Outdoora
Outdoora is a Milan-based media company that designs and executes branded urban art campaigns, large-scale murals, and experiential marketing for enterprise brands. It holds exclusive Art Station media concessions at five Italian high-speed rail stations and serves over 80 brands across multiple verticals.
- Company typePrivate
- Founded2023
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Outdoora does
Outdoora S.r.l. is a Milan-based media company founded in 2023 by Daniele Guastoni, Davide Guastoni, and Filippo De Montis that designs and executes branded urban art campaigns for enterprise clients. The company operates a B2B, sales-led model in which projects are commissioned directly by brand managers and marketing departments, with revenue generated from project-based fees for mural creation, experiential installations, and integrated physical-digital campaigns, and from media-rental income through its Art Station concession. Headquartered at Via Bergognone 34 in Milan's Tortona district, with 11–50 employees, Outdoora serves over 80 brands across beauty (L'Oréal, Douglas), luxury fashion (Moncler, Armani, McArthurGlen), automotive (Renault, Piaggio/Vespa), spirits (Bombay Sapphire, Campari, Gin Mare), food and beverage (Lavazza, Grana Padano, Autogrill, Galbusera), banking (Banco BPM), pharmaceutical (Eli Lilly), and entertainment (Disney+).
The company's core product surface combines four space categories — advertising murals (murales pubblicitari), corporate spaces (spazi aziendali), public spaces (spazi pubblici), and the Art Station ecosystem — with a set of supporting services covering creative concept development, digital content creation, talent activation, and offline/online amplification. Art Station, obtained in 2026 via Altagares (Altarea Group), is an exclusive concession for media spaces at five Italian high-speed rail stations (Milano Porta Garibaldi, Torino Porta Susa, Padova Centrale, Roma Ostiense, Napoli Afragola), anchored by The Corner (a 350 m² 3D LED wall claimed as the largest in Europe) and The Dome (a 245 m² OOH installation in Turin), providing access to over 324 million annual contacts. The proprietary socialARTvertising methodology and a curated network of 40+ urban artists underpin delivery quality and creative differentiation.
Outdoora monetizes through bespoke, quote-driven project fees for mural and experiential work and through media-space rentals at Art Station, with no publicly disclosed pricing. Geographic operations are concentrated in Italy (Lombardy, Piedmont, Lazio, Campania, Veneto) with an early UK presence listed, and customer activity clusters around major event-driven marketing windows such as Milan Design Week and the Milano-Cortina 2026 Olympics. The company received undisclosed investment from LMDV Capital (the Del Vecchio family office) in November 2024, won a Bombay Sapphire project special prize, and participated in the Effie Awards Italia 2025, while management cites over 300% revenue growth across the three years since founding.
Outdoora firmographics
Firmographics- Name
- Outdoora
- Legal name
- Outdoora S.r.l.
- Website
- https://outdoora.it
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Outdoora is a Milan-based media company that designs and executes branded urban art campaigns, large-scale murals, and experiential marketing for enterprise brands. It holds exclusive Art Station media concessions at five Italian high-speed rail stations and serves over 80 brands across multiple verticals.
- Ownership category
- akta.pro rank
Outdoora industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- OOH Production, Printing & Installation Services (BPAFALAL)
- akta.pro secondary industries
- Exhibition, Retail & Experiential Design (BPAHAKAL), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)
Keywords
Where Outdoora is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Outdoora business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Mural and Urban Art Campaigns: Project-based revenue from creating branded murals and street art for enterprise clients. Projects include concept development, artist coordination, production, and installation. Pricing varies by project scope, location, and complexity.
- Media Space Rental (Art Station): Revenue from renting exclusive media spaces at high-speed rail stations to brands for advertising campaigns. The Corner at Milano Porta Garibaldi and The Dome at Torino Porta Susa are premium media assets offered to brands.
- Experiential Marketing Services: Additional services including concept creative development, digital content creation, talent activation, and offline/online amplification. These accompany core mural projects as add-on services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Outdoora product offering
Product offeringCore offering
Outdoora designs and executes experiential communication projects for enterprise brands by transforming urban spaces—building facades, corporate headquarters, public environments, and five Italian high-speed rail stations—into branded canvases through large-scale murals and digital out-of-home installations. The company integrates physical urban art with digital amplification, content creation, and talent activation to deliver multi-channel campaigns. Its core revenue offerings include Art Station (rail-station media network with The Corner 3D LED wall and The Dome OOH installation), advertising murals (Murales pubblicitari), corporate-space installations, and public-space art projects.
Product overview
Outdoora is a media company of urban creativity that designs and executes experiential communication projects for brands through large-scale murals, digital out-of-home installations, and exclusive station media spaces. The core offering consists of Art Station (an ecosystem of five high-speed rail stations including The Corner LED wall and The Dome OOH installation), advertising murals (murales pubblicitari), corporate spaces (spazi aziendali), and public spaces (spazi pubblici). These are supported by creative services including concept development, digital content creation, talent activation, and offline/online amplification. The company also employs its proprietary socialARTvertising methodology that combines urban art, social impact, and advertising to create memorable brand experiences that regenerate urban spaces.
