What Auto Sociaal does

Auto Sociaal (Autosociaal B.V.) is a Benelux-focused vertical SaaS provider founded in 2014 and headquartered in Hengelo, Netherlands, that builds websites and automates customer communication for automotive dealerships and independent garages. Its platform combines custom website building, a customer environment (web and downloadable mobile app), a vehicle module for online inventory presentation, and a planning module for online appointment scheduling, with native integrations to the dominant Dutch and Belgian dealer/garage management systems (Plan-IT, WinCar, Autoflex, Carsystems, Automaatgo, 2Drive, iCar NextLane, Wheeler Delta, Cartel, Autolline). The company reports serving more than 1,000 automotive businesses and aggregating more than 3 million monthly potential car buyers across its network, positioning itself as the market leader in automotive online marketing in the Benelux.

The platform's core differentiators are deep domain specialization in automotive retail workflows (automated APK/MOT reminders, maintenance cycles, lease expiry, warranty notifications) and interoperability with the local DMS ecosystem, enabling automated multi-channel messaging via email, WhatsApp, and Facebook. The product portfolio has expanded from website building into customer contact automation, the edlink administrator app, Carconnector for Facebook/Instagram remarketing, and Adsmotive for paid search and social advertising, supplemented by the One Day Delivery rapid-launch professional service. The company operates a direct field sales motion with meeting points in Amsterdam, Antwerp, and Brussels, and markets itself via SEO, content, LinkedIn, YouTube, and case studies.

Auto Sociaal is a privately held Dutch B.V. with no disclosed parent company, no funding rounds on record, and an estimated 11-50 employees. It holds ISO 27001:2013 certification, documents AVG/GDPR compliance, and targets three primary customer segments: brand-affiliated automotive dealers, independent (merkonafhankelijk) garages, and a secondary segment of automotive lease companies. Revenue is generated primarily through annual SaaS subscriptions bundled across website, app, and automation modules, with ancillary revenue from One Day Delivery and professional services.

Name

Auto Sociaal

Legal name

Autosociaal B.V.

Website

https://autosociaal.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Auto Sociaal is a Benelux vertical SaaS provider founded in 2014 that builds websites, mobile apps, and automated multi-channel customer communication for automotive dealerships and independent garages, serving more than 1,000 clients across the Netherlands and Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Hengelo

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Website Building: Autosociaal builds and hosts custom websites for automotive dealerships, charging an ongoing subscription fee. Website management, updates, security, and SEO maintenance are included.
2. SaaS Subscription - Customer Environment / App: Annual or monthly subscription for the online customer portal and downloadable mobile app, providing automated reminders, appointment scheduling, and customer communication features.
3. Email Marketing Services: Automated email marketing campaigns targeting customers for maintenance reminders, birthday wishes, lease expiry notices, and promotional communications, bundled with the platform.
4. One Day Delivery: Premium same-day website implementation and professional photography service offered as an add-on to accelerate go-live for new clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Auto Sociaal builds and hosts custom websites for car dealerships and garages in the Benelux, and automates multi-channel customer communication (email, WhatsApp, Facebook) driven by real-time data from integrated dealer management systems. The platform includes a personal online customer environment accessible via web and a downloadable mobile app, with predictive analytics triggering maintenance, MOT, warranty, birthday, and lease-expiry messages at the optimal moment.

Product overview

Auto Sociaal offers a dual-core product platform for car dealerships in the Benelux: (1) Website Building — custom-designed, SEO-optimized websites with integrated vehicle module, planning module, and One Day Delivery service; and (2) Customer Contact Automation — an intelligent communication platform that delivers the right message at the right moment via the right channel (email, WhatsApp, or Facebook), powered by smart customer profiles and predictive analytics. These cores are supported by add-on modules including the Customer App (downloadable mobile app), edlink (administrative app), DealerTemplates (self-service website builder), Carconnector (Facebook/Instagram re-marketing), and Adsmotive (Google/Facebook advertising). The platform integrates with a wide range of garage management systems (Plan-IT, WinCar, Autoflex, Carsystems, Automaatgo, 2Drive, iCar Next Lane) and vehicle management systems to synchronize customer data, inventory, and work orders automatically. The company also provides SEO services, professional photography, and performance reporting as part of its managed service offering.

Differentiator

Problem solved

Functional benefit

Brands

• Plan-IT: Partner integration for scheduling and workshop planning
• WinCar
• Edlink
• Adsmotive
• Carconnector
• Dealertemplates

Products and services

• Website Building (Websitebouw)
• Customer Contact Automation (Klantcontact Automatiseren)
• Vehicle Module (Voorraadmodule)
• Planning Module (Planmodule)
• Customer App (Eigen APP)
• edlink
• DealerTemplates
• Carconnector
• Adsmotive
• One Day Delivery
• SEO Services

Quantifiable outcome

• Over 1000 automotive businesses served in the Benelux since 2014
• +3 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Plan-ITcoreTechnology or IntegrationPlan-IT is a garage planning and workshop management software. The integration between Plan-IT and Autosociaal allows both systems to communicate seamlessly, enabling automated appointment reminders and work order notifications to be sent to customers at the right moment. Autosociaal can automatically remind customers of planned maintenance or repairs scheduled in Plan-IT.
• WinCarcoreTechnology or IntegrationWinCar supports dealership processes with brand-specific importer integrations. Autosociaal integrates with WinCar to pull real-time vehicle and customer data, enabling automated maintenance reminders, appointment notifications, and email marketing based on work orders. WinCar also has a seamless integration with Plan-IT, further enhancing the Autosociaal workflow.
• Bosch Car ServiceminorChannel Partner/ Reseller/ DistributorBosch Car Service is a garage franchise/concept with independent member workshops throughout the Benelux. Multiple Autosociaal clients are Bosch Car Service members who use Autosociaal alongside the Bosch brand. Bosch Car Service provides national brand awareness for its members while Autosociaal handles the individual dealership's digital customer communication.
• CarprofminorChannel Partner/ Reseller/ DistributorCarprof is a garage concept providing national brand identity and marketing support for independent garages. Autosociaal works with Carprof member dealerships to handle their individual online customer environment and digital communications, complementing the Carprof national brand layer.
• CarXpertminorChannel Partner/ Reseller/ DistributorCarXpert is a garage franchise for Citroën, Peugeot, and Opel specialist workshops. Autosociaal provides digital customer communication solutions to CarXpert members, complementing CarXpert's technical support and training offerings.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dealer Inspire: Dealer Inspire provides custom websites, digital marketing, and inventory management solutions specifically for automotive dealerships. It is a direct functional analog to Auto Sociaal — purpose-built dealer websites with integrated inventory and marketing automation — though focused on the North American market.
• DealerOn: DealerOn is a digital marketing platform built for automotive dealerships, offering websites, SEO, paid media, and inventory management. It is a closely comparable vertical SaaS to Auto Sociaal in functionality and customer profile, though operating in the US.

Broad incumbents

• Salesforce (Automotive Cloud): Salesforce's Automotive Cloud is a horizontal CRM platform with industry-specific configurations for automotive retail. While not vertical-native like Auto Sociaal, it represents a competing option for dealerships evaluating enterprise CRM and customer engagement platforms.
• CDK Global: CDK Global is a major provider of dealer management systems and integrated marketing solutions for automotive retailers worldwide. As a broad incumbent in the dealer technology stack, it competes with Auto Sociaal both through its own DMS and through adjacent digital marketing capabilities.
• DealerSocket (Podium): DealerSocket, now part of Podium, is a CRM and digital communication platform built specifically for automotive dealerships. It provides customer messaging, reviews, and engagement tools directly comparable to Auto Sociaal's automated customer communication features, with broader market presence.
• Cox Automotive: Cox Automotive is one of the largest global providers of automotive dealer technology, including websites, digital marketing, inventory management, and CRM. While broader in scope than Auto Sociaal, its Dealer.com and Autotrader units directly compete in the dealer digital marketing space that Auto Sociaal serves.

Others

• Reynolds and Reynolds: Reynolds and Reynolds is a long-established dealer management system and retail technology provider for automotive dealerships. It offers overlapping functionality to Auto Sociaal's DMS integration and customer communication features, though its scale and breadth are substantially larger.
• HubSpot: HubSpot provides horizontal CRM, marketing automation, and website-building tools frequently adopted by SMB dealerships as a more general-purpose alternative to vertical platforms like Auto Sociaal. It represents adjacent competition rather than direct overlap, but increasingly moves downmarket into Auto Sociaal's core SMB segment.

Regional players

• AutoScout24: AutoScout24 is one of Europe's largest automotive marketplaces, operating across multiple European countries including the Benelux. While primarily a consumer marketplace, it offers dealer tools and inventory listings that partially overlap with Auto Sociaal's vehicle inventory and lead-generation features.
• Mobile.de: Mobile.de is Germany's leading automotive marketplace with associated dealer services for inventory listing and lead generation. It is comparable as a regional automotive digital platform adjacent to Auto Sociaal's dealer-marketing niche, though focused on the German market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCs08p0WTBo9Inii3p8P84yA
• Facebookfacebook.com/autosociaal
• LinkedInlinkedin.com/company/3373982

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Sociaal