Star Water Systems

Name

Star Water Systems

Legal name

Star Water Systems

Website

https://starwatersystems.com

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Water Pumps

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL)

akta.pro secondary industries

Pump Systems & Pumping Stations (Surface, Submersible, Booster) (AFAAACAC), Sewer Pump/Lift Stations & Wet Wells (EUANACAC), Flood & Sump Pump Monitoring/Alarm Systems (HSAHAGAB)

Keywords

• Water pump systems
• Sump pumps
• Sewage pumps
• Well jet pumps
• Residential water management

Headquarters

HQ city

Kendallville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Water Pump Hardware Sales: One-time purchase of water pumps including sump, sewage, well, utility, booster, irrigation, and pool pumps. Products sold through retail, e-commerce, and distributor channels.
2. Accessories and Parts Sales: Replacement parts, batteries, switches, valves, and fittings for pump systems. Includes batteries (STB100B, STB75B), float switches, check valves, and jet/well accessories.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Star Water Systems manufactures residential water pumps and pump systems, including sump, sewage, well/jet, utility, booster, irrigation, and pool pumps. The company also offers battery backup sump pump systems and upflush toilet systems for basement bathroom installations, alongside replacement parts and accessories. Products are built with cast iron, cast aluminum, and thermoplastic construction featuring thermal overload protection and dual voltage motor options.

Product overview

Star Water Systems is a comprehensive water pump manufacturer offering a diverse portfolio of residential and commercial water management products. The product lineup centers on eight core pump categories: Sump Pumps (cast iron and aluminum models ranging from 1/3 to 1/2 HP), Sewage Pumps (1/3 to 1/2 HP cast iron submersible units with 2" solids capacity), Well/Jet Pumps (convertible jet pumps and tank systems from 1/2 to 1 HP), Utility Pumps (submersible and high-volume models for water transfer), Booster Pumps (for water pressure enhancement), Battery Backup Systems (water-driven and battery-powered sump pump backups with charging systems), Upflush Toilets (Powerflush Optima and Powerflush Optima Pro for basement installations), and Pool Pumps (variable speed and pool cover pumps). The portfolio also includes essential accessories such as control boxes, float switches, check valves, and deep cycle batteries. Products are sold through major retailers including Amazon and Lowe's, with availability through independent hardware stores across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Basement Sentry: Battery backup sump pump systems for basement flooding protection
• Powerflush Optima
• Powerflush Optima Pro

