What WeCOACH does

WeCOACH is a 501(c)(3) nonprofit membership organization founded in 2011 and headquartered in Tallahassee, Florida. The organization is dedicated exclusively to recruiting, advancing, and retaining women coaches across all sports and at every competitive level — youth, high school, collegiate, and institutional — addressing the documented decline of women in collegiate coaching from over 90% prior to Title IX in 1972 to 41% today. WeCOACH delivers year-round professional development, mentorship, networking, and career services through a portfolio of branded programs including WeMENTOR (mentorship), WeAMPLIFY (content and media), WeCONNECT (networking), WeELEVATE (career elevation), WeINVEST (financial literacy), and WeASPIRE TO COACH (aspiring coach support). Its flagship training offerings include the NCAA Women Coaches Academy (in partnership with the NCAA since 2003), NCAA Academy 2.0 (added 2019), the Youth & High School Women Coaches Academy, the Divisions II & III Development Program, Regional Workshops, Video Chats, and the WeREAD Book Club; the About Time Podcast is co-produced with Hudl.

The technology stack is conventional and operationally focused rather than product-led: a web-based membership platform at wecoachsports.org, a Neon CRM constituent management system for membership administration and donations, and standard online delivery for virtual academies, video chats, book clubs, and financial literacy sessions. The most differentiated asset is the longitudinal research output: the annual Women in College Coaching Report Card, produced with the Tucker Center for Research on Girls & Women in Sport since 2012, which provides the only ongoing dataset of its kind tracking women in collegiate coaching across all NCAA divisions.

WeCOACH generates revenue through four streams: (1) annual membership subscriptions priced from $60 (youth/high school/club) to $100 (collegiate) to $200 (high school group) to $1,500 (institutional/campus-wide); (2) tax-deductible individual and organizational donations, including Donor Advised Fund grants, planned gifts, and stock donations; (3) event and program fees for academy registrations and regional workshops, with scholarships available for coaches with financial need; and (4) corporate partnerships organized into Mission, Champion, Community, and Collaborating Partner tiers. Go-to-market is community-led: members are acquired through word-of-mouth within the coaching community, partnerships with athletic departments and institutions, and outreach via the Job Center and Coaching Candidate Pool service that connects women coaches with athletic directors and search committees. Vanessa Fuchs serves as CEO.

Name

WeCOACH

Legal name

WeCOACH, Inc.

Website

https://wecoachsports.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

WeCOACH is a 501(c)(3) nonprofit membership organization founded in 2011 that recruits, advances, and retains women coaches across all sports and competitive levels through year-round leadership development academies, mentorship, networking, career services, and longitudinal research on women in collegiate coaching.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees from women coaches at various levels (youth, high school, collegiate, and institutional). Membership provides access to professional development programs, networking resources, mentorship, and member benefits from partner organizations.
2. Donations and Charitable Contributions: Tax-deductible donations from individuals and organizations supporting women in coaching. Accepts one-time and recurring donations, Donor Advised Fund (DAF) grants, planned gifts, and stock donations.
3. Event and Program Fees: Revenue from academy registrations, regional workshops, and specialized programs. Includes scholarship-funded attendance for coaches with financial need.
4. Corporate Partnerships: Partnership revenue from Mission Partners, Champion Partners, Community Partners, and Collaborating Partners who support the WeCOACH mission through financial contributions, in-kind services, and program sponsorship.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

WeCOACH is a 501(c)(3) nonprofit membership organization that recruits, advances, and retains women coaches across all sports and all levels through year-round professional development, leadership training, mentorship, and networking programs. Its portfolio includes the NCAA Women Coaches Academy (in partnership with the NCAA since 2003), NCAA Academy 2.0, the Youth & High School Women Coaches Academy, the Divisions II & III Development Program, the WeMENTOR/WeCONNECT/WeELEVATE/WeINVEST/WeAMPLIFY/WeASPIRE TO COACH program family, regional workshops, virtual video chats, the WeREAD Book Club, the About Time podcast, and the Coaching Candidate Pool service that connects women coaches with open positions.

Product overview

WeCOACH is a nonprofit membership organization dedicated to recruiting, advancing, and retaining women coaches in all sports and levels through year-round professional growth and leadership development programs. The organization operates a portfolio of interconnected programs including WeMENTOR (mentorship), WeAMPLIFY (content/resources), WeCONNECT (networking), WeELEVATE (career elevation), WeINVEST (financial literacy), and WeASPIRE TO COACH (aspiring coach support). Core programming includes the NCAA Women Coaches Academy (since 2003), NCAA Academy 2.0, Youth & High School Women Coaches Academy, Divisions II & III Development Program, Regional Workshops, Video Chats, and the WeREAD Book Club. Special initiatives include National Women Coaches Day and the About Time Podcast. The organization also maintains a Coaching Candidate Pool service connecting women coaches with hiring institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program

Quantifiable outcome

• The percentage of women head coaches of NCAA D-I women's teams in Select 7 conferences increased for over ten consecutive years (2012-2025)
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered champion partner, mission partner, community partner and collaborating partner.

