My Dementia Companion

What My Dementia Companion does

My Dementia Companion is a Melbourne-based healthtech social enterprise founded in 2018 that builds digital tools to guide people through the dementia journey. The company operates two core products: CARER, a guided web and mobile tool for family and friend carers that personalises content by dementia stage, location, and self-identified challenges; and PRO, a professional-grade tool used by case managers, nurses, occupational therapists, dementia advisors, and aged care provider organisations to conduct assessments, develop care plans, share curated resources with clients, and evidence compliance against the Strengthened Aged Care Quality Standards. A supplementary Dementia Toolboxes product offers 10-minute microlearning modules with facilitator guides for staff training and compliance support. The platform is built on Amazon Web Services, distributed as a web app and as native applications on the Apple App Store and Google Play, and incorporates a curated library of over 2,000 resources from peak bodies, government agencies, universities, and professional organisations, refreshed every 1-2 months.

The business model is subscription-based: annual CARER and per-seat PRO subscriptions, with most consumer reach delivered through funded channels including Carer Gateway partnerships across Victoria, NSW, Queensland, and the Northern Territory, plus Home Care Packages and NDIS pathways. Enterprise go-to-market targets aged care and disability care provider organisations with Champion-led onboarding, in-service training, and optional API integration into client management systems. The company is listed on government and clinical portals including My Aged Care, OPAN, Department of Health, and HealthPathways.

The organisation operates with 1-10 staff and is volunteer-driven, with the team including carers, healthcare workers, and innovators. Founder and CEO Nan Yu (a global pharmaceutical commercial leader by day) heads a leadership group including COO Prof. Pei and an Advisory Board chaired by Peter Vanovertveld (former CEO/CCO of Smart Reporting, Vifor Pharma, Baxalta, Baxter, and GPC International). The firm has received the PALZ highest award, Order of Australia Association recognition, ACQSC executive engagement, and a Melbourne Accelerator Program grant.

Name

My Dementia Companion

Legal name

My Dementia Companion

Website

https://mydementiacompanion.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

My Dementia Companion is an Australian healthtech social enterprise that builds digital tools (CARER for family carers and PRO for care professionals) guiding users through the dementia journey via personalised content, system navigation, and aged-care compliance evidence distributed through web, iOS, Android, and government Carer Gateway channels.

Ownership category

akta.pro rank

Product category

Dementia Care Software

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro industry

PRIMARYHSABAEAJ

Dementia Care Coordination & Care Planning

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHLADALAF

Dementia/Alzheimer’s Care Management & Behavioral Support

Healthcare & Life Sciences/Elder Care & Long-Term Care/Senior Care Coordination & Case Management (Geriatric Care Management)

SECONDARYHSABAEAB

Dementia Personal Care (ADLs) Support

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

Keywords

• Dementia care navigation
• Caregiver support platform
• Aged care software
• Dementia journey mapping
• Carer education resources

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. CARER Tool Subscription: Annual or multi-year subscription for family and friend carers. Modest fee designed for sustainability. Government funding available through Home Care Packages (HCP), Carer Gateway (multiple state partners), and NDIS.
2. PRO Tool Subscription: Professional and provider subscription with per-seat or organisational licensing. Offered with free trial period. Organisations can access API integration and bulk licensing.
3. Government Program Funding: Revenue partially derived from government funding arrangements with Carer Gateway partners (VIC, NSW, QLD, NT) who cover CARER tool subscriptions for eligible carers in their service areas.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

My Dementia Companion is a digital dementia care platform offering two flagship products: the CARER tool, a guided companion app for family and friend carers and people living with dementia that personalises the dementia journey with curated resources, care strategies, subsidy navigation and system guidance; and the PRO tool, a professional-grade web app for care managers, nurses, occupational therapists, dementia advisors and aged/disability care providers used for assessments, care planning, ad hoc client queries, sharing curated resources and generating compliance evidence against the Aged Care Quality Standards. Both products are built around the company's proprietary "world's first comprehensive dementia journey map" and a curated library of over 2,000 evidence-based resources, delivered as a web app and native iOS/Android applications, with optional supplementary Dementia Toolboxes microlearning modules.

