What My Virtual Mission does

My Virtual Mission is a New Zealand-headquartered software platform, operated by Actionary Limited (NZ Company Number 5961993), that enables individuals, corporations, charities, and fitness businesses to create and participate in virtual, map-based distance fitness challenges. Founded in 2013 by Adam El-Agez, the company combines a self-serve web platform at myvirtualmission.com with native iOS and Android applications, and operates a companion sub-brand, The Conqueror, that sells pre-designed challenges along iconic global routes bundled with physical medals. Users draw custom mission pathways on Google Maps (with Street View and snap-to-roads), invite participants, and automatically post distances from integrated wearables and running apps including Garmin, Fitbit, Apple Health, Google Fit, Strava, Runkeeper, Under Armour (MapMyFitness), and adidas Running; non-distance activities are supported via a published conversion chart. As of the available data, My Virtual Mission reports 335K+ participants, 130K+ completed missions, and 121M+ virtual miles logged globally since 2013.

The platform serves two primary commercial segments. Individual consumers can run solo missions for free for 30 days and upgrade to a Premium subscription priced at US $23.99 per year for unlimited solo missions; a 7-day free trial mission with up to five invited participants is available as a lead-generation mechanic. Workplace wellness is sold to corporate customers on a per-participant basis with a minimum fee covering the first 25 participants, multi-month standard mission durations, multi-currency billing, and a wallet-based payment system, supported by infrastructure providers including Stripe (PCI-DSS compliant card processing), PayPal, Intercom (support/help center), AWS and OmniNet (hosting), RevenueCat (in-app purchases), and Xero (invoicing). Named enterprise customers include Wells Fargo, Costco, Shell, Barclays, Hyundai, Nes Fircroft, and Zespri Kiwifruit. Distribution is entirely digital, combining self-serve consumer funnels, app store presence, and dedicated enterprise sales via wellness.myvirtualmission.com.

The business is privately held, founder-led, and bootstrapped, with no institutional funding rounds or M&A activity disclosed. Headcount is reported at 11–50 employees, head office is at 138 Maunganui Road, Mount Maunganui, New Zealand, and there are no disclosed subsidiaries, patents, regulatory actions, or leadership changes beyond the founder.

Name

My Virtual Mission

Legal name

Actionary Limited

Website

https://myvirtualmission.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

My Virtual Mission is a New Zealand-based web and mobile platform that lets individuals and corporations create virtual, map-based fitness challenges with auto-syncing from Garmin, Fitbit, Apple Health, Google Fit, Strava and others.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Premium Subscriptions (Solo Missions): Individual users can purchase premium accounts for unlimited solo missions. First 30 days free, then US $23.99 per year for continued access.
2. Workplace Wellness (Per-Participant): Corporate wellness missions charge per participant. Minimum fee covers first 25 participants. Mission durations up to 3 months standard, longer available on request. Billing in multiple currencies with wallet-based payment system.
3. Trial Missions: Free 7-day trial missions with up to 5 participants (plus admin). Used as lead generation for paid workplace wellness upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

My Virtual Mission operates a web and mobile platform that lets users create virtual distance-based fitness challenges by clicking points on a map to define custom routes anywhere in the world. Participants log exercise sessions (walking, running, cycling, rowing, elliptical, skiing, wheelchair) and progress along the route toward a goal, with automatic distance syncing from Garmin, Fitbit, Apple Health, Google Fit, Strava, Runkeeper, Under Armour, and adidas Running. The platform supports solo missions, group missions, team-based competitions with leaderboards, corporate wellness challenges, and a sub-brand called The Conqueror Challenges that ships real medals on completion of pre-designed iconic routes.

Product overview

My Virtual Mission is a unified virtual fitness challenge platform that combines a core web and mobile application with branded sub-offerings. The main My Virtual Mission Platform enables users to create custom virtual missions with map-based pathways and track exercise via integrated fitness apps. The ecosystem includes The Conqueror Challenges (a sub-brand with 40+ pre-designed iconic routes), My Virtual Mission Premium (a paid tier at US $23.99/year for solo missions), native iOS and Android mobile apps, and a dedicated Corporate/Workplace Wellness solution. Trial Missions provide free 7-day access for platform evaluation.

Differentiator

Problem solved

Functional benefit

Brands

• My Virtual Mission: Primary platform for creating and participating in virtual fitness challenges. Allows users to set up solo or group missions, track distances, and sync with fitness apps.
• The Conqueror Challenges

