What Happiness for Future does

Happiness for Future S.r.l., a privately held Italian company legally headquartered in Macerata (Marche region), delivers science-based wellness practices — primarily Yoga della Risata (Laughter Yoga), Coerenza Cardiaca (HeartMath cardiac coherence), Imaginative Thinking (Le Stanze dell'Immaginazione® / Immaginazione Immersiva®), Ikigai and Foresight — to Italian consumers and corporate clients. Its flagship product is VIVI365, a 12-month subscription ecosystem (€24.90/month or €247/year) that bundles a mobile and web app, a physical annual agenda, and a closed community with masterclasses, live sessions and practice circles; the app contains 200+ short videos and 60+ guided audio/video practices, served through Google Play and the Apple App Store alongside a WooCommerce storefront on happinessforfuture.it.

Revenue is generated across five streams: recurring VIVI365 subscriptions (1,000+ active members cited), one-time digital video courses priced €35–€159 (e.g., Libera la tua Risata €89, Le Stanze dell'Immaginazione €149, Ikigai €79, Il Vantaggio della Coerenza €159, Dormire di più e meglio €35), professional certification programs (Leader Training of Yoga della Risata €290; Teacher Training 50-hour program), physical products including the VIVI365 Agenda (€23.90–€29.90), the bestselling Ridi Ama Vivi book (BUR Rizzoli, €15), and HeartMath-branded HRV biofeedback hardware (Inner Balance €215–€275, emWave Pro €349), plus bespoke corporate wellness engagements and event tickets for the FoR Festival of R-evolution (€97–€197). The company is founder-led by Lara Lucaccioni (Master Trainer and Director of the Italian Institute of Laughter Yoga, top-5 worldwide Laughter Yoga practitioner, first Italian HeartMath certified trainer, TEDx speaker) and Matteo Ficara (futurist, author of five books, ideator of two registered methodologies). Go-to-market runs through three coordinated motions: a community-led movement ("La Specie Felice," 7,000+ members with a stated 1M-by-2030 ambition), direct-to-consumer self-serve e-commerce for individuals, and inside/field sales targeting Italian enterprises — customer logos disclosed include Generali, Microsoft, Hilton, Zurich, Randstad, S&P Global, Biogen, HYDAC, Università Cattolica, Ausl di Modena, Arca Assicurazioni, ITT, Federmanager, Elis and Prodeco Pharma. Operational scale (1–10 employees with a 60+ trainer extended ecosystem), no public revenue, and 2025 selection into NextAge (CDP Venture Capital / AC75), ELITE Lounge (Euronext), Cariplo Factory CATCH@Mind, and La Carica delle 101 HUMAN CAPITAL INNOVATION point to a sub-scale company at an early institutional-validation stage.

Name

Happiness for Future

Legal name

Happiness for Future S.r.l.

Website

https://happinessforfuture.it

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Happiness for Future is an Italian wellness company that delivers science-based practices — Laughter Yoga, HeartMath cardiac coherence, imaginative thinking and Ikigai — to Italian consumers via the VIVI365 subscription ecosystem and to enterprises through bespoke corporate well-being, team-building and stress-management programs.

Ownership category

akta.pro rank

Product category

Wellness Coaching and Training Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industries

Workplace Wellness & Wellbeing Education (EDAAAHAN), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH), Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH), Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

Keywords

• Corporate wellness programs
• Laughter yoga training
• Cardiac coherence coaching
• Stress management services
• Wellbeing video courses

