Foundations Health & Wholeness

What Foundations Health & Wholeness does

Foundations Health & Wholeness is a Wisconsin-based private nonprofit, founded in 1965 as the George Kress Foundation, that delivers community-based mental health counseling, addiction services, foster care, and runaway/homeless youth services across Northeast Wisconsin. Its service portfolio includes individual and family therapy, addiction counseling, foster parent recruitment and placement, the RAYS Youth Services program (acquired in 2021), the Dudes & T.A.C.O.S. men's mental health initiative (launched November 2022), and equine-assisted psychotherapy (launched February 2020 in partnership with Exceptional Equestrians). Therapy is delivered in English, Spanish, and Hmong by 11 licensed therapists and 4 resident therapists across clinics in Green Bay and the Fox Valley region, plus embedded sites at 10+ partner organizations including homeless shelters, Boys & Girls Clubs, the Aging and Disability Resource Center, and technical colleges.

The organization's technology footprint is deliberately lean: a Procentive-hosted client portal for appointment management, standard video/telehealth infrastructure for remote sessions, and a SMART Screening self-assessment tool. Distribution is the primary value proposition: services are accessed via in-person counseling clinics, telehealth, and on-site embedded therapists at community partner locations, with foster care case management and youth outreach as additional delivery arms.

The business model blends fee-for-service counseling (sliding scale and pro bono), charitable donations, and grant funding from regional foundations (J.J. Keller Foundation, Otto Bremer Trust, Cornerstone Foundation, K.C. Stock Foundation, Crime Prevention Foundation of Brown County) plus federal funding for runaway and homeless youth services. Annual impact metrics indicate approximately 12,079 therapy sessions for 1,469 clients, 279 children served through foster care with 156 foster homes, and 7,249 youth reached via prevention education. The organization is Solihten-accredited and headquartered at 1061 W. Mason Street, Green Bay, with regional offices in Fox Valley and Sheboygan.

Name

Foundations Health & Wholeness

Legal name

Foundations Health & Wholeness, Inc.

Website

https://wearefoundations.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Foundations Health & Wholeness is a Green Bay-based nonprofit (founded 1965) providing mental health counseling, addiction services, foster care, and youth services across Northeast Wisconsin via clinics, telehealth, and embedded community partnerships.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411), Temporary Shelters (624221), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFACAL

Behavioral Health for Children & Adolescents (Youth Services)

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYBPAGACAE

Substance Use Disorder Prevention & Recovery Services

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYBPAGADAO

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYBPAGAEAB

Housing Assistance & Homeless Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Mental health counseling
• Addiction treatment services
• Foster care services
• Youth homelessness prevention
• Community behavioral health

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Grant Funding: Primary revenue stream from foundation grants including J.J. Keller Foundation, Otto Bremer Trust, Crime Prevention Foundation of Brown County, Cornerstone Foundation of Northeastern Wisconsin, and K.C. Stock Foundation
2. Donations: Charitable donations from individuals and organizations supporting mental health services, foster care, and youth programs
3. Mental Health Counseling Services: Fee-for-service mental health and addiction counseling for clients

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Foundations Health & Wholeness delivers outpatient mental health and addiction counseling, foster care placement and support, and runaway and homeless youth prevention services to individuals, children, families, and foster families across Northeast Wisconsin. Services are provided through in-person clinics, telehealth, and community-embedded therapist placements at partner organizations, with multilingual support in English, Spanish, and Hmong, and sliding-scale or pro bono options for clients unable to pay.

Product overview

Foundations Health & Wholeness is a nonprofit mental health and family services organization offering a coordinated portfolio of behavioral health and support services. Core offerings include Mental Health Counseling (individual therapy, addiction services, with multilingual support in English, Spanish, and Hmong) and Foster Care services. The organization operates RAYS Youth Services for runaway and homeless youth prevention, and runs the Dudes & T.A.C.O.S. men's mental health initiative. Additional programs include community-based clinic partnerships embedding therapists at partner sites, a Client Portal for existing clients, SMART Screening tools, Equine-Assisted Psychotherapy, and the annual Ethics in Action Awards community recognition program. Services are delivered through outpatient clinics, community-based settings, and telehealth modalities.

Differentiator

Problem solved

Functional benefit

Brands

• Dudes & T.A.C.O.S. A Trailblazing Adventure of Connection, Outreach, and Support initiative addressing men's mental health
• Foster Care by Foundations
• RAYS Youth Services
• Ethics in Action

Products and services

• Mental Health Counseling
• Foster Care by Foundations
• RAYS Youth Services (Runaway and Youth Services)
• Dudes & T.A.C.O.S. Men's Mental Health Initiative Outreach, awareness, and support program (Trailblazing Adventure of Connection, Outreach, and Support) addressing suicide prevention and stigma reduction for adult men, the largest demographic group completing suicides, through community events, peer engagement, and connection to counseling services.
• Equine-Assisted Psychotherapy Program
• Community-Based Counseling Clinics Mental health counseling delivered on-site at partner organizations including homeless shelters (Freedom House, House of Hope, Micah Center, New Community Shelter), Boys & Girls Clubs, Brown County Aging & Disability Resource Center, NWTC, N.E.W. Community Clinic, and Outreach Healthcare across Brown County.
• Telehealth and Video Therapy Video therapy sessions for existing and new clients ages 13 and older, accessible via phone or video call, providing remote mental health counseling across the service region.
• Man Project Outreach Community-based men's mental health outreach initiative using posters and messaging in community spaces such as bars, fire stations, and recreation centers to normalize mental health discussions and encourage men to seek professional help.

Quantifiable outcome

• 12,079 therapy sessions provided to 1,469 clients annually
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered major, minor and core.

• Sheboygan Runaway and Youth Services (RAYS) ProgrammajorStrategic or Co-development Partner · 2 February 2021Acquired RAYS program serving youth in Sheboygan and Manitowoc counties to expand youth services
• Exceptional EquestriansmajorStrategic or Co-development Partner · 28 February 2020Partnership to provide equine-assisted psychotherapy for children and adults, combining mental health therapy with equine-assisted therapies
• Bay Area Workforce Development BoardminorStrategic or Co-development Partner · 5 February 2020Partnership to host BREAKING THE STIGMA event featuring stories of young adults who aged out of foster care
• Brown County Aging & Disability Resource CentermajorStrategic or Co-development Partner · 24 October 2019Community partner where Foundation therapists are embedded to provide on-site mental health counseling
• Freedom House homeless sheltermajorStrategic or Co-development Partner · 24 October 2019Community partner where Foundation therapists are embedded to provide on-site mental health counseling
• Green Bay Boys & Girls ClubsmajorStrategic or Co-development Partner · 24 October 2019Community partner where Foundation therapists are embedded at two locations to provide on-site mental health counseling for youth
• House of HopemajorStrategic or Co-development Partner · 24 October 2019Community partner where Foundation therapists are embedded to provide on-site mental health counseling
• Micah Center (St. John's Homeless Shelter)majorStrategic or Co-development Partner · 24 October 2019Community partner where Foundation therapists are embedded to provide on-site mental health counseling
• New Community SheltermajorStrategic or Co-development Partner · 24 October 2019Community partner where Foundation therapists are embedded to provide on-site mental health counseling
• N.E.W. Community ClinicmajorStrategic or Co-development Partner · 24 October 2019Healthcare partner where Foundation therapists provide mental health services
• Northeast Wisconsin Technical College (NWTC)majorStrategic or Co-development Partner · 24 October 2019Educational partner where Foundation therapists provide on-site mental health counseling for students
• Outreach HealthcaremajorStrategic or Co-development Partner · 24 October 2019Healthcare partner where Foundation therapists provide mental health services
• SolihtencoreOthersOrganizational accreditation body for mental health services providers

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Family Services of Northeast Wisconsin: Regional nonprofit providing counseling, family support, and youth services across the same northeast Wisconsin geography. Closest peer on portfolio mix of mental health counseling, family services, and community-based delivery.
• Rogers Behavioral Health: Wisconsin-headquartered behavioral health provider with extensive outpatient mental health and substance use programming across multiple locations. Most directly comparable Wisconsin-based competitor with overlapping therapy, addiction, and community-service lines.
• Catalpa Health: Northeast Wisconsin pediatric and family behavioral health provider based in Appleton. Directly comparable on child/adolescent therapy, school-embedded services, and multi-county Wisconsin footprint.

Regional players

• Prevea Behavioral Care: Northeast Wisconsin health system-affiliated behavioral health provider with outpatient counseling and addiction services. Overlapping Wisconsin service area and insurance-reimbursed care model.
• Rawhide Youth Services: Wisconsin-based nonprofit operating residential, foster care, and behavioral health programs for at-risk youth. Comparable on foster care placement, youth services, and faith-informed nonprofit model, primarily in eastern Wisconsin.
• Wellpoint Care Network: Wisconsin nonprofit providing mental health, foster care, and youth crisis services (formerly Wraparound Milwaukee). Comparable foster-care and youth-services portfolio with broader Wisconsin reach.

Broad incumbents

• NAMI (National Alliance on Mental Illness): National mental health advocacy and support organization with local Wisconsin affiliates. Comparable mission around community-based mental health, support groups, and stigma reduction, though primarily advocacy rather than direct service delivery.
• Mental Health America: National community-based nonprofit addressing mental health needs through screening, advocacy, and education. Comparable focus on mental wellness screening (e.g., SMART Screening analog) and education-based community programs.
• Lutheran Social Services of Wisconsin: Large Wisconsin social services nonprofit offering behavioral health, foster care, refugee services, and youth programming statewide. Comparable multi-line social-services portfolio and grant-driven funding model.

Others

• Exceptional Equestrians: Wisconsin-based nonprofit providing equine-assisted services for individuals with disabilities and mental health needs. Listed as Foundations' co-development partner for the equine-assisted psychotherapy program—strategic partner rather than competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/foundationshw
• Xx.com/foundationshw

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foundations Health & Wholeness