Products and services

• My Virtual Mission Platform A web and mobile application that enables individuals and groups to create virtual distance-based fitness challenges by clicking points on a map to define custom routes anywhere in the world. Users log exercise sessions (walking, running, cycling, rowing, elliptical, skiing, wheelchair) and progress along the route toward a goal. Supports solo, all-for-one team, and multi-team competitive mission structures with leaderboards, milestone notifications, and automatic distance syncing from Garmin, Fitbit, Apple Health, Google Fit, Strava, Runkeeper, Under Armour, and adidas Running.
• The Conqueror Challenges Ready-made virtual challenges featuring 40+ pre-designed iconic global routes (Yellowstone, Niagara Falls, Road to Hana, Giza Pyramids, Marathon to Athens, Route 66 and more) with real medals dispatched on completion. Participants pick a route, exercise their chosen activity, and earn a physical medal plus optional tree-planting or plastic-stopping environmental impact contributions, with access to a private Facebook community for peer motivation.
• Corporate/Workplace Wellness Enterprise-focused offering that enables businesses to run virtual fitness challenges for employee wellness, team building, and engagement initiatives. Pricing is on a per-participant basis with a minimum fee covering the first 25 participants and fixed mission durations up to 3 months (longer available on request). Supports group missions, team competitions, and collaborative challenges with billing, multi-currency support, and administration features targeted at HR/wellness program managers.
• iOS Mobile App Native iOS application (App Store id662435493) allowing participants to view mission maps, track progress, connect fitness trackers (Garmin, Apple HealthKit, etc.), manually add distances, view leaderboards, and access support content. Requires iOS 12.4 or later and integrates with Apple Watch workout data for walking, running, and cycling distance posting.
• Android Mobile App Native Android application (package com.myvirtualmission.android, available on Google Play) allowing participants to view mission maps, track progress, connect fitness trackers (Google Fit, Garmin, etc.), manually add distances, view leaderboards, and access support content. Posts Google Fit step and workout data to missions on a 24-hour cycle.

Quantifiable outcome

• 121M+ virtual miles logged by participants globally
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core.

• GarmincoreTechnology or IntegrationBi-directional integration allowing automatic sync of fitness data from Garmin Connect to My Virtual Mission missions. Users can connect Garmin accounts via web or mobile app to post workout distances automatically.
• FitbitcoreTechnology or IntegrationIntegration syncs Fitbit activity data to My Virtual Mission missions daily at 2am. Supports walking, running, and other tracked activities. Requires timezone alignment between accounts.
• Apple HealthcoreTechnology or IntegrationiOS integration for Apple HealthKit data including daily steps and workout data. Available on iPhone with iOS 12.4+. Posts walking, running, and cycling distances from Apple Watch workouts.
• Google FitcoreTechnology or IntegrationAndroid integration for Google Fit data sync. Posts daily step data every 24 hours. Available for Android devices with Google Fit installed.
• StravacoreTechnology or IntegrationIntegration syncs Strava activities to My Virtual Mission. Supports running, cycling, and other Strava-tracked activities. Requires Strava privacy settings to allow activity visibility.
• StripecoreTechnology or IntegrationPCI-compliant payment processor for credit card transactions. Handles payment collection for premium subscriptions, workplace wellness missions, and Conqueror challenges. Actionary does not store card details.
• IntercomcoreTechnology or IntegrationCustomer support and help desk platform powering the My Virtual Mission Help Center. Used for support ticketing and knowledge base delivery.
• Amazon AWScoreTechnology or IntegrationCloud hosting infrastructure for My Virtual Mission platform. Part of Actionary's sub-processor network.
• OmniNetcoreTechnology or IntegrationHosting provider used in Actionary's infrastructure stack for My Virtual Mission services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Strava: Strava is the dominant social fitness-tracking app with native challenges, segments, and community competitions. It competes directly with My Virtual Mission for activity-based virtual engagement, particularly among runners and cyclists, and offers overlapping tracker-integration functionality.
• MapMyFitness (Under Armour): MapMyFitness (MapMyRun/MapMyRide/MapMyWalk) is a route-based fitness tracking suite with workout logging, challenges, and community features. It competes directly for the same running/walking/cycling activity-tracking use case that underpins My Virtual Mission's mission mechanics.
• Wellable: Wellable is a corporate wellness platform offering challenges, activity tracking, and rewards programs to employers. It is the closest direct enterprise-side peer to My Virtual Mission's workplace wellness offering, competing for the same HR/wellness buyer.
• Runkeeper: Runkeeper is an activity-tracking app for running, walking, and cycling with goal-setting, challenges, and integration with health platforms. It overlaps My Virtual Mission's distance-based mission framework and serves similar individual and small-team fitness audiences.
• Zwift: Zwift provides app-based virtual fitness experiences where users complete structured routes and challenges. While Zwift is hardware-coupled (indoor trainers), its mission-and-route model and gamified virtual journeys are directly comparable to My Virtual Mission's map-based mission pathways.
• Charity Miles: Charity Miles is an app that turns physical activity into charitable donations via corporate sponsorship. It shares My Virtual Mission's crowdfunding-for-fitness and cause-driven engagement model and targets a similar motivation-seeking consumer segment.

Broad incumbents

• Apple Fitness+: Apple Fitness+ is Apple's subscription fitness service with workouts, trainer-led content, and time-based activity rings. While content-led rather than challenge-led, it competes for the same consumer fitness-engagement wallet and is pre-installed on hundreds of millions of iPhones.
• Virgin Pulse: Virgin Pulse is an established enterprise wellness platform with a broad portfolio including activity tracking, challenges, coaching, and benefits navigation. It competes with My Virtual Mission for the same corporate wellness budget but at significantly larger scale and broader scope.
• Fitbit (Google): Fitbit, now part of Google, offers hardware plus a free challenge and adventure-routes feature within its app. Its built-in adventure challenges (e.g., Fitbit Adventures) compete directly with The Conqueror sub-brand's iconic-route medal-based challenges.

Emerging players

• Komoot: Komoot is a route-planning and outdoor activity platform popular for hiking, cycling, and running. While more focused on route discovery and navigation than on group challenges, it overlaps My Virtual Mission's map-based mission pathway creation feature set.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/My-Virtual-Mission-105922594717816

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Virtual Mission