parts assembly, custom projects, fastening, gluing, taping, labeling, sorting, hand counting, and light assembly services. Billed as professional services with customized pricing based on project complexity.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Advanced Fulfillment Inc (AFI) is a third-party logistics (3PL) provider operating a 130,000 square-foot warehouse in Grand Rapids, Michigan. The company offers outsourced order fulfillment, warehousing and storage, quality management (inspection and re-labeling), custom packaging and kitting, hand-performed assembly, Amazon FBA prep, and LTL/full-trailer shipping for small and mid-size businesses. Services are customized per client with no enterprise-scale minimums, supported by ShipStation-based integration with major eCommerce platforms.

Product overview

Advanced Fulfillment is a 3PL (third-party logistics) provider offering a unified suite of fulfillment and outsourced services. The core portfolio centers on four main service pillars: Order Fulfillment and Warehousing (the foundational offering), Quality Management (inspection and control), Packaging and Finishing (branded unboxing experiences), and Custom Assembly (hand-performed assembly work). These core services are augmented by specialized add-on modules including Amazon FBA Prep, Custom Kitting, LTL/Full Trailer Shipping, and Custom Projects for unique business needs. All services are delivered through a 130,000 sq ft Midwestern warehouse with 99.99% accuracy rate, with ShipStation as the integration platform connecting to major eCommerce marketplaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Order Fulfillment and Warehousing

Quantifiable outcome

• 99.99% order accuracy rate
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

One partnership is on record.

• ShipStationcoreTechnology or IntegrationAFI utilizes the ShipStation platform as its primary integration layer for eCommerce order management. ShipStation connects AFI with major eCommerce platforms including Shopify, Amazon, eBay, WooCommerce, BigCommerce, Squarespace, Square, and Magento, enabling seamless order import and shipping label generation.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• XPO Logistics: XPO Logistics is a large contract logistics and freight provider with warehousing, distribution, fulfillment, and transportation capabilities. It is a broad incumbent peer to AFI's outsourced warehousing and fulfillment activities, rather than a boutique specialist.
• Ryder Supply Chain Solutions: Ryder provides integrated supply-chain, warehousing, fulfillment, and transportation solutions for businesses. It is a broad incumbent peer because AFI performs outsourced warehousing, pick-pack-ship, and shipping work, although Ryder operates at much greater scale.
• DHL Supply Chain: DHL Supply Chain provides global contract logistics, warehousing, fulfillment, and value-added services. It is a broad incumbent comparable in outsourced logistics and warehousing, with substantially greater geographic and service breadth than AFI.

Direct peers

• FLEXE: FLEXE operates a technology-enabled network of warehouses and fulfillment services, including storage, pick-pack-ship, and returns. It is a direct peer to AFI's outsourced fulfillment model, with a marketplace network model rather than a single dedicated facility.
• Red Stag Fulfillment: Red Stag Fulfillment is a fulfillment and warehousing provider for e-commerce brands, offering pick-pack-ship, kitting, and value-added logistics. Its SMB and mid-market positioning makes it closely comparable to AFI's boutique fulfillment model.
• Saddle Creek Logistics Services: Saddle Creek Logistics Services offers contract logistics, fulfillment, warehousing, transportation, and value-added services. It is comparable to AFI because both combine outsourced warehousing with kitting, assembly, packaging, and shipping for business customers.
• Radial: Radial provides e-commerce fulfillment, omnichannel logistics, warehousing, and distribution for brands. It directly overlaps AFI's e-commerce order fulfillment and marketplace shipping capabilities, although Radial generally serves larger enterprise programs.
• ShipBob: ShipBob is a technology-enabled e-commerce 3PL providing warehousing, pick-pack-ship, shipping, and marketplace integrations to online brands. It is a direct peer to AFI's e-commerce fulfillment offering, although it operates a larger fulfillment network.
• ShipMonk: ShipMonk provides outsourced fulfillment, warehousing, shipping, and returns services to e-commerce brands through an integrated technology platform. It directly overlaps AFI's pick-pack-ship and omnichannel fulfillment capabilities, with broader scale.
• Quiet Logistics: Quiet Logistics provides technology-enabled fulfillment, warehousing, and distribution services for e-commerce and direct-to-consumer brands. It is a direct 3PL peer in the same order-fulfillment and warehouse category, though it operates a larger network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AdvancedFulfillment
• LinkedInlinkedin.com/company/advanced-fulfillment-inc.
• Instagraminstagram.com/advancedfulfillment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Fulfillment