Synect Media
Synect Media is a private Redmond, Washington-based creative studio and technology provider that builds digital signage, content management systems, and behavioral science-informed visual communication platforms for large-hub U.S. airports, airlines, and the TSA.
- Company typePrivate
- Founded2011
- HeadquartersRedmond, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Synect Media does
Synect Media is a Redmond, Washington-based creative studio and technology provider specializing in visual communication systems for the airport vertical, operating as Synect, LLC since approximately 2010-2011. The company serves a roster of large-hub U.S. airports, airlines, and the Transportation Security Administration, with named deployments at Orlando International (MCO), JFK Terminal 4, Las Vegas Harry Reid (LAS), Dallas Fort Worth, LAX, SFO, Spokane International, Minneapolis-Saint Paul, Phoenix Sky Harbor, Reagan National, Washington Dulles, LaGuardia, Lehigh Valley, and Orlando Sanford. Its flagship platform is Passenger360, a digital content management system (DCMS) controlling more than 2,100 displays at MCO alone and integrating with FlightAware flight data feeds and Lidar-based sensors for real-time content automation. The hardware line, ReadySeeGo, is a portable digital signage totem available in three form factors (Vision, Glance, Focus) with 99.9% uptime and is the only digital signage solution included in TSA's official Checkpoint Requirements and Planning Guide.
The product portfolio spans Evenflow Crowd Radar (Lidar-and-behavioral-science crowd management with PNAS-validated 9-16 percentage point gains in social distancing compliance), EventReady (event-focused communication platform launched in 2025 for the upcoming mega-decade of major events), and purpose-built content programs including Better, Faster Security Checkpoints, Smart Flexible Airport Wayfinding, and Wayfinder to Lifesaver in Seconds (emergency messaging). An in-house creative studio produces proprietary 3D content such as Annie the Astronaut and award-winning digital aquariums, with research frameworks developed alongside Ben-Gurion University, London Business School, and Yale School of Management.
The business operates with 11-50 employees across offices in Seattle and Orlando, generating revenue through a mix of hardware sales (ReadySeeGo units), recurring software licensing (Passenger360), professional services (custom content creation, 3-week expedited implementations), and managed services for event-specific deployments. Go-to-market is enterprise field sales targeting airport CEOs/CIOs and government aviation authorities, augmented by event-driven demand generation at conferences such as AAAE, Passenger Terminal Expo, FTE Global, and InfoComm. The company is founder-led by CEO Yahav Ran, has no disclosed institutional investors, and appears to be self-funded.
Synect Media firmographics
Firmographics- Name
- Synect Media
- Legal name
- Synect, LLC
- Website
- https://synectmedia.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Synect Media is a private Redmond, Washington-based creative studio and technology provider that builds digital signage, content management systems, and behavioral science-informed visual communication platforms for large-hub U.S. airports, airlines, and the TSA.
- Ownership category
- akta.pro rank
Synect Media industry classification
Industry- Product category
- Airport Digital Signage & Visual Communication Platform
- NAICS
- Advertising, Public Relations, and Related Services (5418), Information (51)
- SIC
- Services-Computer Integrated Systems Design (7373), Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Digital Signage & Commercial Displays (HDACADAL)
- akta.pro secondary industry
- OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)
Keywords
Where Synect Media is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Synect Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Digital Signage Hardware Sales: Sale of ReadySeeGo totem units and related display hardware to airports. Hardware specifications include 90.7" T x 26" W x 22.5" D footprint, 336-381 lbs weight, 110v/120Vac/60Hz/6.25Amp power requirements.
- Software Platform Licensing: Passenger360 digital content management system deployment and licensing for airport-wide visual communication networks.
- Content and Implementation Services: Custom content creation, system implementation, and integration services for airport deployments. Includes three-week expedited implementations for new concourse builds.
- EventReady Event-Specific Solutions: Event-focused content and communication programs for airports during major events, including sponsorship and advertising integration opportunities.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Synect Media product offering
Product offeringCore offering
Synect Media provides a proprietary airport visual communication platform that combines its Passenger360 digital content management system (DCMS) with ReadySeeGo portable digital signage hardware, real-time integrations to flight data and crowd sensors, and an in-house creative studio producing 3D animated, behaviorally-informed content. The company sells and deploys this integrated offering to commercial airports, airlines, and the TSA to modernize passenger communication, wayfinding, security checkpoint messaging, crowd management, emergency alerts, and event-time communications.
Product overview
Synect Media offers a platform-plus-modules architecture centered on Passenger360, the only Digital Content Management System built specifically for airports. The core platform controls thousands of digital displays and integrates with flight data, sensors, and external systems for automated real-time content. ReadySeeGo serves as the primary hardware/product line, offering portable digital signage in three form factors (Vision, Glance, Focus) for targeted use cases including security checkpoints, wayfinding, and emergency messaging. Evenflow Crowd Radar provides crowd management capabilities using behavioral science. EventReady is a newer event-focused solution for managing major airport events. Content programs including Better, Faster Security Checkpoints, Smart Airport Wayfinding, and Wayfinder to Lifesaver deliver specific outcomes. The portfolio also includes creative assets like Annie the Astronaut, a 3D digital airport ambassador, and specialized content like digital aquariums. The Virtual Review Environment enables content management workflows.
Differentiator
Problem solved
Functional benefit
Brands
- ReadySeeGo: A turnkey visual communication solution that helps businesses immediately solve space and messaging challenges. Includes products ReadySeeGo Vision, ReadySeeGo Glance, and ReadySeeGo Focus for airport security checkpoints.
- Evenflow Crowd Radar
- EventReady
- Passenger360
Products and services
- Passenger360 A visual communication platform and Digital Content Management System (DCMS) built specifically for airports. Passenger360 controls more than 2,100 digital displays across MCO Terminals A, B, C, and the Train Station, and integrates with FlightAware for FIDS and GIDS data and external sensors for automated real-time content updates. It is sold as a recurring software platform licensing and deployment offering to commercial airports and the TSA.
- ReadySeeGo A turnkey portable digital signage hardware product available in three form factors (Vision portable tower, Glance tablet display, Focus bin-area display with audio) for airport security checkpoints and other high-traffic facilities. Features 24/7 operation, auto-recovery, flexible data integrations, remote management, content synchronization, automated scheduling, and a 99.9% uptime guarantee. ReadySeeGo is the only digital signage solution included in TSA's Checkpoint Requirements and Planning Guide (CRPG) and is the highest-volume product line deployed across the TSA nationwide checkpoint enhancement program covering 11 major U.S. airports.
- Evenflow Crowd Radar A crowd management solution that measures crowd density and provides real-time visual instructions guiding airport passengers to low-traffic areas. Uses Lidar sensors from The Indoor Lab together with color-coded Social Lights (green/yellow/red). Deployed at Orlando International Airport and winner of the 2021 DailyDOOH Gala Award for Best Airport Installation.
- EventReady An event experience platform designed to help airports manage high-pressure situations during major events with real-time communication, customizable multilingual content, and flexible modular deployment. EventReady also opens new sponsorship and non-aeronautical revenue opportunities for airports.
- Virtual Review Environment A cloud-based service that allows users to upload, review, and manage content for digital signage deployments. Requires registration and provides account-based access to Synect's Services.
- Annie the Astronaut (Annie's Airport Journey) A 3D animated digital airport ambassador character created in 2017 with the Greater Orlando Aviation Authority (GOAA). Annie beckons, dances, and gestures across the Passenger360 visual communication ecosystem at Orlando International Airport wayfinding signs and security checkpoints to highlight concessions and amenities, deployed as part of the broader Annie the Astronaut / Annie's Airport Journey cinematic content experience.
Quantifiable outcome
- 9-16 percentage point increase in social distancing compliance with visual indicators and nudges
- +3 more outcomes
Companies that use Synect Media
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Synect Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature5 records
Synect Media partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- TSA (Transportation Security Administration)coreLong-standing partnership with TSA on security checkpoint communication solutions. Synect's ReadySeeGo is included in TSA's official Checkpoint Requirements and Planning Guide (CRPG). Collaborated on Better, Faster Security Checkpoints program now deployed in 11 major U.S. airports.
- DaktronicsminorJoint exhibition presence at AAAE conferences with shared booth (Booth 508 at AAAE LAX). Technology partnership for digital signage displays.
- Ben-Gurion University of the NegevcoreResearch partner in developing behavioral science framework for Evenflow Crowd Radar. Scientists from the university collaborated with Synect to define five guiding principles for positively impacting passenger behavior through visual communication.
