What Ark Insurance does

Ark Insurance, operating as LINA BOCKAR ARK INSURANCE GROUP, is an independent, founder-owned insurance brokerage headquartered in Royal Palm Beach, Florida. Founded in 2002 by Lina M. Bockar, CPIA, who began her career as a fully licensed agent and securities registered representative at Prudential Financial, the firm has grown into a multi-line agency serving individual and small-business clients across Palm Beach County, with extensions into Broward and Miami-Dade counties. The agency operates from three physical locations in Royal Palm Beach, Lake Worth Beach, and West Palm Beach, supported by an in-house team of approximately eight fully licensed and certified insurance agents specializing in distinct lines.

The firm's product portfolio spans life insurance (term, whole, universal, and living-benefit policies), individual and group health insurance including ACA/Marketplace and off-marketplace plans, Medicare Advantage plans, dental insurance, fixed and indexed annuities, long-term care insurance, property and casualty business solutions, key-person insurance, and buy-sell agreement funding. Supporting the core products is an extensive educational resource center including financial calculators, a 200+ term glossary, IRS tax resources and forms, and content covering retirement, investment, estate, insurance, tax, money, and lifestyle topics. Technology consists of a standard insurance agency stack for quoting, CRM, and multi-carrier policy management; no proprietary AI or technology differentiation is disclosed.

Revenue is generated through commissions earned on the sale and renewal of insurance products across the multiple carrier relationships the agency maintains, with pricing entirely quote-based and individualized to client circumstances. The go-to-market is a hybrid of relationship-driven direct sales through licensed agents, community-led brand building (notably JUGUETES PARA TODOS at Palm Beach Zoo serving 1,500+ families annually and the LatinFusion Gala), and content/SEO-driven inbound via the resource center. Bilingual English/Spanish service and 23+ years of community involvement in the Latin community of Palm Beach County form the core differentiation. Ownership remains entirely with the founder; no institutional investment, parent company, or subsidiary structure is present.

Name

Ark Insurance

Legal name

LINA BOCKAR ARK INSURANCE GROUP

Website

https://arkinsuranceagency.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Independent, founder-owned insurance brokerage in Palm Beach County, Florida, offering multi-line coverage (health, Medicare, life, P&C, annuities, group benefits) through eight in-house licensed agents across three offices, with bilingual service to the Latin community.

Ownership category

akta.pro rank

Headquarters

HQ city

Stoneham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commissions: Commissions earned on sale and renewal of insurance products including health insurance (ACA/Marketplace and off-marketplace), Medicare Advantage plans, life insurance, dental insurance, property and casualty business solutions, long-term care insurance, and annuities. The agency works with multiple carriers providing both on and off-marketplace options.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Ark Insurance (Lina Bockar ARK Insurance Group) is an independent insurance brokerage that distributes life, health, Medicare Advantage, dental, long-term care, annuity, and property & casualty insurance products from multiple carriers through eight in-house licensed agents. The agency also places group health, life, and disability benefits for businesses and arranges key person insurance and buy-sell agreement funding for business succession, serving clients across Palm Beach, Broward, and Miami-Dade counties in Florida.

