Presidential Towers

What Presidential Towers does

Presidential Towers is a four-tower luxury high-rise apartment complex located at 555 West Madison in Chicago's West Loop neighborhood, owned and operated by Waterton Residential under the legal entity Waterton Residential, Illinois, LLC. The property offers studio (471-570 sq ft), convertible (593 sq ft), one-bedroom (652-815 sq ft), and two-bedroom (1,101 sq ft) residences with rents ranging from approximately $1,800 to $3,400+ per month on 10-14 month lease terms. Community amenities include a 52,000 sq ft on-site Fitness Formula Club (FFC) health club, rooftop sundeck with BBQ areas, media lounges, 24-hour concierge service, four on-site restaurants (Crepe & Bean, Naf Naf Grill, Five Guys, Blaze Pizza), Luxer One automated package room, direct-access garage parking, and four laundry facilities.

The property's technology stack centers on the RentCafe platform (powered by Yardi Systems) for online leasing, resident services, and rent payments, supplemented by SightMap for interactive real-time availability browsing and 360-degree virtual tours across multiple floor plans. Ultra-fast fiber internet up to 1,000 Mbps and digital cable/HDTV packages are provided to residents. The property's location is a primary differentiator, with Walk Score 98 and Transit Score 100, providing immediate access to Union Station (0.3 miles), Ogilvie Transportation Center, CTA 'L' lines, Fulton Market District, and major employers (Deloitte, Google, Salesforce, JPMorgan Chase, Abbott Laboratories) as well as universities (UIC, DePaul, Columbia College Chicago) and healthcare facilities (Rush University Medical Center, Northwestern Memorial Hospital).

The business model is recurring residential rental income — primarily base rent plus ancillary subscription streams (parking at $295/month, pet rent at $25/month per pet, personal storage). Distribution is direct-to-consumer via the company website, RentCafe listings, on-site leasing office, and a mix of guided and self-guided in-person tours. Target customer segments are urban professionals, university students and faculty, and healthcare workers. Revenue is not publicly disclosed, and the asset operates as a single-location property within Waterton's broader residential portfolio.

Name

Presidential Towers

Legal name

Waterton Residential, Illinois, LLC

Website

https://presidentialtowersapts.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Presidential Towers is a four-tower luxury high-rise apartment complex in Chicago's West Loop offering studio to two-bedroom rentals, managed by Waterton Residential, serving urban professionals, university students, and healthcare workers with on-site amenities including fitness, dining, and concierge services.

Ownership category

akta.pro rank

Product category

Luxury Apartment Rentals

NAICS

Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213), Rooming and Boarding Houses, Dormitories, and Workers' Camps (721310)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Serviced Residences (THAGAEAJ)

akta.pro secondary industries

Executive & VIP Corporate Housing (THAMAHAF), Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG)

Keywords

• Luxury apartment rentals
• High-rise residential
• Urban apartment leasing
• West Loop Chicago apartments
• Pet-friendly apartments

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Apartment Rental Revenue: Monthly rental income from studio, one-bedroom, convertible, and two-bedroom apartment units ranging from 471 to 1,101 square feet. Rent prices range from approximately $1,800/month for studios to $3,400+/month for two-bedroom units. Lease terms typically range from 10-14 months.
2. Parking Revenue: Direct-access garage parking available for $295/month. Guest parking available for $15 per 24 hours.
3. Storage Revenue: Additional personal storage space rental available for monthly fees
4. Pet Revenue: One-time pet fee of $400 plus monthly pet rent of $25 per pet. Maximum 2 pets allowed.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Presidential Towers is a luxury four-tower high-rise apartment complex in Chicago's West Loop offering studio (471-570 sq ft), convertible (593 sq ft), one-bedroom (652-815 sq ft), and two-bedroom (1,101 sq ft) residences for monthly lease. The property bundles the apartment units with shared amenities including a 52,000 sq ft on-site FFC fitness center, rooftop sundeck with BBQ areas, concierge services, on-site dining (Crepe & Bean, Naf Naf Grill, Five Guys, Blaze Pizza), Luxer One package room, and ultra-fast fiber internet.

