Doohclick AB
DoohClick AB is a Swedish SaaS company providing a unified Out-of-Home ad management platform combining CMS, ad server, video player, and analytics for OOH Media Owners and Retail Media Networks across Europe, the Americas, and Asia.
- Company typePrivate
- Founded2013
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Doohclick AB does
DoohClick AB is a Swedish SaaS company, founded around 2013 from an internal platform originally built for AdCityMedia and formally incorporated as a private limited company in Stockholm around 2019, that develops a unified ad management platform for the Out-of-Home (OOH) advertising industry. The product combines a content management system (CMS), ad server, video player, and analytics module into a single workflow, supporting both static OOH and digital OOH (DOOH) inventory, including HTML5 and URL-based content, programmatic connectivity to multiple SSPs, and Share of Voice-based dynamic scheduling. Open API integrations connect the platform to CRM systems such as Salesforce and to ERP systems for invoicing automation, and a companion mobile app extends on-the-go access.
The company targets two primary customer segments: OOH Media Owners managing static and digital inventory, and Retail Media Networks monetizing digital signage in retail environments, with adjacent positioning in transit, shopping mall, airport, and place-based advertising verticals. Customers include Ocean Outdoor Nordics, Tractor Outdoor, Liquid Outdoor, Loop'd, ONTM, Kena Outdoor, Smart Outdoor, and Citrus Media, with relationships structured as multi-year enterprise subscriptions at quote-based pricing. Go-to-market is enterprise direct sales with regional presence in Stockholm (headquarters), London, and Singapore/Bangkok (via partner Giant Pumpkin), plus a U.S. subsidiary, DoohClick, Inc., established in Delaware in 2024.
The business model is recurring SaaS subscription revenue, augmented by value-added data partnerships such as the 2025 Spotzi location and audience intelligence integration. The company has raised approximately SEK 12.6M via a 2020 preferential rights issue, operates with a small team of 1–10 employees, and participates in global OOH industry bodies including WOO, DPAA, and IBO. Geographic footprint spans 15+ countries across Europe, North America, Southeast Asia, the Middle East, and Africa.
Doohclick AB firmographics
Firmographics- Name
- Doohclick AB
- Legal name
- DoohClick AB
- Website
- https://doohclick.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DoohClick AB is a Swedish SaaS company providing a unified Out-of-Home ad management platform combining CMS, ad server, video player, and analytics for OOH Media Owners and Retail Media Networks across Europe, the Americas, and Asia.
- Ownership category
- akta.pro rank
Doohclick AB industry classification
Industry- Product category
- Out-of-Home Ad Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
- akta.pro secondary industries
- OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI), Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), OOH Production, Printing & Installation Services (BPAFALAL)
Keywords
Where Doohclick AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Doohclick AB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: DoohClick operates as a SaaS platform providing OOH Media Owners and Retail Media Networks with a unified ad management platform. The platform is described as providing complete workflow automation from proposal to scheduling to reporting to invoicing. The company targets monetization of media assets and generates recurring SaaS revenue from media owners who subscribe to use the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise subscription for OOH Media Owners and Retail Media Networks |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Doohclick AB product offering
Product offeringCore offering
DoohClick provides a cloud-based, unified Out-of-Home (OOH) ad management platform that combines a Content Management System (CMS), ad server, video player, and analytics tool within a single workflow. It enables OOH Media Owners and Retail Media Networks to manage the full campaign lifecycle from sales proposals and RFP responses through scheduling, playback, proof-of-play reporting, and invoicing, while also connecting to multiple SSPs for programmatic buying.
Product overview
DoohClick offers a single unified platform called the DoohClick Platform, which combines CMS (Content Management System), ad server, video player, and analytics tool within the same intuitive workflow. The platform is designed for OOH Media Owners and Retail Media Networks to manage the full lifecycle of advertising campaigns from proposal to scheduling, playback, reporting, and invoicing. A companion mobile app (DoohClick App) provides on-the-go access. The platform supports both static OOH and digital OOH inventory, and connects to multiple SSPs for programmatic buying.
Differentiator
Problem solved
Functional benefit
Brands
- DoohClick Platform: The definitive ad management platform for Out-of-Home, including CMS, ad server, video player, and analytics in one workflow.
- DoohClick App
Products and services
- DoohClick Platform Cloud-based unified ad management platform combining CMS, ad server, video player, and analytics into a single workflow for OOH Media Owners and Retail Media Networks to manage static and digital out-of-home inventory across proposal, scheduling, playback, reporting, and invoicing.
- DoohClick App Mobile application companion to the DoohClick Platform that provides on-the-go access to OOH ad management functionalities for users managing campaigns, inventory, and reporting.
Companies that use Doohclick AB
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles1 record
Doohclick AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Doohclick AB partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SpotzicoreDoohClick announced a new integration with Spotzi, the location intelligence and audience analytics platform. The partnership brings Spotzi's audience and mobility data directly into the DoohClick platform, enabling enhanced audience targeting and location analytics for OOH campaigns.