Product overview

Ark Insurance (Lina Bockar ARK Insurance Group) is an independent insurance agency offering a comprehensive portfolio of insurance and financial planning products. The core offerings include life insurance (term, whole, universal, and policies with living benefits), health insurance (ACA/Marketplace, private exchanges, Medicare Advantage plans for those 65+), property and casualty business solutions, and group employee benefits. Supporting products include annuities (fixed and indexed), long-term care insurance, dental insurance, key person insurance, and buy-sell agreement funding for business succession. The agency also provides educational tools including financial calculators, tax resources (IRS forms, publications, tax calendar, federal tax rate tables), a glossary of over 200 financial terms, estate planning guidance, and retirement planning services. The agency serves individuals, families, professionals, retirees, business owners, and widows across three Florida office locations in West Palm Beach, Lake Worth Beach, and Royal Palm Beach.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Life insurance contracts providing death benefits to beneficiaries, including term insurance, whole life, universal life, and policies with living benefits, available to individual consumers, families, and business owners.
• Health Insurance Individual and group health coverage including ACA/Marketplace plans, private exchange options, and commercial group coverage for individuals, families, and employer groups.
• Medicare Advantage Plans Medicare coverage options for individuals 65 and older, including Medicare Advantage plans and Medicare supplements, distributed to retirees and pre-retirees in South Florida.
• Annuities Fixed and indexed annuities providing tax-deferred retirement income accumulation, offered to individuals and families planning for retirement.
• Long-Term Care Insurance Coverage for medical and non-medical services needed due to chronic illness or disability, including nursing home care, in-home assistance, and assisted living, for individuals and seniors.
• Property and Casualty Business Solutions Business insurance coverage including business owner's policies, commercial property, and liability protection for business assets, offered to small and mid-sized business owners.
• Group Health, Life, and Disability Insurance Employer-sponsored benefit platforms covering group health coverage, life insurance, and disability income protection for small and mid-sized businesses.
• Dental Insurance Dental coverage offered as a standalone product or bundled with health insurance plans for individuals, families, and employer groups.
• Key Person Insurance Company-owned insurance designed to cover the cost of replacing a key employee if they die or become disabled, offered to small and mid-sized business owners.
• Buy-Sell Agreement Funding Life insurance-funded agreements that provide for the purchase of business shares when an owner wishes to sell, becomes disabled, or dies, structured for business partners and owners.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brightway Insurance: Brightway is a large independent insurance franchise agency offering multi-line personal and commercial coverage through licensed agents in multiple states. It is directly comparable to Ark Insurance as both operate the independent agency model selling across multiple carriers and lines, though at significantly greater scale and geographic footprint.
• Goosehead Insurance: Goosehead is a publicly traded independent insurance agency operating through a franchise and corporate-owner model, distributing personal and commercial lines through licensed agents. Directly comparable to Ark Insurance in business model (multi-line independent agency, relationship-led GTM, commission revenue), but operates nationally and at much larger scale.
• Insurance Office of America (IOA): IOA is a large privately held independent insurance brokerage headquartered in Florida, providing multi-line personal and commercial coverage through in-house producers. Highly comparable to Ark Insurance as a Florida-based independent brokerage serving individuals and SMBs across similar product lines (health, life, P&C, group benefits).
• HealthMarkets Insurance Agency: HealthMarkets is an independent insurance agency distributing health, Medicare, life, and supplemental coverage to individuals and families through a network of licensed agents. Directly comparable to Ark Insurance on the health/Medicare-led side of the book and on the relationship-driven agent model, with a larger geographic footprint.
• Senior Market Sales: Senior Market Sales is an insurance marketing organization specializing in Medicare, life, and retirement-income products distributed through independent agents. Directly comparable to Ark Insurance's retiree/senior segment focus and the multi-carrier agent model, but at greater national scale.

Broad incumbents

• Brown & Brown: Brown & Brown is a large publicly traded insurance brokerage operating across the U.S., distributing commercial and personal lines through producer teams. Comparable to Ark Insurance as an insurance intermediary but with vastly broader scope, diversified carrier access, and M&A-driven scale.
• Hub International: Hub International is a large global insurance brokerage with a strong U.S. footprint, offering commercial and personal lines, employee benefits, and risk advisory. Comparable to Ark Insurance as a brokerage serving individuals and SMBs, but operating at an enterprise scale with M&A and specialty practices that Ark lacks.

Emerging players

• SelectQuote: SelectQuote is a direct-to-consumer insurance platform specializing in life, Medicare, and supplemental products sold through call-center agents. Partially comparable to Ark Insurance on the Medicare/life/retirement side, but competes via a digital, high-volume model rather than community-based relationships.
• eHealth: eHealth is an online health insurance marketplace connecting consumers to ACA, Medicare, and supplemental plans across multiple carriers. Comparable to Ark Insurance's health/Medicare distribution function but operates as a digital-first platform rather than through in-person community relationships.

Others

• FMG Suite: FMG Suite is a marketing technology and content provider specifically serving insurance and financial services advisors. Cited on Ark Insurance's own website as the platform powering its resource center, glossary, calculators, and educational content — making FMG an enabling technology partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ark Insurance