What PeterMD does

PeterMD is a U.S.-licensed direct-to-consumer telehealth clinic founded in 2015 and headquartered in Vero Beach, Florida, that delivers prescription-based men's and women's health treatments through a fully online care model. The platform spans testosterone replacement therapy (injectable and oral via Enclomiphene), GLP-1 and Tirzepatide weight-loss programs, sexual-wellness products (Sildenafil, Tadalafil, and proprietary formulations such as Mount Everest and Scream Cream), hair-loss treatments (Finasteride and Follicure RX), thyroid optimization, and a longevity line (NAD+, Metformin, Modafinil). Underlying infrastructure includes a state-by-state physician network operating in 50 states (with limited exceptions such as AL and ID for TRT), a Quest Diagnostics partnership providing access to 2,000+ lab draw sites, an in-house compounding and dispensing operation shipping medications directly to patients, a HIPAA/GDPR/CCPA-compliant patient portal with biomarker tracking, and a forthcoming mobile application.

The business model combines tiered subscriptions for ongoing treatments (TRT plans at $79-$139/month, GLP-1/Tirzepatide at $149-$249/month) with transactional medication sales and pay-as-you-go lab panels, supported by self-serve online onboarding, telehealth consultations, and unlimited provider messaging. Customer acquisition is run through a multi-channel digital marketing stack spanning organic social (Facebook, Instagram, YouTube, TikTok, LinkedIn), email, content/SEO via the Health Insights blog, affiliate marketing, and earned media placement in Forbes, GQ, TIME, and SF Post. The company claims more than 400,000 patients served with a 4.9/5 rating across 20K+ reviews. Senior leadership comprises President and Founder Bryan Henry and Chairman David Prokupek; the company is privately held with no disclosed institutional investors, funding rounds, M&A activity, or revenue figures.

Name

PeterMD

Legal name

PeterMD

Website

https://getpetermd.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

PeterMD is a U.S. direct-to-consumer telehealth clinic offering prescription testosterone replacement, GLP-1/Tirzepatide weight loss, sexual wellness, hair loss, and longevity treatments to men and women across all 50 states via online consultations and home delivery.

Ownership category

akta.pro rank

Product category

Men's Health Telehealth Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG)

akta.pro secondary industries

Chronic Condition Medication Programs (e.g., diabetes, hypertension) with Integrated Prescribing (HLALAIAH), Medication Therapy Management (MTM) & Clinical Pharmacy Services Tools (HLACAKAH)

Keywords

• Men's telehealth services
• Hormone replacement therapy
• Weight loss medication
• Sexual wellness treatment
• Longevity medicine

Headquarters

HQ city

Vero Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Subscription Plans: PeterMD generates recurring revenue through tiered subscription plans for testosterone replacement therapy, with plans ranging from monthly to annual billing cycles. Customers commit to 1-12 month terms with pricing that rewards longer commitments (annual plans offer significant savings).
2. Medication Sales: Direct sales of prescription medications including GLP-1, Tirzepatide, Enclomiphene, HCG, Finasteride, Sildenafil, Tadalafil, and other treatments. One-time and recurring purchase options available.
3. Blood Work Services: Laboratory testing services through Quest Diagnostics partnerships, offering hormone panels, thyroid tests, and comprehensive biomarker analysis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

PeterMD is a direct-to-consumer online telehealth clinic that provides physician consultations, lab work, and prescriptions for hormone optimization (TRT, enclomiphene, HCG, thyroid), weight loss (GLP-1/tirzepatide, phentermine), sexual wellness (sildenafil, tadalafil, Scream Cream, cabergoline), hair loss (finasteride, Follicure RX), and longevity (sermorelin, NAD+, metformin, modafinil) to adult patients across all 50 U.S. states. Medications are dispensed via mail-order pharmacy, treatment plans are supervised remotely by licensed providers, and patients access care through a web portal and mobile apps.

Product overview

PeterMD operates as a telehealth platform offering comprehensive men's and women's health services through multiple integrated treatment categories. The core offerings include Testosterone Replacement Therapy (TRT) via injectable and oral formulations, sexual wellness products (Sildenafil, Tadalafil, Mount Everest, Scream Cream), weight management solutions (GLP1+B12, Tirzepatide, Phentermine), hair loss treatments (Finasteride, Follicure RX), longevity optimization (NAD+, Metformin), and performance enhancement (Sermorelin, Thyroid Treatment, Modafinil). The platform differentiates through U.S.-sourced FDA-regulated medications, licensed clinician oversight, and direct-to-door delivery. An upcoming mobile app will provide additional health tracking and optimization features.

Differentiator

Problem solved

Functional benefit

Brands

• Follicure RX: Topical spray for hair regrowth and scalp circulation improvement
• Mount Everest
• Scream Cream
• ReGenX Bundle

Quantifiable outcome

• Up to 250% increase in testosterone levels with Enclomiphene
• +5 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators4 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Hims & Hers Health: Largest publicly traded DTC telehealth platform offering men's and women's wellness, including TRT, ED, weight loss (GLP-1), hair loss, and mental health. Closest direct competitor across virtually every category PeterMD addresses, with substantially greater scale and capital.
• Ro: Direct-to-patient telehealth clinic providing men's health (Roman), weight loss (Ro Body), and at-home diagnostics. Operates the same online consultation + medication delivery model with similar condition categories.
• Hone Health: DTC men's hormone optimization clinic focused on TRT and broader hormone panels, with at-home lab testing and physician-led treatment plans. Direct overlap with PeterMD's core TRT offering and lab-driven model.
• Marek Health: Telehealth men's health provider specializing in TRT, hormone optimization, and performance peptides — overlapping heavily with PeterMD's hormone and performance stacks.
• TRT Nation: Online TRT clinic providing testosterone therapy with at-home lab work and subscription-based medication delivery. Direct competitor in the affordable online TRT segment.
• Vault Health: Telehealth provider offering hormone therapy, men's health, and at-home diagnostics, with a clinical focus similar to PeterMD's physician-led, lab-backed treatment model.

Broad incumbents

• Eli Lilly Direct (LillyDirect): Pharma-backed direct-to-patient channel selling branded Zepbound and other Lilly medications. Represents both a threat (branded alternative to compounded GLP-1s) and a potential supply source for PeterMD.
• WeightWatchers Clinic: Established weight management brand that has expanded into clinician-prescribed GLP-1 programs. Competitor in PeterMD's weight-loss vertical, leveraging decades of brand trust and structured program content.
• Noom Med: DTC behavior-change platform that added clinician-prescribed GLP-1 medications. Competes with PeterMD's weight loss line by combining coaching, medication, and lifestyle tracking.

Others

• SteadyMD: Telehealth clinician network and infrastructure provider serving men's health and chronic care companies. Functions as an enabling/partner layer rather than a direct consumer competitor, but adjacent to PeterMD's provider model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PeterMDtrt
• Facebookfacebook.com/getpetermd
• LinkedInlinkedin.com/company/peter-md
• Instagraminstagram.com/petermd_
• TikToktiktok.com/@getpetermd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PeterMD