Product overview

My Dementia Companion is a digital dementia care platform offering two core products — CARER (for family and friend carers and people living with dementia) and PRO (for care professionals and providers) — plus Dementia Toolboxes as a supplementary add-on. Both CARER and PRO are built on the world's first comprehensive dementia journey map, curating over 2,000 resources from peak bodies and government agencies. CARER personalizes the experience for individual carers, while PRO enables professionals to manage multiple clients, conduct assessments, develop care plans, share resources via email, and generate compliance evidence. Both tools are available as web-apps and native mobile apps (iOS/Android), and can be funded through government programs (HCP, Carer Gateway, NDIS) or private payment.

Differentiator

Problem solved

Functional benefit

Brands

• CARER: A tool designed for family and friend carers and people living with dementia to guide them through the dementia journey, providing personalized support, care strategies and system navigation.
• PRO

Products and services

• CARER Guided digital tool for family and friend carers and people living with dementia that walks users through the dementia journey with personalised content, practical care strategies, state/territory-specific subsidy guidance, and system navigation resources. Available as a web app and native mobile app (iOS/Android), with subscriptions that can be funded privately or through government programs such as Home Care Packages, Carer Gateway, and NDIS.
• PRO Professional-grade application for care professionals and aged/disability care provider organisations that supports assessments, care planning, ad hoc client queries, sharing curated resources via email, search across the >2,000 resource library, and tracking of sharing and compliance evidence against the Aged Care Quality Standards. Sold on per-seat or organisational licences with optional API integration into client management systems and dedicated Champion-led onboarding.
• Dementia Toolboxes Suite of 10-minute microlearning modules covering specific dementia care topics such as repetition, family gatherings, sundowning and pain and dementia, supplied with facilitator guides and handouts to support staff training and quality improvement for care organisations working toward compliance with the Strengthened Aged Care Quality Standards.

Quantifiable outcome

• Supports compliance against 90+ Outcome and Actions across Aged Care Quality Standards 1-7
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Partnerships

17 partnerships are on record, tiered core, strategic and minor.

