La Costena

What La Costena does

Conservas La Costeña S.A. de C.V., operating as La Costeña, is a Mexican food and beverage company founded in 1923 and headquartered in Ecatepec de Morelos, Estado de México. The company manufactures and distributes a diversified portfolio of canned and preserved Mexican food products organized across 15+ categories, including salsas (verde, taquera, negra, casera), preserved chiles (chipotles, jalapeños, serranos), beans (black, bayo, Peruvian, refritos), mayonnaise and dressings, vegetables, vinegars, canned fruits in syrup, tomato puree, ketchup, and traditional prepared foods such as pozole rojo, mole verde, and tamales. Products are sold in canned, jar, and pouch formats under a unified La Costeña brand umbrella.

The company operates a traditional consumer packaged goods business model, distributing its products through grocery stores and supermarkets across Mexico and 77 international markets spanning North America, Latin America and the Caribbean, Europe, Asia, Oceania, the Middle East, and Africa. La Costeña is the 3rd most consumed food brand in Mexico, is present in 94% of Mexican households, and ranks 8th among all brands in the Brand Footprint 2025 ranking by Worldpanel by Numerator. The company is privately held, with no disclosed parent company, institutional investors, or public market listing.

La Costeña supports consumer engagement through a content-driven marketing strategy anchored on its lacostena.com.mx recipe website and active presence on Facebook, Instagram, YouTube, Pinterest, and WhatsApp, using Mexican culinary traditions as the principal brand hook. The company has accumulated more than 100 years of heritage and a broad portfolio of recognitions, including consecutive Goula Awards (2020-2023), CEMEFI ESR corporate social responsibility certification since 2017, Kantar Worldpanel top-10 household selection ranking, and Merco ESG and talent rankings in 2025. Revenue, ownership structure, parent company, and executive leadership details are not publicly disclosed in the source material.

Name

La Costena

Legal name

Conservas La Costeña, S.A. de C.V.

Website

https://lacostena.com.mx

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

101–250 employees

Short description

Conservas La Costeña S.A. de C.V. is a Mexican canned and preserved food company founded in 1923, producing salsas, chiles, beans, and traditional Mexican dishes distributed across Mexico (94% household penetration) and 77 international markets.

Ownership category

akta.pro rank

Product category

Canned and Preserved Foods

NAICS

Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

Keywords

• Canned Mexican foods
• Preserved chiles
• Mexican salsas
• Canned beans
• Prepared traditional foods

Headquarters

HQ city

Ecatepec

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Distribution channels1 record

Marketing channels7 records

Core offering

Conservas La Costeña is a Mexican food preservation company that manufactures and sells canned and jarred authentic Mexican food products. Its portfolio spans more than 15 product categories including salsas (verde, taquera, negra, casera), preserved chiles (chipotles, jalapeños, serranos), refried and whole beans, mayonnaises and dressings, prepared vegetables, vinegars, canned fruits in syrup, tomato purée and ketchup, and traditional prepared dishes such as pozole, mole verde, and tamales. Products are distributed under the single La Costeña brand across Mexico and 77 international markets.

