Pet Anjo
Pet Anjo is a Brazilian pet-care franchise founded in 2014, operating hundreds of bath, grooming, and veterinary service units inside Cobasi retail stores across Brazil under co-founders Carolina Rocha and Thiago Erik Petersen.
- Company typePrivate
- Founded2014
- HeadquartersJardim Paulista, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pet Anjo does
Pet Anjo Franqueadora LTDA is a Brazilian pet care franchise company founded in 2014 and headquartered in São Paulo (Vila Hamburguesa). It operates hundreds of service units installed exclusively inside Cobasi retail stores across Brazil, offering professional bath and grooming services — including six clipping styles (hygienic, machine, breed-specific, scissors, trimming, summer), nail cutting, ear cleaning, hydration, and dental care — and, at select locations, veterinary services such as consultations, vaccinations, neutering, examinations, and minor surgeries. End customers are individual Brazilian dog and cat owners who book appointments online through Cobasi's website and mobile app, or in person at Cobasi locations.
The company's revenue derives from four streams: franchise/license fees from unit operators, professional grooming services, veterinary services at select locations, and recurring bath packages offering up to 15% discounts with 60-day validity. Underlying operations rest on a scheduling platform integrated with Cobasi's digital ecosystem (including the Amigo Cobasi Plus loyalty program) and a mobile app distributed on Apple App Store and Google Play. The franchisor entity itself operates with a small corporate headcount (1-10 employees), since service delivery is performed by independent franchisees within Cobasi locations.
Pet Anjo's strategic positioning is anchored in its exclusive partnership with Cobasi, Brazil's largest pet retail chain, providing immediate access to pet-owner foot traffic and existing retail infrastructure. The company is led by co-founders Carolina Rocha (CEO) and Thiago Erik Petersen (COO). It is privately held, with historical early-stage investment between 2015 and 2016 from ACE Ventures, Bossa Invest, Kria, Kviv Ventures, and 4Legacy, and one disclosed acquisition (PetHub.com.br in September 2016). No venture capital, private equity, or strategic ownership has been disclosed since 2016, and operations remain entirely Brazil-based.
Pet Anjo firmographics
Firmographics- Name
- Pet Anjo
- Legal name
- Pet Anjo Franqueadora LTDA
- Website
- https://petanjo.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pet Anjo is a Brazilian pet-care franchise founded in 2014, operating hundreds of bath, grooming, and veterinary service units inside Cobasi retail stores across Brazil under co-founders Carolina Rocha and Thiago Erik Petersen.
- Ownership category
- akta.pro rank
Pet Anjo industry classification
Industry- Product category
- Pet Care Services
- NAICS
- Pet Care (except Veterinary) Services (812910), Veterinary Services (54194)
- akta.pro primary industry
- Standard Full-Service Dog Grooming (HSANAAAA)
- akta.pro secondary industries
- Sanitary Trim & Hygiene Clipping (HSANALAL), Teeth Brushing & Breath Care (HSANAAAH), Skin & Coat Therapy (Medicated/Hypoallergenic Shampoos) (HSANAAAL)
Keywords
Where Pet Anjo is headquartered
LocationHeadquarters
- HQ city
- Jardim Paulista
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Pet Anjo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bath and Grooming Services: Professional pet grooming services including bathing, hair trimming, nail cutting, and ear cleaning offered at Pet Anjo units within Cobasi stores. Services are priced based on pet size, coat type, and selected procedures.
- Veterinary Services: Veterinary consultations, vaccinations, neutering, examinations, and minor surgeries available at select Pet Anjo locations. Pricing varies by service type and unit.
- Franchise Fees: Revenue generated from franchisees who operate Pet Anjo grooming stations and veterinary clinics within Cobasi stores. The franchise model offers low initial investment with validated business processes and support.
- Bath Packages: Package deals offering up to 15% discount on bathing services, providing recurring revenue and customer loyalty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual bath and grooming services with included basics |
| Subscription | Multi-year contract | Bath package with up to 15% discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pet Anjo product offering
Product offeringCore offering
Pet Anjo delivers professional pet grooming (bathing, hygienic cuts, breed-specific styling, machine clipping, scissor cuts, trimming, and summer cuts) and veterinary care services (consultations, vaccinations, neutering, examinations, minor surgeries) at select locations. The company operates a franchise network of hundreds of units installed inside Cobasi retail stores across Brazil, with appointments scheduled online through Cobasi's website and mobile app. Bath package subscriptions offer up to 15% discounts on recurring grooming services.
Product overview
Pet Anjo is a pet services company offering a unified suite of grooming and veterinary care products for dogs and cats. The core offerings consist of Banho & Tosa (Bath and Grooming) — which includes various haircut types (hygienic, machine, breed-specific, scissor, trimming, summer cuts) and add-on services (hydration, teeth brushing) — and Clínica Veterinária (Veterinary Clinic), providing consultations, vaccinations, neutering, examinations, and minor surgeries at select locations. Bath Packages offer discounted multi-visit bundles. All services are bookable online through the Cobasi platform, with hundreds of units operating inside Cobasi retail stores across Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Banho & Tosa (Bath and Grooming) Professional bath and grooming service for dogs and cats covering bathing, hygienic cuts, breed-specific cuts, machine clipping, scissor cuts, trimming, summer cuts, nail trimming, and ear cleaning. Optional add-ons include hydration treatments, teeth brushing, de-matting, and coat hydration. Designed for Brazilian pet owners seeking convenient, professional grooming at Cobasi retail locations.
- Clínica Veterinária (Veterinary Clinic) Veterinary care service available at select Pet Anjo locations offering routine check-ups, consultations, vaccinations, neutering, examinations, and minor surgeries for dogs and cats. Targeted at pet owners who need accessible primary veterinary care at Cobasi store locations.
