Menta TV

What Menta TV does

Menta TV operates a multilingual, on-demand streaming platform built specifically for people living with dementia and their caregivers. The catalog contains over 2,000 minutes of trigger-free, specialist-reviewed video content—covering nature therapy, gentle exercise, nostalgic moments, and daily routines—delivered in five languages (English, Dutch, German, French, and Turkish) with localized voiceover. Every video is reviewed before publication by a clinical advisory board that includes geriatric psychiatrists, behavioral neurologists, and care specialists affiliated with institutions such as Istanbul University; the platform is also officially endorsed by the Alzheimer's Association of Turkey and accepted to the 36th Alzheimer Europe Conference (Dublin 2026). Distribution spans native apps on Apple TV, Google TV, Android TV, and web browsers, with LG TV, Samsung TV, and mobile (iOS/Android) apps listed as coming soon.

The business model is dual-track. On the consumer side, families subscribe at €29 per month (with an annual plan offering roughly 17% savings) and enter via a 7-day free trial. On the institutional side, nursing homes, memory clinics, and day centers receive custom per-screen pricing plus a facility dashboard designed to operate on existing TV screens with no IT installation. The company is incorporated under the legal name 'Menta' (DBA: Menta TV) and is privately held, with no disclosed funding rounds, parent company, or institutional investors. Operations are run from two development hubs in Istanbul and Amsterdam with a 1–10 person team, and the company has not disclosed revenue, ARR, or paying-subscriber metrics.

The product positioning emphasizes clinical credibility and safety over entertainment, with reported user outcomes including a 19.2% measured reduction in anxiety symptoms, 64% of families reporting better sleep in their loved one, and a focus-group study showing 118 minutes of average viewing versus 12 minutes for traditional television. Marketing relies on expert endorsements, caregiver community referrals, free-trial conversion, and a dedicated B2B sales motion for care facilities, rather than paid performance channels.

Name

Menta TV

Legal name

Menta

Website

https://mentatv.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Menta TV is a multilingual streaming platform offering 2,000+ minutes of specialist-reviewed, trigger-free video content for people living with dementia, serving family caregivers via €29/month subscriptions and care facilities via custom per-screen pricing across five European languages.

Ownership category

akta.pro rank

Product category

Dementia Care Streaming

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Motion Picture and Video Industries (5121)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC)

akta.pro secondary industries

Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA), Multilingual Multimedia Localization (Subtitling, Dubbing, Voiceover) (MPAAANAH)

Keywords

• Dementia care streaming
• Therapeutic video content
• Senior care platform
• Multilingual streaming service
• Caregiver support tools

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Monthly Family Subscription: Subscription service at €29/month providing families with full access to the entire content library of specialist-reviewed dementia care content.
2. Facility/Corporate Pricing: Custom pricing per screen for nursing homes, memory clinics and day centers with dashboard capabilities for care facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

Menta TV is a multilingual streaming platform delivering over 2,000 minutes of specialist-reviewed, trigger-free video content specifically designed for people living with dementia. The platform offers nature therapy, gentle exercise, nostalgic moments, and daily routine content with voiceover in five languages, accessible across TV platforms, mobile apps, and web browsers for both family caregivers at home and care facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Menta TV Streaming Platform A multilingual streaming platform offering over 2,000 minutes of specialist-reviewed, trigger-free video content for people living with dementia, including nature therapy, gentle exercise, nostalgic moments, and daily routines. Available via subscription for families at home and via custom per-screen pricing for nursing homes, memory clinics, and day centers.

Quantifiable outcome

• 19.2% reduction in anxiety symptoms measured after regular Menta use
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Alzheimer's Association of TurkeycoreOthersOfficial endorsement and backing from Turkey's Alzheimer's Association, providing credibility and clinical validation for Menta's dementia care streaming platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iN2L (It's Never 2 Late): iN2L provides engagement-focused streaming and content for senior living communities, mirroring Menta's TV-based, facility-targeted approach but with a broader senior (not dementia-specific) focus.
• Linked Senior: Linked Senior offers digital engagement and streaming content for residents of senior living communities, including those with dementia—directly competing with Menta's facility channel.
• My Dementia Companion: My Dementia Companion delivers caregiver-facing dementia support content and tools, comparable to Menta's family-caregiver guidance and clinical content layer.
• BBC Music Memories: BBC Music Memories serves dementia-friendly audio/video reminiscence content, overlapping with Menta's nostalgic-moments and nature-therapy categories.

Broad incumbents

• Uniper Care: Uniper Care provides a TV-based platform for seniors combining content, social, and caregiver services—an incumbent form factor comparable to Menta's TV-app distribution.
• GrandPad: GrandPad is an established simplified-device and content platform for older adults, comparable in target demographic and TV/mobile delivery model but broader than dementia.
• Cera Care: Cera Care is a large UK-based homecare and elder-care services platform that increasingly integrates digital tools for dementia-affected seniors—an adjacent incumbent in the broader elderly care delivery stack.

Emerging players

• MindMate: MindMate is a brain-health and dementia-support app delivering exercises, content, and caregiver tools—adjacent to Menta's specialized dementia streaming concept.
• Memrica: Memrica is a memory-support and dementia-friendly app using reminders, reminiscence, and personalized prompts—technically adjacent to Menta's dementia-focused consumer engagement.

Others

• Tunstall Group: Tunstall is a broader elderly care technology and telecare provider; not a direct competitor but adjacent in the dementia-care infrastructure stack in Europe.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mentatv
• LinkedInlinkedin.com/company/mentatv

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menta TV