ClubsNSW

What ClubsNSW does

ClubsNSW is the peak representational body for the NSW registered clubs industry, established in 1920 and operating as a private, member-funded industry association headquartered at Level 8, 51 Druitt Street, Sydney. It serves more than 1,000 registered clubs across 13 NSW regions, advocating on policy matters including gambling reform, alcohol regulation, taxation, and industrial relations, and delivering shared services that individual clubs would otherwise have to procure independently.

Its core product portfolio spans three layers. Responsible gambling and compliance tooling includes ClubSafe (offered in Standard, Plus, and Premium subscription tiers) and the MVSE System (Multi-Venue Self-Exclusion), which ClubsNSW owns and operates and which now supports at-home self-facilitated exclusion across clubs and hotels. Workforce capability is delivered through ClubEducation — over 20 courses, seminars, and CPD-bearing programs distributed via an Adobe Captivate Prime online training portal — supplemented by the WR Handbook (annual subscription at $300 + GST per entity), the JD/KPI Manual, and a Policies & Procedures Handbook (each $275 per individual). Governance is anchored by the Club Governance Code of Practice, an independently monitored self-regulatory code. Member services are administered through the Manage My Membership portal.

The commercial model is a hybrid of recurring membership subscriptions from clubs, recurring and one-time fees for training resources and handbooks, tiered corporate partner sponsorship (Strategic, Executive, Industry, Expert, Community), and event revenue across the ClubsNSW Conference, WR & HR Conference, regional meetings, and the Clubs & Community Awards. Distribution is direct-to-enterprise via the member portal, regional meetings, the ClubTV and ClubLIFE media channels, and weekly Circulars. Community impact is formalised through the ClubGrants program, which has channelled close to $2 million to PCYC over five years alongside broader donations of $104 million per annum across NSW clubs.

Name

ClubsNSW

Legal name

ClubsNSW

Website

https://clubsnsw.com.au

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

ClubsNSW is the peak industry association for NSW registered clubs, founded in 1920, representing 1,000+ member clubs with advocacy, compliance tooling (ClubSafe, MVSE), training (ClubEducation), workplace relations resources, and community programs (ClubGrants).

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Educational Support Services (61171)

SIC

Services-Services, Nec (8900), Miscellaneous Publishing (2741)

akta.pro primary industry

Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL)

Keywords

• Industry association services
• Club advocacy support
• Compliance advisory services
• Workplace relations support
• Responsible gambling services

Headquarters

HQ city

Hornsby

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Membership Fees: ClubsNSW generates revenue through membership fees from its more than 1,000 member clubs. Membership provides access to services including training, compliance resources, workplace relations support, and advocacy.
2. Publications and Handbooks: Sale of WR Handbook (annual fee of $300 + GST per entity), JD/KPI Manual ($275 per individual), and Policies & Procedures Handbook ($275 per individual) to member clubs.
3. ClubEducation Memberships: Two complimentary memberships provided as part of ClubsNSW membership. Additional memberships cost $220 each.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

No source content was provided between the designated input markers; therefore no factual description of the core offering can be supported.

Product overview

ClubsNSW operates as a trade association (peak representative body) for registered clubs in NSW, established in 1920. Rather than a unified software platform, it offers a portfolio of distinct service products: ClubSafe (responsible gambling compliance across three tiers), MVSE System (multi-venue self-exclusion), ClubEducation (training and professional development with over 20 courses), and workplace relations resources including the WR Handbook, JD/KPI Manual, and Policies & Procedures Handbook. Additional offerings include the Club Governance Code of Practice, ClubGrants community program, and the Manage My Membership portal for member services.

Differentiator

Problem solved

Functional benefit

Brands

• ClubSAFE: A leading responsible gambling and compliance program designed to support member clubs in delivering safe and compliant environments for their patrons. Includes subscription tiers: ClubSafe Standard, ClubSafe+, and ClubSAFE Premium.
• ClubEducation
• ClubGrants

Quantifiable outcome

• NSW clubs contribute $9 billion annually to the state's social and economic fabric
• +3 more outcomes

Named customers4 records

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

22 partnerships are on record, tiered strategic, executive, industry, expert, community and flagship.

