Baker Marketing
Baker Marketing Services is a privately held Adelaide-based outsourced marketing agency providing strategy, digital marketing, creative design, and export marketing services to small and medium enterprises across Australia under founder and Managing Director Patrick Baker.
- Company typePrivate
- Founded1998
- HeadquartersWayville, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Baker Marketing does
Baker Marketing Services is a privately held, Adelaide-based full-service outsourced marketing agency founded in 1998. Operating as an external marketing department for Australian small and medium enterprises, the firm delivers strategy, digital marketing, creative design, and export marketing services under a customer-first, tailored-engagement model. Founder Patrick Baker remains Managing Director and the firm operates from its Wayville headquarters with a secondary Hackney contact address.
The company's core offering is its services portfolio: Marketing Strategy (market research, strategic planning, mentoring and coaching), Digital Marketing (Google Ads management, social media advertising, Facebook remarketing, website packages), Creative Design (branding, logos, case studies, white papers, corporate profiles), and Export Marketing (Export Marketing Action Plans, Export Market Development Grant assistance). Its most distinctive technical asset is the Geographic Market Attractiveness Matrix, a proprietary strategic framework that scores overseas markets on profit potential, conversion potential, and longevity to rank export opportunities for clients. Delivery is professional-services based, with bespoke scoping per engagement rather than packaged SaaS or subscription pricing.
Baker Marketing generates revenue through client engagements with SME customers, primarily in South Australia and broader Australia, acquired via direct outreach, referrals, and inbound content marketing through its blog and SEO-optimized website. No pricing tiers, fees, or revenue figures are publicly disclosed; the firm operates independently with no external funding, parent company, subsidiaries, acquisitions, or disclosed partnerships. Headcount is reported at 11–50 employees, consistent with a boutique regional agency whose growth is funded organically.
Baker Marketing firmographics
Firmographics- Name
- Baker Marketing
- Legal name
- Baker Marketing Services
- Website
- https://bakermarketingservices.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Baker Marketing Services is a privately held Adelaide-based outsourced marketing agency providing strategy, digital marketing, creative design, and export marketing services to small and medium enterprises across Australia under founder and Managing Director Patrick Baker.
- Ownership category
- akta.pro rank
Where Baker Marketing is headquartered
LocationHeadquarters
- HQ city
- Wayville
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Baker Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Marketing Consulting Services: Professional services revenue generated through providing marketing strategy, digital marketing, creative design, and export marketing services to small and medium enterprises. Services are tailored to each client's unique situation with a customer-first approach.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Baker Marketing product offering
Product offeringCore offering
Baker Marketing Services is an Adelaide-based full-service outsourced marketing agency providing marketing strategy, digital marketing, creative design, content marketing, website design, social media marketing, inbound marketing, and export marketing services to small and medium enterprises across Australia. Engagements range from full outsourced marketing team partnerships to project-based work and mentoring/coaching, with offerings such as marketing strategy packages, Google Ads and Facebook campaign management, branding and logo design, and export market development support.
Product overview
Baker Marketing is a full-service outsourced marketing agency offering a comprehensive portfolio of marketing services. The core offerings include Marketing Strategy (encompassing market research, strategic planning, and mentoring), Digital Marketing (covering digital advertising, Google Ads, social media, and website packages), Creative Design Services (including branding, logos, case studies, corporate profiles, and white papers), Export Marketing (with geographic market analysis and export market development grant assistance), Content Marketing, Inbound Marketing using the attract-convert-close-delight methodology, and Website Design. The agency also provides proprietary tools such as the Geographic Market Attractiveness Matrix for export market selection. Services are delivered as consulting engagements rather than a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Strategy Comprehensive marketing strategy services including market research, strategic planning, and marketing strategy packages that help small to medium enterprises define their overall marketing approach.
- Digital Marketing Digital marketing services covering digital advertising, social media advertising, Google Ads, website packages, and online marketing strategy development for SMEs.
