What Rawhide Youth Services does

Rawhide Youth Services (legal entity Rawhide Inc.) is a 501(c)(3) nonprofit founded in 1965 by NFL Hall of Famer Bart Starr and Cherry Starr, headquartered on a 600-acre campus in New London, Wisconsin. The organization provides residential treatment for at-risk young men, community-based youth counseling, equine-assisted therapy (CHAPS), occupational therapy, school-based therapy, accredited on-site alternative education (Starr Academy), and vocational/job training, primarily serving Wisconsin counties with a payer mix that blends Wisconsin county-funded residential placements, insurance-billed clinical services, and donor contributions. The technology stack is composed of off-the-shelf platforms — Edgenuity and MyPath (Imagine Learning) for grades 6-12 coursework on Chromebooks, NWEA MAPS assessments with individualized learning plans, Blackbaud Raiser's Edge NXT for PCI-compliant donation processing, and Paycom for HR — with no proprietary AI/ML or developer-facing API.

The revenue model is diversified across roughly nine streams: vehicle donations (claimed at 38% of total support, sold via dealer-only auctions and the Rawhide eBay store), Impact Club monthly recurring giving, planned giving and bequests, securities and real estate donations, in-kind gifts, cash donations and galas (e.g., The Main Event at Lambeau Field, Summer Fish Fry), Wisconsin county service contracts, insurance-billed therapy, and ancillary income from the Bart and Cherry Starr Museum. Distribution spans ~175 vehicle drop-off locations statewide plus free pickup, an online donation portal, and direct service delivery across New London, Fond du Lac, Shiocton, Oshkosh, and Milwaukee clinics. Go-to-market is community-led and referral-driven (county social services, schools, faith-based network via Young Life, and donor cultivation), augmented by multi-channel content/SEO marketing, social media, email, fundraising events, and PR anchored by a strong Green Bay Packers affiliation. The organization holds Council on Accreditation (COA, 2020) and Qualified Residential Treatment Program (QRTP, 2022) certifications and reports more than 79% of donation proceeds going to youth programs.

Name

Rawhide Youth Services

Legal name

Rawhide Inc.

Website

https://rawhide.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Rawhide Youth Services is a Wisconsin-based 501(c)(3) nonprofit founded in 1965 that delivers residential treatment, community counseling, equine and occupational therapy, alternative education, and vocational training for at-risk youth, funded primarily by vehicle donations, individual giving, and county service contracts.

Ownership category

akta.pro rank

Product category

Youth Behavioral Health and Residential Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Other Individual and Family Services (624190), Educational Support Services (6117)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Wraparound Student Support & Case Management Services (At-Risk K–12) (EDAJAEAJ)

akta.pro secondary industries

Court/Community School Programs (Diversion, Probation-Linked, Community Day Schools) (EDAJAEAI), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO), Specialized Residential Special Education Programs (EDAKAAAH), Substance Use Prevention & Recovery Services (EDALAFAE)

Keywords

• Residential youth services
• Behavioral health counseling
• Equine-assisted therapy
• Vehicle donation program
• Alternative education services

Headquarters

HQ city

New London

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Vehicle Donations: Vehicle donations (cars, trucks, boats, RVs, motorcycles, snowmobiles, ATVs, fleet vehicles) make up approximately 38% of Rawhide's total support. Donated vehicles are evaluated and inspected, then sold at wholesale dealer-only auctions or via eBay store for collector vehicles; over 79% of donation proceeds go directly to youth programs.
2. Monthly Giving (Impact Club): Recurring monthly donor program (Impact Club) with automatic recurring donations charged to credit/debit card or bank account on the same day each month, providing steady operational funding.
3. Planned Giving and Bequests: Legacy giving through bequests, beneficiary designations, charitable gift annuities, and other planned gifts; tax-deductible planned contributions.
4. Stocks, Bonds and Mutual Funds Donations: Securities including stocks, bonds and mutual fund shares can be transferred to Rawhide as a tax-deductible charitable contribution.
5. Real Estate Donations: Donating land or a building as a charitable contribution, eligible for a tax deduction at the property's fair market value.
6. In-Kind Giving: Support with in-kind goods or services, such as office supplies, medical or professional services.
7. eBay Store Sales: Rawhide eBay Store sells collector cars, used boats, recreational vehicles and other hard-to-find items; 100% of eBay sales benefit Rawhide Youth Services.
8. Cash/Financial Donations and Fundraising Events: Direct financial donations and fundraising events (The Main Event Gala at Lambeau Field, Summer Fish Fry Series) to support programs.
9. Government and County Service Contracts: Wisconsin county-funded residential placements, school-based therapy contracts, and community counseling services billed through insurance carriers for therapy services.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Rawhide Youth Services operates an integrated continuum of mental and behavioral health services for at-risk youth, anchored by on-campus residential treatment and group homes at its 600-acre New London, Wisconsin campus. It also delivers community-based youth counseling, school-based therapy, occupational therapy, and CHAPS equine-assisted therapy across multiple Wisconsin clinic locations. A supplemental educational track (Starr Academy), vocational job training, faith-based programming through Young Life, and a revenue-generating vehicle donation program (resold via dealer-only auctions and an eBay store) round out the core offerings.

Product overview

Rawhide Youth Services operates an integrated mental and behavioral health platform for at-risk youth and families, anchored at its 600-acre New London, Wisconsin campus and extended through community-based sites statewide. The platform combines three primary service lines — Residential Treatment, Youth Counseling, and Job Training — supported by the on-site Starr Academy (an accredited K-12 alternative school that integrates Edgenuity/MyPath online curricula and NWEA MAPS assessments), the CHAPS Equine Therapy program, Occupational Therapy, School-Based Therapy, the Young Life spiritual program, and the Career EXCELerate workforce pathway. Adjacent revenue-generating offerings include the Vehicle Donation Program (with its eBay storefront, ~175 Wisconsin drop-off locations, and fleet donation services) and the Bart and Cherry Starr Museum. Donor-facing products include the Impact Club monthly giving program, Planned Giving, and the Annual Main Event Gala. These modules share Rawhide's trauma-informed clinical culture and feed into a single continuum of residential, outpatient, and community-based care.

Differentiator

Problem solved

Functional benefit

Brands

• Starr Academy: Accredited on-site alternative school located at the New London campus, serving residential youth with individualized learning plans.
• The Bart and Cherry Starr Museum
• Impact Club

Products and services

• Residential Treatment
• Youth Counseling
• Starr Academy
• Job Training (Behavioral Job Training Program)
• CHAPS Equine Therapy
• Vehicle Donation Program
• Fleet Vehicle Donations
• Rawhide eBay Store
• Impact Club (Monthly Giving)
• Planned Giving and Bequests
• Other Ways to Give (Stocks, Bonds, Mutual Funds, Real Estate, In-Kind)
• Young Life Spiritual Program
• The Bart and Cherry Starr Museum