Headquarters

HQ city

Macerata

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Operations

Revenue model

1. VIVI365 Membership Subscription: Annual membership subscription to the VIVI365 ecosystem providing app access, agenda, community, 200+ videos, 60+ guided practices, personalized pathways, masterclasses, and live sessions. 12-month commitment.
2. Digital Video Courses: One-time purchase online courses including 'Libera la tua Risata' (40-day course, 80+ videos, 6 hours), 'Le Stanze dell'Immaginazione' (4.5 hours, 60 videos), 'Ikigai' (90 min, 30+ videos, 40+ questions), 'Coerenza Cardiaca' (9+ hours, 6 sessions), and 'Dormire di più e meglio'. Lifetime access upon purchase.
3. Teacher and Leader Training Programs: Professional certification programs: Leader Training in Laughter Yoga (€290 one-time), Teacher Training (50-hour mixed format program including online, Zoom, and residential components). Premium pricing reflecting professional certification value.
4. Physical Products: Sale of physical goods: VIVI365 Agenda (€23.90–€29.90), 'Ridi Ama Vivi' book by Lara Lucaccioni (€15), Inner Balance HRV biosensor (€215–€275), emWave Pro HRV biosensor for PC/MAC (€349). Plus event tickets (FoR Festival, workshops).
5. Corporate/Enterprise Wellness Programs: Customized organizational well-being programs for companies including stress management, team building, decision optimization through neuroscience, and futures thinking. Sold as bespoke B2B engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Happiness for Future delivers science-based well-being practices — including Laughter Yoga (Yoga della Risata), HeartMath cardiac coherence (Coerenza Cardiaca), imaginative thinking (Le Stanze dell'Immaginazione®), Ikigai purpose discovery, and sleep improvement — primarily through its VIVI365 subscription ecosystem that combines a mobile/web app, a physical daily agenda, and an online community. It sells individual digital video courses, runs certified Leader and Teacher training in Laughter Yoga, distributes HeartMath HRV biofeedback hardware, and delivers bespoke corporate wellness and team-building programs to Italian enterprises.

Product overview

Happiness for Future is a wellness company offering a portfolio of digital courses, physical products, and professional training programs centered on science-based well-being practices. The core product is VIVI365, a subscription-based ecosystem (€24.90/month or €247/year) combining App, Agenda, and Community for step-by-step wellness management. Supporting the ecosystem are individual video courses including Libera la tua Risata (40-day laughter course, €89), Le Stanze dell'Immaginazione (imaginative thinking, €149), Ikigai (life purpose, €79), Il Vantaggio della Coerenza (cardiac coherence workshop, €159), and Dormire di più e meglio (sleep improvement, €35). Physical products include Inner Balance (HRV biofeedback sensor, €215-275) and emWave Pro (PC/Mac HRV sensor, €349) from HeartMath Institute, the VIVI365 Agenda physical planner (€23.90-29.90), and the book Ridi Ama Vivi (€15). Professional certifications include Leader Training (€290) and Teacher Training (50 hours) for Yoga of Laughter. The company also organizes the FoR Festival (€97-197).