• RBC Wealth Managementchampion partnerStrategic or Co-development Partner · 1 January 2025RBC Wealth Management partnered with WeCOACH in 2025 to launch WeINVEST presented by RBC Wealth Management, a financial literacy initiative for women coaches. Through expert-led virtual sessions, the program covers fundamentals of investing, retirement planning, savings & budgeting.
• NCAAmission partnerStrategic or Co-development Partner · 1 January 2003The NCAA Women Coaches Academy (WCA), hosted in partnership between WeCOACH and the NCAA since 2003, is a multi-day educational training open to NCAA coaches of all experience levels. NCAA Academy 2.0 now falls within the partnership as of 2019.
• BANDmission partnerTechnology or IntegrationBAND is the leading free team communication app, trusted by over 300,000 coaches. BAND serves as the official communication app for women coaches of WeCOACH, building stronger communities, providing timely updates and resources, and fostering a collaborative network.
• United States Marine Corps (USMC)mission partnerStrategic or Co-development PartnerThe U.S. Marine Corps recognizes the role of coaches, educators, mentors and parents who inspire young people. They partner with WeCOACH to engage with coaches who can help identify high-achieving students and motivate them toward success.
• USTA Coachingmission partnerStrategic or Co-development PartnerUSTA Coaching's national platform offers tiered benefits for coaches at every level. Through the 'USTA Coaching Serving All: Aspiring Coach Program powered by WeCOACH,' they created an 8-month leadership and coaching development experience for women student-athletes to enter the coaching profession.
• Hudlmission partnerStrategic or Co-development PartnerHudl is leveling the playing field for women in sports through technology and resources like the About Time podcast, co-created with WeCOACH. Hudl empowers more than 220,000 teams globally with video and data products.
• Gatorade Performance Partnerchampion partnerGTM or Marketing PartnerGatorade Performance Partner is the first multidisciplinary community of sports performance professionals, providing exclusive benefits to members including complimentary CEUs, science-backed resources, meal-planning guidance, and access to Gatorade Fieldhouse online forum.
• Jostenschampion partnerGTM or Marketing PartnerAs the official WeCELEBRATE Moments partner of WeCOACH, Jostens offers members an opportunity to receive a free championship ring for head coaches with a qualifying order. Jostens is the premier storyteller of champions for over 125 years.
• SURGE | BSN SPORTSchampion partnerGTM or Marketing PartnerSURGE is a dedicated girls' sports empowerment program from BSN SPORTS. The initiative aims to empower girls to stay in sports and lead healthy, successful lives through FREE online tools developed for coaches to build self-esteem, instill confidence, and prioritize mental health.
• Alex Morgan Foundationcommunity partnerGTM or Marketing PartnerCommunity partner supporting WeCOACH's mission to advance women in coaching.
• National Football League (NFL)community partnerGTM or Marketing PartnerCommunity partner supporting WeCOACH's mission to advance women in coaching.
• Washington Spiritcommunity partnerGTM or Marketing PartnerCommunity partner supporting WeCOACH's mission to advance women in coaching.
• Angel City FCcommunity partnerGTM or Marketing PartnerCommunity partner supporting WeCOACH's mission to advance women in coaching.
• Tucker Center for Research on Girls & Women in Sportcollaborating partnerStrategic or Co-development PartnerThe Tucker Center at University of Minnesota is WeCOACH's research partner for the annual Women in College Coaching Report Card, producing longitudinal research since 2012 documenting the percentage of women collegiate head coaches.
• American Volleyball Coaches Association (AVCA)collaborating partnerGTM or Marketing PartnerCollaborating partner supporting WeCOACH's mission through industry networking and professional development.
• Women's Basketball Coaches Association (WBCA)collaborating partnerGTM or Marketing PartnerCollaborating partner supporting WeCOACH's mission through industry networking and professional development.
• Women's Sports Foundationcollaborating partnerStrategic or Co-development PartnerCollaborating partner supporting advocacy and research for women in sports.
• NACDAcollaborating partnerGTM or Marketing PartnerNational Association of Collegiate Directors of Athletics collaborating on industry initiatives.
• WeMoveCoachescommunity partnerGTM or Marketing PartnerCommunity partner supporting WeCOACH's mission to advance women in coaching.
• Voice In Sportcollaborating partnerGTM or Marketing PartnerCollaborating partner supporting WeCOACH's mission through women's sports advocacy.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights1 record

Customer concentration

• Xx.com/WeCOACH
• YouTubeyoutube.com/@wecoach9787
• Facebookfacebook.com/WeCoachSports
• LinkedInlinkedin.com/company/wecoach
• Instagraminstagram.com/wecoachsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeCOACH