Community Clubs Victoria

What Community Clubs Victoria does

Community Clubs Victoria (CCV) is the peak industry association representing community clubs in the Australian state of Victoria. Its membership spans hundreds of clubs across multiple categories, including RSL (Returned and Services League), golf, racing, sporting, bowling, and general community clubs, ranging from small volunteer-run organizations to large venues with multi-million-dollar turnovers. CCV is also a member of Clubs Australia, the federal peak industry body, giving it national-level representation.

CCV's core offerings include government and regulatory advocacy, compliance advisory across gaming, liquor, and workplace regulation, human resources and industrial relations support, the proprietary EASE self-exclusion system for gaming venues, the ClubHub publication, and a program of member events. Strategic partnerships with the Gaming Technologies Association, SIAG (employment law), and Wisewould Mahony Lawyers extend its service capacity into specialized advisory areas. The organization also operates a tiered Corporate Partnership Program (Gold, Silver, Bronze) that connects member clubs with industry suppliers.

The business model rests on three revenue streams: tiered annual membership dues ranging from $111 to over $4,019 per club depending on size, a $29.72 per-Electronic Gaming Machine (EGM) fee collected from gaming venues using the EASE system, and corporate partnership and event revenue. The association is structured as a not-for-profit industry body, with revenue reinvested into advocacy, member services, and operational delivery.

Name

Community Clubs Victoria

Legal name

Community Clubs Victoria Inc.

Website

https://ccv.net.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Community Clubs Victoria is the peak industry association for Victoria's community clubs, providing advocacy, compliance support, HR advisory, and the proprietary EASE self-exclusion system, funded through tiered membership fees and corporate partnerships.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139), Civic and Social Organizations (813410), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Industry association services
• Club advocacy support
• Regulatory compliance advisory
• Responsible gambling programs
• Membership association services

Headquarters

HQ city

Fitzroy

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: CCV generates revenue through tiered membership fees based on club size (employee count) and gaming status (number of Electronic Gaming Machines). Fees range from $111 for volunteer-only clubs to $4,019 for large non-gaming clubs, with gaming clubs paying base fees plus per-EGM charges.
2. Corporate Partnerships: CCV operates a corporate partnership program with Gold, Silver, and Bronze tiers, offering brand exposure, club updates bulletin articles, event invitations, warm referrals from CCV, and Club Directory presence to partner organizations.
3. Events: CCV generates revenue through event hosting including the Annual Gala Dinner & Awards Night, Golf Days, Club Managers' Forums, and Women in Clubs Brunch, with sponsorship and participation fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Community Clubs Victoria is a not-for-profit industry association that provides tiered membership services to community clubs across Victoria, Australia. Its core offerings include government advocacy and policy representation, regulatory and compliance advisory (gaming, liquor licensing, AML/CTF, employment law via SIAG), networking events, training, the EASE self-exclusion program for gaming venues, the Club Providers Directory, and the Annual Gala Awards Night. Members range from volunteer-run sporting clubs to large venues with multi-million-dollar turnovers, and corporate partners gain access to the club network through tiered sponsorship.

Product overview

Community Clubs Victoria is an industry association representing Victorian community clubs, not a technology product company. Its offerings consist of membership services including advocacy, compliance support, HR/IR resources, a business directory, the EASE self-exclusion program, training resources, and events such as the annual Gala Awards. The organization does not operate a SaaS platform with products or modules — it provides advisory, compliance, networking, and member benefit services to not-for-profit community clubs of all sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• CCV Membership Services

Quantifiable outcome

• CCV raised $12,665 for Challenge (supporting kids with cancer) through its 2026 Golf Day

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, major and supporting.

