Feldmans Farm & Home

What Feldmans Farm & Home does

Feldmans Farm & Home is a third-generation, family-owned farm and home retail chain headquartered in the Kansas City metropolitan area. Founded in 1971 in Warrensburg, Missouri by farmers Louis and Margaret Feldman, the company now operates three physical retail storefronts (Liberty, MO; Blue Springs, MO; Bonner Springs, KS) plus an e-commerce site at shop.feldmans-fh.com. The company self-positions as "Kansas City's premier destination for high quality, competitively priced products essential to life on the farm and ranch," and no ownership changes, acquisitions, or external capital raises have been disclosed.

The core product mix spans outdoor power equipment (authorized dealer for STIHL, Honda Power Equipment, and Bad Boy Mowers with certified in-house repair), durable work clothing and footwear (Carhartt, Ariat, Wolverine, Key, Wrangler, Dickies, Levi), livestock and pet feed (Nutrena, Purina, Manna Pro), lawn and garden (Hummert, Scotts), outdoor living (Traeger pellet grills, YETI coolers, multiple grill brands), and homesteading/self-reliance (Harvest Right freeze dryers). Service revenue is generated through in-store offerings including small engine repair ($79.95-$299.60 service packages), key cutting, propane tank exchange (Praxair Quick Swap), welding gas supply (Linde and affiliates), and a free loyalty program offering 2% rewards on qualifying merchandise purchases.

The business model is predominantly a direct-to-consumer hybrid of physical retail and e-commerce, with revenue from one-time merchandise sales across approximately a dozen departments and ancillary professional services. Customer segments are horizontally diversified across farm/ranch owners, homesteaders, outdoor grilling enthusiasts, poultry/livestock owners, and emergency preparedness buyers in the Kansas City metro and surrounding Midwest. Distribution relies on the three retail storefronts (open seven days a week) and the proprietary online shop, supported by email marketing (Deals & News) and organic social media (Facebook, Instagram). Strategic partnerships with Cackle Hatchery (live poultry) and authorized OEM relationships (STIHL, Honda, Bad Boy, Traeger, Harvest Right) reinforce the assortment and service flywheel.

Name

Feldmans Farm & Home

Legal name

Feldmans Farm & Home

Website

https://feldmans-fh.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Feldmans Farm & Home is a third-generation, family-owned farm and home retailer founded in 1971, operating three Kansas City metro stores (Liberty MO, Blue Springs MO, Bonner Springs KS) plus an e-commerce site, serving farm/ranch owners, homesteaders, and outdoor lifestyle consumers with power equipment, apparel, feed, and in-store services.

Ownership category

akta.pro rank

Product category

Farm and Home Retail

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444), Outdoor Power Equipment Retailers (444230)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

akta.pro secondary industries

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA), Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

Keywords

• Farm and ranch supplies
• Outdoor power equipment
• Workwear and footwear
• Small engine repair
• Livestock feed

Headquarters

HQ city

Liberty

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail merchandise sales: Physical and online retail sales of farm supplies, power equipment, clothing, footwear, livestock feed, pet supplies, lawn & garden, outdoor living, automotive, hardware, plumbing, electrical, tools, welding supplies, snacks, toys, and giftware.
2. Service revenue (small engine repair): In-store small engine repair and tune-up services for STIHL, Bad Boy Mowers, Honda, and Earthquake equipment. Service packages include small and large 4-cycle, 2-cycle, and hydro service packages.
3. Key cutting services: In-store key cutting services for house, business, padlock, and non-chipped automotive keys.
4. Propane tank exchanges: Praxair Quick Swap propane tank exchanges for BBQ, patio heaters, portable heaters, and RV appliances.
5. Welding gas supply: Exchange of Acetylene, Oxygen, Argon/CO2, Argon, and CO2 Linde welding tanks.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Feldmans Farm & Home is a third-generation family-owned farm and home retail chain operating three physical stores in the Kansas City metro area and an e-commerce storefront. The company sells outdoor power equipment (STIHL, Honda, Bad Boy Mowers, Traeger), work clothing and footwear (Carhartt, Ariat), livestock and pet feed, lawn and garden supplies, grills and outdoor living products, and homesteading/self-reliance merchandise. It also offers in-store services including certified small engine repair, key cutting, propane tank exchange, and welding gas supply.

Product overview

Feldmans Farm & Home is a third-generation family-owned farm and home retail chain founded in 1971, operating three physical stores in the Kansas City metro area (Liberty, MO; Blue Springs, MO; Bonner Springs, KS) plus an online e-commerce storefront. The company offers a diverse product portfolio centered on outdoor power equipment (STIHL, Honda, Bad Boy Mowers), durable work clothing and footwear (Carhartt, Ariat, Wolverine, Key, Wrangler, Dickies, Levi), livestock and pet feed (Nutrena, Purina, Manna Pro), lawn and garden supplies (Hummert, Scotts), outdoor living (Traeger pellet grills, YETI coolers, various grill brands), and homesteading/self-reliance products (Harvest Right freeze dryers). Services include small engine repair shops with certified technicians, key cutting, propane tank exchange (Praxair), welding gas supply (Linde), and a loyalty rewards program. The company also partners with Cackle Hatchery for live poultry sales and offers specialty items like Roots & Harvest poultry harvesting equipment and a variety of BBQ sauces and rubs from regional Kansas City brands.

Differentiator

Problem solved

Functional benefit

Products and services

• STIHL Power Equipment Gas and battery chainsaws, trimmers, blowers, tillers, and lawn mowers sold and serviced by STIHL-certified technicians at all three Feldmans locations.
• Honda Power Equipment Lawn mowers, generators, pumps, and tillers backed by certified Honda repair technicians at all Feldmans stores.
• Bad Boy Mowers Commercial and residential zero-turn and push mowers with financing options through Sheffield Financial and on-site service and repair by Bad Boy-certified technicians.
• Traeger Pellet Grills Wood pellet grills, accessories, wood pellets, sauces, and rubs with authorized Traeger service and repair at all Feldmans locations.
• Harvest Right Freeze Dryers Home freeze dryers for preserving food for gardening, emergency preparedness, outdoor activities, healthy living, and pet food, with up to 25-year shelf life.
• YETI Coolers & Ramblers YETI brand coolers and Rambler drinkware for outdoor use, sold through Feldmans retail and online storefronts.
• Ariat Apparel & Boots Ariat-branded work and casual clothing and footwear for men and women.
• Carhartt Workwear Carhartt-branded work apparel, footwear, kids clothing, gloves, socks, and accessories.
• Grills & BBQ Supplies Grills and smokers from Traeger, Kamado Joe, Weber, Masterbuilt, PK Grills, Gateway Drum Smokers, Pit Barrel, and Blackstone, plus BBQ accessories, rubs, seasonings, sauces, and marinades.
• Livestock Feed (Nutrena, Purina, Manna Pro) Nutrena, Purina, and Manna Pro livestock and pet feed products sold across the Feldmans stores and online.
• Live Birds (Cackle Hatchery) Baby chicks, ducks, turkeys, and geese sourced from Cackle Hatchery for eggs, showing, meat, enjoyment, or pets, available during Spring and Fall Chick Days events.
• Roots & Harvest Poultry Harvesting Equipment Poultry harvesting equipment including cones, scalder, plucker, shackle, shrink bags, bleeding knife, and poultry shears.
• Small Engine Repair Services Certified technician services for STIHL, Bad Boy Mowers, Honda, and Earthquake equipment including tune-ups, diagnostics, and repairs, offered as fixed-price service packages for 2-cycle, 4-cycle, large 4-cycle, and hydro systems.
• Key Cutting Service Key copying for house, business, padlock, and non-chipped automotive keys at all Feldmans locations.
• Propane Tank Exchange Praxair Quick Swap propane tank exchanges for grills, patio heaters, portable heaters, and RV appliances, with propane tanks also sold without exchange.
• Welding Gas Supply Exchange service for Acetylene, Oxygen, Argon/CO2, Argon, and CO2 welding tanks from Linde and affiliates.
• Loyalty Program Free rewards program earning 2% back on qualifying purchases, quantity break discounts, exclusive sales access, and purchase history tracking.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Cackle HatcherycoreStrategic or Co-development PartnerPartnership with Cackle Hatchery (4th generation family-owned hatchery) to offer healthy baby chicks, ducks, turkeys, and geese for sale. Cackle's selective breeding produces disease-resistant and productive poultry. Feldmans hosts Spring and Fall Chick Days events featuring Cackle birds.
• PraxairminorChannel Partner/ Reseller/ DistributorPraxair Quick Swap propane tank exchange provider. Feldmans offers propane exchanges for BBQ, patio heaters, portable heaters, and RV appliances.
• Linde (Airgas, Matheson, Linweld)minorChannel Partner/ Reseller/ DistributorWelding gas supply partner. Feldmans exchanges Acetylene, Oxygen, Argon/CO2, Argon, and CO2 Linde welding tanks. Does not exchange Hohenschild tanks. Airgas, Matheson, and Linweld tanks accepted if shorter than 45 inches.
• Harvest RightcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Harvest Right Freeze Dryers. Feldmans claims to offer the best prices on Harvest Right in the KC metro area for home freeze dryers used in gardening, emergency preparedness, outdoor activities, healthy living, and pet food preservation.
• TraegercoreChannel Partner/ Reseller/ DistributorAuthorized Traeger dealer offering full selection of Traeger pellet grills, wood pellets, accessories, sauces, and rubs. All Feldmans stores are authorized Traeger service and repair centers.
• STIHLcoreChannel Partner/ Reseller/ DistributorAuthorized STIHL dealer and service center. Sells gas and battery chainsaws, trimmers, blowers, tillers, and lawn mowers. STIHL-certified repair technicians provide diagnosis, tune-up, and repair services.
• Honda Power EquipmentcoreChannel Partner/ Reseller/ DistributorAuthorized Honda dealer for lawn mowers, generators, pumps, and tillers. Certified repair technicians diagnose, tune-up, and repair Honda power equipment.
• Bad Boy MowerscoreChannel Partner/ Reseller/ DistributorAuthorized Bad Boy dealer for commercial and residential zero-turn and push mowers. Bad Boy-certified technicians provide tune-ups and repairs. Financing available through Sheffield Financial.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bomgaars: Midwest farm-and-home retailer carrying power equipment, livestock, workwear, and outdoor categories — comparable regional store format and rural customer profile.
• Tractor Supply Company: National farm-and-home retail chain carrying power equipment, workwear, livestock feed, lawn/garden, and outdoor living — the closest scaled analog to Feldmans with overlapping customer base and product mix.
• Atwoods Ranch & Home: Regional farm/home retailer across the south-central US carrying power equipment, livestock feed, clothing, and lawn/garden — directly comparable in assortment, store format, and target customer.
• Rural King: Midwest-based farm and home store chain selling power equipment, livestock feed, hardware, and outdoor living — comparable assortment and rural/homesteading customer base.
• Runnings: Upper-Midwest farm, home, and outdoor store chain offering power equipment, workwear, livestock, and lawn/garden — directly comparable multi-category farm/home format.
• Blain's Farm & Fleet: Midwest farm-and-home retailer offering power equipment, automotive, lawn/garden, workwear, and farm supplies — directly comparable assortment and rural customer focus.
• Fleet Farm: Upper-Midwest farm and fleet retail chain with hardware, automotive, workwear, and outdoor categories — comparable regional farm/home format and small-town customer base.
• Orscheln Farm and Home: Midwest farm and home retailer (acquired by Tractor Supply in 2024) offering farm supplies, power equipment, livestock feed, and workwear — a closely matched regional peer before its acquisition.

Broad incumbents

• Ace Hardware: National hardware cooperative offering lawn/garden, tools, and outdoor power equipment — overlaps Feldmans' hardware and lawn/garden categories but as a broader portfolio without the farm/ranch and livestock feed specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/feldmans.farmandhome
• Instagraminstagram.com/feldmansfarmandhome
• Xx.com/feldmansfh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feldmans Farm & Home