mufin

Audio Identification Softwaremufin.com

mufin GmbH is a Berlin-based B2B software company that licenses proprietary audio fingerprinting and semantic music recommendation technology — including ACR, live channel detection, and SDK/REST APIs — to broadcasters, advertisers, media researchers, music streamers, and telcos.

Company typePrivate
Founded2005
HeadquartersBerlin, Germany
Headcount11–50
GTM typeB2B
OfferingSoftware

What mufin does

mufin GmbH is a Berlin-based, privately held (GmbH) B2B software company that develops audio identification and music recommendation technology built on proprietary audio fingerprinting. Originally founded in 2005 as m2any and acquired by MAGIX GmbH & Co. KGaA in 2007, mufin is now fully owned by Bellevue Investments GmbH & Co. KGaA. The company is headquartered at Quedlinburger Str. 1, 10589 Berlin, and operates with 11–50 employees.

mufin's product portfolio divides into two technology families. The audioid line (audioid monitor, audioid people meter, audioid live channel detection, audioid in-app recognition, audioid server, and audioid duplicate detection) performs Automatic Content Recognition (ACR) of audio streams — TV/radio channels, shows, advertisements, and movies — by extracting frequency-spectrum properties (tone, color, rhythm, tempo) and matching them against a proprietary reference fingerprint database, with sub-3-second recognition and ~2-second live channel/position detection. The recommendation line (audiogen, audiovision) applies semantic audio analysis to enable sound-similarity-based music recommendation, mood-based playlists, and 2D/3D/4D visualization of music libraries, independent of metadata. All products are offered as SDKs (iOS, Android, Linux/ARM) and REST APIs with Docker and AWS-compatible deployment.

mufin generates revenue primarily through technology licensing and white-label deals plus one-time software license sales to enterprise customers. Target segments include broadcasters, advertisers, brands, app developers, music streaming services, media research firms (e.g., Ipsos, Kantar TNS), public broadcasters (Yle), telcos (China Mobile), and media software firms (Magix). Go-to-market is sales-led via direct enterprise sales, supplemented by research partnerships with DFKI, TU Dresden, the German National Library, and the THESEUS program, and a Google Play demo app for developer-facing product discovery.

mufin firmographics

Firmographics

Name: mufin
Legal name: mufin GmbH
Website: https://mufin.com
Company type: Private
Founded year: 2005
Operating status: Operating
Headcount range: 11–50 employees
Short description: mufin GmbH is a Berlin-based B2B software company that licenses proprietary audio fingerprinting and semantic music recommendation technology — including ACR, live channel detection, and SDK/REST APIs — to broadcasters, advertisers, media researchers, music streamers, and telcos.
Ownership category
akta.pro rank

mufin industry classification

Industry

Product category: Audio Identification Software
NAICS: Other Sound Recording Industries (512290)
akta.pro industry: PRIMARYMPAIAAAJ
Recorded Music Metadata, Fingerprinting & Anti-Piracy (CID/Content ID)
Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Recorded Music (Labels, Master Rights, Distribution)
SECONDARYMPAIADAK
Music Recognition, Lyrics & Metadata Platforms
Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Audio Streaming & Podcast Platforms
SECONDARYMPAHALAE
Content Identification & Matching (Fingerprinting, ID Resolution)
Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Rights, Metadata & Content Supply Chain (Avails, Scheduling, DRM/Watermarking)

Keywords

Audio identification software
Music recommendation technology
Audio fingerprinting solutions
Broadcast monitoring software
Automatic content recognition

Where mufin is headquartered

Location

Headquarters

HQ city: Berlin
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

mufin business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

Technology Licensing: mufin licenses its audio identification and music recommendation technology to B2B customers including broadcasters, advertisers, brands, app developers, and music streaming service providers. The company offers white label solutions.
Software Product Sales: Sale of proprietary software products including audioid server, audioid in-app recognition SDK, audioid duplicate detection, audiogen, and audiovision.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

mufin product offering

Product offering

Core offering

mufin develops and licenses proprietary audio fingerprinting software that enables real-time identification of audio content (TV/radio channels, shows, advertisements, movies) and powers music recommendation and visualization based on sound-similarity. The portfolio comprises the audioid product family (monitor, people meter, live channel detection, in-app recognition, server, duplicate detection) and the music recommendation family (audiogen, audiovision), all offered as white-label solutions and technology licenses to B2B customers including broadcasters, advertisers, brands, app developers, music streaming providers, and media research companies.

Product overview

Mufin offers a comprehensive suite of audio identification and music recommendation products built on proprietary audio fingerprinting technology. The product portfolio comprises two main technology families: the audioid product line (audioid monitor, audioid people meter, audioid live channel detection, audioid in-app recognition, audioid server, and audioid duplicate detection) for automatic content recognition and broadcast monitoring; and the audio recommendation line (audiogen and audiovision) for semantic music analysis, sound-based recommendations, and visual music navigation. All products are white-label solutions and technology licenses offered to B2B customers including broadcasters, advertisers, app developers, music streaming services, and media research companies.

