PlanBee
PlanBee srl is a Rome-based Italian B2B sustainability consulting firm founded in 2015 that designs and manages modular CSR projects — reforestation, beekeeping, biodiversity, urban regeneration, and team-building — with defined KPIs for large enterprises across Italy, including Despar, Coop, Baker Hughes, Telepass, and AGN ENERGIA.
- Company typePrivate
- Founded2015
- HeadquartersRome, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PlanBee does
PlanBee srl is an Italian B2B sustainability and CSR consulting firm founded in 2015 and headquartered in Rome at Viale dello Scalo S. Lorenzo 10. The company designs, implements, and manages modular Corporate Social Responsibility projects that translate corporate ESG objectives into concrete, measurable territorial interventions in three service areas: Ambiente & Biodiversità (reforestation, beekeeping, biodiversity protection, water conservation), Engagement & Formazione (sustainable team building, training, and educational programs for schools and communities), and Rigenerazione & Comunità (social gardens, rehabilitation of confiscated lands, urban regeneration). Every project is built from the outset with defined environmental and social KPIs, producing data suitable for inclusion in clients' Bilancio di Sostenibilità under CSRD requirements. The firm operates as a professional services company rather than a software platform, with no proprietary technology product, app, or AI capabilities disclosed; its principal assets are its territorial partner network of social cooperatives, agricultural businesses, and local institutions across Italy and its accumulated track record of measurable multi-year projects (e.g., 3,000+ trees planted with Despar, 35 beehives across 7 locations, a 10,000-tree Urban Oases program with Coop targeting 7,000 tons of CO2 absorption).
PlanBee serves large enterprises with CSR/ESG mandates and Italian multi-regional businesses seeking locally relevant sustainability projects, with a client base spanning energy (VIVI Energia, AGN ENERGIA, Baker Hughes), telematics (Telepass), retail/DIY (OBI, O.V.S., Despar Italia, Coop, Carrefour), food manufacturing (La Doria), insurance (HDI Assicurazioni), employee benefits (Edenred), banking (Credit Agricole, Cofidis), and public sector (Comune di Firenze). GTM is exclusively direct enterprise field sales, with custom proposals configured per client budget and territorial preferences, multi-year contract cadence, and pricing kept non-public. Revenue is generated through professional services fees for project design, implementation, and ongoing monitoring, with no disclosed external funding beyond an early SocialFare engagement. The company has no public revenue figures, no app or API surface, no patents, and no disclosed AI/ML capabilities; its core differentiation rests on its Italian territorial partner ecosystem, KPI-driven methodology, and reference portfolio of brand-name enterprise clients.
PlanBee firmographics
Firmographics- Name
- PlanBee
- Legal name
- PlanBee srl
- Website
- https://planbee.bz
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PlanBee srl is a Rome-based Italian B2B sustainability consulting firm founded in 2015 that designs and manages modular CSR projects — reforestation, beekeeping, biodiversity, urban regeneration, and team-building — with defined KPIs for large enterprises across Italy, including Despar, Coop, Baker Hughes, Telepass, and AGN ENERGIA.
- Ownership category
- akta.pro rank
PlanBee industry classification
Industry- Product category
- CSR and Sustainability Consulting
- NAICS
- Landscape Architectural Services (54132)
- SIC
- Forestry (800)
- akta.pro primary industry
- Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM)
- akta.pro secondary industries
- Conservation Planning, Mitigation Banking & Offset Strategy (EUAHAHAL), Site Assessment, Planning & Permitting (Reforestation Plans) (AFAMACAC), Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD)
Keywords
Where PlanBee is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
PlanBee business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- CSR Project Services: PlanBee generates revenue through project-based consulting fees for designing, implementing, and managing CSR/sustainability projects for corporate clients. Projects are modular and configurable based on client budget and impact objectives, covering environmental interventions, employee engagement programs, and community regeneration initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom modular projects based on client budget and objectives |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
PlanBee product offering
Product offeringCore offering
PlanBee is a B2B CSR and sustainability services firm that designs, implements, and manages territorial sustainability projects on behalf of corporate clients. The company translates corporate ESG and CSR objectives into concrete, measurable interventions across three solution areas: environment and biodiversity (reforestation, beekeeping, biodiversity protection, water conservation), employee engagement and training (sustainable team building, educational programs), and urban regeneration and community development (social gardens, confiscated lands, urban requalification). Projects are modular and configurable to client budgets, and each is structured with defined KPIs to feed corporate sustainability reporting.
Product overview
PlanBee is a CSR (Corporate Social Responsibility) sustainability services company that helps businesses translate ESG objectives into concrete, measurable environmental and social projects. The company offers three core service areas: Ambiente & Biodiversità (forestry, beekeeping, biodiversity protection, water conservation), Engagement & Formazione (team building, training, educational projects), and Rigenerazione & Comunità (social gardens, confiscated lands, urban regeneration). All projects are modular, customizable, and provide measurable KPIs for sustainability reporting. PlanBee operates as a service company rather than a software platform, managing projects from design through implementation with local partners.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 3,000+ trees planted through Bosco Diffuso Despar project
- +2 more outcomes
Companies that use PlanBee
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles1 record
PlanBee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PlanBee partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Despar ItaliacoreMulti-year partnership for Bosco Diffuso (reforestation) and Case delle Api (beekeeping) projects. Despar Italia has planted over 3,000 trees and installed 35 beehives across 7 Italian locations through PlanBee's project management. Projects involve local communities, schools, and social cooperatives. Part of Despar's 'Cambiamo il Domani' (Let's Change Tomorrow) sustainability manifesto and Spar International's One Tree Planted initiative.
