What Digital Broadcast does

Digital Broadcast, Inc. (DBi) is a privately held US vendor of broadcast automation and digital asset management solutions for the television industry, founded circa 2002–2004 by broadcast industry veterans and headquartered in Gainesville, Florida. Its platform centers on three product families: MediaFire (master control automation available as baseband, IP, or Hybrid variants supporting HD/SD/4K), MediaVault (mass-storage archive systems with RAID, Blu-ray, LTO, and cloud options), and NewsBank (newsroom automation with MOS interfaces to ENPS, Avid iNEWS, and Octopus NRCS systems). Supporting modules include Mercury Accelerator for UDP-based field-to-station file transfers, Media VeriFire and MediaView for TR 101 290 FCC compliance monitoring, MediaFire Central/MediaHub for multi-station centralization, Safety Net for disaster recovery, Spot Commander for ad-ingest automation, and MediaVault Sharing for cross-station content sharing via the cloud.

The company's revenue model combines one-time hardware and software license sales of turnkey systems with recurring cloud subscriptions (MediaVault Cloud) and ongoing professional services including 24/7/365 customer support. DBi sells primarily via direct enterprise field sales through regional offices spanning the Southeast, West Coast, Southwest, Midwest, and Northeast United States, supplemented by an exclusive channel partner (CER-TEC) in the Northeast and a regional office covering Latin America and the Caribbean. Beyond its core broadcast television customer base of more than 300 customers across 350+ facilities—including stations owned by Gray Television, London Broadcasting, Allbritton Communications, News-Press Gazette, Morris Network, and Raycom—DBi also markets to education, government, house of worship, and sports & entertainment verticals. The competitive positioning is built on affordable full-feature automation, deep interoperability with incumbent station systems (ENPS, iNEWS, Pathfire, DG FastChannel, Vyvx, PitchBlue, Adobe, Avid), and 18+ years of continuous domain specialization.

Name

Digital Broadcast

Legal name

Digital Broadcast, Inc.

Website

https://digitalbcast.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Broadcast is a privately held Gainesville, Florida vendor of broadcast automation and digital asset management systems—MediaFire master control, MediaVault archive, and NewsBank newsroom—serving 350+ TV station facilities and adjacent education, government, and house-of-worship markets through direct and channel sales across the US and Latin America.

Ownership category

akta.pro rank

Product category

Broadcast Automation Software

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Control Room Orchestration & Workflow Integration (NRCS/MOS, Automation APIs) (MPAHAKAK)

akta.pro secondary industries

Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways) (MPAHAKAJ), Disaster Recovery, Redundancy & Continuity (Backup Playout) (MPAHAKAI), Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG), Ingest, Indexing & Proxy/Mezzanine Generation (MPAHAGAH)

Keywords

• Broadcast automation
• Master control systems
• Media asset management
• Newsroom automation
• Broadcast compliance

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hardware and Software Systems: Sale of integrated broadcast automation systems including MediaFire master control, MediaVault archive, NewsBank news automation, and related hardware components. Systems are sold as turnkey solutions to television stations.
2. Professional Services and Integration: System integration, installation, configuration, and ongoing technical support services. Includes 24/7 365 customer support with dedicated staff providing system monitoring and maintenance.
3. Cloud-Based Solutions: Cloud storage and software-based solutions providing expanded capabilities including MediaVault Cloud for off-site backup, shared access, and remote contribution.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Digital Broadcast develops and sells integrated broadcast automation and digital asset management systems for television stations and broadcast groups. Its MediaFire family provides master control automation (baseband, IP, and hybrid variants), NewsBank automates newsroom playout, and MediaVault provides on-site and cloud-based media archiving with AI-powered metadata search. Supporting products include Mercury Accelerator for accelerated file transfer, Media VeriFire and MediaView ASI for FCC compliance verification, and MediaFire Safety Net for off-site disaster recovery.

Product overview

Digital Broadcast (DBi) offers a modular broadcast automation and media asset management platform serving the television broadcast industry. The core product family includes MediaFire Automated Master Control Systems (available as baseband, IP, or hybrid variants) for master control automation from ingest through playout, NewsBank Automated Newsroom Systems for consolidated news editing and automated playout, and MediaVault Archive Systems (with cloud and Blu-ray Cube variants) for AI-powered digital asset management with speech-to-text and OCR capabilities. Supporting modules include Mercury Accelerator for accelerated file transfers, Media VeriFire for FCC compliance monitoring, MediaHub for multi-station centralization, SafetyNet for disaster recovery, Spot Commander for advertising workflows, and MediaVault Sharing for cross-station content sharing. The platform provides modular solutions that scale from single-station operations to multi-station groups with integrated hardware and software featuring interfaces to existing station equipment and newsroom systems.

Differentiator

Problem solved

Functional benefit

Brands

• MediaFire: Master control automation system available as baseband, IP, or hybrid for automated playout from ingest to delivery.
• MediaVault
• MediaVault Cloud
• Mercury Accelerator
• NewsBank
• Media VeriFire
• MediaView ASI
• Spot Commander
• MediaFire Central
• MediaFire Safety Net
• MediaHub

Products and services

• MediaFire Automated Master Control System Full-featured master control automation system available in baseband, IP, and Hybrid variants that automates television station workflows from ingest through playout to reconciliation with traffic and billing, with direct interfaces to spot and syndicated program delivery services.
• NewsBank Automated News System Automated newsroom system that consolidates servers and editing functions so that news stories can be received, edited, and automatically aired according to MOS interfaces with newsroom computer systems such as ENPS, Avid iNEWS, and Octopus.
• MediaVault Archive System Mass-storage broadcast media archive system with RAID, Blu-ray, and LTO tape technology, featuring a high-speed searchable index based on file metadata and AI-powered speech-to-text and OCR for intelligent content search, with cloud storage capability for off-site backup.
• MediaVault Cloud Cloud-based digital asset management solution that enables off-site backup, shared access across station groups, and keyword search of media using AI-powered speech-to-text and OCR.
• Mercury Accelerator Accelerated file transfer solution using UDP technology for transferring files from field to station, with interleaved transcoding that allows file processing during transfer and full Cloud integration requiring no server hardware.
• Media VeriFire Verification recorder providing TR 101 290 compliance monitoring with configurable warning and error levels, email and SNMP notifications, and capture of full bandwidth and proxy streams for compliance verification and confidence monitoring.
• MediaView ASI Verification Recorder Records full-bandwidth off-air ASI signals to create exact replicas of broadcast signals for precise verification of aired material and FCC compliance monitoring, with MPEG transport stream analysis for TR 101 290 errors and HDMI multiviewer output.
• Spot Commander Web-based system for transferring advertising spots from advertising clients to station, automatically formatting spots, normalizing audio, and preparing them for playout; earned TV Technology Star Award for Superior Technology at NAB.
• MediaHub Centralized multi-station broadcast operations solution that enables multiple stations to be controlled and spots regionalized from a central site, providing hubbing capabilities for station groups.
• MediaFire Safety Net Disaster recovery system providing complete on-air functions off-site when a station is unable to maintain operations, combining both automation and inventory in a single server for economical backup.
• DBI MediaVault Sharing Enables seamless sharing of archived material across multiple stations even when stations use different archive brands, uniting stations with cache containing databases, thumbnails, browsers, scripts, and rundowns, and allowing simultaneous distribution of breaking news content over cloud.

Quantifiable outcome

• WITN-TV archives over 150 digital assets daily with searchable content
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability10 records

Feature15 records

Partnerships

One partnership is on record.

• CER-TECcoreChannel Partner/ Reseller/ Distributor · 11 October 2016CER-TEC appointed as exclusive sales agent for Digital Broadcast covering New York City, New England and New York State. Principals John Cerquone and Leigh Herman bring trusted presence and knowledge base to the market. CER-TEC serves as intrinsic extension of DBi's sales and support organizations providing technical expertise and cost-effective solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Imagine Communications: Broad incumbent providing broadcast automation, playout, and IP infrastructure to TV stations and networks. Overlaps with DBi's MediaFire Central and MediaFire IP in centralized, IP-based master control deployments.
• Ross Video: Broadcast production and infrastructure vendor with growing playout/automation footprint. Comparable to DBi in serving broadcast operations but with a much broader portfolio spanning production switchers, graphics, and news.
• Avid Technology: Provider of iNEWS NRCS and production tools used by TV newsrooms. DBi's NewsBank integrates with Avid iNEWS but Avid itself is a platform-level competitor for newsroom automation and archive workflows.
• Grass Valley (Belden): Major broadcast technology vendor offering automation, playout, newsroom, and editing solutions under the Belden umbrella. Competes with DBi across master control, news (GV STRATUS/Ignite), and archive but serves larger station groups globally.
• Evertz Microsystems: Large Canadian incumbent providing end-to-end broadcast infrastructure including master control, routing, playout, and IP migration. Overlaps with DBi's MediaFire/VeriFire line but at much larger scale and broader product portfolio.
• Vizrt Group: Broadcast graphics, newsroom, and playout vendor serving TV stations and networks. Comparable to DBi on the news production and asset management side (NRCS integrations, MAM), but at significantly larger scale and broader feature set.
• Harmonic: Video infrastructure and playout vendor with deep broadcast and OTT footprint. Adjacent overlap with DBi's MediaFire IP and cloud playout direction; targets larger operators but competes for IP-based master control budgets.

Direct peers

• Florical Systems: US-based niche vendor of broadcast automation, master control, and playout solutions for TV stations. Most directly comparable peer to DBi in product scope, customer base (small/mid-market US TV stations), and company size.
• Pebble Beach Systems: Specialist in broadcast automation and integrated playout for TV stations and broadcast groups. Comparable to DBi's MediaFire/NewsBank in core functionality (master control automation, news, playout) with similar enterprise station focus.

Others

• Telos Alliance: Broadcast audio and processing vendor with adjacent offerings in TV station workflows. Not a direct competitor to DBi but a fellow mid-sized broadcast technology specialist frequently specified alongside automation systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/dbcast
• Facebookfacebook.com/futuredbi
• LinkedInlinkedin.com/company/digital-broadcast-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Broadcast