Differentiator

Problem solved

Functional benefit

Brands

audioid server: Client-server software solution for audio identification based on acoustic audio fingerprint. Recognizes music, advertising, TV shows and movies.
audioid in-app recognition
audioid live channel detection
audioid duplicate detection
audiogen
audiovision

Products and services

audioid monitor TV monitoring solution that enables broadcasters, advertisers, and brands to monitor and track TV content airings in real time using audio fingerprinting.
audioid people meter
audioid live channel detection
audioid in-app recognition
audioid server
audioid duplicate detection
audiogen
audiovision

Companies that use mufin

Customer profile

Named customers12 records

Segments4 records

Ideal customer profiles4 records

mufin technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature5 records

mufin partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

German Research Center for Artificial Intelligence (DFKI)coreStrategic or Co-development PartnerResearch partner collaborating on audio fingerprinting and music recommendation technology development.
Technische Universität DresdencoreStrategic or Co-development PartnerGerman elite university and largest university in Saxony; research partner in audio technology development.
German National LibraryminorStrategic or Co-development PartnerResearch partner for audio content indexing and cataloging projects.
THESEUSminorStrategic or Co-development PartnerUmbrella organization with research partners from public and industry sectors.

Recent moves6 records

Expansion highlights5 records

mufin competitors and assessment

Company assessment

Emerging players

Civita Technology (Beatgrid): Belgian vendor of broadcast audio fingerprinting and music recognition technology competing in ad monitoring and second-screen — directly comparable to mufin's audioid live channel detection product.
RCS Sound Software: Provides audio content recognition and music monitoring technology for broadcasters and rights holders — niche competitor with comparable fingerprinting and music identification functionality to mufin.

Direct peers

Audible Magic: US-based audio fingerprinting and content recognition provider that supplies broadcasters, rights holders, and platforms with ACR and copyright identification capabilities — directly comparable to mufin's audioid server and duplicate detection products.
Gracenote (Nielsen): Nielsen-owned music metadata, fingerprinting, and content identification business serving broadcasters, streaming platforms, and advertisers — overlaps with mufin across audio identification, broadcast monitoring, and music recommendation/reference data.
Shazam (Apple): Apple-owned audio recognition platform that pioneered consumer-facing music identification and now offers audio recognition APIs — addresses the same audio fingerprinting capability as mufin's audioid in-app recognition and server products.
ACRCloud: Audio content recognition API provider offering music identification, broadcast monitoring, and second-screen sync to broadcasters, advertisers, and app developers — competes head-on with mufin's audioid server and live channel detection offerings.
Pex: Audio fingerprinting and content identification platform focused on UGC copyright detection, rights management, and audio content matching — adjacent to mufin's music recognition and content identification capabilities.

Broad incumbents

SoundHound: Broader voice and audio AI company with music recognition, voice assistants, and conversational AI products — overlaps with mufin's audio recognition/music recommendation space but operates a much wider audio AI portfolio.
Veritone: AI platform offering audio and video analytics, content recognition, and media-monitoring solutions for broadcasters and advertisers — broader incumbent in adjacent audio analytics and content ID space.

Regional players

INA (Institut National de l'Audiovisuel): French public audiovisual institute providing broadcast monitoring, content recognition, and media-research services in France — regional comparable to mufin's broadcast monitoring and ad-detection offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

mufin financial estimates

Financial estimate

Revenue estimate

Valuation estimate

mufin leadership team

Management profile

Number of profiles

Profiles1 record

mufin funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

mufin M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mufin

What does mufin do?

Is mufin a public or private company?

mufin is a private company. It is classified as corporate owned and is currently operating.

When was mufin founded?

mufin was founded in 2005. It employs 11 to 50 people.

Where is mufin based?

mufin is headquartered in Berlin, Germany, in the Europe region.

How does mufin make money?

Two revenue lines are on record. Technology Licensing is the primary driver. The others are software Product Sales.

Who are mufin's main competitors?

Emerging players on record are Civita Technology (Beatgrid) and RCS Sound Software. Direct peers are Audible Magic, Gracenote (Nielsen), Shazam (Apple), ACRCloud and Pex. Broad incumbents are SoundHound and Veritone. INA (Institut National de l'Audiovisuel) is listed as a regional player.

Does mufin have an API?

Yes. REST API for audio identification and content synchronization. The audioid server product features a REST-based Application Programming Interface that enables advertising agencies, content producers, and application developers to identify playing audio content in real-time and connect services tailored to specific audio content such as tickets, merchandise, or subscriptions. The API is Docker enabled and supports seamless integration with third-party host applications. Developer documentation is at www.mufin.com/products/audioid-server.

What industry is mufin in?

mufin's product category is Audio Identification Software. Its primary akta.pro industry code is MPAIAAAJ, Recorded Music Metadata, Fingerprinting & Anti-Piracy (CID/Content ID), with a secondary code of MPAIADAK, Music Recognition, Lyrics & Metadata Platforms. Its NAICS code is 512290.