• Clubs AustraliacoreStrategic or Co-development PartnerCCV is a proud member of Clubs Australia, the federal peak industry body representing licensed clubs. Clubs Australia assists state and territory associations with advocacy, professional development, and preparation of government submissions on commonwealth-based issues affecting clubs nationwide.
• Corporate Partners (Gold Tier)majorGTM or Marketing PartnerGold tier partners include Tabcorp, Onyx Gaming, Coca-Cola Europacific Partners, Asahi Beverages, Samuel Smith & Son, Bunnings Trade, and others. Partners receive brand exposure, bulletin articles, event invitations, warm referrals, and Club Directory presence.
• Corporate Partners (Silver Tier)coreGTM or Marketing PartnerSilver tier partners receive brand exposure, event invitations, and directory presence through CCV's partnership program.
• Corporate Partners (Bronze Tier)supportingGTM or Marketing PartnerBronze tier partners receive basic partnership benefits including directory presence and select event access.
• Gaming Technologies Association (GTA)coreStrategic or Co-development PartnerStrategic partnership between GTA and CCV combining expertise and advocacy efforts to provide policy leadership on responsible gaming, harm mitigation, and anti-money laundering for the gaming and hospitality sectors.
• On Tap Hospitality (SW Australia)supportingGTM or Marketing PartnerCorporate partner testimonial highlighting CCV's proactive profiling and access to member club opportunities.
• SIAG (Specialist Employment Law)coreImplementation/ SI/ Consulting PartnerSIAG is CCV's specialist employment law and industrial relations service provider, offering hotline support, compliance guidance, and advisory services to member clubs.
• HostplussupportingGTM or Marketing PartnerSuperannuation partner providing information and resources on Payday Super transition and other employment-related topics for CCV members.
• SilverChefsupportingGTM or Marketing PartnerEquipment finance partner offering Rent-Try-Buy solutions to member clubs through articles in ClubHub publication.
• Wisewould Mahony LawyerscoreImplementation/ SI/ Consulting PartnerLongstanding CCV legal partner providing expert legal advice to clubs on Governance, Gaming, Liquor, AML/CTF compliance, Employment, Contracts, and Property matters.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• ClubsNSW: Peak industry body for NSW licensed clubs. Closest geographic analogue to CCV in terms of membership tiers, advocacy services, and compliance support, but serving New South Wales rather than Victoria.
• Clubs Queensland: Industry association for Queensland community clubs, providing compliance, HR, and advocacy services to member clubs. Comparable in structure and revenue model to CCV but operating in a different state.
• Clubs Western Australia: Western Australian peak body for licensed clubs with a similar advocacy, compliance support, and member-services portfolio. Useful comparator for state-level club association economics.

Broad incumbents

• RSL Australia: National organisation for RSL sub-branch clubs. Several CCV board members and member clubs (e.g., Bentleigh RSL) are RSL-affiliated, making RSL Australia an adjacent member-services and advocacy peer.
• Australian Hotels Association (Victoria): Industry body representing Victorian hotel operators, overlapping with CCV's club base on hospitality, liquor licensing, and gaming compliance. Not a direct club peer, but competes for advocacy voice and shares regulatory terrain.
• Golf Australia: National sporting organisation for golf. CCV's member base includes golf clubs (e.g., Portarlington, Chirnside Park Country Club, Anglesea Golf Club), making Golf Australia an overlapping industry stakeholder rather than a direct competitor.

Others

• Victorian Chamber of Commerce and Industry: Broader Victorian business chamber providing compliance, HR, and advocacy services to a wider business membership. Useful comparator for association-scale economics and member-value bundling, though it does not specialise in community clubs.
• Gaming Technologies Association: Industry body for gaming technology suppliers and a formal CCV strategic partner on responsible gaming policy. Comparable as a sector-specific industry association, with a different member base (suppliers vs clubs).
• Community Sport Australia: National advocacy body for community sport organisations. Shares CCV's mission of representing community sporting clubs at a policy level, though it does not deliver commercial member services.

Direct peers

• Clubs Australia: Federal peak industry body for licensed clubs in Australia, of which CCV is a member. Directly analogous in mission (national vs state advocacy, member services) and operates a similar membership/partnership business model for the same club category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CommunityClubsVictoria
• LinkedInlinkedin.com/company/community-clubs-victoria
• Xx.com/CommunityClubsV

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Community Clubs Victoria