- Creative Design Services Creative design services including creative branding, logo design, case study documents, corporate profile documents, and white paper documents for SMEs and B2B companies.
- Export Marketing Export marketing services providing export marketing action plans and assistance with Export Market Development Grants for Australian businesses looking to expand internationally.
- Website Design Website design and development services to create effective online presences for SME clients.
- Social Media Marketing Social media marketing services that help businesses engage with their audience across various social platforms.
- Content Marketing Content marketing services including blog writing, article creation, and content strategy to attract and engage target audiences.
- Inbound Marketing Inbound marketing strategy services using the attract-convert-close-delight methodology to draw customers through content creation.
- Mentoring and Coaching Marketing mentoring and coaching services that help businesses develop internal marketing capabilities.
Quantifiable outcome
- Baker Marketing helps clients select the most attractive and profitable export markets with precision through their Geographic Market Attractiveness Matrix
- +1 more outcomes
Companies that use Baker Marketing
Customer profileSegments3 records
Ideal customer profiles3 records
Baker Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Baker Marketing partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Baker Marketing competitors and assessment
Company assessmentDirect peers
- Hallam Internet: UK-based digital marketing agency focused on SMEs, offering strategy, content, SEO, and inbound services. Highly comparable SME-focused full-service agency model.
- Kingpin: Adelaide-based creative and digital marketing agency serving Australian SMEs and mid-market clients. Directly competes in the same local market with overlapping service offerings.
- Splash: Australian digital marketing agency offering strategy, content, social, and SEO services to mid-market and SME clients across Australia.
- Salt Marketing: Australian marketing agency serving B2B and SME clients with branding, digital, and content services. Comparable scope and target customer profile.
- Red Crayon: Australian creative and content marketing agency with a strong B2B and SME focus, offering branding, content, and digital strategy similar to Baker Marketing's portfolio.
- Yellow Agency: Australian SME-focused marketing agency offering digital marketing, branding, and web services. Directly comparable in scope and customer segment.
Broad incumbents
- Ogilvy: Global advertising and marketing network operating across strategy, creative, digital, and media. Same broad service category but serving much larger enterprise clients globally.
- WPP: Global advertising holding company with agency networks including Ogilvy, VMLY&R, and GroupM. Same industry (advertising/marketing services) but vastly larger scale and enterprise focus.
- Dentsu: Global advertising network providing integrated marketing, creative, and media services. Operates in the same category as Baker Marketing but at global, enterprise scale.
Others
- HubSpot: Marketing software platform with a partner agency ecosystem that competes with traditional agencies by enabling SMEs to execute marketing in-house. Adjacent rather than directly competing on services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Baker Marketing social profiles
Digital presenceBaker Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baker Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Baker Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baker Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baker Marketing
What does Baker Marketing do?
Baker Marketing Services is an Adelaide-based full-service outsourced marketing agency providing marketing strategy, digital marketing, creative design, content marketing, website design, social media marketing, inbound marketing, and export marketing services to small and medium enterprises across Australia. Engagements range from full outsourced marketing team partnerships to project-based work and mentoring/coaching, with offerings such as marketing strategy packages, Google Ads and Facebook campaign management, branding and logo design, and export market development support.
Is Baker Marketing a public or private company?
Baker Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Baker Marketing founded?
Baker Marketing was founded in 1998. It employs 1 to 10 people.
Where is Baker Marketing based?
Baker Marketing is headquartered in Wayville, Australia, in the Oceania region.
How does Baker Marketing make money?
One revenue line is on record: marketing Consulting Services.
Who are Baker Marketing's main competitors?
Direct peers on record are Hallam Internet, Kingpin, Splash, Salt Marketing, Red Crayon and Yellow Agency. Broad incumbents are Ogilvy, WPP and Dentsu. HubSpot is listed as an others.
Does Baker Marketing have an API?
No public API is recorded for Baker Marketing.