On the Run
On the Run is a U.S. convenience store franchise brand owned by TMC Franchise Corporation, a subsidiary of Alimentation Couche-Tard. It serves neighborhood consumers with everyday essentials, beverages, snacks, and lottery tickets through independently operated franchise locations across more than 46 states.
- Company typePrivate
- Founded1994
- HeadquartersTempe, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What On the Run does
On the Run is a U.S. convenience store brand owned by TMC Franchise Corporation, a subsidiary of the Canadian convenience store operator Alimentation Couche-Tard (ACT), the second-largest convenience store company globally with over 15,000 stores. ACT acquired the On the Run sites and brand name in the U.S. in 2009, subsequently converting the majority of locations to Circle K company-operated stores while retaining a residual franchise network. TMC Franchise Corporation has granted an exclusive license to Parkland (U.S.) Holding Corp. to use the On the Run brand in more than 46 U.S. states.
The company serves individual neighborhood consumers seeking quick access to everyday essentials, hot and cold beverages (including its Thirst Buster branded drinks), snacks, coffee, and state lottery tickets, as well as franchisees and entrepreneurs who operate independently owned locations under the brand. The core offering is the physical convenience store, supplemented by a basic web-based customer engagement platform that includes a store locator with radius-based search (5–100 miles), a promotions page, and a lottery ticket-checking service covering multiple U.S. state lotteries. Technology is standard convenience-store retail: point-of-sale systems, lottery systems, and a content-driven website. There is no mobile app, no public API, and no documented proprietary technology beyond standard franchise and retail operations.
Revenue derives from three streams: convenience retail sales at franchise locations (transaction fees flowing through to the franchisor), lottery ticket sales commissions (transaction fees), and franchise fees/licensing royalties from independent operators who license the On the Run brand from TMC Franchise Corporation. Pricing is not publicly disclosed; individual franchise locations set their own retail pricing. Go-to-market is exclusively through the franchise model, with TMC providing franchise development managers to support franchisees who can establish new locations or convert existing properties under the brand.
On the Run firmographics
Firmographics- Name
- On the Run
- Legal name
- TMC Franchise Corporation
- Website
- https://ontherun.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- On the Run is a U.S. convenience store franchise brand owned by TMC Franchise Corporation, a subsidiary of Alimentation Couche-Tard. It serves neighborhood consumers with everyday essentials, beverages, snacks, and lottery tickets through independently operated franchise locations across more than 46 states.
- Ownership category
- akta.pro rank
On the Run industry classification
Industry- Product category
- Convenience Store Retail
- NAICS
- Convenience Retailers (445131)
- SIC
- Retail-Convenience Stores (5412)
- akta.pro primary industry
- Chain vs. Independent Convenience Retail (Franchise/Dealer-Owned) (CRAHABAG)
Keywords
Where On the Run is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
On the Run business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Convenience Retail Sales: Revenue from selling convenience items including hot coffee, beverages (Thirst Buster drinks), snacks, and everyday essentials to consumers at franchise locations.
- Lottery Sales: Revenue generated from lottery ticket sales at participating stores, providing state lottery services to customers.
- Franchise Fees: Revenue from franchise fees paid by independent franchisees who operate On the Run locations under license from TMC Franchise Corporation.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
On the Run product offering
Product offeringCore offering
On the Run is a franchised convenience store brand offering quick-stop retail of everyday essentials, hot and cold beverages (including the Thirst Buster drink line), snacks, lottery tickets, and grab-and-go items to neighborhood consumers. Stores are independently owned and operated by franchisees under license from TMC Franchise Corporation, a subsidiary of Alimentation Couche-Tard, providing brand recognition, operational support, and access to a global convenience store supply chain.
Product overview
On the Run is a convenience store brand offering a unified retail experience through physical store locations. The core offering is the convenience store itself, supplemented by a store locator tool for finding nearby locations, lottery ticket checking services, promotional deals, and franchise opportunities. The brand was acquired by Alimentation Couche-Tard (ACT) in 2009 and operates primarily under the Circle K parent company umbrella. Products include Thirst Buster branded beverages and standard c-store offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- On the Run Convenience Store
Companies that use On the Run
Customer profileSegments2 records
Ideal customer profiles2 records
On the Run technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
On the Run partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and major.
- Alimentation Couche-Tard (ACT)coreAlimentation Couche-Tard, a Canadian convenience store company, acquired the On the Run sites and brand name in the U.S. in 2009. TMC Franchise Corporation, a subsidiary of ACT, owns and manages the On the Run brand. ACT is the second largest convenience store company globally with over 15,000 stores.
- TMC Franchise CorporationcoreTMC Franchise Corporation is a subsidiary of Alimentation Couche-Tard that owns and operates the On the Run convenience store brand in the United States. It franchises On the Run locations to independent operators and entrepreneurs.
- Parkland (U.S.) Holding Corp.majorParkland (U.S.) Holding Corp., a subsidiary of Parkland (a Canadian fuel company), holds an exclusive license to use the On the Run brand in over 46 states in the United States. Parkland owns the On the Run brand in Canada.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
On the Run competitors and assessment
Company assessmentDirect peers
- 7-Eleven: The largest U.S. convenience store chain, operating franchised and company-owned neighborhood c-stores selling coffee, beverages, snacks, and lottery across the same consumer segment as On the Run.
- Wawa: Northeast-focused convenience store chain known for its owned-brand food program, coffee, and digital ordering; competes head-to-head for on-the-go neighborhood consumers and lottery/fuel customers.
- Sheetz: Family-owned convenience store chain in the Mid-Atlantic and Midwest with proprietary food, MTO kitchens, and a strong app/loyalty program, competing for the same grab-and-go consumer occasions as On the Run.
- QuikTrip: Private, multi-region convenience store chain with strong in-store food and coffee programs, often cited as a benchmark for neighborhood c-store operations and customer experience.
- Casey's General Stores: Publicly-traded convenience store chain with a strong Midwest and South footprint, anchored by its own pizza and food service program, directly comparable in core format and consumer occasion to On the Run.
- Royal Farms: Mid-Atlantic convenience store chain with a strong own-brand food, coffee, and fried chicken program, serving a similar on-the-go consumer base and competing for trip frequency in overlapping markets.
- Kwik Trip: Midwest-focused private convenience store chain known for strong own-brand food, bakery, and store-brand product programs, serving a similar grab-and-go and fuel-adjacent customer profile as On the Run.
- Cumberland Farms: Northeast convenience store chain owned by EG Group, with a coffee and own-brand food program, competing for the same neighborhood convenience and on-the-go occasions targeted by On the Run.
Broad incumbents
- Circle K: The flagship U.S. brand of Alimentation Couche-Tard and parent of TMC Franchise Corporation; operates thousands of convenience stores nationwide, directly comparable in format and customer base to On the Run's franchise locations.
- Speedway: Large U.S. convenience and fuel retailer formerly owned by Marathon Petroleum and now part of 7-Eleven; competes in the same neighborhood c-store and lottery category across many of the same states as On the Run.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
On the Run social profiles
Digital presenceOn the Run financial estimates
Financial estimateRevenue estimate
Valuation estimate
On the Run leadership team
Management profileNumber of profiles
On the Run funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On the Run M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On the Run
What does On the Run do?
On the Run is a franchised convenience store brand offering quick-stop retail of everyday essentials, hot and cold beverages (including the Thirst Buster drink line), snacks, lottery tickets, and grab-and-go items to neighborhood consumers. Stores are independently owned and operated by franchisees under license from TMC Franchise Corporation, a subsidiary of Alimentation Couche-Tard, providing brand recognition, operational support, and access to a global convenience store supply chain.
Is On the Run a public or private company?
On the Run is a private company. It is classified as corporate owned and is currently operating.
When was On the Run founded?
On the Run was founded in 1994. It employs 51 to 100 people.
Where is On the Run based?
On the Run is headquartered in Tempe, United States, in the North America region.
How does On the Run make money?
Three revenue lines are on record. Convenience Retail Sales are the primary driver. The others are lottery Sales and franchise Fees.
Who are On the Run's main competitors?
Direct peers on record are 7-Eleven, Wawa, Sheetz, QuikTrip, Casey's General Stores, Royal Farms, Kwik Trip and Cumberland Farms. Broad incumbents are Circle K and Speedway.
Does On the Run have an API?
No public API is recorded for On the Run.
What industry is On the Run in?
On the Run's product category is Convenience Store Retail. Its primary akta.pro industry code is CRAHABAG, Chain vs. Independent Convenience Retail (Franchise/Dealer-Owned). Its NAICS code is 445131 and its SIC code is 5412.