Quantifiable outcome

• More than 79% of donation proceeds go directly to youth programs and services.
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Tork (Essity) — partnered with Green Bay PackerscoreGTM or Marketing Partner · 1 January 2025Tork donated $25,000 in sustainable hygiene products to Rawhide Youth Services as part of the 'Tackle Hygiene with Every Catch' campaign during the Green Bay Packers' 2025 season. The campaign, which involves community engagement and charity support in Northeast Wisconsin, raised awareness about hygiene and sustainability.
• Green Bay Packers / Jordan Love FoundationflagshipGTM or Marketing Partner · 1 January 2025Rawhide partnered with the Green Bay Packers and Jordan Love's foundation in 2025 for mental health awareness. The Packers' 'Tackle Hygiene with Every Catch' campaign with Tork benefitted Rawhide; Packers players Jordan Love and Sean Clifford appeared at The Main Event fundraising gala at Lambeau Field Atrium; Mike Daniels (Nicolet Bank CEO and Packers board member) also serves on Rawhide's Board; Gabrielle Dow (Packers VP of Marketing) joined Rawhide's Board of Directors in 2026.
• Capital Credit UnionminorGTM or Marketing Partner · 1 January 2024Capital Credit Union donated a van to Rawhide Youth Services (July 2024), supporting transportation and vehicle donation program activities.
• Festival Foods and Bernatello's FoodscoreStrategic or Co-development Partner · 1 January 2021Rawhide partners with Festival Foods and Bernatello's Foods (January 2021 press release). Chad Schultz, retired President of Bernatello's Foods, serves on Rawhide's Board of Directors. Partnership supports career development pathways including the Career EXCELerate program.
• Beaming, Inc. Equine FacilitycoreStrategic or Co-development Partner · 1 January 2021Rawhide partnered with Beaming, Inc. Equine Facility (announced May 2021) to expand equine therapy services. Rawhide opened 3 equine therapy facilities in June 2021.
• MKE Urban StablescoreStrategic or Co-development Partner · 1 January 2021Rawhide partnered with MKE Urban Stables (May 2021) to bring equine-assisted therapy services to the Milwaukee community; expands the CHAPS equine therapy footprint.
• Young LifeflagshipStrategic or Co-development Partner · 1 January 2020Rawhide partners with Young Life, a Christian nonprofit organization that introduces adolescents to Jesus Christ and helps them grow in their faith. Youth can volunteer to attend weekly Young Life Club gatherings or monthly community activities. Steve and BoLynda Masseth lead the program on the New London campus. Program complements therapy, casework, and Starr Academy instruction.
• Kimberly-Clark (IT Charity Golf Classic)minorGTM or Marketing Partner · 1 January 2013Kimberly-Clark IT Charity Golf Classic raised over $100,000 for Northeast Wisconsin charities including Rawhide (July 2013). Alan Loux (Rawhide CEO) previously had a 19-year career at Kimberly-Clark Corporation. Kim Underhill (retired Group President North America, Kimberly-Clark) serves on Rawhide's NE Wisconsin Advisory Council.
• Snap-oncoreStrategic or Co-development Partner · 1 January 2012Rawhide and Snap-on unveiled a major tool donation in October 2012, supporting the job training and vocational programs.
• Blackbaud (Raiser's Edge NXT)coreTechnology or IntegrationRawhide Youth Services processes donations through Blackbaud Raiser's Edge NXT, a Payment Card Industry (PCI) Data Security Standards service provider. Rawhide maintains a PCI-compliant website, and all sensitive consumer data is securely transmitted directly to Blackbaud Raiser's Edge without passing through Rawhide's servers.
• Edgenuity (Imagine Learning)coreTechnology or IntegrationRawhide's Starr Academy uses Edgenuity® online learning platform for grades 6-12, enabling students to build knowledge and skills at their own pace. MyPath® is used for older youth needing additional credit-recovery support.
• NWEA (MAPS Assessments)coreTechnology or IntegrationEach new residential student at Starr Academy is given NWEA MAPS assessments to measure current academic levels; licensed teachers use results with transcripts to create Individualized Learning Plans (ILPs).
• eBay (Marketplace platform)coreChannel Partner/ Reseller/ DistributorRawhide operates the Rawhide eBay Store (str/rawhidesales) to resell collector cars, used boats, recreational vehicles, and other donated items; 100% of eBay sales benefit Rawhide Youth Services.
• Miron Construction (David Voss, Jr.)minorStrategic or Co-development PartnerDave Voss, Jr., retired President and CEO of Miron Construction (over 40 years), serves as Chairman of Rawhide's Board of Directors (joined 2020). Miron Construction has supported Rawhide's capital expansion projects, including the Bart and Cherry Starr Museum groundbreaking ceremony attended by Cherry Starr in October 2021.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Boys Town: National nonprofit operating residential treatment, in-home family services, and behavioral health programs for at-risk youth; comparable in mission, integrated residential-plus-community model, and faith-influenced heritage.
• Lutheran Social Services of Wisconsin and Upper Michigan: Wisconsin-headquartered nonprofit providing foster care, residential, mental health, and wraparound youth services; directly comparable in geography, faith-based orientation, and service mix.
• Lawrence Hall (Chicago): Illinois-based nonprofit providing residential treatment, therapeutic day school, and community-based services for at-risk youth; closely comparable in residential treatment model, alternative education component, and trauma-informed clinical stack.
• Pressley Ridge: Mid-Atlantic and Midwest nonprofit providing residential, foster care, and community-based programs for youth with behavioral and emotional challenges; comparable in residential-plus-community continuum and alternative education components.

Regional players

• Boys & Girls Clubs of Fox Valley / Green Bay: Wisconsin-based youth development nonprofits offering afterschool programming, behavioral support, and career pathways; comparable in target population, Wisconsin geography, and youth-development mission.
• Penfield Children's Center: Milwaukee-based nonprofit serving children with developmental delays and behavioral challenges through therapy, education, and family support; comparable in Wisconsin footprint, integrated therapy-plus-education model, and child welfare focus.
• Vera French Community Mental Health Center: Iowa-based community mental health center serving youth and adults; comparable as a Midwest outpatient mental health provider that contracts with schools and counties for therapy services.

Broad incumbents

• Children's Wisconsin (Children's Hospital of Wisconsin): Wisconsin's largest pediatric health system with child welfare, mental health, and community services divisions; comparable in Wisconsin footprint and youth mental/behavioral health services, though operating at much broader scale.

Emerging players

• Kars4Kids: National vehicle donation charity operating a similar donation-to-auction funding model that supports youth programs; comparable specifically in the vehicle donation funding mechanic that drives 38% of Rawhide's support.
• Easter Seals Wisconsin: Wisconsin affiliate of a national nonprofit providing therapy, vocational, and residential services for children and adults with disabilities; comparable in therapy-and-vocational stack, Wisconsin geographic focus, and nonprofit funding model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rawhideyouthservices
• LinkedInlinkedin.com/company/rawhideyouthservices
• Instagraminstagram.com/rawhideyouthservices
• Xx.com/rawhideinc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rawhide Youth Services