Voice in Sport

What Voice in Sport does

Voice in Sport (VIS), operating as VIS Holdings Inc., is a mobile-first digital platform headquartered in Brooklyn, New York, that connects girls and women athletes (primarily ages 13 to 23) with professional and collegiate athlete mentors and credentialed sports experts through virtual 1-on-1 and group sessions. Founded in 2020, the platform centers on a free membership tier for young athletes, a low-priced premium subscription ($2/month or $20/year), a virtual currency system called VIS Card (with credit denominations from $5 to $500) used to book individual sessions, Team Plans sold to coaches and organizations, and a Gift An Athlete flow that allows third parties to fund memberships or credits. Content distribution is layered around daily articles, a weekly podcast, and short-form video, and the platform runs a structured Creator (6-month content internship) and Advocate (Title IX civic engagement) program to expand its contributor base.

Underlying technology is a consumer mobile app available on iOS and Android (also accessible via a web frontend), integrated with social OAuth providers (Google, Facebook, Twitter/X, LinkedIn), PayPal for payments and donations, and Zoom for live mentorship sessions. The product surface spans the VIS Mobile App, VIS Sessions marketplace, VIS Clips (personalized short-form video from mentors, released July 2025), the VIS Card payment system, and Premium Membership and Team Plans add-ons. No AI, ML, or data flywheel capabilities are disclosed in the source data.

The business monetizes through four streams: low-ARPU consumer subscriptions, per-session marketplace transactions via VIS Card, B2B Team Plans for coaches, and gift/donation-funded memberships. Strategic brand partnerships with WNBA Changemakers, AT&T (She's Connected), Barbie, and Sephora are positioned as GTM and marketing alliances rather than revenue contracts. VIS is a private company with 1-10 employees, no disclosed funding rounds, no disclosed revenue, and a currently small distribution footprint (100+ Google Play downloads, 101 App Store ratings).

Name

Voice in Sport

Legal name

VIS Holdings Inc.

Website

https://voiceinsport.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Voice in Sport is a mobile-first platform connecting girls and women athletes aged 13-23 with pro and college athlete mentors and sports experts via virtual 1-on-1 sessions, premium subscriptions, and a session-credit marketplace, supported by WNBA, AT&T, Barbie, and Sephora partnerships.

Ownership category

akta.pro rank

Product category

Sports Mentorship and Community Platform

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Audio Q&A, Coaching & Mentorship Platforms (MPACAEAI)

Keywords

• Women athlete mentorship
• Virtual sports coaching
• Athlete community platform
• Fitness mentorship app
• Sports education content

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Premium Membership Subscription: Monthly and annual subscription plans providing premium access to content, exclusive videos, pro tips, and unlimited free VIS Sessions. Tiered pricing with $2.00/month and $20.00/year options.
2. VIS Card Credits: Virtual currency purchased in denominations ($5, $10, $25, $50, $100, $200, $500) used to book 1-on-1 sessions with VIS Mentors and Experts.
3. Team Plans: Team subscription plans for coaches to provide platform access to their players, enabling tailored mentorship sessions for team members.
4. Gift Memberships: Gifting premium memberships or VIS Card credits to athletes, with donations supporting girls in sport with premium memberships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Voice in Sport operates a mobile-first community platform that connects girls and women athletes (ages 13-23) with professional and college athlete mentors, sports-science experts, and curated content. The core offering consists of paid Premium Membership subscriptions, VIS Card credits used to book 1-on-1 and group virtual mentorship sessions, and Team Plans sold to coaches on behalf of their players. Revenue is generated through recurring subscriptions, in-app session credits, and gift memberships.

Product overview

VIS (Voice In Sport) is a unified digital platform built to elevate, support, and empower women athletes from middle school to the pros. The core product is the VIS Mobile App, which serves as the gateway to the platform's ecosystem. The platform integrates a mentorship marketplace (VIS Mentor Program) connecting youth athletes with pro and college mentors, a professional expert network (VIS Expert Program) covering sport psychology, nutrition, and science, and a content hub delivering daily articles, podcasts, and videos. Supporting programs include the VIS Creator (content internship) and VIS Advocate (Title IX advocacy) programs. The platform generates revenue through Premium Memberships and VIS Cards used for session payments. Key differentiators include 1-on-1 live video mentorship sessions, expert wellness support, and a gamified leaderboard with rewards system.

