Change Management Institute

What Change Management Institute does

Change Management Institute (CMI) is a global, independent non-profit professional association founded in 2005 and headquartered in Sydney, Australia. CMI operates as the principal professional body for the change management discipline, providing membership services, formal accreditation, training, and a chapter-based community for practitioners across the career lifecycle — from individuals new to change management through to advanced master-level professionals. Its portfolio is organised around three pillars: Capability (training, competency frameworks, and the CMBoK reference publication), Credibility (a three-tier Accreditation Program — ACP Foundation, Specialist, and Master — co-administered with APMG International), and Connections (member community, regional chapters, and events). The institute is led by President and Board Chair Karla Micallef, with founder Helen Campbell remaining on the board.

CMI generates revenue primarily through recurring individual and corporate membership subscriptions, training course fees for its Change Portfolio Management Foundation and Advanced programmes, and event registrations including webinars, networking sessions, and chapter meetings. Its digital infrastructure centres on the Member Hub platform, built on Hivebrite community engagement technology, with companion iOS and Android mobile applications. The organisation distributes its services through direct website enrollment, virtual and in-person training delivery, a member hub mobile app, and a network of accredited training providers operating as channel partners. Customer segments span individual practitioners (new, mid-career, and advanced), corporate members building organisational change capability, and senior leaders responsible for transformation. Strategic alliances with APMG International (accreditation body), Hivebrite (community platform), accredited training providers (channel network), and a content partnership with Project Pal AI extend CMI's global reach across Australia, the United Kingdom, New Zealand, and additional regions, with over 100,000 certification exams delivered cumulatively through APMG.

CMI's recognised scale signals include the 100,000+ certification exams milestone, 20 years of continuous operation, regional chapter presence across multiple countries, and industry recognition including 'Small Association of the Year 2023' from Associations Forum and 'External Campaign of the Year 2024' from Association Awards for its Change Portfolio Management campaign. The organisation is governed as a member-driven non-profit (ABN 34 656 853 424) incorporated under New South Wales law, with no parent company, external venture capital backing, or disclosed ownership changes.

Name

Change Management Institute

Legal name

Change Management Institute Incorporated

Website

https://change-management-institute.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Change Management Institute is a Sydney-headquartered non-profit professional association founded in 2005, providing accreditation, training, and community services to change management practitioners globally through tiered membership, APMG-credentialed certifications, and a regional chapter network.

Ownership category

akta.pro rank

Product category

Professional Association and Change Management Training

NAICS

Business Associations (813910), Management Consulting Services (54161)

SIC

Services-Membership Organizations (8600), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Change Management & Transformation Leadership (EDABAAAD)

akta.pro secondary industries

Stakeholder, Communication & Change Management (EDABAHAF), Change Management & Transformation Consulting (BPAHAGAC)

Keywords

• Change management training
• Professional accreditation
• Membership association
• Professional development
• Change management certification

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Membership Fees: Individual professional membership providing access to resources, accreditation programs, events, networking, and member-exclusive discounts on training courses. Offered at different tiers based on accreditation level.
2. Corporate Membership Fees: Organizational membership for companies seeking to support their change management workforce with institutional access to resources, accreditation pathways, and group benefits.
3. Training Course Fees: Change Portfolio Management Foundation and Advanced training courses delivered virtually and in-person over multiple half-day sessions. Members receive discounts on registration fees.
4. Event Registrations: Fees for events including webinars, networking sessions, chapter meetings, and annual conferences. Some events are member-exclusive while others are open to non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Change Management Institute is a nonprofit professional membership association that sells individual and corporate memberships, accredited training courses (Change Portfolio Management Foundation and Advanced), and a three-tier professional accreditation program (Accredited Change Professional at Foundation, Specialist, and Master levels) for change management practitioners. It also publishes the CMBoK reference book, the OCMM, Competency Model, Change Practice Playbook, and the Futures of Change research, and operates a Member Hub community platform with iOS and Android mobile apps, a global chapter network, and events.

Product overview

The Change Management Institute operates as a global professional membership and accreditation body for change management practitioners. Its product portfolio centres on a three-pillar model of Capability, Credibility, and Connections. The core offering combines structured accreditation programmes (ACP Foundation, Specialist, and Master levels) with formal training (CPM Foundation and Advanced courses) and foundational reference materials (CMBoK Reference Book). Supporting products include the Competency Model, Change Practice Playbook, Organisational Change Maturity Model (OCMM), Career Pathways resources, and the Futures of Change research initiative. Digital member services are delivered through the Member Hub platform and mobile app, while the institute also provides events, chapter networks, and member-exclusive resources. The portfolio is anchored by its accreditation framework, which drives professional credibility, and complemented by training courses, frameworks, research, and community features.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership Annual professional membership for individual change management practitioners providing access to resources, accreditation pathways, events, networking, member-exclusive forums, and discounts on training course registration.
• Corporate Membership Organizational membership tier enabling companies to support the development of their change management workforce with institutional access to resources, accreditation pathways, and group benefits.
• Change Portfolio Management (CPM) Training — Foundation Entry-level training course equipping participants with essential skills and knowledge to apply Change Portfolio Management principles and techniques, delivered over 4 consecutive half-days virtually and in-person.
• Change Portfolio Management (CPM) Training — Advanced Advanced training building on CPM Foundation coursework, diving deeper into tools and techniques for leading, implementing, and scaling Change Portfolio Management within an organisation.
• Accredited Change Professional (ACP) — Foundation Entry-level accreditation for professionals new to change management, establishing baseline competencies and credibility in the profession, credentialed through APMG International.
• Accredited Change Professional (ACP) — Specialist Mid-career accreditation for experienced change management professionals seeking to hone skills and gain specialized recognition, credentialed through APMG International.
• Accredited Change Professional (ACP) — Master Advanced accreditation for highly experienced change managers at the top of their profession, signifying mastery of change management practice, credentialed through APMG International.
• CMBoK (Change Management Body of Knowledge) Reference Book The definitive reference publication for the change management profession, providing the foundational knowledge framework and standards for practitioners.
• Member Hub Platform and Mobile App Digital community platform and mobile application for members, providing personalized access to resources, community features, event registrations, and professional development tools; built on Hivebrite community engagement technology and available on iOS and Android.

Quantifiable outcome

• 98% of respondents said training made them a better Change Manager
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• APMG InternationalcoreStrategic or Co-development Partner · 3 March 2026APMG International is the accreditation body for Change Management Institute's certification programs. Their Change Management certification has surpassed 100,000 exams delivered globally, marking a significant milestone for the profession. This partnership provides globally recognized qualifications for change management professionals, reflecting accelerating demand for structured organizational change capabilities.
• HivebritecoreTechnology or IntegrationHivebrite provides the community engagement platform powering the Change Management Institute's Member Hub. The platform enables members to access events, training registration, news, and networking features through a digital community portal.
• Training ProviderscoreChannel Partner/ Reseller/ DistributorNetwork of accredited training providers authorized to deliver Change Management Institute's training courses including Change Portfolio Management Foundation and Advanced programs. These providers extend the institute's reach in delivering professional development to change managers globally.
• Project Pal AIminorStrategic or Co-development PartnerProject Pal AI, founded by Declan Foster, provides thought leadership content on AI literacy for change managers. Declan authored an article on AI literacy commissioned by the Change Management Institute, and the company provides consulting services on change management and AI-enabled practices.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Association of Change Management Professionals (ACMP): ACMP is the largest global non-profit association for change management professionals, offering the CCMP certification and QG (Qualified Global) credential. It is the closest direct competitor to CMI in terms of accreditation, membership model, and community-led go-to-market motion.
• Prosci: Prosci is a commercial change management training and certification firm built around the ADKAR model, offering Practitioner and Master-level certifications. It directly competes with CMI's ACP program and is a dominant brand in corporate change management training, especially in North America.
• APMG International: APMG is CMI's accreditation partner that administers the Change Management certification globally, having delivered 100,000+ exams. While a strategic ally, APMG also accredits competing change management programs, making it both a partner and a channel competitor for credentialing standards.

Broad incumbents

• Project Management Institute (PMI): PMI is a large, established global membership association for project, program, and portfolio management with significant overlap on change governance and transformation leadership content. Its PfMP and PMP certifications increasingly bundle change management content, competing for the same corporate training wallet.
• Scrum Alliance: Scrum Alliance is a global non-profit membership association offering certifications (CSD, CSPO, SAFe) for agile practitioners, many of whom are involved in enterprise change initiatives. It overlaps with CMI in serving transformation professionals, though with a more technical/agile focus.
• Society for Human Resource Management (SHRM): SHRM is the largest global HR professional membership association, with the SHRM-CP and SCP credentials, and offers significant OD and change management content. It competes for the same corporate L&D and HR transformation budget that funds CMI's corporate memberships.

Emerging players

• Kotter International: Kotter International is a change management advisory and training firm built around John Kotter's 8-step change model, serving Fortune 500 enterprises. It competes with CMI on the corporate training side while offering proprietary content overlapping with CMI's CMBoK and Competency Model.
• International Institute for Learning (IIL): IIL is a corporate training and certification provider offering courses in project, program, and change management with PMP and PRINCE2-aligned credentials. It is a partial competitor to CMI's training portfolio, particularly in the corporate training and CPM-adjacent curriculum.
• Lean Six Sigma Institute: Lean Six Sigma Institute offers belt-level certification (Yellow through Master Black Belt) for process improvement and operational change practitioners. It is an emerging competitor in the operational change training space, adjacent to CMI's CPM curriculum.

Others

• AXELOS (PeopleCert): PeopleCert (owner of AXELOS) administers PRINCE2, MSP, and MoP certifications that address program and portfolio management, a category closely related to CMI's Change Portfolio Management training. It is a global credentialing platform and potential channel partner or competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ChangeManagementInstitute
• LinkedInau.linkedin.com/company/change-management-institute
• Instagraminstagram.com/changemgtinstitute_global
• Xx.com/ChangeMgtIns

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Change Management Institute