What 1631 Digital does

1631 Digital is a Washington, DC-based political and advocacy advertising agency founded in 2016 by Joe Corbe (CEO & President). The firm serves political campaigns, advocacy organizations, associations, nonprofits, and government entities with a vertically integrated offering that combines data-driven targeting, multi-channel media delivery, creative production, grassroots mobilization, and direct mail. Headquartered at 1455 Pennsylvania Avenue NW with additional offices in Annapolis, Atlanta, Harrisburg, and Richmond, the company operates across all 50 states.

Its core technology layer centers on 1631 Digital Data Services, an opted-in database of 488M+ US records with full postal and email addresses, 12,000 contracted co-registration sites, and 8-12M new records added monthly. This data underpins campaign intelligence capabilities including voter file targeting, audience modeling, geographic intelligence, opposition research, donor mapping, and building-level precision geofencing that reaches the U.S. Capitol, White House, Federal Buildings, State Houses, and Governors' Offices. Delivery channels span OLV, OTT and Connected TV (CNN, Fox News, Hulu, Roku, Paramount+), streaming audio and podcasts (Pandora, Spotify, iTunes), mobile texting, robocalls, digital out-of-home, email, and print/direct mail.

The firm monetizes through five revenue streams — digital advertising services, campaign intelligence & data services, creative & production services, grassroots mobilization services, and direct mail & print services — priced on a quote-based model with multi-year contracts tailored to enterprise political and advocacy accounts. A distinctive asset is 1631 Digital Studios, a multi-camera HD broadcast facility with satellite uplink inside the Willard InterContinental Hotel one block from the White House, supporting video, audio, podcast, and live-streaming production. The firm has earned 15 Reed Awards from Campaigns & Elections over the past decade, including the 2026 Digital Firm of the Year.

Name

1631 Digital

Legal name

1631 Digital

Website

https://1631digital.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

1631 Digital is a Washington, DC-based political and advocacy advertising agency founded in 2016 that provides data-driven targeting, multi-channel media buying, creative production, and grassroots mobilization for campaigns, associations, nonprofits, and government entities.

Ownership category

akta.pro rank

Product category

Political & Advocacy Advertising Services

NAICS

Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Video/CTV/OTT Media Buying (MPAAABAE)

akta.pro secondary industry

Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

Keywords

• Political advertising agency
• Advocacy campaign marketing
• Voter file targeting
• Connected tv advertising
• Grassroots mobilization services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Advertising Services: Multi-channel digital advertising campaigns across OLV, OTT, Connected TV, streaming audio, display, social, pre-roll, and programmatic. Revenue generated through media buying fees, campaign management, and targeting services for advocacy organizations, political campaigns, and associations.
2. Campaign Intelligence & Data Services: Voter file targeting, audience modeling, geographic intelligence, opposition research, and data services including database access (488M+ records), website visitor matching, and data hygiene services.
3. Creative & Production Services: Full-service video and audio production, creative design services for advocacy campaigns, association branding, and member communications. Includes strategy, pre-production, filming, voiceover, post-production, and multi-channel distribution.
4. Grassroots Mobilization Services: Advocate form fills, patch-through phone calls, supporter acquisition and mobilization, grassroots army building, and direct outreach to legislators.
5. Direct Mail & Print Services: Full-service print and mail solutions including 4-color offset, digital printing, large format, direct mail, and drip campaigns for political and advocacy clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

1631 Digital is a Washington, DC-based political and advocacy advertising agency that delivers data-driven, multi-channel marketing campaigns for political campaigns, advocacy organizations, associations, and government entities. Its offerings combine a 488M+ record opted-in voter and consumer database, precision geofencing, audience modeling, and campaign intelligence with end-to-end media buying (OLV, OTT, Connected TV, streaming audio, digital out-of-home, mobile texting, robocalls, email, print/direct mail) and full-service creative, video, audio, and PR production via its in-house 1631 Digital Studios broadcast facility.

Product overview

1631 Digital is a political and advocacy marketing firm offering a unified platform of data-driven services built for political campaigns, advocacy organizations, associations, and nonprofits. The core portfolio centers on precision targeting (Campaign Intelligence combining voter file analysis with opposition research, and Precision Geofencing targeting decision-makers at specific buildings), multi-channel advertising delivery (OLV/OTT/Connected TV, streaming audio, digital out of home, mobile texting, robocalls, email, and print/direct mail), creative production (video, audio, social media, PR/communications), and grassroots mobilization (supporter organization, advocate form fills, patch-through calls). The company operates 1631 Digital Studios, a full-service broadcast facility in Washington DC, and maintains 1631 Digital Data Services providing a 488+ million record opted-in database for targeting. The integrated workflow moves audiences from data and targeting through creative and media delivery to measurable action and legislative impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Precision Geofencing & Location Intelligence Geofencing and location-based advertising service that delivers ads to mobile devices inside specified geographic boundaries—including government buildings—to reach policymakers, government officials, media professionals, and key stakeholders. Sold to advocacy organizations and political campaigns.
• Campaign Intelligence Data-driven intelligence offering combining voter file targeting, audience modeling, geographic intelligence, candidate research, opposition analysis, donor mapping, public records investigations, media monitoring, and influence network analysis for political campaigns and advocacy groups.
• OLV, OTT & Connected TV Advertising Targeted video advertising delivered across online linear video (OLV), over-the-top (OTT), and Connected TV platforms—including CNN, Fox News, Hulu, Roku, Paramount+, YouTube TV, and local broadcast streaming apps—via :15 and :30 commercials.
• Streaming Audio & Podcast Advertising Omni-channel audio campaigns reaching listeners across streaming audio platforms (Pandora, Spotify, iTunes), podcasts, digital radio, news and talk programming, and interest-based audio networks.
• Grassroots Advocacy & Supporter Mobilization Service that builds sign-up and supporter drives, coordinates direct outreach to legislators, and operates at State House or Capitol Hill level, capturing verified opt-ins through 1631 Digital-managed landing pages.
• Advocate Form Fills & Patch-Through Phone Calls End-to-end acquisition and mobilization service converting supporters into legislative action via advocate form fills and patch-through phone calls at any level of government.
• Mobile Texting Campaigns Compliant, high-deliverability mobile texting campaigns for voter contact, reminders, rapid-response messaging, event mobilization, volunteering, donating, and GOTV outreach.
• Robocall Outreach High-volume robocall campaigns delivering messages to thousands of voters in minutes, with live call options and compliant RoboCalls for awareness and turnout boosting.
• Digital Out of Home Advertising Strategically placed digital out-of-home advertising including LED urban panels, bus and transit shelters, billboards, and mobile billboard fleets in high-traffic areas.
• Email Marketing Data-driven email campaigns including list segmentation, personalized content, donation asks, event RSVP, volunteer sign-up, and GOTV outreach with performance tracking and A/B testing.
• Print & Direct Mail Full-service print and mail solutions including 4-color offset printing, digital printing, large format (banners, yard signs, posters), direct mail, postcards, letters, newsletters, and targeted delivery to donors, supporters, and voters.
• 1631 Digital Studios Full-service broadcast facility offering multi-camera HD broadcast, satellite uplink studios, advanced editing suites, podcast production, live-streaming, and rooftop feed capabilities near the White House.
• 1631 Digital Data Services Database and data hygiene service providing access to 488M+ US opted-in records with full postal and email addresses, 12,000 contracted co-registration sites, 8-12M new records added monthly, plus website visitor matching and matchback services.
• Strategic Creative Services Creative services including advocacy creative (issue campaigns, policy education, grassroots activation), digital ad creative (display, social, video, programmatic), and association & member communications.
• Full-Service Video & Audio Production Broadcast-quality video and audio production including strategy, pre-production, on-location filming, interviews, voiceover, podcast production, radio advertising, post-production (editing, motion graphics, captioning), and multi-channel distribution.
• PR & Communications Public relations services including press-release generation, wire service distribution, earned media placement, op-eds, content creation, interview requests, media relations, press conferences, and AI listening tools for media and public sentiment monitoring.
• Social Media Campaigns Strategic social media campaigns for advocacy organizations to increase awareness, strengthen engagement, grow membership, advance public policy priorities, mobilize supporters, and promote events across Meta and other platforms.
• Earned Media & Media Relations Earned media coverage services including mission and impact interviews, op-eds and feature stories, press conferences, media relations, and placement across TV, radio, podcasts, print, and digital channels.

Named customers1 record

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GMMB: One of the largest political and public affairs advertising agencies in the U.S., serving Democratic campaigns, ballot initiatives, nonprofits, and foundations across media, creative, and digital. Broader portfolio and significantly larger headcount than 1631, but overlapping heavily on political media buying and CTV delivery.

Direct peers

• The Herald Group: Public affairs and advocacy communications firm in Washington DC providing strategic communications, advertising, and digital services to corporations, trade associations, and nonprofit coalitions. Directly comparable to 1631's advocacy and public affairs segment, with overlap on CTV/OTT targeting of decision-makers.
• Mothership Strategies: Data-driven political and advocacy digital agency providing direct response advertising, fundraising, and persuasion campaigns for Democratic candidates and progressive causes. Highly comparable to 1631's advocacy and political product mix, with similar emphasis on multi-channel digital delivery and grassroots mobilization.
• Bully Pulpit Interactive: Progressive political digital agency offering creative, media, CRM, and analytics for campaigns, causes, and brands. Comparable to 1631's full-service stack and similarly focused on persuasion campaigns across CTV, social, and programmatic channels, though generally larger and more brand-oriented.
• Targeted Victory: Republican-aligned digital political firm offering data, targeting, media buying, and creative services to federal and state campaigns. Closely comparable to 1631 Digital's full-service political/advocacy stack, with similar emphasis on CTV, OTT, and precision voter targeting — direct head-to-head competitor in the same enterprise campaigns market.
• FP1 Strategies: Republican-aligned political advertising and public affairs firm offering media buying, digital, and creative services to federal, state, and corporate clients. Comparable to 1631 on full-service political and advocacy campaign delivery, with similar multi-channel digital capabilities.
• BrabenderCox: Mid-Atlantic public affairs and political advertising agency offering creative, media buying, and digital strategy to advocacy campaigns, associations, and political candidates. Comparable to 1631's advocacy and political product mix, with similar proximity to state capitals and DC-based operations.
• DSPolitical: Data-driven digital political advertising firm specializing in programmatic advertising, CTV, and audience targeting for political campaigns, PACs, and advocacy organizations. Highly comparable to 1631's data-and-targeting-led digital offering and directly competes in the same enterprise political ad buying market.
• Rising Tide Interactive: Democratic-aligned political digital firm specializing in digital advertising, fundraising, and data-driven persuasion programs for campaigns and progressive organizations. Directly comparable to 1631 on political campaign services, though with a narrower advocacy-only focus and similar CTV/OTT emphasis.
• New Blue Interactive: Progressive political digital agency providing online advertising, fundraising, and mobilization services to Democratic campaigns and causes. Comparable to 1631's multi-channel political advertising stack, with similar emphasis on digital persuasion and grassroots tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/1631_DigitalAdv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1631 Digital