What Beercoo Cleaning group does

Beercoo Schoonmaakgroep B.V. is a Dutch commercial cleaning group headquartered in Bergschenhoek, founded in 1986 by Patrick de Beer and co-led with his brother Vincent de Beer. The company delivers recurring B2B cleaning services — interior maintenance, entrance and common-area cleaning, window washing, facade cleaning, sanitary maintenance, specialist deep cleaning, and new-build handover cleaning — across nine verticals: hotels and hospitality, offices, VvE/residential complexes, education, healthcare, recreation, logistics and warehousing, retail, and horeca. Its operating footprint spans four physical offices (Bergschenhoek, Woerden, Waalwijk, Oss) supporting national Dutch coverage with local execution, with 1,200+ employees serving 2,500+ organizations and 2,500+ locations cleaned daily.

The company's technology stack centers on the proprietary Klantportaal (customer portal) for real-time quality monitoring, KPI dashboards, and multi-site contract management, complemented by the AFAS Pocket App for weekly employee engagement check-ins with automatic alerts on low satisfaction ratings, and AFAS ERP for back-office operations. All staff complete the 6-week SVS basic cleaning curriculum, with ongoing coaching delivered through rayon managers and objectleiders. Beercoo holds a full certification stack (VCA, ISO 9001, ISO 14001, CO2 Prestatieladder, SNA, Keurmerk Schoon, Erkend Leerbedrijf) and runs a circular-economy partnership with Kroonint for plastic packaging recycling.

Beercoo's revenue model is primarily subscription-based recurring cleaning contracts, priced via custom quotes after on-site assessments rather than standard per-square-meter rates, with monthly billing cycles. Additional revenue comes from one-time specialist cleaning jobs (deep cleaning, facade, window, floor, elevator shaft), managed sanitary supplies, and public-procurement tenders. Distribution is exclusively direct — enterprise field sales via rayonleiders and Business Unit Managers, inside sales via website quote forms, and public tendering — with consumer/residential clients explicitly excluded. Recent growth has been driven by a clear buy-and-build M&A strategy, with three acquisitions completed in 2025.

Name

Beercoo Cleaning group

Legal name

Beercoo Schoonmaakgroep B.V.

Website

https://beercoo.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Beercoo Schoonmaakgroep is a privately held Dutch B2B commercial cleaning group founded in 1986, delivering recurring interior, window, facade, and specialist cleaning across hotels, offices, healthcare, education, logistics, retail, and VvE verticals via four regional offices serving 2,500+ organizations.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (561720), Janitorial Services (56172), Facilities Support Services (56121), Facilities Support Services (561210)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Post-Construction & Final Clean Services (BPABABAD)

akta.pro secondary industries

Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO), Laboratory & Cleanroom Cleaning (IMAIADAD)

Keywords

• Commercial cleaning services
• Facility maintenance solutions
• Professional janitorial services
• Contract cleaning services
• Building maintenance services

Headquarters

HQ city

Bergschenhoek

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Recurring cleaning services: Beercoo's primary revenue comes from recurring professional cleaning contracts with B2B clients. Contracts are structured as fixed monthly fees based on tailored work schedules, square meters, frequency, and staffing requirements. Additional periodic services (specialist cleaning, facade cleaning, window washing) are billed on top.
2. Specialist cleaning services: One-time or periodic specialist services including specialistische reiniging (deep cleaning), gevelreiniging (facade cleaning), glasbewassing (window washing), vloeronderhoud (floor maintenance), and lift shaft cleaning. These are billed as separate line items or at agreed rates.
3. Sanitary supplies: Beercoo supplies and manages sanitary articles (toiletries, hygiene products) for clients, providing inventory management as part of a total package offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Beercoo Cleaning Group provides recurring and one-time professional cleaning services to Dutch B2B clients. Core offerings include daily interior maintenance, window washing (glasbewassing), facade cleaning (gevelreiniging), specialist deep cleaning, sanitary maintenance, handover cleaning, elevator shaft cleaning, and managed sanitary supplies. Vertical-specific cleaning programs are delivered for hotels, offices, residential associations (VvE), schools, recreation facilities, healthcare practices, warehouses, retail stores, and hospitality (horeca) businesses. Services are backed by VCA-certified and SVS-trained staff, ISO 9001/14001 and CO2 Prestatieladder certifications, and proprietary digital quality monitoring through the Klantportaal.