• Aristocrat GamingstrategicStrategic or Co-development PartnerStrategic Partner in the ClubsNSW Corporate Program, providing gaming technology solutions to the club industry.
• HIIstrategicStrategic or Co-development PartnerStrategic Partner in the ClubsNSW Corporate Program, providing technology or services to the club industry.
• KenostrategicStrategic or Co-development PartnerStrategic Partner in the ClubsNSW Corporate Program, providing Keno gaming products to clubs.
• TABstrategicStrategic or Co-development PartnerStrategic Partner in the ClubsNSW Corporate Program, providing wagering services to clubs.
• AsahiexecutiveStrategic or Co-development PartnerExecutive Partner in the ClubsNSW Corporate Program, providing beverages to clubs.
• AustralianSuperexecutiveStrategic or Co-development PartnerExecutive Partner in the ClubsNSW Corporate Program, providing superannuation services.
• Lion Beer AustraliaexecutiveStrategic or Co-development PartnerExecutive Partner in the ClubsNSW Corporate Program, providing beverages to clubs.
• AinsworthindustryTechnology or IntegrationIndustry Partner in the ClubsNSW Corporate Program, providing gaming technology to clubs.
• International Gaming Technology (IGT)industryTechnology or IntegrationIndustry Partner in the ClubsNSW Corporate Program, providing gaming solutions.
• KonamiindustryTechnology or IntegrationIndustry Partner in the ClubsNSW Corporate Program, providing gaming technology.
• Our WatchexpertStrategic or Co-development PartnerExpert partner for domestic and family violence prevention. Australia's national organisation for the prevention of violence against women and their children, leading evidence-based research, education and primary prevention initiatives.
• PCYC (Police Citizens Youth Clubs)communityStrategic or Co-development PartnerClubsNSW is a proud partner of PCYC. Through the ClubGrants program, registered clubs have contributed close to $2 million to PCYC over the past five years. Focus on youth engagement, crime prevention and leadership development.
• NRLcommunityStrategic or Co-development PartnerCommunity partner supporting rugby league and community initiatives through the club industry.
• Surf Life Saving NSWcommunityStrategic or Co-development PartnerCommunity partner supporting beach safety and community programs through the club industry.
• DV Safe PhoneexpertStrategic or Co-development PartnerExpert partner for domestic violence prevention. Collects, refurbishes and distributes donated mobile phones to people experiencing domestic and family violence.
• EscabagsexpertStrategic or Co-development PartnerExpert partner for domestic violence prevention. Supplies emergency escape bags filled with essential items for women and children leaving unsafe situations.
• StandByU FoundationexpertStrategic or Co-development PartnerExpert partner for domestic violence prevention. Provides wearable safety devices and support networks that help people at risk of domestic violence or harm quickly alert contacts and access help.
• Australian Institute of Company Directors (AICD)flagshipStrategic or Co-development PartnerLandmark agreement with AICD to elevate governance standards and professional development opportunities for club directors and management. Includes Board Chair Masterclass and other training programs.
• Beyond the BadgecommunityStrategic or Co-development PartnerCommunity partner supporting veterans and their families through the club industry.
• Learning LinkscommunityStrategic or Co-development PartnerCommunity partner supporting youth education and development through the club industry.
• Regional Academies of SportcommunityStrategic or Co-development PartnerCommunity partner supporting regional sports development through the club industry.
• Wheelchair Sports NSWcommunityStrategic or Co-development PartnerCommunity partner supporting adaptive sports through the club industry.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Clubs Queensland: Peak industry body for registered clubs in Queensland. Closely comparable operating model — membership fees, advocacy, training, and compliance services — but operating in a separate state jurisdiction rather than competing with ClubsNSW.
• Clubs Western Australia: Peak body for clubs in Western Australia. Functionally similar to ClubsNSW with advocacy, training, and member services, but operates in a separate state jurisdiction without overlapping membership.
• Clubs Victoria: Industry association representing Victorian clubs. Same trade-association structure and service mix as ClubsNSW (advocacy, compliance, training) but geographically distinct, serving a different state member base.

Direct peers

• Australian Hotels Association (NSW): NSW industry association for hotel and hospitality operators. Comparable advocacy, training, and compliance remit over an adjacent licensed-venue industry that overlaps ClubsNSW's membership (e.g., MVSE extends to hotels), making it a competing voice on gambling, liquor, and workplace relations policy.
• Clubs Australia: National peak body for licensed and registered clubs across Australia. Directly comparable to ClubsNSW as the federal-level counterpart representing 5,000+ clubs; ClubsNSW actively partners with Clubs Australia for federal advocacy.

Emerging players

• Australian Institute of Company Directors (AICD): National membership organization providing director training, governance certification, and CPD programs. Directly comparable to ClubEducation, with ClubsNSW holding a landmark partnership with AICD to deliver board training to club directors.
• Responsible Gambling Council (Canada): Independent non-profit dedicated to reducing gambling harm through research, standards, and public education. Comparable to the ClubSafe/MVSE mission in responsible gambling, though operating as an independent harm-prevention body rather than an industry association.

Broad incumbents

• NSW Business Chamber (Business NSW): Large NSW business chamber offering workplace relations, training, and compliance services to a broad member base. Comparable service portfolio to ClubsNSW (workplace relations, training, advocacy) but serving all industries rather than specializing in clubs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClubsNSW