Yellow Agency
Yellow Agency is a Mumbai-based, multi-disciplinary creative agency serving enterprise brands across beauty, fashion, F&B, retail, and media with integrated branding, social media, CGI/AI content, and video production services since 2013.
- Company typePrivate
- Founded2013
- HeadquartersMumbai, India
- Headcount—
- GTM typeB2B
- OfferingServices
What Yellow Agency does
Yellow Agency (legally Build Yellow Pvt. Ltd.) is a Mumbai-based, multi-disciplinary creative agency founded in 2013 by Shrey Doshi. The firm delivers an integrated suite of services spanning brand identity, social media management, CGI and 2D/3D animation, AI-powered content generation (via a dedicated AI Studio), campaign films, campaign shoots, and UI/UX design. It operates from a single headquarters in Lower Parel, Mumbai, with a 100+ person creative team organized across creative direction, brand management, strategy, copywriting, design, motion, 3D, video editing, business development, HR, and finance functions.
The agency's underlying technology stack is built around creative production tooling rather than software products. Its proprietary AI Studio applies generative AI to video creation, motion design, VFX, transitions, storyboarding, key visual development, product and environment creation, and retouching. Traditional creative disciplines — including storyboarding, motion, compositing, 3D modeling, lighting, and rendering — are layered on top. No public API, SDK, or patents are disclosed, and the firm has no app, no platform product, and no external funding.
Yellow Agency earns revenue primarily through professional-services project work and multi-year creative retainers, with quote-based pricing and no publicly disclosed tiers. Customers are enterprise brands concentrated in beauty/cosmetics (Sephora India, Lakmé, Bobbi Brown, Nivea, Smashbox, Fenty Beauty), fashion/lifestyle (Jockey, Stride, Mothercare, Bombay Shirt Company, Cool Planet), FMCG/F&B (Lifebuoy, D'lecta, Godrej Yummiez, Pret A Manger), retail/entertainment (Hamleys, Phoenix Palladium, Crossword), and media (Forbes India, CNBC TV 18). Go-to-market is sales-led via direct client engagement, supplemented by an active community presence on Instagram, LinkedIn, Pinterest, Behance, and YouTube, plus recurring earned media in Vogue India, Campaign India, Economic Times, and Branding in Asia. The firm is privately held with no external investors.
Yellow Agency firmographics
Firmographics- Name
- Yellow Agency
- Legal name
- Build Yellow Pvt. Ltd.
- Website
- https://yellowad.in
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- Yellow Agency is a Mumbai-based, multi-disciplinary creative agency serving enterprise brands across beauty, fashion, F&B, retail, and media with integrated branding, social media, CGI/AI content, and video production services since 2013.
- Ownership category
- akta.pro rank
Yellow Agency industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Brand Activations & Experiential Campaign Design (MPAAAGAA), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)
Keywords
Where Yellow Agency is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Yellow Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Retainers: Ongoing creative mandates for brands (e.g., Sephora India, Hamleys) managed over multiple years with recurring retainer arrangements covering social media, branding, and campaign work
- Project-Based Creative Work: One-time or campaign-based engagements for branding, campaign shoots, campaign films, and CGI/Animation projects with defined scopes and deliverables
- Social Media Management: Ongoing social media content creation, strategy, and community management services typically billed on retainer or project basis
- Branding & Identity Design: Brand identity development including logo design, visual systems, and brand guidelines for new and rebranding initiatives
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing based on scope and requirements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Yellow Agency product offering
Product offeringCore offering
Yellow Agency is a multi-disciplinary creative agency offering Branding, Social Media Management, CGI Animation, AI Studio content generation, Campaign Films, Campaign Shoots, 2D/3D Animation, and UI/UX Design services. It serves enterprise brand clients across beauty, fashion, FMCG, retail, toys, and media verticals through retainer-based and project-based engagements.
Product overview
Yellow Agency operates as a multi-disciplinary creative agency offering a comprehensive suite of services including Branding, Social Media Management, CGI Animation, AI-powered content creation through its AI Studio, Campaign Films, Campaign Shoots, 2D/3D Animation, and UI/UX design. The agency serves diverse industry verticals including fashion, beauty, lifestyle, tech, F&B, and retail, working with clients across India and internationally. The AI Studio provides AI-powered video and static image creation capabilities, while traditional services cover the full creative production pipeline from strategy to execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Brand identity design, strategy, and systems development for companies across various industries.
- Social Media Management Social media strategy, content creation, and community management for brand presence across platforms.
- CGI Animation Computer-generated imagery and visual effects for product visualization and creative campaigns.
- AI Studio AI-powered content creation including motion design, video production, VFX transitions, storyboarding, key visual development, product and environment creation, and retouching.
- Campaign Films Video production services across categories including Beauty & Skincare, Fashion, FMCG, Corporate, and Lifestyle.
- Campaign Shoots Photography and photoshoot services for creative direction, execution, and post-production.
- 2D/3D Animation Two-dimensional and three-dimensional animation services including storyboard, motion, compositing, modeling, lighting, and rendering.
- UI/UX Design User interface and user experience design including research, wireframes, and prototyping.
Quantifiable outcome
- Managing Sephora India since 2020 - multi-year relationship demonstrating client retention and satisfaction
- +1 more outcomes
Companies that use Yellow Agency
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles5 records
Yellow Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Yellow Agency partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and flagship.
- Mothercare IndiacoreFull India mandate with end-to-end marketing solutions from thoughtful design to insightful content strategies for mothers and babies.
- LifebuoycoreSkin-Ready, Life-Ready brand powered by skin-loving science. Yellow handles creative mandate with dual focus on strong creative thinking and elevating visual presence.
- Cream Centrecore65-year legacy vegetarian restaurant brand rebrand led by Yellow, marked by contemporary visual identity transformation.
- Bobbi Brown IndiacoreManages social media presence for renowned beauty brand dedicated to enhancing natural beauty with skin-loving formulas and timeless essentials.
- Phoenix PalladiumcorePremier luxury retail destination marketing across social media for Phoenix Palladium and its Ahmedabad location.
- Jockey IndiacoreRenowned clothing brand delivering exceptional comfort and quality through innovative undergarments and activewear.
- Stride IndiacoreRising name in footwear and handbags blending style, comfort, and innovation for fashion-forward consumers.
- TerraloopcoreSustainable athleisure label brand identity designed by Yellow - purpose-driven brand positioning work.
- BackbaycoreBrand identity crafted for Backbay by Bhumi Samiksha Pednekar.
- Wander XcoreShapes style and tone while creating engaging content that builds loyalty and spreads awareness for young, robust luggage brand.
- Bombay Shirt CompanycoreCreates campaigns aligned to the brand's niche and tonality for custom shirt brand, working hand-in-hand with the brand as and when required.
- NushucoreYellow redefines Nushu's brand expression, collaborating to rewrite the narrative of periods - a purpose-driven branding initiative featured in Branding in Asia.
- Crossword BookstorescoreProvides holistic social media and marketing solutions for India's leading bookstore chain, capturing the joy of reading through evolving art styles and nostalgic storytelling.
- D'lectacoreEnd-to-end creative solutions for India's leading cheese brand, matching their fun, vibrant voice with comprehensive creative mandate covering packaging refresh and brand identity work.
- Forbes IndiacoreCollaborates on creative projects requiring creative outlook that also aim at reaching wide audience across various tiers in India.
- Sephora IndiaflagshipYellow manages Sephora India's complete India mandate end-to-end through bold design, innovative storytelling, and efficient content strategies. This is a flagship account demonstrating Yellow's capability with premium global beauty brands.
- HamleysflagshipManages both Hamleys India mandate and their global account, delivering end-to-end marketing solutions including masters, adorable videos, campaigns, and CGI work. This partnership demonstrates Yellow's ability to handle international creative mandates.
- CNBC TV 18coreProminent news channel collaboration for various social campaigns from creative and communicative standpoint.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Yellow Agency competitors and assessment
Company assessmentDirect peers
- Schbang: Mumbai-based full-service creative and digital agency with comparable size, integrated creative + social + production offering, and India enterprise client portfolio. Closest scale and service-line match in the Indian indie agency segment.
- Social Beat: India-based full-service digital marketing agency with creative, social, and content capabilities, serving enterprise clients. Comparable in scale and go-to-market approach for brand retainer work.
- WATConsult: Mumbai-headquartered digital and creative agency serving enterprise brands across FMCG, fashion, and media with social media, content, and campaign services. Direct competitor for the same client profiles Yellow targets.
- Digitally Inspired (DI): Mumbai-based creative and digital agency with integrated social media, campaign, and content offerings. Competes for similar enterprise brand retainers in India.
Emerging players
- Superside: Globally distributed creative and design subscription service leveraging AI and design talent at lower cost. Represents the AI-enabled production model that could compete with Yellow's AI Studio at the production layer.
- Spring Marketing (formerly Spring Designs): Mumbai-based creative agency with branding and digital capabilities, smaller scale than Yellow. Comparable as a peer in the mid-tier India creative agency segment with overlapping client categories.
Broad incumbents
- Leo Burnett India: Publicis-owned creative network with deep India presence serving FMCG, beauty, and fashion clients. Direct competitor for the same global brand briefs and a relevant comparable for retention and creative reputation.
- DDB Mudra Group: Omnicom-owned Indian creative network with full-service advertising, digital, and brand identity offerings. Competes for many of the same enterprise clients and a credible scale comparable for Yellow's positioning.
- Ogilvy India: India operations of WPP-owned Ogilvy, offering integrated advertising, brand identity, social, and content services at significantly greater scale. Competes for the same enterprise brand clients and the global mandates Yellow is winning.
- Taproot Dentsu Creative India: Part of Dentsu's global network and one of India's most awarded creative agencies. Operates at larger scale with similar brand identity, campaign film, and integrated creative services, but with network backing and global reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Yellow Agency social profiles
Digital presenceYellow Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yellow Agency leadership team
Management profileNumber of profiles
Profiles11 records
Yellow Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yellow Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yellow Agency
What does Yellow Agency do?
Yellow Agency is a multi-disciplinary creative agency offering Branding, Social Media Management, CGI Animation, AI Studio content generation, Campaign Films, Campaign Shoots, 2D/3D Animation, and UI/UX Design services. It serves enterprise brand clients across beauty, fashion, FMCG, retail, toys, and media verticals through retainer-based and project-based engagements.
Is Yellow Agency a public or private company?
Yellow Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yellow Agency founded?
Yellow Agency was founded in 2013.
Where is Yellow Agency based?
Yellow Agency is headquartered in Mumbai, India, in the Asia region.
How does Yellow Agency make money?
Four revenue lines are on record. Creative Retainers are the primary driver. The others are project-Based Creative Work, social Media Management and branding & Identity Design.
Who are Yellow Agency's main competitors?
Direct peers on record are Schbang, Social Beat, WATConsult and Digitally Inspired (DI). Emerging players are Superside and Spring Marketing (formerly Spring Designs). Broad incumbents are Leo Burnett India, DDB Mudra Group, Ogilvy India and Taproot Dentsu Creative India.
Does Yellow Agency have an API?
No public API is recorded for Yellow Agency.
What industry is Yellow Agency in?
Yellow Agency's product category is Creative Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 541810 and its SIC code is 7311.