- London Business SchoolcoreResearch partner with Dr. Dafna Goor leading the science team. Research published in PNAS peer-reviewed journal on social distancing nudges.
- Yale School of ManagementcoreResearch partner on behavioral economics team developing visual communication framework for passenger behavior influence.
- Faith Group LLCminorImplementation partner for nationwide checkpoint enhancement program, collaborating on complex rollout across 11 airports.
- K2 IncminorPartner in nationwide checkpoint enhancement program for America's 250th anniversary.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Synect Media competitors and assessment
Company assessmentDirect peers
- Ping HD: Ping HD is a digital signage solutions provider specializing in airport and travel-hub environments, offering CMS, content creation, and managed services comparable to Synect's Passenger360 and ReadySeeGo stack.
- Infax: Infax provides flight information display systems (FIDS) and digital signage for airports, directly overlapping with Synect's Passenger360 platform and airport-vertical focus on passenger communication and wayfinding.
- Stratacache: Stratacache owns the Scala digital signage CMS platform and offers end-to-end signage hardware and software solutions comparable to Synect's Passenger360 / ReadySeeGo architecture, though serving broader verticals.
- Four Winds Interactive (FWI): FWI provides enterprise digital signage CMS and content services to airports and large venues, directly comparable to Synect's Passenger360 platform in functionality, target buyer, and deployment model.
Broad incumbents
- SITA: SITA is a global IT solutions provider to the air transport industry, offering passenger processing, FIDS, and airport operations platforms that overlap with Synect's visual communication stack but at vastly greater scale and breadth.
- Collins Aerospace (ARINC): Collins Aerospace's ARINC business provides airport communications, FIDS, and information display systems across most major U.S. airports, representing the largest incumbent against which Synect competes for passenger communication RFPs.
Emerging players
- Broadsign: Broadsign provides a DOOH-focused CMS that competes for venue-based digital signage deployments, with a sponsorship and programmatic layer adjacent to Synect's EventReady sponsorship integration roadmap.
- AirIT: AirIT provides airport IT services and passenger technology solutions at U.S. airports, partially overlapping with Synect's enterprise sales motion and digital communications deployments in the same vertical.
Others
- Daktronics: Daktronics manufactures large-format LED displays used in airports and is both a Synect partner (joint booth at AAAE) and a potential competitor for display hardware procurement on airport RFPs.
- LG Business Solutions: LG is a Synect technology partner supplying commercial displays for airport installations, and as a major display OEM represents an adjacent ecosystem participant whose own signage software efforts could compete over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Synect Media social profiles
Digital presenceSynect Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synect Media leadership team
Management profileNumber of profiles
Profiles6 records
Synect Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synect Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synect Media
What does Synect Media do?
Synect Media provides a proprietary airport visual communication platform that combines its Passenger360 digital content management system (DCMS) with ReadySeeGo portable digital signage hardware, real-time integrations to flight data and crowd sensors, and an in-house creative studio producing 3D animated, behaviorally-informed content. The company sells and deploys this integrated offering to commercial airports, airlines, and the TSA to modernize passenger communication, wayfinding, security checkpoint messaging, crowd management, emergency alerts, and event-time communications.
Is Synect Media a public or private company?
Synect Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Synect Media founded?
Synect Media was founded in 2011. It employs 11 to 50 people.
Where is Synect Media based?
Synect Media is headquartered in Redmond, United States, in the North America region.
How does Synect Media make money?
Four revenue lines are on record. Digital Signage Hardware Sales are the primary driver. The others are software Platform Licensing, content and Implementation Services and eventReady Event-Specific Solutions.
Who are Synect Media's main competitors?
Direct peers on record are Ping HD, Infax, Stratacache and Four Winds Interactive (FWI). Broad incumbents are SITA and Collins Aerospace (ARINC). Emerging players are Broadsign and AirIT. Others are Daktronics and LG Business Solutions.
Does Synect Media have an API?
No public API is recorded for Synect Media.
What industry is Synect Media in?
Synect Media's product category is Airport Digital Signage & Visual Communication Platform. Its primary akta.pro industry code is HDACADAL, Digital Signage & Commercial Displays, with a secondary code of MPAHAJAA, OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows). Its NAICS code is 5418 and its SIC code is 7373.