WeGreen
WeGreen is a Berlin-based, German-language editorial and affiliate website that publishes sustainability, CBD, and eco-living product reviews and buying guides, monetizing exclusively through affiliate referral commissions via the Adcell network.
- Company typePrivate
- Founded2010
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What WeGreen does
WeGreen is a Berlin-based online sustainability content platform that operates as a German-language editorial and affiliate marketing website. Founded in 2010, the company publishes detailed product reviews, comparisons, and buying guides covering sustainable and eco-friendly products, with a thematic emphasis on CBD (oils, capsules, flowers), sustainable fashion, eco-household goods, medicinal mushrooms, and broader green lifestyle categories. The site targets German-speaking consumers interested in sustainable purchasing decisions, helping them navigate greenwashing and identify genuinely eco-friendly alternatives. Content is authored by a small team (founders identified as Ralf and Jenny) and is SEO-optimized to capture organic search traffic across the DACH region.
The platform's underlying technology is a WordPress-based content management system with no proprietary technology, software components, or AI/ML capabilities disclosed. Its core commercial mechanism is affiliate referral: WeGreen embeds tracked affiliate links (managed through the Adcell network operated by Firstlead GmbH) within product reviews, directing readers to partner e-commerce sites and earning commissions on referred sales. Key partner brands include Hempamed (featured as a top-rated CBD brand), SWISS FX, Naturecan, CBD-Vital, Nordic Oil, and Hanfosan, along with medicinal mushroom suppliers such as NHP Bedarf and Dr. Peter Hartig.
WeGreen monetizes exclusively through affiliate commissions rather than direct product sales, subscriptions, or advertising. The site also operates a curated directory of sustainable online shops serving Germany, Austria, and Switzerland. There is no disclosed pricing for WeGreen's own services, no enterprise customer base, and no institutional investor backing. The platform appears to be a lean, founder-operated editorial property with 1-10 employees and only one minor self-funded round recorded in September 2010 ($1,281).
WeGreen firmographics
Firmographics- Name
- WeGreen
- Legal name
- WeGreen
- Website
- https://wegreen.de
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WeGreen is a Berlin-based, German-language editorial and affiliate website that publishes sustainability, CBD, and eco-living product reviews and buying guides, monetizing exclusively through affiliate referral commissions via the Adcell network.
- Ownership category
- akta.pro rank
WeGreen industry classification
Industry- Product category
- Sustainable Lifestyle Content Publishing
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
- akta.pro secondary industries
- Health Food & Supplement Stores (CRAHAEAC), CBD/Hemp Topicals & Beauty Retail (CRANAHAB)
Keywords
Where WeGreen is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
WeGreen business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate Marketing: WeGreen earns commissions by driving traffic to partner e-commerce sites through embedded affiliate links within product reviews and comparisons. The site features affiliate tracking links (e.g., Adcell tracking URLs) to various sustainable product retailers including CBD shops, eco-friendly goods stores, and sustainable fashion retailers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
WeGreen product offering
Product offeringCore offering
WeGreen operates a German-language online editorial and affiliate content platform that publishes sustainability-focused product reviews, comparison tests, and buying guides for eco-friendly goods. Coverage centers on CBD oils and capsules, vital/medicinal mushrooms, sustainable fashion, eco-household products, and natural living. The site does not sell products directly; instead, it monetizes through affiliate links (tracked via the Adcell network) that direct readers to partner e-commerce retailers such as Hempamed, SWISS FX, Naturecan, CBD-Vital, Nordic Oil, and Hanfosan, earning commissions on referred sales.
Product overview
WeGreen operates as a sustainability-focused editorial content platform that provides reviews, comparisons, and recommendations for eco-friendly and sustainable products. The offering includes curated content around CBD products (oils and capsules), vital/medicinal mushrooms, sustainable living guides, and a directory of sustainable online shops. WeGreen functions as an affiliate-based recommendation platform rather than a product manufacturer.
Differentiator
Problem solved
Functional benefit
Products and services
- WeGreen Sustainability Blog An editorial content platform providing reviews, comparisons, and recommendations for sustainable and eco-friendly products including CBD oils, capsules, vital mushrooms, and sustainable living guides. Targeted at German-speaking consumers researching sustainable purchasing decisions.
- CBD Oil Reviews and Comparisons Curated reviews and rankings of CBD oil products from European manufacturers, featuring brands like Hempamed, SWISS FX, Naturecan, Hanfosan, and others. Targeted at German consumers comparing CBD oils.
- CBD Capsules Reviews Reviews and price comparisons of CBD capsules with 10mg dosage from brands including Hempamed and CBD Vital. Targeted at German consumers comparing CBD capsule products.
- Vital/Medicinal Mushrooms Content Educational content about medicinal mushrooms including Reishi, Shiitake, Cordyceps, with recommendations for purchasing from German suppliers. Targeted at German-speaking consumers interested in natural health alternatives.
- Sustainable Online Shops Directory A curated directory of sustainable and fair-trade online shops delivering to Germany, Austria, and Switzerland. Targeted at DACH-region consumers seeking vetted eco-friendly e-commerce retailers.
Companies that use WeGreen
Customer profileSegments1 record
Ideal customer profiles1 record
WeGreen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WeGreen partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- HempamedcoreHempamed is a German CBD brand recommended as WeGreen's top-rated CBD oil and capsule provider. WeGreen features Hempamed products in multiple reviews (CBD Öl Test, CBD Kapseln) with affiliate links. Hempamed is TÜV-certified with bio quality products from Germany.