- AbsenminorDoohClick partnered with Absen at ISE events (Integrated Systems Europe) where Absen showcased their large format LED displays in an exclusive immersive experience. DoohClick appeared as a co-exhibitor or partner at these flagship events.
- Giant PumpkincoreGiant Pumpkin acts as DoohClick's representative partner for Singapore and Bangkok markets, handling local sales and customer engagement for the Southeast Asian region.
- World Out of Home Organization (WOO)coreDoohClick is a member of the World Out of Home Organization (WOO) and actively participates in WOO events including Annual Congresses and Regional Forums. They sponsor and exhibit at WOO events globally.
- DPAA (Digital Place-Based Advertising Association)coreDoohClick is a member of the DPAA and participates in DPAA Global Summits and Out of Home Week NYC events. The company exhibits at DPAA events as part of their marketing and business development efforts.
- IBO (Independent Broadcasters Organization)minorDoohClick exhibited at the IBO Spring Conference for the first time in 2026 in New Orleans, expanding their presence in the North American OOH industry events.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Doohclick AB competitors and assessment
Company assessmentDirect peers
- Vistar Media: Vistar Media operates a programmatic DOOH ad server and SSP connecting OOH inventory with buyers — directly comparable to DoohClick's ad server/SSP integration layer and programmatic monetization features.
- Broadsign: Broadsign provides a DOOH ad management platform combining CMS, ad server, and programmatic capabilities for OOH media owners worldwide — the closest direct competitor to DoohClick in core CMS/ad-server functionality for digital signage networks.
- VIOOH: VIOOH is a programmatic OOH marketplace and ad tech platform offering planning, buying, and ad-serving tools for OOH media owners — overlaps with DoohClick on programmatic ad serving and yield management.
- Place Exchange: Place Exchange runs a programmatic DOOH SSP/ad server infrastructure for digital out-of-home inventory, comparable to DoohClick's ad server and SSP-connective layer for OOH media owners.
- Hivestack: Hivestack (now part of Perion Network) is a programmatic DOOH ad tech platform with ad server, SSP, and analytics offerings targeting OOH media owners — directly competes with DoohClick on programmatic ad serving for DOOH.
Emerging players
- Adomni: Adomni provides DOOH buying and ad management software for media owners including planning, scheduling, and reporting — partial overlap with DoohClick's unified OOH workflow.
- Sage+Archer: Sage+Archer offers DOOH ad serving and yield management solutions with automated, dynamic campaign delivery — emerging comparable in the OOH programmatic ad-server niche.
- Lemma (now part of Billups): Lemma provides DOOH programmatic ad serving and supply-side capabilities for OOH media owners — comparable to DoohClick on programmatic ad serving and SSP integration.
Broad incumbents
- STRATACache / Scala: Scala (a STRATACache company) offers digital signage CMS and OOH content management at enterprise scale — broader incumbent overlap with DoohClick's CMS and player components.
- Google Ad Manager / Display & Video 360: Google's ad server and DV360 are broader programmatic ad-serving incumbents increasingly expanding into DOOH — overlapping indirectly with DoohClick's ad-server analytics integration via SSPs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Doohclick AB social profiles
Digital presenceDoohclick AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doohclick AB leadership team
Management profileNumber of profiles
Profiles3 records
Doohclick AB subsidiaries and ownership
Company hierarchySubsidiaries1 record
Doohclick AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doohclick AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doohclick AB
What does Doohclick AB do?
DoohClick provides a cloud-based, unified Out-of-Home (OOH) ad management platform that combines a Content Management System (CMS), ad server, video player, and analytics tool within a single workflow. It enables OOH Media Owners and Retail Media Networks to manage the full campaign lifecycle from sales proposals and RFP responses through scheduling, playback, proof-of-play reporting, and invoicing, while also connecting to multiple SSPs for programmatic buying.
Is Doohclick AB a public or private company?
Doohclick AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Doohclick AB founded?
Doohclick AB was founded in 2013. It employs 1 to 10 people.
Where is Doohclick AB based?
Doohclick AB is headquartered in Stockholm, Sweden, in the Europe region.
How does Doohclick AB make money?
One revenue line is on record: saaS Platform Subscription.
Who are Doohclick AB's main competitors?
Direct peers on record are Vistar Media, Broadsign, VIOOH, Place Exchange and Hivestack. Emerging players are Adomni, Sage+Archer and Lemma (now part of Billups). Broad incumbents are STRATACache / Scala and Google Ad Manager / Display & Video 360.
Does Doohclick AB have an API?
Yes. Open API enabling integration to any CRM (e.g., Salesforce) and ERP systems for invoicing automation. The platform supports API integration for automated workflows.
What industry is Doohclick AB in?
Doohclick AB's product category is Out-of-Home Ad Management Software. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising, with a secondary code of MPAAAKAI, OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution). Its NAICS code is 5132 and its SIC code is 7372.