Products and services

• 2SPHALC Cast Aluminum Sump Pump A cast aluminum sump pump with 1/4 HP, 115V energy-efficient motor for keeping basements dry. Features built-in thermal overload protection, 1-1/2" NPT discharge, 9' double-sealed cord, and fits in 12" sump basin.
• STBB100 Basement Sentry Battery Backup Battery backup sump pump system offering 29 GPM capacity for protection against basement flooding during power outages, primary pump failure, or float malfunction. Includes alert system and 2X quicker charge.
• STBC101 Basement Sentry Battery Backup Combo Complete battery backup combo system including primary sump pump, battery backup pump, controller, alarm system, battery charger, float switch, and battery box. Features 2x faster battery charging.
• STWB140 Basement Sentry Water Driven Backup Sump Pump Water-driven backup sump pump operating using city water pressure without electricity or batteries. Self-activates during emergencies and requires no battery maintenance.
• 5CDH Cast Iron Column Sump Pump Cast iron column sump pump with 1/2 HP motor, top-suction strainer, and adjustable on/off float switch. Operates in 130°F water continuously and fits 12" diameter pits.
• 3CDH Cast Iron Column Sump Pump Cast iron column sump pump with 1/3 HP motor featuring open-type non-clogging impeller and heavy-duty motor with thermal overload protection. Fits 12" pits and operates up to 150°F intermittently.
• 3CEH Thermoplastic Sump Pump Thermoplastic column sump pump with 1/3 HP motor, open-type non-clogging multi-vane impeller, and thermal overload protection. Operates in 130°F water continuously.
• 5USPHC Cast Aluminum Sump Pump Cast aluminum sump pump with 1/2 HP, 115V energy-efficient motor. Features built-in thermal overload protection, 1-1/2" NPT discharge, and fits 12" sump basin.
• 30TC Cast Iron Sewage Pump Submersible sewage pump with 1/3 HP motor, epoxy-coated cast iron construction, and 2" solids-pumping capacity. Features 15' waterproof power cord, ceramic and carbon seal, and bottom-suction vortex impeller.
• 40EC Cast Iron Sewage Pump Epoxy-coated cast iron sewage pump with 0.4 HP motor. Features oil-filled motor, thermal overload protection, 2" discharge, and bottom-suction vortex impeller.
• 50TC Cast Iron Sewage Pump Robust 1/2 HP cast iron sewage pump with epoxy coating for household sewage removal. Features 7,860 GPH flow rate, 2" discharge, 15' waterproof power cord, and ceramic/carbon seal for extended life.
• HPB10 Booster Water Pump Booster pump delivering 14.5 GPM at up to 180 PSI for enhancing city water pressure or private water systems. Features dual voltage motor, Noryl polymer impeller, stainless steel shaft, and 3/4" NPT ports.
• HSP Self-Priming Lawn Sprinkler Pump Self-priming sprinkler pump for lawn irrigation systems. Features heavy-duty cast iron construction and dual voltage motor for reliable performance.
• HSPJ100 Portable Lawn Sprinkler Pump Portable sprinkler pump with stainless steel pump body for sprinkling lawns from lakes, ponds, or rivers. Features 800 GPH capacity, 1" NPT inlet, and 3-prong grounded plug.
• JHU05 Convertible Jet Pump Convertible jet pump with 1/2 HP cast iron construction for shallow or deep well applications. Features NEMA J adaptable motors, pressure switch, and 2-year limited warranty.
• SJ05SAT20H Jet Pump Tank System Complete 1/2 HP jet pump system including pump, tank, pressure switch, hose, and fittings. Features dual voltage motor for versatile installation.
• JHU07AT44H Jet Pump Tank System Comprehensive jet pump system with 115/230 dual voltage motor. Includes pump, tank, flow control, and 20/40 pressure switch. Suitable for single pipe wells up to 25 ft. or two pipe wells up to 60 ft.
• ES05SAT25H Jet Pump Tank System Jet pump tank system with pump, tank, pressure switch, hose, and fittings. Features dual voltage motor for flexible power requirements.
• SJ10 Convertible Jet Pump Convertible jet pump with 1 HP economy cast iron build. Features dual voltage 115/230 motor with easy-change voltage switch and TEFC motor for trouble-free performance.
• SJ07 Convertible Jet Pump Convertible jet pump with 3/4 HP economy cast iron construction. Features dual voltage 115/230 motor with easy-change voltage switch and quick, reliable priming.
• SJ05 Convertible Jet Pump Convertible jet pump with 1/2 HP economy cast iron construction. Features dual voltage 115/230 motor, includes 20/40 pressure switch, and offers quick, reliable priming.
• Control Boxes Pump control boxes for 1/2 through 1-1/2 HP submersible well pumps. Feature universal voltage relay, heavy-duty terminal block, and outdoor installation design.
• 2STHALC Submersible Utility Pump Submersible utility pump with 1/4 HP motor, thermal overload protection, and oil-free environmentally friendly design. Features 3/4" male discharge with garden hose adapter and pumps floors dry to 3/16".
• 5STH High-Volume Utility Pump High-volume utility pump with 1/2 HP motor designed for rental, farm, and contractor applications. Features 55 GPM capacity, 2" NPT discharge with barb hose adapter, and thermoplastic body.
• STB100B Basement Sentry Battery 100 AMP Deep cycle battery with 100 Amp Hour capacity for sump pump backup systems. Charges 5X faster than other batteries and pumps up to 10,000 gallons per charge. Maintenance-free with no battery acid required.
• STB75B Basement Sentry Battery 75 Amp Deep cycle battery with 75 Amp Hour capacity. Charges 5X faster and pumps up to 8,900 gallons per charge. Ready to use and maintenance-free.
• 148104 Dual Float Replacement Switch Dual float replacement switch compatible with most sump pumps using a piggy-back plug. Provides additional protection for automatic pump activation with included controller and hose clamp.
• 024785 Sewage Check Valve Check valve that prevents backflow for sump or sewage pumps. Fits 2" discharge pipes and includes 4 clamps and 2 boots.
• S2004 | S2006 Powerflush Optima Pro Upflush toilet system with choice of round or elongated toilet bowls and comfort height. Allows installation of bathroom anywhere without breaking concrete.
• https://starwatersystems.com/wp-content/uploads/sites/4/2024/02/S2000-Star-Round-with-Macerator-short-750x750.jpg Upflush toilet system enabling complete bathroom installation anywhere in the home without gravity drainage. Offers visual appeal of traditional toilets.
• STPP15VS Variable Speed Pool Pump Variable speed pool pump with highly engineered hydraulics for optimal pool, spa, water feature, or fountain performance. Features heavy-duty TEFC motor and remarkably quiet operation.
• SPCP01 Pool Cover Pump Pool cover pump for removing water from pool or boat covers, window wells, spas, and rooftops. Connects to standard garden hoses with thermal protection.
• SPCP02 Pool Cover Pump Pool cover pump for utility use in tight spaces. Connects to standard garden hose for versatile water removal applications.

Quantifiable outcome

• Products water-tested before shipment for reliable operation
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered major, core and regional.

• Lowe'smajorChannel Partner/ Reseller/ DistributorNational home improvement retailer offering Star Water Systems products in stores and online. Products include sump pumps, sewage pumps, battery backups, and accessories.
• AmazonmajorChannel Partner/ Reseller/ DistributorE-commerce marketplace partner for direct-to-consumer sales of Star Water Systems products including pumps and accessories.
• Ace HardwarecoreChannel Partner/ Reseller/ DistributorIndependent hardware cooperative offering Star Water Systems products through member stores.
• Do it BestcoreChannel Partner/ Reseller/ DistributorHardware and building materials distributor cooperative serving independent retailers with Star Water Systems products.
• BomgaarsregionalChannel Partner/ Reseller/ DistributorRegional farm and home supply retailer in the Midwest offering Star Water Systems irrigation and utility pumps.
• Carter LumberregionalChannel Partner/ Reseller/ DistributorBuilding materials retailer offering Star Water Systems products for residential water management applications.
• Fleet FarmregionalChannel Partner/ Reseller/ DistributorMidwest retailer offering Star Water Systems pumps and accessories for farm, home, and outdoor use.
• HEPregionalChannel Partner/ Reseller/ DistributorHardware retailer cooperative offering Star Water Systems products through member stores.
• AY McDonaldregionalChannel Partner/ Reseller/ DistributorWholesale distributor of plumbing and waterworks products offering Star Water Systems pumps.
• MidstatesregionalChannel Partner/ Reseller/ DistributorHardware wholesale distributor serving independent retailers with Star Water Systems products.
• Orscheln Farm HomeregionalChannel Partner/ Reseller/ DistributorFarm and home supply retailer offering Star Water Systems pumps for rural and agricultural applications.
• TSC StoresregionalChannel Partner/ Reseller/ DistributorAgricultural retail chain offering Star Water Systems pumps for farm irrigation and water transfer needs.

Scale indicators2 records

Direct peers

• Liberty Pumps: Liberty Pumps manufactures residential and light commercial sump, sewage, and effluent pumps sold through plumbing wholesalers and retailers. Directly comparable product overlap (sump, sewage, grinder pumps) and similar channel strategy to Star.
• Bur-Cam Pumps: Bur-Cam manufactures residential sump, sewage, and well jet pumps sold through plumbing wholesalers and hardware retailers. Comparable product overlap and customer base to Star's residential pump lines.
• Flotec: Flotec, a Pentair brand, makes residential utility, sump, and well pumps distributed through home improvement retailers. Directly comparable residential DIY pump positioning and channel mix to Star.
• Little Giant (Franklin Electric): Little Giant, a Franklin Electric brand, makes submersible, utility, condensate, and sump pumps sold to HVAC, plumbing, and DIY channels. Direct overlap with Star's utility, sump, and water transfer categories.
• Superior Pump Company: Superior Pump manufactures submersible utility, sump, and sewage pumps sold primarily through e-commerce and hardware channels. Closely comparable product mix to Star's utility, sump, and transfer pump lines.
• Wayne (Scott Fetzer): Wayne is a long-standing brand of residential sump, utility, and water transfer pumps sold through big-box and hardware retailers. Closely comparable to Star on product range, retail channel mix, and DIY homeowner positioning.

Broad incumbents

• Zoeller Company: Zoeller is the parent company of Star Water Systems and a broader manufacturer of residential and commercial water pumps, controls, and wastewater products. Most directly comparable as the umbrella brand whose portfolio overlaps Star's sump, sewage, and backup lines.
• Grundfos: Grundfos is a global pump manufacturer with residential and commercial offerings including booster, submersible, and circulator pumps. Comparable technology category to Star but at far greater scale and geographic breadth.
• Pentair: Pentair produces residential water treatment and pumps, including the Flotec utility pump brand. Comparable via the residential pump category, though Pentair's portfolio is significantly broader and includes pool equipment.
• Goulds Water Technology (Xylem): Goulds, part of Xylem, manufactures residential and commercial jet, submersible, and centrifugal pumps. Comparable on well/jet and sump pump product lines, though it operates at much greater scale and with a broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Star-Water-Systems-100951268668747
• LinkedInlinkedin.com/company/star-water-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Water Systems