Differentiator

Problem solved

Functional benefit

Products and services

• VIVI365 Membership Ecosystem Annual subscription ecosystem combining App, physical Agenda, and Community for step-by-step stress management and well-being. Includes 200+ short theory and practice videos, 60+ guided audio/video wellness practices, personalized thematic pathways, monthly masterclasses, live sessions, practice circles, gamified objectives, and access to 12+ specialized trainers. Priced at €24.90/month or €247.00/year.
• Libera la tua Risata (Laughter Release Video Course) 40-day digital video course by Lara Lucaccioni for releasing laughter, covering Laughter Yoga fundamentals. Contains 80+ videos (40 theory, 40 practice), approximately 6 hours of content, unlimited access to the reserved member area, and access to the reserved community. Over 750 completions. Priced at €89.00 one-time.
• Le Stanze dell'Immaginazione® Video Course Video course on the proprietary 9-room imaginative thinking methodology for clarity, expanding possibilities, and conscious decision-making. Contains 58 theory and practice videos (4h 30min total), 14 guided practice audios, and a reserved ebook. Over 250 completions. Priced at €149.00 (was €180); online version €150.
• Ikigai — Trova il tuo scopo Video Course Video course for finding life purpose by mapping talents, motivations, recognition, and mission. Contains 30+ short videos with 40+ questions, designed to be followed for at least one month. Over 100 completions. Priced at €79.00 one-time.
• Il Vantaggio della Coerenza Workshop (Cardiac Coherence) HeartMath-certified workshop teaching six cardiac coherence techniques for managing emotions, reducing stress, and achieving calm. 9+ hours across 6 weekly evening sessions (1.5 hours each) or 2 weekend mornings. Over 1,000 attendees. Priced at €159.00 (was €179). Includes manual, video recording, audio practices, certificate, and community access.
• Leader Training di Yoga della Risata Professional certification training course qualifying graduates to lead Laughter Yoga sessions. Priced at €290.00 (was €305.00).
• Teacher Training di Yoga della Risata Advanced 50-hour professional training for becoming a Laughter Yoga Teacher. Includes approximately 3 hours of pre-course online work, 11 hours of live online sessions, and 3 residential days at Tenuta Santo Stefano, Campagnola Emilia. Over 300 completions.
• Dormire di più e meglio Video Course Online video course on theories and natural practices for better sleep. 60 minutes, 2 theory videos plus 5 guided practices, downloadable audio. Over 500 attendees. Priced at €35.00 (was €69.00).
• Inner Balance HRV Biosensor HeartMath Institute biofeedback sensor for measuring heart rate variability and tracking cardiac coherence. Bluetooth version €275.00; Android cable version €215.00; Apple cable version €215.00. Pairs with the Inner Balance app for real-time monitoring.
• emWave Pro HRV Biosensor HeartMath Institute biofeedback sensor for PC and MAC to measure HRV and cardiac coherence. Priced at €349.00 (was €439.00). Includes USB pulse sensor, software, download link, registration key, and manual. Features interactive coherence games and Emotion Visualizer.
• VIVI365 Agenda (Physical Journal) 420-page daily physical wellness planner used to track and measure well-being progress. Includes monthly tracking pages, Desires and Ikigai sections, and Word of the Year. Sold at €23.90 (standard shipping) or €29.90 (express). Does not include App or Community access.
• Ridi Ama Vivi (Book) Bestselling book by Lara Lucaccioni covering Yoga della Risata (Laughter Yoga), Coerenza Cardiaca (Cardiac Coherence), and Happiness Science. Published by BUR Rizzoli in 2020. Priced at €15.00; over 100 five-star reviews on Amazon and Macrolibrarsi.
• FoR Festival of R-evolution Annual in-person festival held May 1–2, 2026 in Peschiera del Garda, organized by Happiness for Future. Sold in three ticket tiers: FoR Explore (€97, 1 day), FoR Experience (€147, 1 day with inedite workshops), FoR Evolve (€197, full 2-day complete experience).
• Corporate / Enterprise Wellness Programs Bespoke organizational well-being programs for Italian companies, covering stress management, team building, decision optimization through neuroscience, and futures thinking. Sold as customized B2B engagements with dedicated corporate pages and contact channels; clients include Generali, Microsoft, Hilton, Zurich, and Randstad.

Quantifiable outcome

• 74% of chronic illnesses are linked to lifestyle (WHO Statistics 2023)
• +6 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NextAge AcceleratorcoreStrategic or Co-development Partner · 1 January 2025NextAge is an acceleration program that Happiness for Future participated in. It is a program designed to support the growth of innovative companies, backed by CDP Venture Capital as the main investor and operated by AC75 Startup Accelerator.
• CNA (Confederazione Nazionale dell'Artigianato e della Piccola e Media Impresa)minorGTM or Marketing Partner · 1 January 2025Happiness for Future participated in the Walk for the Cure Cingoli initiative alongside CNA, demonstrating a community partnership for social impact and well-being events.
• Italian Institute for Positive OrganizationsminorStrategic or Co-development Partner · 1 January 2020Matteo Ficara certified as Chief Happiness Officer (CHO) with Italian Institute for Positive Organizations. The company trains Ambassadors of Laughter and Chief Happiness Officers. Alignment with positive organizational psychology methodologies.
• VIA Institute on CharacterminorStrategic or Co-development Partner · 1 January 2020Matteo Ficara is a certified trainer of the VIA Character Strengths method through the US-based VIA Institute. Provides scientific framework for character strengths assessment used in the company's Ikigai and well-being programs.
• Italian Institute for the FutureminorStrategic or Co-development Partner · 1 January 2020Matteo Ficara is one of the researchers at the Speculative Design Hub of the Italian Institute for the Future, contributing futures studies expertise to the company's foresight and strategic thinking offerings for enterprises.
• HeartMath InstitutecoreTechnology or Integration · 1 January 2018Happiness for Future is the first Italian certified trainer organization for HeartMath Institute methodologies. The company integrates HeartMath cardiac coherence techniques (Heart-focused Breathing, Inner Ease, Quick Coherence, Freeze Frame, Coherent Communication, Heart Lock-In) into its wellness offerings and sells official HeartMath hardware (Inner Balance, emWave Pro).
• Dott. Madan Kataria / Laughter Yoga InternationalcoreStrategic or Co-development Partner · 1 January 2014Lara Lucaccioni was directly trained and certified as Master Trainer by Dr. Madan Kataria, founder of Laughter Yoga. She is the Italian reference point and directs the Italian Institute of Laughter Yoga together with Matteo Ficara. This partnership provides international certification authority for the company's Laughter Yoga programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Headspace: Mass-market meditation and mindfulness app with a dedicated Headspace for Work B2B channel. Closest global comparable in product shape (subscription app + corporate channel + behavior-change content) even though its content is mindfulness rather than Laughter Yoga / cardiac coherence.
• Calm: Global consumer and enterprise meditation/sleep/wellness app with multi-language content library and Calm Business offering. Comparable because it is a subscription-first digital wellness platform competing for the same end-user attention and corporate wellbeing wallets, though it focuses on mindfulness/sleep rather than Laughter Yoga or biofeedback.
• BetterUp: U.S. corporate coaching and wellbeing platform serving enterprises with 1:1 coaching, AI tools, and measurable outcomes. Comparable as a B2B-first corporate wellbeing vendor targeting stress, engagement, and resilience outcomes across the same buyer persona (HR/L&D) that Happiness for Future reaches through its enterprise programs.
• Limeade: U.S. employee experience and corporate wellbeing platform combining wellness programs, engagement surveys, and analytics for enterprises. Comparable as a software-and-services corporate wellbeing vendor operating in the same buyer category (HR/L&D in mid-market and enterprise) that Happiness for Future's B2B channel targets.

Emerging players

• CoreHealth Technologies: Corporate wellness platform serving multi-country employers with configurable wellness programs and biometric integrations. Comparable as a SaaS corporate wellbeing vendor operating in adjacent European markets that could overlap Italian enterprise wellness RFPs as the company expands.
• Wellable: Corporate wellness SaaS platform giving employers white-label wellness programs, content libraries, and biometric integrations. Comparable as a software-led corporate wellbeing vendor competing for the same Italian and European enterprise wellness RFPs, though it focuses on platform delivery rather than content methodology.

Direct peers

• Unobravo: Italian online psychology and mental wellbeing subscription with a large national user base and B2B arm. Direct comparable as an Italian-headquartered mental/wellness brand mixing self-help content, professional services, and employer sales in the same Italian enterprise market.
• Serenis: Italian direct-to-consumer mental wellness subscription pairing therapy/coaching with digital content, headquartered in Italy. Direct comparable in geography (Italian market), business model (DTC subscription to wellness/psychological services), and target audience (working adults under chronic stress).

Others

• HeartMath Institute: U.S.-based nonprofit creator of the cardiac coherence / HRV biofeedback methodology and hardware (Inner Balance, emWave) that Happiness for Future resells and trains on. Comparable because it shares the same underlying science, IP base, and certification pipeline, even though it operates upstream as a research/training body rather than as a direct competitor.
• Laughter Yoga International: Global nonprofit founded by Dr. Madan Kataria that owns the Laughter Yoga certification and teacher-training ecosystem. Comparable as the originator network within which Happiness for Future operates its Italian Institute of Laughter Yoga; relationship is partly partner, partly ecosystem parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/playlist/70d7T2RDDr7Eeei04llQwI
• Facebookfacebook.com/HappinessforFuture
• LinkedInit.linkedin.com/company/happiness-for-future
• Instagraminstagram.com/happinessforfuture

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happiness for Future