- Pacote de Banhos (Bath Packages) Multi-visit bath package offering up to 15% discount on grooming services with a 60-day validity period, usable at the unit where purchased. Designed for recurring pet grooming customers seeking cost savings and ongoing coat care for their dogs and cats.
- Franquia Pet Anjo (Pet Anjo Franchise) Franchise business opportunity allowing entrepreneurs to operate Pet Anjo grooming stations and veterinary clinics within Cobasi stores. Includes strategic store locations, complete infrastructure, specialized support, validated business model, and a reported payback period of up to 6 months. Targeted at franchisee investors and entrepreneurs seeking entry into the pet care market.
Companies that use Pet Anjo
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Pet Anjo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pet Anjo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CobasicorePet Anjo operates as a strategic partner within Cobasi retail stores throughout Brazil. The partnership provides Pet Anjo with strategic retail locations and customer foot traffic from Cobasi's pet owner base, while Cobasi offers comprehensive pet care services including grooming and veterinary care at their store locations.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Pet Anjo competitors and assessment
Company assessmentEmerging players
- DogHero: DogHero is a Brazilian marketplace connecting pet owners with pet sitters and dog walkers. Comparable to Pet Anjo as a Brazilian pet care services platform, but with a different model — marketplace/aggregator rather than embedded retail franchise — and a focus on sitting/walking vs. grooming/vet.
- Wag!: Wag! is a US-based pet care services platform offering on-demand dog walking, pet sitting, and grooming booking. Comparable to Pet Anjo as a digitally enabled pet care services operator targeting urban pet owners, with grooming being an adjacent offering to walking/sitting.
- Rover: Rover is a global pet services marketplace for pet sitting, dog walking, boarding, and (in some markets) grooming. Comparable to Pet Anjo as a tech-enabled pet care services platform, though operating via a marketplace model rather than embedded franchise units inside retail.
- Petlove: Petlove is a leading Brazilian pet e-commerce platform that has expanded into vet services (clinics) and pet care marketplace offerings. Comparable to Pet Anjo on the Brazilian pet services and veterinary care side, though delivered through a digital-first model rather than in-store franchise.
Broad incumbents
- PetSmart: PetSmart is a large North American pet retail chain offering in-store grooming, training, and (via partnerships) veterinary services. Comparable to Pet Anjo as a vertically integrated retail-anchored pet services platform, though at much larger scale and outside Brazil.
- Petco: Petco is a major US pet retail and services operator with in-store grooming salons and full-service veterinary hospitals. Comparable to Pet Anjo as a retail-embedded pet grooming and veterinary platform, at significantly larger scale and broader geographic reach.
- Petz: Petz is one of Brazil's largest pet retail chains, offering in-store grooming, veterinary services, and pet products across hundreds of locations. Comparable to Pet Anjo+Cobasi as a vertically integrated Brazilian pet care and retail platform with grooming and vet services at scale.
Direct peers
- Cobasi: Cobasi is one of Brazil's largest pet retail chains and Pet Anjo's exclusive strategic distribution partner. Pet Anjo units operate inside Cobasi stores and use Cobasi's booking platform, making Cobasi both the core channel and a directly comparable Brazilian pet ecosystem player.
Regional players
- Cão Cidadão: Cão Cidadão is a Brazilian pet services brand offering dog walking, pet sitting, daycare, and grooming. Comparable to Pet Anjo as a Brazilian pet care services operator with overlapping service lines (grooming, walking, sitting), though primarily on a direct service / network model rather than embedded retail franchise.
- Seres Pet Care: Seres is a Brazilian pet care services brand operating grooming, bathing, and veterinary service centers. Comparable to Pet Anjo as a Brazilian full-service pet grooming and vet operator with similar service mix, though primarily operating standalone stores rather than inside a major retail chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pet Anjo social profiles
Digital presencePet Anjo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pet Anjo leadership team
Management profileNumber of profiles
Profiles2 records
Pet Anjo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pet Anjo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pet Anjo
What does Pet Anjo do?
Pet Anjo delivers professional pet grooming (bathing, hygienic cuts, breed-specific styling, machine clipping, scissor cuts, trimming, and summer cuts) and veterinary care services (consultations, vaccinations, neutering, examinations, minor surgeries) at select locations. The company operates a franchise network of hundreds of units installed inside Cobasi retail stores across Brazil, with appointments scheduled online through Cobasi's website and mobile app. Bath package subscriptions offer up to 15% discounts on recurring grooming services.
Is Pet Anjo a public or private company?
Pet Anjo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pet Anjo founded?
Pet Anjo was founded in 2014. It employs 1 to 10 people.
Where is Pet Anjo based?
Pet Anjo is headquartered in Jardim Paulista, Brazil, in the Latin America region.
How does Pet Anjo make money?
Four revenue lines are on record. Bath and Grooming Services are the primary driver. The others are veterinary Services, franchise Fees and bath Packages.
Who are Pet Anjo's main competitors?
Emerging players on record are DogHero, Wag!, Rover and Petlove. Broad incumbents are PetSmart, Petco and Petz. Cobasi is listed as a direct peer. Regional players are Cão Cidadão and Seres Pet Care.
Does Pet Anjo have an API?
No public API is recorded for Pet Anjo.
What industry is Pet Anjo in?
Pet Anjo's product category is Pet Care Services. Its primary akta.pro industry code is HSANAAAA, Standard Full-Service Dog Grooming, with a secondary code of HSANALAL, Sanitary Trim & Hygiene Clipping. Its NAICS code is 812910.