Cão Cidadão
Cão Cidadão is a Brazilian pet training and behavioral consulting franchise, founded in 1998 by Alexandre Rossi (Dr. Pet), that delivers positive-reinforcement-based dog and cat training in-home and online through 70+ franchisees across Brazil as part of the Petz ecosystem.
- Company typePrivate
- Founded1998
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cão Cidadão does
Cão Cidadão is a Brazilian pet training and behavioral consulting franchise founded in 1998 in São Paulo by zootecnist and TV personality Alexandre Rossi (known as Dr. Pet). The company's core offering is its proprietary Adestramento Inteligente methodology — a positive reinforcement-based training system used to address behavioral problems in dogs and cats (excessive barking, destruction, anxiety, fear, aggression). Services are delivered in-home or online by independently-operated franchisees operating in assigned geographic territories across Brazil. The franchisor provides centralized customer scheduling, marketing support, and ongoing professional development.
The product portfolio spans in-home and online dog training, behavioral consultations (in-person or remote), puppy and adult dog training modules, feline-focused content, dog walking, pet sitting, and an online course catalog priced between R$97 and R$497. Training classes are priced per family (not per pet) at R$420 per lesson. Franchise entry requires a one-time R$2,500 fee, and franchisees remit 30-40% of their revenue in royalties to the parent company during the first year, decreasing over time.
Cão Cidadão operates as part of the Petz ecosystem, one of Brazil's largest pet retail chains, and self-describes as the largest pet training franchise in Latin America with 70+ franchisees and 100,000+ families served cumulatively since founding. The company is headquartered in São Paulo under the legal entity CAO CIDADAO ADMINISTRACAO DE FRANCHISING LTDA.
Cão Cidadão firmographics
Firmographics- Name
- Cão Cidadão
- Legal name
- CAO CIDADAO ADMINISTRACAO DE FRANCHISING LTDA
- Website
- https://caocidadao.com.br
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cão Cidadão is a Brazilian pet training and behavioral consulting franchise, founded in 1998 by Alexandre Rossi (Dr. Pet), that delivers positive-reinforcement-based dog and cat training in-home and online through 70+ franchisees across Brazil as part of the Petz ecosystem.
- Ownership category
- akta.pro rank
Cão Cidadão industry classification
Industry- Product category
- Pet Training Services
- NAICS
- Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Pet Services (Grooming, Training, Daycare) (CRALAIAJ)
Keywords
Where Cão Cidadão is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Cão Cidadão business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Training Classes: In-home and online training sessions where franchisees deliver training services to pet owners. Classes are scheduled through the central system and franchisees pay royalties to the parent company.
- Behavioral Consultations: Behavioral consultation services (in-person or remote) with follow-up support included. These are one-time service engagements.
- Franchise Fees: Initial franchise fee of R$2,500 for new franchisees, plus ongoing royalty and marketing fund payments (30-40% in first year, decreasing over time).
- Courses: Online and in-person courses teaching pet training techniques. Courses are sold at various price points (R$97-R$497) through separate course platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Training classes - 1 lesson per week |
| Unit Pricing | Pay-as-you-go | Training classes - 2 lessons per week |
| Unit Pricing | Pay-as-you-go | Essential behavioral consultation - in-person |
| One time/ perpetual license | Pay-as-you-go | Franchise initial fee |
| One time/ perpetual license | Pay-as-you-go | Online courses |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Cão Cidadão product offering
Product offeringCore offering
Cão Cidadão provides dog obedience training and pet behavioral consulting services to dog owners across Brazil, using its proprietary "Adestramento Inteligente" positive reinforcement methodology. Services are delivered in-home, online, and through structured courses by a franchise network of 70+ units, with complementary offerings in dog walking and pet sitting.
Product overview
Cão Cidadão is a pet training and behavioral consulting company founded in 1998 by Alexandre Rossi (Dr. Pet), operating as part of the Petz ecosystem and the largest pet training franchise network in Latin America. The company offers a unified service portfolio centered on its proprietary Adestramento Inteligente methodology (positive reinforcement-based training), encompassing in-home and online training sessions, behavioral consultations, and professional franchisee training. Supporting offerings include specialized courses for puppies and adult dogs, feline care courses, dog walking, and pet sitting services. The core value proposition lies in behavioral transformation through science-based, empathy-driven approaches delivered by trained franchisees across Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Dog Obedience Training (Adestramento Inteligente) Professional dog obedience training delivered in-home, online, and through structured programs, based on Cão Cidadão's Adestramento Inteligente positive-reinforcement methodology, for dog owners seeking foundational or remedial obedience outcomes.
- Pet Behavioral Consultation Specialized consultation for dog owners dealing with behavioral issues such as aggression, anxiety, fear, and other modification needs, delivered by Cão Cidadão's trained specialists.
- Dog Walking Dog walking service provided to pet owners needing daily exercise and outings for their dogs, delivered through Cão Cidadão's franchise network.
- Pet Sitting In-home pet sitting service for dog owners needing daytime or travel care for their pets, delivered through the franchise network.
- Online Training and Remote Courses Remote/virtual training sessions and structured courses delivered online, allowing dog owners outside franchise-unit geographies to access Cão Cidadão's training methodology.
- Cão Cidadão Franchise Unit Branded franchise operation sold to franchisees, providing the full Cão Cidadão service portfolio, the Adestramento Inteligente methodology, and operating support under the company's national brand, now at 70+ units in Brazil.
Quantifiable outcome
- 100,000+ families helped since 1998
- +1 more outcomes
Companies that use Cão Cidadão
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Cão Cidadão technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cão Cidadão partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PetzcoreCão Cidadão is part of the Petz ecosystem, integrating its expertise in animal behavior with Petz's retail and services infrastructure. This partnership provides Cão Cidadão with the backing of one of Brazil's largest pet retail chains, expanding brand reach and distribution. Cão Cidadão participates in Petz events like Festival Pet and promotes services through Petz's channels.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Cão Cidadão competitors and assessment
Company assessmentBroad incumbents
- Wag!: US-based pet services platform offering dog walking, sitting, and training via a mobile app. Comparable as a technology-enabled pet services platform competing in the same broader category of in-home pet care services.
- Rover: Global pet services marketplace for dog walking, pet sitting, and boarding. Comparable as a marketplace-driven alternative to Cão Cidadão's franchise-based delivery model for adjacent pet care services.
- Cobasi: Large Brazilian pet retail chain offering products, grooming, and veterinary services in-store. Comparable as a broad incumbent with overlapping Brazilian pet owner customer base, though focused on retail and clinical rather than training.
- BarkBox: US-based subscription pet products and services company with a content-driven brand. Comparable as a content-and-community-led pet brand operator in the broader pet services economy, though focused on products rather than training.
- Petz: One of Brazil's largest pet retail chains and the parent ecosystem of which Cão Cidadão is part. Comparable as a broad incumbent in the Brazilian pet services and retail space, with overlapping customer base and co-marketing activity.
- Petlove: Major Brazilian pet e-commerce and services platform. Comparable as a broad incumbent targeting the same Brazilian pet owner demographic, with growing services (vet, grooming) that overlap with Cão Cidadão's service portfolio.
Direct peers
- Pet Anjo: Brazilian pet services platform offering dog walking, pet sitting, daycare, and in-home visits. Comparable to Cão Cidadão in targeting Brazilian pet owners with non-veterinary care services, particularly in São Paulo and other major metros.
- DogHero: Brazil's largest pet services marketplace connecting pet owners with dog walkers, pet sitters, and trainers. Directly comparable to Cão Cidadão's pet sitting (Pet Sitter) and dog walking (Passeador) services, both targeting urban Brazilian pet owners.
- Cesar Millan (Dog Psychology Center): Premium dog training brand and methodology built around a celebrity founder. Most directly comparable to Cão Cidadão's Adestramento Inteligente methodology under the Dr. Pet personal brand, representing the global archetype Cão Cidadão mirrors in Brazil.
Regional players
- Zee.Dog: Brazilian pet brand offering products, accessories, and lifestyle services. Comparable as a Brazilian pet-focused brand targeting the same urban, premium pet-owner demographic, though primarily product rather than service-oriented.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cão Cidadão social profiles
Digital presenceCão Cidadão financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cão Cidadão leadership team
Management profileNumber of profiles
Profiles1 record
Cão Cidadão funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cão Cidadão M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cão Cidadão
What does Cão Cidadão do?
Cão Cidadão provides dog obedience training and pet behavioral consulting services to dog owners across Brazil, using its proprietary "Adestramento Inteligente" positive reinforcement methodology. Services are delivered in-home, online, and through structured courses by a franchise network of 70+ units, with complementary offerings in dog walking and pet sitting.
Is Cão Cidadão a public or private company?
Cão Cidadão is a private company. It is classified as corporate owned and is currently operating.
When was Cão Cidadão founded?
Cão Cidadão was founded in 1998. It employs 11 to 50 people.
Where is Cão Cidadão based?
Cão Cidadão is headquartered in São Paulo, Brazil, in the Latin America region.
How does Cão Cidadão make money?
Four revenue lines are on record. Training Classes are the primary driver. The others are behavioral Consultations, franchise Fees and courses.
Who are Cão Cidadão's main competitors?
Broad incumbents on record are Wag!, Rover, Cobasi, BarkBox, Petz and Petlove. Direct peers are Pet Anjo, DogHero and Cesar Millan (Dog Psychology Center). Zee.Dog is listed as a regional player.
Does Cão Cidadão have an API?
No public API is recorded for Cão Cidadão.
What industry is Cão Cidadão in?
Cão Cidadão's product category is Pet Training Services. Its primary akta.pro industry code is CRALAIAJ, Pet Services (Grooming, Training, Daycare). Its NAICS code is 81291 and its SIC code is 8200.