- Baker Hughescore'Api per il futuro' (Bees for the Future) project: Baker Hughes and supplier partners adopted beehives near production facilities in Talamona and Massa. PlanBee coordinates apiculture projects with professional beekeepers, employee training workshops, and honey donations to third sector organizations. Contributes to six UN SDGs.
- AGN ENERGIAcoreAGN ENERGIA supports urban biodiversity through #SaveTheBee apiaries in multiple Italian cities (Genova, Roma, Torino, Valenzano/Bari, Monza) and #LaTuaIdeaGreen street art projects with anti-smog paint. PlanBee manages project implementation, coordinating with local associations and student participation. Promotes 'La Città dell'Energia' (The Energy City) sustainability initiative.
- Coopmajor'Oasi Urbane' (Urban Oases) project: PlanBee supports Coop in requalifying 10 green areas in 10 Italian cities, planting 10,000 trees expected to absorb 7,000 tons of CO2. Focus on biodiversity and urban regeneration.
- TelepassmajorNFT collection launch with environmental impact: PlanBee coordinated apiaries in urban contexts and street art with positive environmental impact. Demonstrates Telepass's approach to sustainability: concrete, creative, and rooted in territories.
- VIVI EnergiamajorLong-term territorial projects involving apiculture and horticulture. Projects engage dozens of students and create lasting impact in territories where VIVI Energia operates.
- Social Cooperatives NetworkcorePlanBee collaborates with social cooperatives, agricultural businesses, and local institutions across Italy to implement projects. These partners provide local expertise, ongoing maintenance capabilities, and community engagement. Partners include APAS (Sondrio beekeeping association), Orti Generali (Milan urban agriculture), Associazione Ulisse (Sicily), Api Libere (Reggio Emilia), and many others.
- FAFondo per l'Ambiente ItalianominorFAI - Fondo per l'Ambiente Italiano partnered with AGN ENERGIA and PlanBee for #LaTuaIdeaGreen street art contest, involving Italian students in designing murals on energy poverty themes.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
PlanBee competitors and assessment
Company assessmentDirect peers
- ZeroCO2: Italian company that designs, funds, and implements reforestation and ecosystem-restoration projects on behalf of corporates pursuing ESG targets. Closely comparable to PlanBee in combining project design, partner coordination, and measurable environmental KPIs for Italian enterprise customers.
- Treedom: Italian-headquartered platform that enables companies to fund and track tree-planting projects for ESG and carbon purposes, serving enterprise CSR/ESG buyers. Highly comparable business model to PlanBee's reforestation and KPI-tracking offering, and already a PlanBee partner on the '51 Alberi di Piazza Oberdan' project.
- Avanzi Sostenibilità per Azioni: Italian sustainability consulting firm advising corporates and public entities on ESG strategy, reporting, and project design. Comparable to PlanBee in providing sustainability advisory and territorial project support to Italian organizations.
- Rete Clima: Italian sustainability project platform that helps companies develop and report on climate and biodiversity projects, including carbon offsetting and reforestation. Directly comparable to PlanBee as an Italy-focused intermediary between corporates and territorial environmental projects.
Emerging players
- Patch: API-first platform that enables businesses to embed carbon credit and sustainability project purchases into their products and operations. Comparable to PlanBee as an infrastructure layer for corporate climate action, though tech-led rather than project-implementation-led.
- Cloverly: US-based carbon and sustainability APIs and project portfolio for businesses. Overlaps with PlanBee on the 'make corporate sustainability measurable and reportable' value proposition, but is software-first rather than field-implementation-first.
Broad incumbents
- South Pole Group: Global climate solutions provider that develops and sells carbon, biodiversity, and sustainability projects to corporates. Operates in a similar 'project design + KPIs + reporting' space as PlanBee but at international scale and with a much wider service portfolio.
- LifeGate: Long-standing Italian sustainability media, consulting, and project platform (e.g., LifeGate Trees, ImpactZero). Overlaps with PlanBee on tree-planting-for-corporates and sustainability communication, but operates at a much larger scale and with a broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
PlanBee social profiles
Digital presencePlanBee financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlanBee leadership team
Management profileNumber of profiles
PlanBee funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlanBee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlanBee
What does PlanBee do?
PlanBee is a B2B CSR and sustainability services firm that designs, implements, and manages territorial sustainability projects on behalf of corporate clients. The company translates corporate ESG and CSR objectives into concrete, measurable interventions across three solution areas: environment and biodiversity (reforestation, beekeeping, biodiversity protection, water conservation), employee engagement and training (sustainable team building, educational programs), and urban regeneration and community development (social gardens, confiscated lands, urban requalification). Projects are modular and configurable to client budgets, and each is structured with defined KPIs to feed corporate sustainability reporting.
Is PlanBee a public or private company?
PlanBee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PlanBee founded?
PlanBee was founded in 2015. It employs 1 to 10 people.
Where is PlanBee based?
PlanBee is headquartered in Rome, Italy, in the Europe region.
How does PlanBee make money?
One revenue line is on record: CSR Project Services.
Who are PlanBee's main competitors?
Direct peers on record are ZeroCO2, Treedom, Avanzi Sostenibilità per Azioni and Rete Clima. Emerging players are Patch and Cloverly. Broad incumbents are South Pole Group and LifeGate.
Does PlanBee have an API?
No public API is recorded for PlanBee.
What industry is PlanBee in?
PlanBee's product category is CSR and Sustainability Consulting. Its primary akta.pro industry code is EUAHAJAM, Nature & Biodiversity Reporting (TNFD, natural capital), with a secondary code of EUAHAHAL, Conservation Planning, Mitigation Banking & Offset Strategy. Its NAICS code is 54132 and its SIC code is 800.