What NAL Group does

NAL Group is a privately held final mile logistics company headquartered in Edison, New Jersey, with additional operations in Amherst, New York and Mississauga, Ontario. The company provides integrated warehousing, delivery, installation, and assembly services to enterprise retailers and brands across the United States and Canada, completing approximately 1.3 million service events annually through a network of 4,900+ service providers and operating 1 million+ square feet of warehousing space. Its customer roster includes major retailers such as IKEA, Walmart, Wayfair, Best Buy, Lowe's, Costco, Samsung, Crate & Barrel, Saatva, and Sears.

The company operates a proprietary Transportation Management System (TMS) with event management capabilities that integrates with client point-of-sale systems for service scheduling, real-time order tracking, and digital signature capture. NAL offers four core service lines: Final Mile Delivery (curbside, threshold, room-of-choice, and white-glove options), Installation & Assembly Services (including licensed trades for gas/electrical work and code compliance), Warehousing Services (with real-time WMS for inventory visibility, pick-and-pack, and deluxing), and Express/Courier Services concentrated in New York City. The technology stack includes a mobile application for courier partners, a desktop client portal, and a web-based tracking system.

Revenue is generated primarily through transaction-based service fees per delivery, installation, or warehousing event, with custom quote-based pricing for enterprise clients under multi-year contracts. NAL Group was formed from the February 2018 merger of North American Logistics Group (founded 2015) and Installs LLC (founded 1994), rebranded to NAL Group in September 2018, and was subsequently acquired by CRST, The Transportation Solution, Inc. The go-to-market combines direct enterprise field sales to retail brands with a channel model of vetted third-party independent contractor service providers, supplemented by a direct-to-consumer on-demand courier offering in NYC.

Name

NAL Group

Legal name

North American Logistics Holdings and its Subsidiaries

Website

https://nalgroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NAL Group is a privately held final mile logistics company serving enterprise retailers across the United States and Canada. The company delivers, installs, warehouses, and assembles consumer products through a proprietary TMS and a network of 4,900+ service providers.

Ownership category

akta.pro rank

Product category

Last Mile Logistics and Delivery Services

NAICS

Specialized Freight Trucking (4842), General Warehousing and Storage (493110), Couriers and Express Delivery Services (492110)

SIC

Trucking (No Local) (4213), Trucking & Courier Services (No Air) (4210), Public Warehousing & Storage (4220)

akta.pro primary industry

Removal, Take-Back & Disposal / Recycling (Bulky) (TLAAAKAK)

akta.pro secondary industries

Contract Warehousing / Dedicated Warehousing (Dry) (TLALAAAB), Cross-Docking & Transload Facilities (Non-Temp Controlled) (TLALAAAE)

Keywords

• Final mile delivery
• White glove logistics
• In-home installation services
• Warehouse management services
• Same-day courier services

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Final Mile Delivery Services: B2B logistics services providing home delivery options for retailers, including curbside, threshold, and room-of-choice delivery. Revenue generated through service fees per delivery event.
2. Installation & Assembly Services: White glove installation and assembly services for appliances, electronics, furniture, and fitness equipment. Single appointment truck roll includes delivery and installation. Revenue based on service events.
3. Warehousing Services: Off-site storage, pick and pack fulfillment, deluxing, cataloging, photographed inventory options. Revenue from warehousing storage fees and fulfillment services.
4. Express/Courier Services: On-demand courier and truck/van delivery services, primarily in NYC. Includes outsourcing solutions for mailrooms, office services, messenger centers, and fleets.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

NAL Group provides integrated final mile logistics services for enterprise retailers and brands, including white glove home delivery, in-home installation and assembly of major appliances, electronics and furniture, warehousing and fulfillment, and same-day courier services in NYC. Services are coordinated through a proprietary TMS/WMS platform with point-of-sale integration and executed by a nationwide network of vetted independent contractor service providers covering the USA and Canada.

Product overview

NAL Group is a last-mile logistics and delivery services company providing an integrated suite of four core service offerings: Final Mile Services (home delivery coordination with white-glove options), Installation & Assembly Services (professional product installation including licensed trades), Warehousing Services (storage, fulfillment, and inventory management), and Express Services (same-day courier in NYC). These services operate through a proprietary TMS system and event management platform. The company was formed from the 2018 merger of North American Logistics (warehousing/final mile) and Installs LLC (complex installation), and was subsequently acquired by CRST.

Differentiator

Problem solved

Functional benefit

Products and services

• Final Mile Services Home delivery coordination service covering furniture and large shipments across the USA and Canada, with curbside, threshold, and room-of-choice delivery options. Includes white-glove experience with deluxing, unboxing, assembly, and packaging removal for enterprise retailers and brands.
• Installation and Assembly Services Nationwide professional installation and assembly for consumer products including appliances, electronics, furniture, fitness equipment, and SmartHome devices. Features licensed trades, permits handling, wall reinforcements, and code compliance modifications delivered by a network of 3,800+ service providers.
• Warehousing Services Off-site storage, pick and pack fulfillment, deluxing, cataloging, and photographed inventory management. Includes a real-time WMS platform for inventory visibility, quality control, cross docking, same-day and next-day transfers, and long-term storage across more than 1 million square feet of space in the USA and Canada.
• Express Services Same-day courier and truck/van delivery services in New York City across all five boroughs. Includes on-demand courier, mailroom and office outsourcing, messenger centers, fleet outsourcing, and warehousing and distribution with real-time tracking, automated delivery notifications, and digital signature capture, achieving 99% on-time deliveries and 1,700 transactions daily.

Quantifiable outcome

• NPS more than doubled for major appliance retailer client
• +6 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• CRST, The Transportation Solution, Inc.flagshipOthersCRST acquired NAL Group, integrating NAL's final mile logistics and warehousing capabilities with CRST's broader transportation solutions. NAL Group operates as a subsidiary under CRST's umbrella, maintaining its brand identity while leveraging CRST's resources and expanded capabilities.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dolly: On-demand moving, delivery, and assembly marketplace connecting consumers and businesses with vetted helpers for large-item transport; directly comparable to NAL's crowdsourced heavy/bulky offering.
• uShip: Online shipping marketplace for large and bulky items (furniture, appliances, vehicles) connecting shippers with carriers; overlaps NAL's white-glove and bulky delivery model in consumer and SMB segments.
• GoShare: Tech-enabled marketplace for last-mile delivery, moving, and assembly of large items using vetted drivers and trucks; competes with NAL for retail and consumer bulky goods jobs.
• Roadie (UPS): Tech-enabled crowdsourced delivery platform (acquired by UPS) that handles big-and-bulky and same-day delivery for retailers; competes with NAL on last-mile flexibility and tracking technology.

Broad incumbents

• ShipBob: Tech-enabled fulfillment and warehousing network with last-mile capabilities for DTC and retail brands; competes with NAL's warehousing plus final mile bundled offering for omnichannel retailers.
• Estes Final Mile: LTL carrier Estes Express operates a final-mile / white-glove home delivery arm (formerly PITT OHIO / Direct Express) that directly competes with NAL for retailer big-and-bulky contracts.
• Pilot Freight Services (Maersk): Final-mile and white-glove delivery provider serving big-and-bulky e-commerce and B2B accounts; now part of Maersk, competing with NAL on enterprise retail contracts and cross-border coverage.
• Two Men and a Truck: Largest franchised moving company in the US with home delivery and labor services for bulky items; overlaps NAL's white-glove and in-home services for retail and consumer customers.
• XPO (GXO Final Mile / RXO Last Mile): Public logistics conglomerate with a dedicated last-mile / white-glove delivery unit serving large retailers with home and B2C big-and-bulky delivery; one of NAL's most direct large-scale competitors.

Emerging players

• Veho: Venture-funded last-mile delivery startup focused on e-commerce parcels and large items with real-time tracking and strong customer experience; emerging competitive threat to NAL's retailer accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAL Group