Differentiator

Problem solved

Functional benefit

Products and services

• VIS Mobile App iOS and Android mobile application that serves as the gateway to the VIS community, providing access to exclusive content, mentor connections, interactive virtual sessions, games, and rewards. Targeted at female athletes ages 13-23 and available globally.
• Premium Membership Paid subscription tier that unlocks unlimited free VIS Sessions, exclusive content and videos, pro tips, and premium platform features for individual female athletes. Priced at $2.00/month or $20.00/year.
• Team Plans Subscription offering that allows coaches and athletic programs to provide VIS platform access to their players, including tailored mentorship sessions and team-specific onboarding.
• VIS Card Credits Virtual currency purchased through the iOS and Android apps in fixed denominations ($5–$500) and used to book paid 1-on-1 sessions with VIS Mentors and Experts.
• VIS Mentorship Sessions Live 1-on-1 and group virtual mentorship sessions delivered through the VIS platform by professional and college athletes, covering mental performance, recovery, nutrition, and lifestyle topics for female athletes.
• VIS Content Platform Community content platform providing daily articles, podcasts, and videos on mental health, nutrition, injury prevention, and advocacy authored by women athletes and credentialed sports experts.

Quantifiable outcome

• 50 college athletes serving as mentors through AT&T partnership

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• WNBA (Changemakers)coreStrategic or Co-development Partner · 6 May 2026WNBA Changemakers and VOICEINSPORT partnership on a mission to unlock mentoring power for next generation athletes. Collective goal to keep girls in sport and build future leaders through access to professional athlete role models and mentorship content focused on mind, body, and nutrition.
• AT&T (She's Connected)coreGTM or Marketing Partner · 6 May 2026AT&T's She's Connected program partners with VIS to present the College Mentor Program, introducing 50 college athletes as mentors on the VIS platform to guide youth in sport.
• BarbiemajorGTM or Marketing PartnerPartnership with Barbie brand to promote women in sports and provide role model visibility for young female athletes.
• SephoramajorGTM or Marketing PartnerPartnership with Sephora focusing on beauty and empowerment for women athletes, contributing to brand visibility and member benefits.
• IndianaminorStrategic or Co-development PartnerPartnership with Indiana focused on supporting women athletes in the state, nature of collaboration appears regional.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Headspace: Headspace is a leading mental wellness and meditation app offering guided content, coaching, and community. It is comparable to VIS in delivering wellness content and expert-led sessions via a mobile subscription model, though its focus is general mental health rather than sports-specific mentorship.
• The Athletic: The Athletic is a subscription-based sports media company offering deep coverage across leagues. While it has expanded women's sports coverage, its core business is general sports journalism, making it a broad incumbent competing for subscription dollars rather than a direct community peer.
• espnW: espnW is ESPN's dedicated women's sports platform delivering news, features, and video content. As a broad incumbent, it competes for women's sports audience attention and brand partnership dollars, though it is not a community/mentorship platform like VIS.

Emerging players

• HerHoopStats: HerHoopStats is a women's basketball statistics, scouting, and media platform. It shares VIS's focus on elevating women's sports through digital tools and content, but specializes in basketball statistics and analytics rather than mentorship and community.
• Girls on the Run: Girls on the Run is a nonprofit delivering empowerment and running programs for girls ages 8-13. It overlaps with VIS's mission of keeping girls in sport and building confidence, but operates physical in-person programs rather than a digital mentorship platform.
• Keeper Goals: Keeper Goals is a digital platform focused on girls' and women's football/soccer training, instruction, and community. It overlaps with VIS in providing sports-specific instruction and community for female athletes, though it focuses exclusively on soccer.

Direct peers

• The GIST: The GIST is a women's sports media platform delivering sports news, content, and community engagement targeted at female sports fans. It is directly comparable to VIS in its mission-driven focus on elevating women's sports through digital content and community, though it skews more toward media/news than athlete mentorship.
• TOGETHXR: TOGETHXR is a women's sports media and commerce platform co-founded by elite athletes. Like VIS, it leverages athlete voices and stories to engage female sports audiences and operates at the intersection of media, community, and brand partnerships.
• Just Women's Sports: Just Women's Sports is a digital media company covering women's sports through newsletters, podcasts, video, and social content. It shares VIS's audience (women interested in sports) and mission-driven positioning, and competes for the same cultural mindshare in women's sports digital ecosystems.

Regional players

• Her Sport: Her Sport is a digital media platform dedicated to women's sports, primarily serving audiences in Ireland and the UK. It is comparable to VIS in editorial mission and community orientation, though geographic focus differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/voiceinsport
• Facebookfacebook.com/voiceinsport
• LinkedInlinkedin.com/company/voice-in-sport-vis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voice in Sport