• Carer Gateway LiveBettercoreChannel Partner/ Reseller/ Distributor · 15 December 2025Carer Gateway LiveBetter partners to fund CARER tool subscriptions for carers across South Eastern NSW, Western NSW, and Murrumbidgee regions.
• Carer Gateway Benevolent Society and Carer Gateway WellwayscoreChannel Partner/ Reseller/ Distributor · 14 September 2025Carer Gateway Benevolent Society and Carer Gateway Wellways partner to make My Dementia Companion CARER more accessible for families impacted by dementia in Sydney Metro, Nepean, Blue Mountains, and Queensland by fully funding subscriptions.
• Carer Gateway Holstep Health (formerly Merri Health)coreChannel Partner/ Reseller/ Distributor · 13 March 2025Carer Gateway Holstep Health (formerly Merri Health) recognises carers' needs in Victoria and partners with My Dementia Companion to make the CARER tool more accessible by fully funding subscriptions for eligible carers in Victoria.
• CDAMS Clinics (Austin Health & University of Sydney)coreStrategic or Co-development PartnerCognitive Dementia and Memory Service (CDAMS) clinics in Victoria (led by Austin Health) and NSW (led by University of Sydney) partner with My Dementia Companion for improved dementia care support and innovation.
• StepUp for Dementia ResearchstrategicStrategic or Co-development PartnerPartnership with StepUp for Dementia Research to support innovation and progress in dementia research, particularly in non-drug interventions. Announced as part of new content Section 'Research and dementia care'.
• Dementia Doulas AustraliastrategicStrategic or Co-development PartnerNew partnership with Dementia Doulas Australia for enhanced dementia care support and collaboration.
• Dementia Support AustraliastrategicStrategic or Co-development PartnerPartnership with Dementia Support Australia, a national dementia support service, for collaborative dementia care delivery.
• NARI (National Ageing Research Institute)strategicStrategic or Co-development PartnerPartnership with Australia's National Ageing Research Institute to support research and innovation in dementia care.
• Caladenia Dementia CarestrategicStrategic or Co-development PartnerCaladenia Dementia Care supports My Dementia Companion as an organisation that has generously contributed to the quest to improve care. CEO Sarah Yeates serves on the Advisory Board. Board Director Nan Yu serves on Caladenia Dementia Care's Board.
• Carers VictoriaminorStrategic or Co-development PartnerCarers Victoria has supported My Dementia Companion's quest to improve dementia care and lives of those impacted by dementia.
• Australian Government Department of HealthcoreGTM or Marketing PartnerAustralian Government Department of Health has provided support and recognition, including working with My Dementia Companion on Home Care Package funding clarification. Also featured on Department of Health website.
• Dementia AustraliaminorGTM or Marketing PartnerDementia Australia has supported My Dementia Companion and the tool is featured on key industry websites.
• DeloitteminorOthersDeloitte has been among the organisations that have generously supported My Dementia Companion's mission to improve dementia care.
• Monash University (The Generator)minorStrategic or Co-development PartnerMonash University's The Generator has supported My Dementia Companion's innovation journey.
• University of Melbourne (MAP)minorStrategic or Co-development PartnerUniversity of Melbourne's MAP (Melbourne Academic Centre for Health) has supported My Dementia Companion's mission.
• Mable FoundationminorOthersMable Foundation has supported My Dementia Companion's mission to improve care and lives of those impacted by dementia.
• CareFactorminorOthersCareFactor has been among the organisations supporting My Dementia Companion's mission to improve dementia care.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wellthy: Wellthy is a US-based care concierge and digital platform helping family caregivers navigate complex care journeys for elderly and chronically ill loved ones. Closest direct competitor to My Dementia Companion in the family-caregiver digital support category, with overlapping value proposition around care navigation, task tracking, and resource curation.
• Ianacare: Ianacare is a US family caregiver support platform that helps unpaid caregivers access benefits, organise care, and find respite. Directly comparable to CARER tool's use case of guiding family/friend carers through system navigation and care coordination with personalised resources.
• CareZone: CareZone is a mobile app for managing health information, medications, and care for individuals and families, including elderly relatives. Direct comparable in the consumer care management app category, with overlap on medication tracking, caregiver coordination, and personalised guidance.
• Honor Technology: Honor Technology provides a home care platform combining software with professional caregiver matching for older adults. Comparable in dementia and elderly home care delivery; overlaps on technology-enabled care for families and professional caregivers, though Honor uses an in-person care model.

Broad incumbents

• ClearCare / WellSky Personal Care: ClearCare (now WellSky Personal Care) is a leading home care agency management platform serving large-scale aged and disability care providers. Comparable to the PRO enterprise offering in supporting care plan management, compliance, and clinical documentation, but operates at broad incumbent scale.
• BrightSpring Health Services: BrightSpring is a large US provider of home & community-based care including dementia and aged populations. Broad incumbent in the home and community care market where My Dementia Companion's PRO tool is sold; comparable customer base of care professionals and aged care provider organisations.

Others

• Alzheimer's Association (USA): The Alzheimer's Association operates in the same dementia education, support, and resource navigation space that My Dementia Companion addresses. While non-profit and free, it is the dominant dementia information and caregiver support ecosystem player; comparable as adjacent/thematic peer rather than direct competitor.

Regional players

• Dementia UK: Dementia UK operates the Admiral Nurse service and provides specialist dementia support and resources across the UK. Highly comparable purpose and caregiver guidance content model, but operates in the UK rather than Australia and is a non-profit rather than a for-profit SaaS.
• Home Instead (Honor parent network): Home Instead is the largest global home care franchise network specialising in dementia care services for older adults. Operates in Australia among other countries and shares My Dementia Companion's dementia specialisation, with comparable aged care and dementia care customer base.

Emerging players

• AlayaCare: AlayaCare is a Canada-based home and community care SaaS platform serving aged, disability, and dementia care providers. Comparable to the PRO tool in care planning, client management, and aged care compliance functionality, with deeper clinical management features and broader enterprise footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mydementiacompanion
• LinkedInlinkedin.com/company/my-dementia-companion
• Instagraminstagram.com/mydementiacompanion

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Dementia Companion