Bluefield

What Bluefield does

Bluefield is a privately held, multi-divisional real estate services company headquartered in Greenville, South Carolina, operating through wholly-owned subsidiaries Bluefield Realty Group (brokerage), Bluefield Insurance Group, Bluefield Mortgage Group (delivered via a PrimeLending name-rights licensing agreement), a Property Management division, and — as of October 2025 — an HOA Management division, all under the parent entity Bluefield, LLC.

The company's underlying technology is a conventional integrated real estate platform comprising an MLS-backed property search portal with map/advanced search across 10,000+ listings in South Carolina, North Carolina, and Georgia, a Property Tracker account portal that saves searches and triggers email listing alerts, a tenant/owner portal (leveraging AppFolio-style workflow) supporting maintenance requests, rent payment, and document access, a free mortgage calculator, daily mortgage rate feeds sourced from Optimal Blue OBMMI, and a SureVestor-integrated landlord protection module covering loss-of-rent, malicious damage, eviction-cost, and liability coverage. Differentiation rests less on proprietary tech than on the breadth of services under one brand and the operating leverage from running all five lines through shared offices, marketing, and back-office staff.

Bluefield makes money through five differentiated streams. Real estate brokerage commissions are transaction-based on residential sales (1,754 families served and $552M in transaction volume in 2025). Property management fees are recurring subscription revenue with bundled $50/month Resident Benefits Packages per managed unit. Insurance commissions are affiliate/referral revenue from a 15+ carrier independent agency. Mortgage referral fees flow through the PrimeLending partnership, and HOA management is a subscription fee model for physical, financial, and administrative association services. The go-to-market is hybrid: a sales-led agent network of 200+ licensed professionals in three South Carolina offices, augmented by self-service digital channels (online rental applications, mortgage pre-approval, insurance quote forms) and an inbound content/SEO engine built around 1,800+ blog posts. Customer segments span home buyers and sellers, landlords/investors, renters, HOA associations, and insurance customers.

Name

Bluefield

Legal name

Bluefield, LLC

Website

https://bluefieldgroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Bluefield is a Greenville, SC-based multi-service real estate company operating brokerage, property management, HOA management, insurance, and mortgage divisions. With 200+ agents across three South Carolina offices, it serves residential buyers, sellers, landlords, and associations in the Southeast.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage and Property Management

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate brokerage
• Property management
• HOA management
• Insurance agency
• Mortgage services

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Brokerage Commissions: Revenue from real estate transactions through buyer and seller representation. The company helps families buy and sell homes with agents earning commission on completed transactions.
2. Property Management Fees: Ongoing management fees from landlords for leasing and management services including marketing, tenant screening, maintenance coordination, rent collection, and reporting.
3. Insurance Commissions: Commissions from insurance products including homeowners, landlord, renters, vacant home, auto, liability, life, and health insurance policies.
4. HOA Management Fees: Fees for HOA association management including inspections, accounting, coordination, and administrative services.
5. Mortgage Referral Fees: Referral fees from mortgage services provided through PrimeLending partnership operating as Bluefield Mortgage Group.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Bluefield, LLC operates a multi-divisional residential real estate services platform headquartered in Greenville, SC, serving South Carolina, North Carolina, and Georgia through five divisions: Bluefield Realty Group (residential brokerage for buyers and sellers), Bluefield Insurance Group (independent insurance agency), Bluefield Mortgage Group (mortgage services via a PrimeLending licensing partnership), Property Management (full-service rental management for landlords), and HOA Management (homeowner association administration). The company combines a 200+-agent field sales force, three physical offices, an MLS-integrated property search platform, and self-serve online portals for tenants, owners, and HOA residents.

Product overview

Bluefield is a multi-service real estate company headquartered in Greenville, SC, operating as a unified platform of four distinct divisions under parent company Bluefield, LLC. The core offering consists of Bluefield Realty Group (real estate brokerage), Bluefield Insurance Group (independent insurance agency), Bluefield Mortgage Group (mortgage lending via PrimeLending partnership), and Property Management/HOA Management divisions. The company serves South Carolina, North Carolina, and Georgia markets, offering residential and commercial property transactions, rental management, HOA services, insurance quoting across multiple carriers, and mortgage services. The Property Search Platform with MLS integration serves as the primary customer-facing product for property discovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Bluefield Realty Group (Residential Brokerage) Full-service residential real estate brokerage for buyers and sellers in South Carolina, North Carolina, and Georgia, providing agent representation through a 3-stage Plan-Shop-Close process for buyers and consultation-marketing-close process for sellers, supported by 200+ licensed agents across three SC offices.
• Property Management Full-service rental property management for landlords, including leasing and marketing, tenant screening, maintenance coordination, rent collection, HOA violation management, online owner portal with real-time reports, and resident benefits package integration.
• Bluefield Insurance Group (Independent Insurance Agency) Independent insurance agency offering homeowners, landlord, renters, vacant home, auto, liability, life, and health insurance policies, with access to multiple carriers including Progressive, Geico, Foremost, Hippo, BlueCross BlueShield, Openly, Stillwater, Steadily, Neptune, AonEdge, Gainsco, Get Covered, Next, Coterie, Ethos, and Plumlife.
• Bluefield Mortgage Group Mortgage lending services for residential home purchases and refinances, delivered through the PrimeLending (PlainsCapital Company, NMLS13649) licensing relationship, accessible via online pre-approval request forms and integration with the Bluefield Realty Group brokerage channel.
• HOA Management Homeowner association management services providing physical, financial, and administrative management including site inspections, cloud-based accounting, ARC request coordination, vendor oversight, and annual meeting support, delivered through a dedicated homeowner portal.
• Landlord Protection (SureVestor) Rental property protection coverage for landlords, integrated with Bluefield's Property Management services and powered by SureVestor, including loss of rent protection, malicious damage and theft coverage, eviction and legal cost protection, and general liability coverage.

Quantifiable outcome

• 4.7/5 Google rating with 350+ reviews demonstrates high customer satisfaction
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PrimeLending (PlainsCapital Company)coreGTM or Marketing PartnerPrimeLending, a PlainsCapital Company (NMLS13649), operates as 'Bluefield Mortgage Group' under a name rights licensing agreement with Bluefield Mortgage Group, LLC. This partnership enables Bluefield to offer mortgage services alongside real estate and insurance. Bluefield Mortgage Group launched in December 2024.
• Insurance Carrier NetworkcoreChannel Partner/ Reseller/ DistributorBluefield Insurance Group operates as an independent insurance agency with access to multiple carriers including Progressive, Geico, Foremost, Hippo, BlueCross BlueShield, Openly, Stillwater, Steadily, Neptune, AonEdge, Gainsco, Get Covered, Next, Coterie, Ethos, and Plumlife. This allows them to shop and compare options for customers seeking homeowners, landlord, renters, auto, and other insurance coverage.
• SureVestorcoreTechnology or IntegrationSureVestor provides landlord protection products including loss of rent protection, malicious damage coverage, eviction cost protection, and liability coverage. This partnership fills gaps in landlord insurance coverage and is integrated into Bluefield's property management service offerings.
• The CE ShopminorGTM or Marketing PartnerBluefield has established an agreement with The CE Shop to promote online real estate pre-licensing education courses. Referrals to The CE Shop include a discount code for aspiring real estate agents. This supports Bluefield's recruitment and career development initiatives.

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Allen Tate Realtors: Carolinas-headquartered residential real estate brokerage with similar scale and multi-office regional footprint. Comparable as a Southeast US regional brokerage of similar agent count and service breadth (brokerage + mortgage + insurance).
• eXp Realty: Cloud-based brokerage operating across all US states with affiliated mortgage and title. Comparable rapid-growth, agent-centric model and Southeast US presence.
• Real Property Management: Franchised residential property management company with national footprint. Directly comparable to Bluefield's Property Management division in service offering and target customer (small/medium landlords).
• Howard Hanna Real Estate Services: Large regional brokerage with diversified services (brokerage, mortgage, title, insurance, property management) operating across the Eastern US. Highly comparable service-mix and super-regional positioning to Bluefield.

Broad incumbents

• FirstService Residential: Largest North American residential property and HOA management company. Directly comparable to Bluefield's HOA Management division but operates at much larger national scale.
• Keller Williams Realty: Largest US residential brokerage by agent count, with associated mortgage (Keller Mortgage) and other ancillary services. Comparable in the agent-centric model and ancillary-service ambition.
• Compass: National tech-enabled brokerage with in-house mortgage (Compass Mortgage) and title services. Comparable diversified service offering but materially larger scale and venture-backed.
• Coldwell Banker Realty: National residential brokerage franchise with affiliated mortgage and title services. Comparable in franchise model and one-stop-shop ambition but operates at national scale.
• Better Homes and Gardens Real Estate: National real estate franchise with affiliated mortgage and insurance offerings. Comparable in full-service brokerage ambition but operates at national scale.
• Berkshire Hathaway HomeServices: National residential real estate franchise network with affiliated mortgage, title, and insurance offerings. Comparable in product breadth but operates at much larger national scale than Bluefield.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC910UVylx9Qzi0W2xvEE-Vw
• Facebookfacebook.com/BluefieldRealtyGroup
• LinkedInlinkedin.com/company/bluefieldgroup
• Instagraminstagram.com/bluefieldgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluefield