Service Master Canada

What Service Master Canada does

ServiceMaster Restore Canada, operating legally as ServiceMaster of Canada Ltd. and headquartered in Oakville, Ontario, is a Canadian disaster-restoration franchise system providing emergency property restoration to residential and commercial customers. Core services include water damage restoration, fire and smoke damage restoration, mould removal, catastrophe and large-loss recovery, asbestos abatement, biohazard cleanup, and hoarding cleanup, delivered through a national network of independently owned and operated franchise locations with 24/7/365 emergency dispatch via a central 1-800-RESPOND intake. The underlying technology stack is operations- and equipment-driven: IICRC-certified technicians, water extraction and moisture detection tools, drying and dehumidification systems, smoke and soot remediation processes, and a specialized ServiceMaster Recovery Management (SRM) division that mobilizes across Canada for major catastrophe response.

The company's revenue mechanics are twofold: (i) franchise and royalty fees paid by independently owned operators to the corporate parent for brand access, training at the Academy of Service, proprietary software, and operational support; and (ii) downstream service revenue collected by franchisees from end customers for restoration work, priced on a quote/pay-as-you-go basis with most work funded through property insurance claims. Go-to-market combines inbound emergency phone response, an online 'Find Your Local Provider' locator, insurance company partnerships (with damage documentation and direct-billing workflows), and a commercial Priority Response Program offering pre-loss planning to enterprises. Customer segmentation is split across residential homeowners, commercial/business owners, insurance professionals, and specialized property managers (e.g., condo and strata, senior and assisted living).

The Canadian entity sits within the broader ServiceMaster global franchise organization, which operates over 4,500 franchise locations worldwide across multiple service lines (Restore, Clean, Merry Maids, Furniture Medic, AmeriSpec). Brand building is reinforced through long-tenured Canadian sponsorships (nine consecutive years as Premier Partner of Curling Canada's Scotties Tournament of Hearts) and community partnerships such as Ronald McDonald House Charities Atlantic and the Canada Games, alongside a bilingual English/French market presence.

Name

Service Master Canada

Legal name

ServiceMaster of Canada Ltd.

Website

https://servicemasterrestore.ca

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

ServiceMaster Restore Canada operates a national franchise network providing 24/7 emergency property restoration — water, fire, smoke, mould, and biohazard cleanup — to residential, commercial, and insurance customers across Canada.

Ownership category

akta.pro rank

Product category

Disaster Restoration Services

NAICS

Waste Management and Remediation Services (562), Remediation Services (56291), Remediation and Other Waste Management Services (5629)

SIC

Services-Miscellaneous Repair Services (7600), Sanitary Services (4950)

akta.pro primary industry

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA)

akta.pro secondary industries

Natural Disaster Preparedness & Recovery (Storm/Flood/Wildfire) (BPABANAI), Environmental Disaster Response & Debris Management (Floods, Hurricanes, Wildfires) (EUAIAMAF), Emergency Response & Disaster Recovery (Water Intrusion/Mold/Contamination) (BPALALAI)

Keywords

• Disaster restoration services
• Water damage restoration
• Fire and smoke restoration
• Mould remediation services
• Commercial restoration services

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Franchise-Based Restoration Services: ServiceMaster Restore operates as a franchise network with independently owned and operated locations providing professional restoration services. Franchisees pay royalties and fees to the parent company for brand access, training, proprietary software, and operational support. Revenue is generated through service fees charged to residential and commercial customers for restoration work.
2. Franchise Fees and Royalties: Franchise investment provides access to the ServiceMaster brand, systems, training at the Academy of Service, proprietary software and programs, exclusive rights to the ServiceMaster identity and marketing tools, ongoing corporate support, technical support hotline, and access to online resources and regional workshops.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Service Master Canada provides 24/7 emergency disaster restoration and remediation services for water, fire, smoke, mould, and biohazard damage across residential and commercial properties in Canada, delivered through a national franchise network. The company also operates a Commercial Priority Response Program for business and institutional clients and offers disinfection and sanitization services. Its dispatch is centralized through a 1-800-RESPOND line that routes customers to the nearest franchise provider.

Product overview

ServiceMaster Restore is a disaster restoration company operating as part of the ServiceMaster family of brands (ServiceMaster Clean, Merry Maids, Furniture Medic, AmeriSpec Inspection Services). The company provides emergency restoration services for residential and commercial properties across Canada, including Water Damage Restoration, Fire and Smoke Damage Restoration, Mould Removal, and Catastrophe/Disaster Restoration as core services. Additional specialized offerings include Biohazard Cleanup, Hoarding Cleanup, Commercial Disinfection Services, and Asbestos Abatement. The Priority Response Program provides commercial clients with pre-loss planning and priority emergency response. Insurance Support Services help document losses and coordinate with insurance providers. The company operates through a franchise network and has been serving Canadian customers since 1953.

Differentiator

Problem solved

Functional benefit

Brands

• ServiceMaster Recovery Management (SRM): Large-loss division of ServiceMaster Restore that mobilizes across Canada to restore property after major catastrophe events.

Quantifiable outcome

• Mould can begin developing within 24 to 48 hours of water damage - quick response minimizes damage and costly repairs
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Curling CanadacoreGTM or Marketing PartnerServiceMaster Restore has been Premier Partner/Diamond Sponsor of Curling Canada's Scotties Tournament of Hearts for nine consecutive years (2016-2025). They expanded their sponsorship to include the Tim Hortons Brier, Canadian Mixed Doubles Curling Championship, and World Men's Curling Championship. This long-term sports marketing partnership builds brand awareness across Canadian households.
• Ronald McDonald House Charities AtlanticcoreGTM or Marketing PartnerServiceMaster Restore is the Presenting Sponsor of the Ronald McDonald House Charities PJ Walk for Kids for four consecutive years. The partnership supports Maritime families traveling for hospital care for sick or injured children, raising over $600,000 since 2016. Five cities participate: Halifax, Moncton, Saint John, Sydney, and Charlottetown.
• Canada Games SocietyminorGTM or Marketing PartnerServiceMaster Restore was a sponsor of the Niagara 2022 Canada Summer Games, a multi-sport competition featuring teams from each province and territory with over 5,000 participants and 4,500 volunteers.
• Insurance CompaniescoreChannel Partner/ Reseller/ DistributorServiceMaster Restore works closely with insurance providers across Canada to document property losses, plan restoration strategies, and support claims processing for policyholders. They offer direct billing to insurance and provide damage documentation services.
• Franchisees (ServiceMaster Restore Network)coreStrategic or Co-development PartnerServiceMaster Restore franchisees are independently owned and operated businesses that pay franchise fees and royalties for access to the ServiceMaster brand, training at the Academy of Service, proprietary software, marketing tools, and ongoing corporate support. Franchisees operate under standardized procedures and quality standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BELFOR Property Restoration: The largest global disaster restoration company, providing water, fire, mould, and large-loss services across Canada and worldwide. Directly competes with ServiceMaster Restore in commercial large-loss and residential restoration, with comparable service lines and insurance-carrier relationships.
• Servpro: The largest U.S. restoration franchise network with growing Canadian presence. Operates an almost identical franchise-based restoration model targeting insurance-driven water, fire, and mould work, making it the closest structural analog to ServiceMaster Restore.
• Paul Davis Restoration: National North American franchise restoration company offering water, fire, mould, and commercial reconstruction. Operates a franchise-based model with insurance partnerships highly comparable to ServiceMaster Restore.
• PuroClean: Growing North American restoration franchise network providing water, fire, mould, and biohazard cleanup. Competes directly with ServiceMaster Restore franchisees for residential and small-commercial jobs via a similar franchise-service model.
• First Onsite Property Restoration: Major Canadian-headquartered restoration company (formerly FirstOnsite) with coast-to-coast operations serving insurance, commercial, and residential clients. Directly overlaps ServiceMaster Restore on geography, services, and insurance-vendor relationships.
• Winmar: Canadian restoration franchise network offering emergency response, restoration, and rebuild services. Operates a franchise-based model with national coverage, directly competing with ServiceMaster Restore for insurance-driven work in Canada.
• Rainbow International Restoration: Restoration franchise brand within the Neighborly family of services, providing water, fire, and mould restoration. Closely mirrors ServiceMaster Restore's franchise-plus-brand architecture and customer segments.
• Steamatic Restoration & Cleaning: Restoration franchise network with significant Canadian operations offering water, fire, and mould remediation. Competes with ServiceMaster Restore across residential and commercial restoration in shared Canadian markets.

Broad incumbents

• ServiceMaster Clean: Sister brand within the ServiceMaster Canada family of brands, focused on commercial and residential janitorial/cleaning. Relevant peer because of shared corporate platform, brand standards, and franchise infrastructure, even though cleaning sits upstream of restoration.

Regional players

• Restoration Masters: Regional Canadian restoration contractor focusing on residential and commercial restoration in select provinces. Relevant comparable for assessing ServiceMaster Restore's franchise model against independent regional operators in Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/svmrestoreedm
• Facebookfacebook.com/ServiceMasterRestoreCanada
• LinkedInlinkedin.com/company/servicemaster-restore-of-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service Master Canada