- SWISS FXminorSwiss CBD brand recommended for CBD oil products in WeGreen's test comparisons. Products sourced from Swiss organic farming, cold-pressed, TÜV-certified with full-spectrum formulas available in 5-40% strengths.
- NaturecanminorCBD brand featured in WeGreen's product comparisons with TÜV SÜD certification. Products include CBD oils (5-40%), capsules, and gummies on bio MCT oil basis with free shipping.
- CBD-VitalminorAustrian CBD brand recommended for CBD oil (5-24%) and capsules. Featured in WeGreen's product reviews with strict quality controls.
- Nordic OilminorScandinavian CBD market leader and member of the European Industrial Hemp Association, featured in WeGreen's reviews with a wide product range including oils, cosmetics, and pet products.
- HanfosanminorGerman organic CBD brand featured in WeGreen's product comparisons with strict quality controls and trusted shops buyer protection.
- NHP Bedarf (Ulrich Andrös)minorGerman pharmacy-manufactured vital mushroom and health supplement retailer recommended for medicinal mushroom products in WeGreen's Heilpilze article.
- Dr. Peter HartigminorVital mushroom brand with good selection of healing mushroom capsules and blends, recommended in WeGreen's medicinal mushroom buying guide.
- Adcell (Firstlead GmbH)coreAffiliate marketing tracking network used by WeGreen to track sales referrals and earn commissions from partner e-commerce sites. WeGreen uses Adcell tracking URLs (t.adcell.com) for affiliate link management.
Recent moves5 records
Expansion highlights2 records
WeGreen competitors and assessment
Company assessmentBroad incumbents
- Testberichte.de: Testberichte.de aggregates product reviews and tests across categories in German, monetizing via affiliate links — a broader incumbent operating the same comparison-shopping affiliate model at significantly larger scale.
- Vergleich.org: Vergleich.org is an established German product comparison portal generating affiliate revenue across many verticals — a broader incumbent using similar SEO/content/affiliate mechanics but at much greater scale.
- Stiftung Warentest: Stiftung Warentest is Germany's authoritative consumer-testing institution publishing product reviews that drive high purchase intent — a broad incumbent that defines the trust benchmark WeGreen's editorial content competes against.
Direct peers
- Utopia: Utopia.de is a major German-language sustainability platform offering product recommendations, buying guides, and editorial content on eco-friendly living — directly overlapping WeGreen's positioning, audience, and affiliate-driven business model.
- Beste-Tests.de: Beste-Tests.de publishes German-language product tests and best-of guides monetized through affiliate links — a direct comparable in GTM motion (SEO content + affiliate commissions) to WeGreen.
- Cbdwelt.de: Cbdwelt.de is a German CBD-focused editorial site with reviews, comparisons, and affiliate links — a direct peer in WeGreen's most heavily monetized vertical (CBD oils, capsules, topicals).
- Codecheck: Codecheck is a German product comparison and information platform helping consumers evaluate ingredients and sustainability attributes of everyday products — a closely comparable editorial/affiliate comparison site for German consumers.
- Nachhaltigleben.de: Nachhaltigleben.de is a German editorial platform focused on sustainable products and lifestyle — closely comparable in content scope, German audience, and affiliate-driven monetization approach.
Emerging players
- Avocadostyle: Avocadostyle is a German online marketplace for sustainable and fair-trade products — overlapping with WeGreen's sustainable-shopping audience, though operating as a marketplace rather than an editorial affiliate site.
- Natur-kompass: Natur-kompass is a smaller German editorial site covering natural products, sustainability, and health — overlapping WeGreen's content verticals (natural soap, CBD, supplements) with a similar affiliate-style GTM.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights4 records
Customer concentration
WeGreen social profiles
Digital presenceWeGreen financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeGreen leadership team
Management profileNumber of profiles
Profiles2 records
WeGreen funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeGreen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeGreen
What does WeGreen do?
WeGreen operates a German-language online editorial and affiliate content platform that publishes sustainability-focused product reviews, comparison tests, and buying guides for eco-friendly goods. Coverage centers on CBD oils and capsules, vital/medicinal mushrooms, sustainable fashion, eco-household products, and natural living. The site does not sell products directly; instead, it monetizes through affiliate links (tracked via the Adcell network) that direct readers to partner e-commerce retailers such as Hempamed, SWISS FX, Naturecan, CBD-Vital, Nordic Oil, and Hanfosan, earning commissions on referred sales.
Is WeGreen a public or private company?
WeGreen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WeGreen founded?
WeGreen was founded in 2010. It employs 1 to 10 people.
Where is WeGreen based?
WeGreen is headquartered in Berlin, Germany, in the Europe region.
How does WeGreen make money?
One revenue line is on record: affiliate Marketing.
Who are WeGreen's main competitors?
Broad incumbents on record are Testberichte.de, Vergleich.org and Stiftung Warentest. Direct peers are Utopia, Beste-Tests.de, Cbdwelt.de, Codecheck and Nachhaltigleben.de. Emerging players are Avocadostyle and Natur-kompass.
Does WeGreen have an API?
No public API is recorded for WeGreen.
What industry is WeGreen in?
WeGreen's product category is Sustainable Lifestyle Content Publishing. Its primary akta.pro industry code is CRANAHAC, CBD/Hemp Wellness & Supplements Retail, with a secondary code of CRAHAEAC, Health Food & Supplement Stores. Its NAICS code is 456191 and its SIC code is 5912.