Product overview

Presidential Towers is a luxury high-rise apartment complex in Chicago's West Loop, operated by Waterton Residential. The property offers a portfolio of residential products including studio apartments (471-570 sq ft), convertible layouts (593 sq ft), seven distinct one-bedroom floor plans (652-815 sq ft), and two-bedroom residences (1,101 sq ft). Community amenities include an on-site FFC fitness center, rooftop sundeck with BBQ areas, media lounges, private workstations, concierge services, and on-site dining (Crepe & Bean, Naf Naf Grill, Five Guys, Blaze Pizza). Residents can lease units and manage payments through the RentCafe platform and explore availability via the SightMap interactive tool. Virtual tour capabilities and guided/self-guided in-person tour options support the leasing process.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Apartments Compact studio apartments ranging from 471 to 570 square feet with modern design, upgraded kitchens, cultured marble vanities, and city views. Multiple floor plans available including Studio Six (471 sq ft), Studio Five (505 sq ft), Studio Eleven/Thirteen (513 sq ft), Studio Nine (546 sq ft), and Studio Seven (570 sq ft). For individual renters seeking urban studio living.
• Convertible One/Two Bedroom Apartments Flexible convertible layout spanning 593 square feet with a movable wall separating living areas, offering adaptable studio or one-bedroom functionality with generous storage. For individual renters wanting layout flexibility.
• One Bedroom Apartments Seven distinct one-bedroom floor plans ranging from 652 to 815 square feet, featuring granite countertops, espresso or oak cabinetry, wood-inspired flooring, and seamless kitchen-to-dining flow. For individual renters or couples seeking a dedicated bedroom.
• Two Bedroom Apartments Two-bedroom, two-bathroom residences spanning 1,101 square feet with expanded living areas, designed for households with roommates or families needing additional space.
• Garage Parking Direct-access garage parking available for residents at $295/month, with guest parking available at $15 per 24 hours. For residents who need vehicle parking in downtown Chicago.
• Personal Storage

Quantifiable outcome

• Walk Score of 98 and Transit Score of 100
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• FFC (Fitness Formula Club)coreStrategic or Co-development PartnerFFC operates an on-site health club facility at Presidential Towers spanning 52,000 square feet. The fitness center provides cardio, stretching, and weightlifting equipment for resident use. This partnership provides significant amenity value to residents without requiring them to leave the property for fitness facilities.
• Waterton ResidentialcoreOthersWaterton Residential (Waterton Associates L.L.C.) is the property owner and manager of Presidential Towers. The company specializes in apartment communities across the United States and operates Presidential Towers under the Waterton brand.
• RentCafe (Yardi Systems)coreTechnology or IntegrationRentCafe platform powered by Yardi Systems provides the website infrastructure, online leasing functionality, resident portal, and property management technology for Presidential Towers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Waterton Residential: Parent company of Presidential Towers and operator of luxury apartment communities nationwide. Directly comparable as the operating entity and brand under which Presidential Towers is managed, with sister properties serving similar renter profiles.
• The Residences at The Loop: Comparable luxury high-rise apartment community in downtown Chicago serving urban professionals with similar amenity packages, transit-oriented location, and pricing tiers.
• Fulton Market Apartments: Luxury apartment community in Chicago's Fulton Market neighborhood adjacent to West Loop. Directly competes for similar urban professional tenants with comparable amenity and pricing positioning.

Broad incumbents

• Related Companies: Large diversified real estate developer and operator with luxury residential rental properties in major U.S. urban markets. Comparable in target customer (high-end urban renters) and asset class (luxury multifamily).
• Greystar Real Estate Partners: Largest apartment operator in the U.S. with extensive urban luxury multifamily portfolio. Comparable in property management platform, technology stack, and resident service offerings.
• Equity Residential: Public REIT focused on urban and high-density suburban apartment properties, with significant Chicago presence. Directly comparable in luxury urban rental positioning and tenant demographics.
• AvalonBay Communities: Public REIT operating high-quality apartment communities in urban and suburban markets. Comparable in premium amenity offerings and luxury urban positioning.
• Lincoln Property Company: Diversified real estate operator with significant apartment management portfolio including urban luxury properties. Comparable in third-party property management model and residential service offerings.
• UDR Inc. Public apartment REIT with diversified urban and suburban portfolio including luxury properties in major U.S. cities. Comparable in operating scale and urban luxury positioning.

Regional players

• Essex Property Trust: Apartment REIT focused on West Coast urban markets with luxury multifamily assets. Comparable in property type and target demographic, though operating in different geographic markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PTupdates
• Facebookfacebook.com/PresidentialTowersApts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Presidential Towers