Product overview

Beercoo Cleaning Group is a Dutch commercial cleaning company offering a comprehensive portfolio of cleaning services across multiple sectors. The company operates a unified service delivery model rather than a modular platform architecture. Core services include interior maintenance (interieuronderhoud), entrance hall care (portiekonderhoud), specialist cleaning (specialistische reiniging), new-build handover cleaning (opleveringsschoonmaak), sanitary maintenance (sanitair onderhoud), facade cleaning (gevelreiniging), and window cleaning (glasbewassing). Branch-specific services cover hotels, offices, VvE/owners associations, education, recreation, healthcare, warehouses, retail, and hospitality sectors. Specialized offerings include elevator shaft cleaning (liftschacht reiniging) and HACCP-compliant food safety cleaning for the hospitality industry. The company positions itself as a full-service provider with centralized management, local execution, and digital reporting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Interieuronderhoud (Interior Maintenance)
• Portiekonderhoud (Entrance Hall Maintenance)
• Specialistische reiniging (Specialist Cleaning)
• Opleveringsschoonmaak (Handover Cleaning)
• Sanitair onderhoud (Sanitary Maintenance)
• Gevelreiniging (Facade Cleaning)
• Glasbewassing (Window Cleaning)
• Liftschacht reiniging (Elevator Shaft Cleaning)
• Hotel schoonmaak (Hotel Cleaning)
• Kantoor schoonmaken (Office Cleaning)
• VvE schoonmaak (Owners Association Cleaning)
• Schoonmaak onderwijs (Education Cleaning)
• Recreatie schoonmaak (Recreation Cleaning)
• Schoonmaak zorg (Healthcare Cleaning)
• Schoonmaak magazijn (Warehouse Cleaning)
• Schoonmaak retail (Retail Cleaning)
• Horeca schoonmaak (Hospitality/Restaurant Cleaning)

Quantifiable outcome

• Customer satisfaction: 9.6/10 from 212 reviews
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• KroonintcoreStrategic or Co-development PartnerBeercoo partners with Kroonint for circular economy initiatives. Kroonint collects used plastic cleaning product packaging from Beercoo's headquarters in Bergschenhoek, shreds them into high-quality plastic granulate, and transforms this into new products (e.g., flower pots, watering cans). This creates a 100% closed circular loop. Kroonint also provides a cart/equipment reconditioning service (recoservice), extending the life of cleaning carts and equipment. The partnership has saved significant CO2 emissions and reduces waste. This is a strategic sustainability partnership aligned with Beercoo's ISO 14001 and CO2 Prestatieladder certifications.

Scale indicators7 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• Apleona Netherlands: European integrated facility management group providing commercial cleaning and building services in the Netherlands; competes with Beercoo for enterprise and public-sector facility support mandates as part of a broader FM offering.
• Sodexo (facility services): Global facility management and cleaning services provider active in the Netherlands; competes with Beercoo for large enterprise and public-sector multi-site cleaning contracts though with a much broader service portfolio.
• ISS A/S: Global facility services incumbent with major Dutch operations in workplace, cleaning and hygiene services; broader portfolio but directly competes for large multi-site enterprise and public-sector contracts where Beercoo also bids.
• Atalian Global Services: Large international facility services group with significant Benelux cleaning presence; competes for outsourced commercial cleaning and integrated facility contracts of similar scope to Beercoo's enterprise clients.

Direct peers

• Gom Schoonhoudservice: Facilicom subsidiary delivering B2B commercial cleaning across the Netherlands, with comparable vertical coverage in offices, healthcare, education and public-sector tenders.
• EW Facility Services: Dutch integrated facility services group offering commercial cleaning, window, façade and specialist cleaning — overlapping service portfolio and Dutch B2B customer base with Beercoo.
• CSU Total Cleaning Services: One of the largest Dutch B2B commercial cleaning companies, directly competing with Beercoo across offices, healthcare, education, and public-sector contracts in the Netherlands. Comparable multi-vertical service model and ISO/VCA certifications.
• Hago (Vebego): Dutch B2B cleaning brand within the Vebego group, covering office, healthcare, education and public sector cleaning nationwide — a direct multi-segment competitor to Beercoo.
• Strago Schoonmaakbedrijf: Mid-sized Dutch commercial cleaning company serving offices, healthcare, education and hospitality; comparable multi-branch regional model and B2B contract structure to Beercoo.
• Asito: Major Dutch B2B cleaning and facility services provider; directly competes for the same hotel, office, healthcare, and government contracts as Beercoo with a similar nationwide service portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beercoo-schoonmaakgroep
• Facebookfacebook.com/Beercoo.Schoonmaak

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beercoo Cleaning group