The Village at Brookwood

What The Village at Brookwood does

The Village at Brookwood is a nonprofit Life Plan Community (Continuing Care Retirement Community) operating on a 50-acre campus at 1860 Brookwood Avenue in Burlington, North Carolina, serving over 250 residents across approximately 200 independent living residences. Founded in 2003 on the former Memorial Hospital of Alamance site, the community delivers a full continuum of care on a single campus: independent living in Garden Homes and Apartment Homes, assisted living in Stratford East, memory care in Stratford West, skilled nursing in Windsor, on-site rehabilitation services, and hospice care delivered in partnership with AuthoraCare Collective. Underlying technology is centered on resident safety — 24-hour wireless emergency response with location tracking in every residence and around-the-clock on-site security for the gated community — supplemented by 360-degree virtual tours and an interactive digital campus map for prospect engagement. There is no indication of AI/ML capabilities, proprietary software products, or data platform offerings.

The revenue model combines one-time entrance fees with recurring monthly service fees and per-diem healthcare charges. Prospective residents choose between a LifeCare (Type A) contract, which provides priority access to higher-acuity care at significantly reduced rates in exchange for higher entry-level commitment, and a Fee-for-Service (Type C) contract with lower upfront cost but pay-per-use healthcare access. A portion of both the entrance fee and the monthly service fee is tax-deductible. Philanthropic donations supplement operating revenue and fund benevolence care for residents who outlive their financial resources. The go-to-market approach is sales-led, relying on website and phone inquiries, brochure downloads, in-person tours, complimentary overnight accommodations and dining experiences, and a resident Marketing Ambassador referral program.

Since 2024 the community has operated as a member of Kintura, the largest not-for-profit senior living entity in North Carolina, formed from the merger of The Well-Spring Group and Brightspire. Prior ownership transitions include the 2013 merger of Alamance Regional into Cone Health, the 2017–2022 management arrangement with The Well-Spring Group, and the formal 2022 acquisition by Well-Spring. The community maintains strategic partnerships with Elon University for the Life@Elon lifelong-learning program, AuthoraCare Collective for hospice, and Cone Health/Alamance Regional Medical Center for healthcare referrals, and holds memberships in LeadingAge and the Alamance Chamber. The organization employs 251–500 staff across operational, clinical, dining, facilities, sales and marketing, and administrative functions.

Name

The Village at Brookwood

Legal name

The Village at Brookwood

Website

https://villageatbrookwood.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

The Village at Brookwood is a nonprofit Life Plan Community on a 50-acre campus in Burlington, NC, serving 250+ senior residents with independent living, assisted living, memory care, skilled nursing, rehabilitation, and hospice under LifeCare and Fee-for-Service contracts. It operates as part of Kintura, the largest not-for-profit senior living entity in North Carolina.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Life Plan Community)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Rental / Fee-for-Service CCRCs (HLADAEAB)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

Keywords

• Senior living community
• Continuing care retirement
• Independent living services
• Assisted living care
• Skilled nursing facility

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Entrance Fees: One-time entrance fees paid by residents upon moving in. These fees vary based on contract type (LifeCare vs. Fee-for-Service) and residence type (Garden Home vs. Apartment). A portion of the entrance fee is tax-deductible.
2. Monthly Service Fees: Recurring monthly fees covering housing, utilities, maintenance, housekeeping, meals, and access to amenities. Fee amounts vary by contract type and residence size.
3. Healthcare Services Revenue: Revenue from assisted living, memory care, skilled nursing, and rehabilitation services. LifeCare residents receive these services at significantly lower rates than standard healthcare charges. Fee-for-Service residents pay per diem costs for admissions into supported levels of care.
4. Philanthropy and Donations: Charitable giving from donors to support benevolence care for residents who outlive their resources, team member assistance programs, and enhancement of programs and amenities beyond normal operating expenses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Village at Brookwood is a nonprofit Life Plan Community (Continuing Care Retirement Community) operating a 50-acre campus in Burlington, NC. It sells residential living (Garden Homes and Apartment Homes) bundled with a full continuum of on-campus healthcare services — assisted living, memory care, skilled nursing, rehabilitation, and hospice. Residents enter via a one-time entrance fee and recurring monthly service fees under either a LifeCare (Type A) or Fee-for-Service (Type C) contract.

Product overview

The Village at Brookwood is a nonprofit Life Plan Community (Continuing Care Retirement Community/CCRC) offering a continuum of care on a single campus. The portfolio includes Independent Living (Garden Homes and Apartment Homes) as the core independent living products, supported by Healthcare Services comprising Assisted Living (Stratford East), Memory Care (Stratford West), Skilled Nursing (Windsor), Rehabilitation, and Hospice. Residents choose between LifeCare (Type A) and Fee-for-Service (Type C) contracts. The community also provides lifestyle amenities including a Wellness Center with heated saltwater pool, four restaurant-style Dining venues, and the Life@Elon lifelong learning partnership. Virtual Tours and an Interactive Campus Map support prospective resident engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living – Garden Homes Free-standing single-family garden homes with 6 spacious floor plans ranging from 1,692 to 2,160 square feet, featuring two-car carports or garages, covered patios, screened porches, 9-foot ceilings, fully equipped kitchens with stainless-steel appliances, and maintenance-free living. Targeted at active independent seniors aged 55+ who want a single-family home without the maintenance burden.
• Independent Living – Apartment Homes Light-filled apartment homes with 5 floor plans ranging from 825 to 1,596 square feet, featuring fully equipped kitchens, in-suite washer and dryer, patio or balcony, and covered access to amenities. Targeted at active independent seniors seeking apartment-style maintenance-free living.
• Assisted Living – Stratford East Compassionate 24-hour assisted living in a homelike atmosphere providing assistance with bathing, dressing, personal grooming, medication administration, and daily tasks while preserving independence. Features private rooms with full private baths, a licensed nursing team on-site 24/7, and oversight by a medical director. For seniors who need help with activities of daily living.
• Memory Care – Stratford West Warm, welcoming memory care for those suffering from memory loss, Alzheimer's, or dementia. Features private rooms, 24/7 licensed nursing, cognitive therapy using games and trivia, group exercise, and special activities designed to create meaningful moments in a secure environment.
• Skilled Nursing – Windsor Short-term and long-term skilled nursing care providing post-surgical care, wound care management, physical therapy, occupational therapy, speech therapy, and palliative/hospice care. Features private rooms and 24/7 registered nurses, licensed practical nurses, and certified nursing assistants.
• Rehabilitation Services Personalized rehabilitation services including physical therapy, occupational therapy, and speech therapy to help residents transition from hospital to home. Treatment is provided in a well-equipped rehabilitation gym, fitness room, heated pool, or private residence as appropriate.
• Hospice and Palliative Care End-of-life care services provided in partnership with AuthoraCare Collective, focusing on maintaining personal dignity with spiritual, physical, social, and emotional comfort. Includes physician services, nursing, emotional support, spiritual care, and nutritional counseling.
• LifeCare Contract (Type A) Type A contract option that guards savings from potential healthcare costs, providing assisted living, memory care, rehabilitation, and skilled nursing at significantly lower rates than standard charges. Includes property taxes, utilities, maintenance, transportation within 35-mile radius, weekly housekeeping, one meal daily, and 24-hour emergency response. A portion of entrance and monthly fees is tax-deductible.
• Fee-for-Service Contract (Type C) Type C contract offering priority access to full continuum of care services while allowing residents with long-term care insurance to pay per diem costs for admissions into assisted living, memory care, rehabilitation, and skilled nursing. Includes utilities, 15 meals per month, and biweekly housekeeping. A portion of entrance and monthly fees is tax-deductible.
• Life@Elon Lifelong Learning Program Educational partnership with Elon University offering non-credit learning opportunities to residents ages 55 and older. Features weekly presentations, 12 classes per semester taught by faculty, and a complimentary one-year membership for new residents that includes Belk Library borrowing privileges and discount tickets to campus events.

Quantifiable outcome

• Over 250 residents call the community home
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• KinturaflagshipStrategic or Co-development Partner · 1 January 2024Following the 2024 merger between The Well-Spring Group and Brightspire, The Village at Brookwood became part of Kintura, a Greensboro-based nonprofit and the largest not-for-profit senior living entity in North Carolina. Kintura provides strategic oversight, philanthropy support, and operational resources to The Village at Brookwood. Executive Vice President of Philanthropy Marisa Ray represents the organization.
• Elon UniversitycoreStrategic or Co-development PartnerElon University provides the Life@Elon program offering non-credit learning opportunities to people ages 55 and older. Residents receive a one-year complimentary membership with borrowing privileges at Belk Library and discount tickets to campus events. The partnership includes a regular speaker series at The Village at Brookwood with notable speakers including Colin Powell, Jane Goodman, and Desmond Tutu. Classes are held both on Village campus and at Elon University (3 miles away).
• AuthoraCare CollectivecoreStrategic or Co-development PartnerAuthoraCare Collective provides specialized hospice services to residents of The Village at Brookwood facing life-limiting illness. The partnership focuses on maintaining personal dignity and providing spiritual, physical, social, and emotional comfort.
• Cone Health / Alamance Regional Medical CenterminorStrategic or Co-development PartnerFormer parent organization relationship through Cone Health merger in 2013. Alamance Regional Medical Center's plant operations provided foundation for The Village at Brookwood's facility services. Employees receive competitive compensation and benefits through the hospital system affiliation.
• Habitat for Humanity of Alamance County NCminorGTM or Marketing PartnerOff-campus volunteer opportunity for residents to participate in community outreach alongside this nonprofit housing organization.
• United Way of Alamance CountyminorGTM or Marketing PartnerOff-campus volunteer opportunity for residents to support community initiatives through this nonprofit organization.
• Hospice & Palliative Care Center of Alamance-CaswellminorGTM or Marketing PartnerOff-campus volunteer opportunity for residents to engage with end-of-life care services in the community.
• LeadingAgeminorOthersLeadingAge membership provides industry credibility and connection to the broader senior living profession. The organization represents nonprofit aging services providers.
• Alamance ChamberminorOthersAlamance Chamber membership provides local business networking, community engagement, and regional visibility for The Village at Brookwood.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Five Star Senior Living: A national senior living management and operating company providing independent living, assisted living, and memory care services. Overlaps on multiple care categories but operates primarily for-profit communities rather than nonprofit Life Plan Communities.
• Brookdale Senior Living: The largest senior living operator in the United States, offering independent living, assisted living, memory care, and skilled nursing nationally. While not a direct Life Plan Community peer, it competes for the same seniors across multiple care categories and geographies.
• Atria Senior Living: A national for-profit operator of senior living communities, including independent living and assisted living. Overlaps with Village at Brookwood in independent living offerings but does not operate full CCRCs with LifeCare contracts.
• Sunrise Senior Living: A large national senior living operator offering assisted living, memory care, independent living, and skilled nursing. Comparable on care continuum but typically without the nonprofit Life Plan Community / CCRC structure.

Direct peers

• Well-Spring (a Kintura community): A Greensboro, NC nonprofit Life Plan Community that is also part of Kintura. It offers the same continuum-of-care model (independent living, assisted living, memory care, skilled nursing) to active seniors in the Triad region, making it the closest sister-community peer under shared parent ownership.
• Carol Woods: A nonprofit continuing care retirement community in Chapel Hill, NC serving roughly the same active-senior demographic. Comparable on CCRC structure, nonprofit governance, and North Carolina mid-market positioning.
• Twin Lakes: A nonprofit Life Plan Community in Burlington, NC providing independent living, assisted living, memory care, skilled nursing, and rehabilitation. Directly competes in the same Burlington-Alamance County catchment as The Village at Brookwood.
• Baptist Retirement Homes of North Carolina: A nonprofit faith-based operator of continuing care retirement communities across North Carolina. Comparable in CCRC service model, nonprofit structure, and multi-community North Carolina footprint.
• Acts Retirement-Life Communities: One of the largest nonprofit operators of continuing care retirement communities in the US, offering a full continuum of care on single campuses with LifeCare-style contracts. Comparable on nonprofit CCRC structure and LifeCare contract model.

Regional players

• Liberty Senior Living: A regional senior living operator serving the Carolinas with independent living, assisted living, memory care, and skilled nursing. Comparable on continuum-of-care service model and Southeastern US geography, though operating as a for-profit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/villageatbrookwood
• LinkedInlinkedin.com/company/the-village-at-brookwood

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Village at Brookwood