Product overview

La Costena is a Mexican food brand offering a diversified portfolio of canned and preserved food products. The company operates as a single brand with multiple product lines organized across more than 15 categories including salsas, chiles, frijoles (beans), mayonnaises and dressings, vegetables, prepared traditional foods, vinegars, and canned fruits. The core products center on Mexican culinary staples: a comprehensive salsa line (verde, taquera, negra, casera), preserved chiles (chipotles, jalapeños, serranos), various bean preparations (black beans, bayo beans, Peruvian beans), and traditional prepared dishes (pozole, mole verde, tamales). Products are distributed in canned, jar, and pouch formats, with the portfolio unified under the La Costena brand umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Salsas Comprehensive line of Mexican table and cooking salsas including Salsa Verde, Salsa Taquera, Salsa Arriera, Salsa Negra, and Salsa Casera Mexicana, made with tomatoes, tomatillos, chiles, and cilantro. Targeted at Mexican households and food service preparation of authentic Mexican dishes.
• Chiles Preserved and prepared chile products including Chipotles Adobados, Chipotles Picados, Chipotles Dulces en Trocitos, Rajas de Jalapeños, Jalapeños Picados, Jalapeños Enteros, and Serranos. Targeted at home cooks and food service users preparing traditional Mexican cuisine.
• Frijoles (Beans) Refried and whole bean products including Frijoles Negros Refritos, Frijoles Bayos Refritos, Frijoles Bayos Refritos con Chipotle, Frijoles Bayos Refritos con Queso y Chipotle, Frijoles Negros Enteros, and Frijoles Peruanos Refritos. For Mexican households and food service.
• Mayonesas y Aderezos Mayonnaise and dressing products including Aderezo Light de Mayonesa and Mayonesa con Jugo de Limón for general consumer use in salads, sandwiches, and traditional Mexican dishes.
• Vegetales y Ensaladas Prepared canned vegetable products including Ensalada de Verduras, Ensalada Campesina, Elote Dorado, and Pimiento Morrón en Tiras for ready-to-eat vegetable side dishes.
• Frutas en Almíbar Canned fruits in syrup including Piña en Almíbar Trocitos, Duraznos en Almíbar Rebanadas, Guayabas en Almíbar, Mango en Almíbar, and Puré de Manzana for desserts and snacks.
• Vinagres Vinegar products including Vinagre de Manzana and Vinagre Blanco de Alcohol de Caña for cooking, dressing, and household use.
• Verduras (Legumbres) Canned legume products including Garbanzos (chickpeas) for use in soups, salads, stews, and traditional Mexican recipes.
• Puré de Tomate y Catsup Tomato-based condiments and cooking bases including Puré de Tomate (tomato puree) and Salsa Cás catsup (ketchup) for everyday cooking and table use.
• Preparados Tradicionales Ready-to-heat traditional Mexican prepared dishes including Pozole Rojo, Mole Verde, and Tamal Verde for convenient preparation of authentic Mexican meals at home.

Quantifiable outcome

• 94% household penetration in Mexico
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• General Mills (Old El Paso): General Mills' Old El Paso is the leading mainstream Mexican food brand in US and European retail, offering tortillas, kits, and canned Mexican staples. It competes for the same shelf space and consumer occasion as La Costena in international markets.
• Grupo Bimbo: Grupo Bimbo is the largest Mexican CPG multinational and a benchmark for global distribution of Mexican-origin packaged foods; though primarily bakery, it shares the same home-market brand-building playbook and US Hispanic distribution muscle as La Costena.
• Nestlé México: Nestlé is the largest packaged-food multinational in Mexico, with a broad portfolio that overlaps La Costena's shelf-stable categories (sauces, beans, prepared foods). It competes across the same retail channels with deeper marketing and R&D resources.
• McCormick & Company: McCormick is the global leader in spices, seasonings, and sauces, including Hispanic and Mexican-flavor lines. It overlaps with La Costena in sauce and condiment categories while operating at a much larger global scale.
• Kraft Heinz: Kraft Heinz is a major multinational in condiments and shelf-stable foods (ketchup, beans, sauces) with strong US and global retail reach. It competes with La Costena in adjacent canned/condiment aisles and increasingly in Mexican-flavor offerings.
• Del Monte Foods: Del Monte Foods manufactures canned fruits, vegetables, and tomato-based products in shelf-stable formats that overlap with La Costena's fruits-in-syrup, tomato puree, and canned vegetables categories, primarily in the US market.
• Campbell Soup Company (Pace): Campbell owns the Pace salsa brand and competes broadly in shelf-stable sauces, soups, and packaged foods. As a large multinational CPG, it offers overlapping Mexican-adjacent capabilities while operating across a much wider portfolio.

Regional players

• Conservas La Española: Conservas La Española is a Spain-based preserved foods manufacturer with comparable canned vegetables, legumes, and seafood product formats. It is relevant as a same-category European peer but does not directly compete in the Americas with La Costena.

Direct peers

• Goya Foods: Goya Foods is the largest Hispanic food company in the US, with a comparable portfolio of beans, chiles, salsas, and canned/jarred staples distributed through US retail to Hispanic and broader consumers — the closest comparable diaspora-led brand and distribution play.
• Grupo Herdez: Grupo Herdez is Mexico's largest branded canned foods company, competing directly with La Costena in salsas, chiles, beans, moles, and Mexican canned staples for the same retail buyers and household consumers in Mexico and the US Hispanic market.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoUzXUSoPnjPbN5MNSRdFyg/featured
• Facebookfacebook.com/lacostenamx
• Instagraminstagram.com/lacostenamx
• Pinterestmx.pinterest.com/lacostenamexico
• Xx.com/lacostenamx
• LinkedInlinkedin.com/company/conservas-la-costena-s.a.-de-c.v.

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Costena