Differentiator
Problem solved
Functional benefit
Brands
- Art Station: The new media ecosystem that transforms high-speed rail stations into urban spaces where art, territory, and brands dialogue. Covers five stations: Milano Porta Garibaldi, Torino Porta Susa, Padova Centrale, Roma Ostiense, and Napoli Afragola.
Quantifiable outcome
- 324 million+ annual contacts through Art Station network
- +4 more outcomes
Companies that use Outdoora
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Outdoora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Outdoora partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and strategic.
- Altagares (Altarea Group)corePartnership through which Outdoora obtained exclusive concession for high-speed rail station media spaces (Art Station). Altagares, part of Altarea Group, holds the commercial concession from RFI (Rete Ferroviaria Italiana) for the five stations, and Outdoora now manages these spaces for branded campaigns.
- AutogrillstrategicCollaboration on Urban Art on the Road project transforming Autogrill travel retail locations into museum spaces, celebrating local identities and stimulating cultural tourism.
- Brand for the CitystrategicStrategic partnership to implement Brand & Art Urbanism paradigm, combining Urban Art, culture, and public space regeneration to give voice to brands through creative urban interventions.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Outdoora competitors and assessment
Company assessmentEmerging players
- BCUBE: Italian independent agency providing brand experience, events, and creative communications. Comparable to Outdoora in serving enterprise brands with creative experiential campaigns, though BCUBE lacks a comparable OOH media concession.
- Spin8: Italian creative agency building integrated brand experiences with a strong digital and amplification offering. Comparable to Outdoora's creative concept and offline/online amplification services for enterprise clients, though Spin8's focus is broader creative campaigns rather than urban art.
- Hivestack: Global programmatic DOOH ad platform. Indirectly comparable as Outdoora continues to develop DOOH inventory at Art Station and could leverage programmatic platforms to monetize The Corner and The Dome screens more efficiently.
- DoohClick: Italian-headquartered programmatic digital out-of-home advertising platform. Comparable to Outdoora's The Corner and The Dome DOOH offerings, though DoohClick is a software platform enabling others' DOOH inventory rather than a media owner like Outdoora.
Broad incumbents
- Clear Channel Outdoor: Global OOH company with significant European and Italian presence. Operates in the same urban media space as Outdoora but focuses on traditional and digital billboards rather than curated branded murals.
- JCDecaux: Global OOH advertising leader with a strong Italian and European transit/urban presence. Competes broadly with Outdoora on premium urban media spaces but does not specialize in branded urban art or socialARTvertising-style campaigns.
Direct peers
- IGPDecaux: Italy's leading out-of-home advertising company and a joint venture between IGP and JCDecaux. Directly competes with Outdoora's Art Station business in Italian OOH at transit and urban locations, serving similar enterprise brand budgets.
- Urban Vision: Rome-based company that creates large-scale branded murals and urban regeneration projects for brands in Italy. Directly comparable to Outdoora in offering branded urban art and public-space installations to enterprise clients across similar Italian cities.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Outdoora social profiles
Digital presenceOutdoora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outdoora leadership team
Management profileNumber of profiles
Profiles3 records
Outdoora funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outdoora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outdoora
What does Outdoora do?
Outdoora designs and executes experiential communication projects for enterprise brands by transforming urban spaces—building facades, corporate headquarters, public environments, and five Italian high-speed rail stations—into branded canvases through large-scale murals and digital out-of-home installations. The company integrates physical urban art with digital amplification, content creation, and talent activation to deliver multi-channel campaigns. Its core revenue offerings include Art Station (rail-station media network with The Corner 3D LED wall and The Dome OOH installation), advertising murals (Murales pubblicitari), corporate-space installations, and public-space art projects.
Is Outdoora a public or private company?
Outdoora is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outdoora founded?
Outdoora was founded in 2023. It employs 11 to 50 people.
Where is Outdoora based?
Outdoora is headquartered in Milan, Italy, in the Europe region.
How does Outdoora make money?
Three revenue lines are on record. Mural and Urban Art Campaigns are the primary driver. The others are media Space Rental (Art Station) and experiential Marketing Services.
Who are Outdoora's main competitors?
Emerging players on record are BCUBE, Spin8, Hivestack and DoohClick. Broad incumbents are Clear Channel Outdoor and JCDecaux. Direct peers are IGPDecaux and Urban Vision.
Does Outdoora have an API?
No public API is recorded for Outdoora.
What industry is Outdoora in?
Outdoora's product category is Experiential Marketing Services. Its primary akta.pro industry code is BPAFALAL, OOH Production, Printing & Installation Services, with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 541850 and its SIC code is 7311.